The Little Officials of the Song Dynasty

The three Zhihe brothers were brought back to Daxiangguo Temple by Yun Yanhui, and temporarily lived in the courtyard of lay monks. He took Zhihe to see the abbot again, had a long talk with the abbot, explained everything clearly, and obtained the abbot's approval. understanding.

The abbot didn't want to take this risk at first, maybe other monasteries have accommodating illegal people, but Daxiangguo Temple is not easy to do.Of course, if Daxiangguo Temple does not do it, it will never do it. Once it is done, it will never fail.

But in the end, the abbot reluctantly agreed for Yun Yanhui's sake, after all, Yun Yanhui's judgment had not been missed before.How about Fangzhang Houjing, he struggled in his heart to agree, and he insisted on expressing it with a very exaggerated expression, and finally stared at Yunyan and said okay, then I agreed.

Zhihe saw that the abbot was willing to take us in because of Brother Yun, my God, I am really grateful, thank you for having you!

The abbot deliberately asked Yun Yanhui to accept this favor. Yun Yanhui knew what it meant, and he would naturally do his best in the future, so he didn't say anything.When he went back, he arranged Zhisheng to be treated at Liaoran.

Knowing that he is skilled in medicine and is used to treating the poor, unlike some doctors, he uses cheap medicines whenever he can, so he cured Zhisheng's illness with the money left over from his performance. There is still left.

In this way, Zhihe and the three brothers are naturally grateful to Daxiangguo Temple, especially Yunyanhui. Although Yunyanhui made it clear that there is enough money and want to return to vulgarity, they are already at the mercy of the king.

After a period of observation, and the abbot sent letters to friends near the hometown of the three brothers, he asked them to investigate the truth of their situation.Yun Yanhui also confirmed that the character of these three people is generally not a problem, not to mention that he and the abbot have tacitly reserved on the degree of certificate. If these three people are unfavorable to the temple in the future, they will turn back into illegal persons in minutes.

Only Yun Yanhui and the abbot knew about this, not even Qingming.

So, Yunyan went back to discuss with them, and worked for herself in the gaps when they were monks and performers, and the wages were paid according to the market price.

Zhihe and the three were even more moved, thinking that Yun Yanhui was deliberately giving them a chance so that they could make enough money quickly.

It’s not too much time for everyone to share the lectures of lay monks. Most of the working time of lay monks is just for practice, and the two of them happen to be talented people who don’t need to practice. I don't agree.

"Brother Yan, just tell me what to do, and the three of us brothers will do it for you!"

Faced with Zhihe's guarantee, Yunyan cupped her face and said, "I just want you to show your strength."

……

When Chinese history developed to the Song Dynasty, the economy developed unprecedentedly, and there was an obvious change in aesthetics, which was elegant and vulgar, blending and merging.

Taking the closest existence to Yunyanhui as an example, it is Zheng Ping's embroidery and weaving skills.Kesi and embroidery works have gradually become magnificent due to the preferences of dignitaries and dignitaries, and the details are also paid attention to everywhere.At the same time, this trend has also affected the folks, and even the curtains in front of restaurants and shops have to be embroidered with patterns.

Because of the development of the economy, the living standards of the whole people have improved, and the aesthetic ability has improved, and they have been integrated into their own lives.At the same time, it has a negative influence on the nobility, causing artists at this time to incorporate various folk customs into their works. The most classic work is "Along the River During the Qingming Festival".

In short, starting from the Song Dynasty, after the common people met the basic needs of life, they not only began to develop entertainment, but also began to pursue visual enjoyment. The things used must not only be useful, but also have ornamental value.It doesn't matter if you are expensive, we have money!

Today's scholars use a pen, ink, paper and inkstone not only for practical use, but also for entertainment. Recently, someone published a book specifically summarizing the aesthetics of the four treasures of the study, which also caused a wave of discussion among scholars.

Regardless of whether the public agrees or disagrees, it is stimulating Yun Yanhui's nerves, telling him that this business can be done!

Previously, Yun Yanhui once lamented that the literati in Tokyo used bamboo paper, but bamboo paper is mostly produced in the south of the Yangtze River, and transporting it to Tokyo would increase the cost.

It is common for travelers to make paper, but Yun Yanhui knew how to make paper with bamboo through interviews, but suffered from the lack of people available and market experience, so he could not make money.

But now, Yunyan feels that the right time, place and people have arrived - although it is not the best time, but because of family reasons, he needs to make quick money now, and he doesn't have to think about selling bamboo paper to make a fortune.

The mature aesthetic trend towards the Four Treasures of the Study has officially set off; the relationship between Xiangguo Temple has been completely opened up, and the festival here has become the home field; Zhihe and Zhili are in place. If we don’t move now, when will we wait?

The so-called "Yunyu inkstone is suitable for ink color, and cold gold paper is slippery for poetry", the popular paper at this time is nothing more than cold gold paper, condensed frost paper, Chengxin paper, etc. Of course, there is also the Jiangnan bamboo paper mentioned earlier. , but the latter is still not as high-end as the previous ones.

Yun Yanhui not only mastered the manufacturing technology of bamboo paper, but also knew that there was a kind of paper embedded with flower petals and grass leaves popular among the literary youths of later generations. It is indeed very decorative, and the practice of this kind of paper is not troublesome.

The key point is that it is unique in the market at present, and Yun Yanhui deeply believes that they can also conquer the literary youths of the Song Dynasty.

It takes a while to go back and forth from Tokyo to Jiangnan. Even if Jiangnan paper merchants understand the technology of embedding plants, and then start to imitate it, produce paper and sell it, Yun Yanhui will still make a fortune for a while.

This is simply a replica of the one-off business on Qixi Festival, but it took a little longer and the profit was a little bit more.

After Yun Yanhui reached an agreement with Zhihe and Zhili, he started to build a paper-making shed next to his home. Only two workers were needed to do the work, and it didn't need to be very large.There are also people making paper-making utensils, most of which can also be made of bamboo.

Also, choose suitable flowers and plants in the flower garden in the temple.These preparations cost Yunyan a lot of savings at home. Fortunately, Zheng Ping not only agreed to him to manage the finances, but also trusted her son very much.

There are bamboo forests in the suburbs. First, cut the bamboo and dry it in the sun. Then soak the dried bamboo in the dug pond with quicklime to soften it. After that, make the bamboo pulp, mix it with water, put it in a water tank, and scoop the paper with a paper mold. Forming and other steps.

Yun Yanhui explained the key points to Zhihe and his brothers one by one. Although Zhihe and Zhili have average IQs, fortunately, their ability to imitate is really strong.

There is also Zhisheng, Yun Yanhui found that his hands-on ability may be a little worse than his two cousins, but Zhihe and the others belong to geniuses, and Zhisheng needs to be smarter, because there were no good teachers before, Zhihe Zhili imitated everything, but Zhisheng You can also absorb the theory for your own use.No wonder Zhihe said before that he didn't want him to become a monk, but Yun Yanhui felt that he was really delayed by his escape, otherwise he might be able to get ahead by studying.

After teaching these steps to Brother Zhihe, Yun Yanhui has more important and irreplaceable things to do, and that is the preliminary marketing preparation.

That is, talk about advertising.

How does it feel to talk about advertising in an era when the advertising industry is still immature?

Let's talk!

This is not like running a happy business. Just advertise in Daxiangguo Temple. The market for this special paper is among scholars.In fact, brothels are also a good choice, because prostitutes in this era are talented, and they often sing songs and lyrics with literati.It's just that his paper has to be sold under the name of a monk, and it can be popular in brothels but cannot originate there.

He went to the home of the scholar who wrote pen, ink, paper and inkstone tasting, and wanted to talk about advertising in his sequel book, but who knew that he had just said the advertising fee and was kicked out before the samples were taken out.

Yun Yan wondered if she was too young to look unreliable, so she called Zhihe, who knew she was kicked out anyway.

There is no way, they are too spineless, they don't accept people who come to your door at all, first of all they think you have bad intentions, even if they want to show him the samples later, they think it is a strange scam.

In Yun Yanhui's vision, this should have been the simplest step. Who knows that there was nothing wrong with the paper-making shed where he thought there might be some waste paper making, but it was the marketing that he thought was a sure thing. problem.

Yun Yanhui was so depressed, that kind of book should be the most suitable advertising platform for their business. Other words are a little bit worse, but it is impossible for him to write a book by himself, it is too technical.

There was no other way, Yun Yanhui had no choice but to go home, silently holding back a new story about love between children and children.Such a book must have been told to the disciples of Zhang Shanren. I don’t mention how the hero and heroine fall in love. The main reason is that when the hero was living in Daxiangguo Temple, he saw a monk using homemade bamboo paper. There are actually lifelike petals embedded in the paper.

The hero uses this paper to write love poems to the heroine. When the heroine gets it, she looks at the flowers flying between the poems and asks the name of the paper.The male protagonist also asked the monk, but the monk only said that he did it at will, without a name, so the male protagonist named it casually. Because it was produced in Daxiangguo Temple, it was named "Xianglan Paper".

Xiang is Daxiangguo Temple, and Lan is Sanghalam, which means temple in Sanskrit.

This is a bang-bang advertisement. Since the audience in Tokyo can listen to the scriptures, they can find out about Zen. Of course, they can also go to Daxiangguo Temple to find out.

Could it be that there is really an unknown monk in the Daxiangguo Temple who produces and uses such elegant paper?