The Little Officials of the Song Dynasty

Many years later, when scholars commented on "Tokyo Daily", in addition to mentioning its enlightenment to the news communication industry of later generations, they all believed that it was the most authoritative newspaper in the Northern Song Dynasty, and provided a lot of reliable information for future generations to study the history and culture of the Northern Song Dynasty. information.

"Tokyo Daily" published its first issue in the first month of the third year of Emperor You's reign. There were some important news, social commentary, literature and art, etc., and even published the first newspaper advertisement - about the trials of the first-level Cuju League of the Song Dynasty information.

This advertisement was finalized by the clan members of Song Jia's sponsor meeting with the editorial department of "Tokyo Daily" in person, and paid real money for the advertisement.

At the same time, it also set the tone, even if it is also a department of the imperial court, it cannot just advertise in the daily newspaper, and the amount of money should not be less.

Later, due to the increasing sales volume and increasing authority, although the government did not require or set up correspondents, each government office even issued military orders internally.

Refer to the "Kaifeng Fubao"'s requirements for the number of manuscripts submitted by the following counties, and how many times they must appear in the "Tokyo Daily", and then each yamen spontaneously contributes, or invites the "Tokyo Daily" to come and interview.

And the advertising fee is even more expensive, after all, the effect is real.

People in various industries in Bianjing, whether it is the city's agriculture, industry and commerce, are proud to be listed in the daily newspaper.Especially for folk artists, this has even become the standard for whether they are popular artists - only when they are popular enough to shock the "Tokyo Daily" can they be called really popular.

In the eyes of later generations, the editorial team and list of authors of the "Tokyo Daily" can be described as terrifying.

At the beginning of its establishment, it appeared with the luxurious lineup of Quan Hanlin Yushi. With the expansion of the scale, after the independent one, there are countless high-ranking officials and talents who came out from here, and many ministers have worked as editors or reporters here.

"Tokyo Daily" also invites articles from outside, and every page will make appointments. The literature and art section has become a place where the talents of the Song Dynasty "compete for beauty". I don't know how many famous articles and sentences are here. starter.

The first issue of "Tokyo Daily" was reprinted five times.

After the news of the newspaper's release spread, it aroused people's eager anticipation.

With "Kaifeng Fubao" in the forefront, for such a newspaper that is said to be more exciting than "Kaifeng Fubao" and is on public sale, it is natural to raise everyone's expectations.

The newspapers were entrusted to various restaurants all over the city of Tokyo. After all, they had the foundation laid by the previous "Kaifeng Fu Bao". Most of these restaurants had doctors who read newspapers part-time.

The first printing was [-] copies, and it was sold out in half a morning.This is a rare item, and it only costs a few pennies a piece, and you can buy it without drinking two bowls of water and rice.

Later, a total of 30 copies were sold, that is to say, about one out of every four or five people bought the first issue of Tokyo Daily.

However, sales have since plummeted.

It's not that attractiveness has decreased, on the contrary, attention has increased.

The first issue is because it is fresh and meaningful, and it is the first time to buy a newspaper that is publicly available.However, many people don't even know a few words, and they buy them back purely as souvenirs.

Later, ordinary people would not buy every issue. If you want to know what is said in the newspaper, you can find a restaurant and have a newspaper reading doctor read it to you.

If the ancestral grave smokes and is published in the newspaper, then you need to buy a copy and keep it well.

So, in the end, the newspaper was printed at a loss, and the money from the sale could not even cover the printing cost, not to mention the editors, reporters had to pay page fees, and the writers had to pay for their touch-up fees.

Fortunately, the people in the editorial department of "Tokyo Daily" have already been mentally prepared. Yun Yanhui told them that "Kaifeng Fubao" is not for public sale, but "Tokyo Daily" is for public sale, but don't even think about selling newspapers to make money. what money.

An influential publication has never earned money from selling books, but advertising fees.

As long as the influence is high, selling advertisements can make a lot of money.

Facts have proved that what Yun Yanhui said is correct. The advertising fee of the first issue of "Tokyo Daily" is a staggering figure. The merchants are still going on, holding real money and stealing their heads.

……

Kaifeng Mansion, as a government office, must have subscribed to the "Tokyo Daily". When Yunyan came back here, there was a sample magazine for each issue.

Yun Yanhui has a very good relationship with those editors and reporters. Although he only attended a class once, everyone recognized him as a half-teacher after all. Don't hesitate to teach me.

In the first month of its release, "Tokyo Daily" has been affirmed by the court and Renzong many times. The editorial department has celebrated, but those young editors and reporters still pooled up some money and set up a banquet in Fanlou. Celebrate, there is always a little more openness without a boss.

Yun Yanhui was about the same age as everyone, and he was amiable, so he was also invited to go.

Everyone assigned Wang Fusheng to invite Master Yun, because everyone found out that after seeing Wang Fusheng, Master Yun seemed to take good care of him, and seemed to appreciate him very much.

Wang Fusheng went to Kaifeng mansion with heavy steps, explained his purpose, and asked where Yunyan was.

People in Kaifeng Mansion said that Brother Yan was in the kitchen, so they led Wang Fusheng away.

When Wang Fusheng arrived in the kitchen, it was time to rest. Everyone in the kitchen was basking in the sun and chatting outside. Only Dali Temple official Zhao Yunchu was sitting outside.

Wang Fusheng recognized Zhao Yunchu, after saluting, and talking about his intentions, Zhao Yunchu actually said that he was also waiting for Yunyan to return.

It was only then that Wang Fusheng knew that the two still had friendship, and it seemed that they were not shallow. When Zhao Yunchu heard that he was looking for Yunyan to come back, he said, "Brother Yan is frying deep-fried dough sticks for me, look for him, wait a minute. "

Zhao Yunchu entered the kitchen, and came out after a while, holding a plate of deep-fried dough sticks and rice in his hand, it seemed that Yun Yanhui was actually cooking for him, "He knows, he will have a banquet tonight, you You can go back first."

Wang Fusheng hesitated for a moment, but still felt that it would be more sincere to say it face to face.

Fortunately, Yun Yanhui also came out at this time, holding a bunch of things in his hand. At first glance, Wang Fusheng looked like a newspaper, and the masthead could clearly be seen as "Tokyo Daily".

As the aroma of fried dough sticks came out, Wang Fusheng took a closer look, only to find that the volume of "Tokyo Daily" contained fried dough sticks...

"..." Wang Fusheng's expression twisted for a moment.

Not to mention "Tokyo Daily", even "Kaifeng Fubao" has been running for so long, and no one is willing to use it to wrap fried dough sticks!However, he didn't know that for Yunyan, wrapping fried dough sticks is a tradition at all...

"By the way, let me introduce you. He is Wang Fusheng, the one I told you about, the one who broke my ignorance of ancient Chinese." Yun Yanhui said to Zhao Yunchu with a smile.

Zhao Yunchu suddenly realized, "Oh, it's him, you didn't say his name before."

Wang Fusheng: "..."

=_=!

Is it really just that I don't understand ancient Chinese?

"So I've been trying to bribe him to save me some face, but he's always been too embarrassed to ask for it, and the young man is still too shy." Yun Yan returned and gave Wang Fusheng the deep-fried dough stick wrapped in newspaper, "Take it and eat it." Hey, the authentic Prime Minister’s fritters, it’s not time for dinner, or I’ll invite you to eat duck.”

Wang Fusheng couldn't help swallowing when he heard that the duck was confused, and said, "Well, this seems inappropriate, why do you use newspaper to wrap fried dough sticks?"

"Ah?" Yun Yan replied, "But it seems a bit wasteful to use blue paper..."

Wang Fusheng: "..."

Yun Yan laughed back, "I'm just kidding hahahaha, you kid is really serious, I don't have a habit of collecting, after reading this newspaper, I just used it to wrap fried dough sticks, fold some small things and give it away, it's the second time use."

Wang Fusheng thought about it carefully, and sighed: "The students are pedantic."

"Hey, tonight I'll cook a pot of duck and pack it up for you guys to try. Can you allow me to take someone with me?" Yunyan pointed back at Zhao Yunchu who was next to him, "I made an appointment with him, so he really is. The voluntary withdrawal asked me to get together with the 'students', and I'll see if I can eat together."

Wang Fusheng: "I think my colleagues must have no objections... Zhao Si is investigating the case of Ansu Army, and his vigorous and resolute actions make me admire it. It would be great if I was lucky enough to ask for advice."

Zhao Yunchu was also modest.

In the evening, Yunyan went back to Fanlou with Zhao Yunchu.

At this time, the doctor in Fanlou was holding a newspaper and reading the news.In the past, I mostly read "Kaifeng Fubao", but now I have another choice.

When we went upstairs, everyone greeted each other. A young reporter couldn't hold back his excitement and said: "Master Yun, this restaurant knows that we belong to "Tokyo Daily News", and even gave us wine!"

All the editors and reporters looked proud and proud, which reminded Yunyan of how she was when she first entered this industry in her previous life.

Yun Yan was in a daze for a moment, then smiled and said: "Then I'm not going to be polite today, let me eat."

Yunyan opened the duck he had brought back and told everyone to share among themselves.

Only some people here have eaten the famous dish of Kaifeng Mansion Canteen Duck Muhu through various channels, and they are all very happy at this time.Zhao Yunchu, the Zheng of Dali Temple brought by Yunyan, also received a lot of questions, all about the details of being in the Ansu Army.

Only then did everyone know that Yun Yanhui also contributed a lot of strength when he was in the Ansu Army, and even disguised himself. Such a story with twists and turns made people yearn for it, and they all expressed their respect for Yun Yanhui. Don't return drunk.

Zhao Yunchu's scalp became numb when he heard the words "don't get drunk, don't return". He glanced back at Yunyan and found that he was smiling mysteriously. Then he looked at those innocent editors and reporters, and a flash of An adjective that a goose brother once told him.

Wolf with goat's skin.

"Please let me go, everyone. I'm going to inspect the Songjia selection team tomorrow, so I can't drink too much." Yun Yan begged for mercy timidly, "You all are so good, how can I drink too much? .”

After the Song Jia League was advertised in the "Tokyo Daily", it also received miraculous results. Not to mention the private team's news channels, the masters hidden in the private sector naturally flocked out, and even the neighbors who love Cuju together For those who signed up as a team, the early selection made the clans exhausted.

Everyone looked at me and I looked at you, but they still refused to let him go, "Then you have one drink, let's have two!"

"How can you not drink? Didn't you still say that performance depends on drinking!"

"This, that's it, then okay!" Yun Yan said with a painful face.

Li Zeyun filled a glass of wine, dragged Wang Fusheng into the crowd, "Come on, let's drink Master Yun too!"

"I won't go." Wang Fusheng looked at Zhao Yunchu who was sitting at the side, leisurely eating appetizers, and then looked at Yunyan's painful face, but it always made him feel that there was something wrong in his eyes, hesitating After a while, I still followed my intuition and refused to participate.

"Old Wang, you're such a disappointment!" Li Zeyun yelled and rushed in.

……

At night, Wang Fusheng stood at the gate of Fanlou, trembling with the idlers in the store, sending his colleagues one by one to the carriage to pick them up, and counting the rest of the family members who were still coming to pick them up, feeling the cold wind blowing, The body is colder and the heart is colder...

Li Zeyun was hugging Wang Fusheng's thigh, he was already drunk, and he was still muttering: "Squeeze him, pour him!"

Wang Fusheng looked down and wanted to cry: If I had known earlier, I might as well have gotten drunk with this idiot...

Yun Yanhui and Zhao Yunchu walked out of the fan building shoulder to shoulder, and waved to Wang Fusheng, "Fusheng, you are responsible for arranging everyone well. I drank too much today and I can't handle it. Xiaochu will send me back first." Come on, "Tokyo Daily" needs talents like you!"

Wang Fusheng: "..."

……

Zhao Yunchu supported Yun Yan, who was only a little heavy on his feet, and said, "Brother Yan, you are a student too."

"Drinking, how can it be called a trap?" Yun Yan replied indifferently, "This is called a standard ending!"