The Director's Road of Airflow

In the entertainment circle, the fandom war is just a battle on the bright side, involving the widest range of people and the simplest means of fighting, but it does not involve the core interests of artists and entertainment companies.

The capital game is the most effective driving force behind the open and secret struggles in the entertainment industry.

For an endorsement, when A and B have similar traffic and performance, choose A or B?What is the basis for the selection?Is it just based on the preferences of the person in charge of the company's publicity department?This may be the case for some inconspicuous small brands, but it is another situation for those brands that have added to the artist's image after endorsement.

Although the endorsement fees of some popular daily necessities are high, the endorsement materials are easy to shoot, and the advertising and marketing efforts are strong in real life, this is no longer the most popular endorsement by the artist team.Even for some rising idols, endorsement of washing powder or mineral water will be ridiculed by their fans.

Looking outside the fan circle, this is really inexplicable.But now when it comes to discussing celebrities, it is becoming more and more difficult to think outside the framework of fan circles, because even artist teams are sometimes influenced by the will of fans.

Fans feel that there is no future for the TV series "XX Biography", because the company cheats artists to bring newcomers, so they will brush the topic on Weibo, or leave a message under the studio Weibo, with hundreds of thousands of retweets and replies at every turn, and the crowd is excited.

Even if the rough production of "XX Biography" may be the best resource this star can access in the cold winter of film and television, he may reject it.

Because in the final analysis, he does not rely on his strength to make a living, but on his fans. If the fans are dissatisfied and run away, he is the one who has nothing to lose.

A truly capable artist will have much more confidence.

Some people also said on the Internet that the fans are tearing it up randomly, as if they want to fight to the death, but in fact, the stars love each other, so it's good.

I have to say that this is the same immature point of view as the extreme fans who think "I can only keep one with my opponent", but the simple-minded direction is different.

The interns who joined your foreign company at the same time all competed openly and secretly, comparing them to who got off work later, who were more efficient, and who were more popular than who, whether related to work or not, were all included in the scope of comparison.

Not to mention, the entertainment industry with a clearer relationship of interests.

After Lu Ming's FK dinner solo became a hot search, there were a lot of posts mocking him for wearing season suits. Some of them were spontaneously posted by the fans of the opponent, and the other part must have been the gangsters paid by the opponent.

Lu Ming never recognizes the right person, he thinks this word is very funny.

What do you mean by home?Two armies against each other?Game between the two sides?

They are just strangers competing in the same period, why bother to give so many glances?

If He Yaocheng knew about Lu Ming's mental activities, he would be furious.

He has always been annoyed by Lu Ming's occasional high profile.When he was still a trainee, Lu Ming had already made his debut at the age of 15. Although there were many people who scolded him, it was because the top class always had a bloody physique, which was inevitable.But in 15 years, he was just a little transparent that no one cared about. He participated in the first draft of Dongfang TV, and the ratings were not high. Although he debuted as the champion, he didn't have many fans. Weibo fans only had a pitiful 30 , about the same as a medium-traffic Internet celebrity.

He has always been unwilling and feels that he is better than Lu Ming everywhere.

Lu Ming's in 00, his in 97, three years older than Lu Ming, more mature and stable.

Lu Ming is 183cm tall, and he is 177cm. He is more moderate. The golden mean is traditional Chinese wisdom. His height determines that he can play with actresses better. The post-95 florets are not tall, and they are shorter than 85 flowers. Most of the heights are concentrated around 160cm, and there are two 167cm tall.

Lu Ming is so handsome that he is aggressive and natural. He is so handsome that he is more approachable, and he has undergone eyelid and nose synthesis. The advantages of people who have their own talents are not the same.

In short, although He Yaocheng is objectively speaking, the software and hardware are far behind Lu Ming, but he just feels that he is better than Lu Ming and should be popular.

Don't tell me, you really gave him a chance.

Although there are serious deviations in his self-cognition, and he is very eager for quick success, he does have a reckless spirit and is willing to rush forward regardless.

Qiku Video held a talent show in 2020, and he got a B in the initial rating relying on his decent dancing and singing skills accumulated by many years of trainees.

But he is not discouraged.

He worked hard to do business, had some vague skinship with popular high-ranking players, said some ambiguous words, tried his best to use the business routines learned in idol companies to the extreme, carried out the CP speculation to the end, and successfully overtook the car in a corner. Transformed into a popular high-ranking circle player.

Coupled with his first-mover advantage in popularity as a "twice-cooked meat", his old fans brainwashed new fans, and sold brutal fan brainwashing packages one after another, turning fans into diehards, "Woooooooo, brother only Once this mentality becomes the general trend of the fan circle, the fan circle will initially form cohesion and combat effectiveness, and the ability to invest and raise funds will increase exponentially.

In the end, He Yaocheng made his C debut.

Although he used the name of "love the stage" during the draft, it seemed as if he quickly abandoned his dream and started acting when he debuted.

Online dramas and online dramas are launched together, and the small sweet dramas are specially selected to attract more passerby fans, and the slow variety shows are set up to open up the audience.

After a set of combined punches, He Yaocheng successfully gained a firm foothold at the end of 2020. At the major New Year's Eve concerts and year-end pork award ceremonies, the green light boards held by his fans became a beautiful landscape, and the number crushed other ones. crowd traffic.

Every time He Yaocheng sees the green light boards in the audience, it is as if he sees the signal lights at every checkpoint of his future life path jumping to green, and the road is unimpeded and the future is worry-free.

It stands to reason that with his current traffic, he shouldn't put anyone in his eyes, but considering the harm Lu Ming caused to himself during his little transparent period, He Yaocheng reluctantly gave Lu Ming a coffee and regarded him as his opponent up.

Who else?Who else?Can he be as generous and tolerant as he is, and give coffee to those who have hurt him?

what else?what else?Can it be more satisfying than being popular with yourself and making friends with you?

If these psychological activities of He Yaocheng are known to others, every normal person will definitely feel at a loss and be at a loss. He is not only surprised by his excessively good self-perception, but also shocked by the 24-year-old who has such a superficial cognitive ability. of adults.

He, He Yaocheng, a traffic star with a lot of capital investment, has won a large number of fans through crazy marketing without money.

And capital building him is to send a signal to the market: We are fully capable of building top-tier products. If you are not obedient, we will replace them. Top-tier players can already be mass-produced.No matter how poor the qualifications are, they can be marketed as top-notch.

In this way, capital will have more voice and stop blindly catering to the needs of artists big and small.

But this does not mean that we will usher in a better entertainment environment, and more excellent film and television dramas will emerge.

Because capital only wants to make money, and after occupying the market, it is feasible to reduce production costs and promote some shoddy film and television dramas whose logic cannot withstand scrutiny, because competitors have been squeezed out of the market by them, and bad money drives out good money. It was proposed in the 16th century Gresham's Law is still firmly in effect in the early 21st century.

But He Yaocheng never thought about these things. He was very happy to feel that his traffic crushed Lu Ming. When he heard that Lu Ming was going to participate in the WeGeek reality talk show, he immediately asked his agent to arrange for him to go, and he must be with him. Lu Ming was at the same time, let him feel the humiliation he had suffered, and feel what it means to be crushed in all directions.

Just imagining that scene, He Yaocheng couldn't help getting excited.

It's quite enviable that he is so stupid, straightforward and simple-minded.

His world seems to be a one-dimensional value, and the only criterion is whether he is popular enough. He has been a trainee since he was 13 years old, and he feels that the show business circle is the whole world. There is a period of swing and confusion, because his goal is simple: to become more popular, he does not look at the bigger world, and he does not think about more problems.

He didn't even realize that Lu Ming was Lu Feng's only son, and Lu Ming's company, Yuanfang Entertainment, was one of the most powerful companies in the entertainment industry, and Lu Feng was the major shareholder of Yuanfang Entertainment.Yuanfang Entertainment is just one of the companies under Lufeng who are developing well. The Aurora Technology he founded has successfully ranked among the top 10 Internet companies in China.

He Yaocheng didn't have this layer-by-layer relationship chain in his mind, so he felt that he had completely stepped on Lu Ming's head, and he could act as a domineering one.

This kind of stupidity also requires talent, and it is difficult for ordinary people to learn, so they cannot have such a good mentality.

Lu Ming, who was quietly reading at home, didn't know that there was a person whose name he couldn't remember far away from him, and he was planning how to give him some color in the variety show he would record next. .