The Little Officials of the Song Dynasty

Accidentally discovering Zheng Ling's new skills, Yunyan recalled one thing, they are going to hold an international food festival, and the scene will definitely be very grand, just refer to the Wansurname Temple Fair on weekdays.

And whether it was the Wansurname Temple Fair or the food festival at that time, no one recorded them with a brush.Because people's aesthetics is in a transition period now, and folk customs have not yet entered the painter's works in large quantities.

Nowadays, apart from painting traditional landscapes, flowers, birds and figures, it is more popular for painters to paint Buddha statues, or complete sets of paintings, such as Eighteen Arhats and the like.

If this is modern times, Yun Yanhui will definitely try to contact many media, but now it is the Northern Song Dynasty, so what Yun Yan thinks of is that people use brushes to record the grand moment, and then invite people to use Kesi to paint the painting. After all, this is definitely a memorable scene.

Because it was reminded by Zheng Ling, Yun Yanhui simply asked him to try it out, first draw a few pictures to see how good he is.

Although Zheng Ling's studies are not very good, but his painting is really good. He took Yun Beibei as the theme and drew a picture of a bamboo bear eating bamboo shoots, which vividly expressed the expression of Fat Bei, and his naive attitude.

Yun Yan replied: "That's right, with this foundation, a magistrate is definitely more than enough."

"..." Zheng Ling said helplessly, "Stop mentioning the magistrate... By the way, why do you want to put that whole food festival into the painting?"

"You don't understand, this is not only commemorative, but also a trend in the future." Yunyan hooked Zheng Ling's shoulder and said, "Besides, don't you think this task is very challenging?"

"That's great," Zheng Ling said, "It would take me a year and a half to paint such a big and complicated painting. How long will it take for you to find someone to do it?"

"But they will appreciate in value in the future," Yun Yan replied confidently, "Besides, it can be regarded as leaving some information for the younger generations, haven't you thought about it? If there is no record of the things we see now, There is nothing left, and if they disappear after a few years, future generations can only imagine their pictures. You have to paint well, and I give you this opportunity to become famous."

When Zheng Ling heard this, he showed a thoughtful expression. At the beginning of his painting, he also wanted to preserve his mood and good memories, and the most important thing to preserve is the bustling Tokyo?

……

Zheng Ling didn't mention it since he went to the early stage of conception. Yunyan has received several reports when he returned here. Some monks have already negotiated some businesses. One is a few brothels. They are willing to jointly sponsor and provide singing and dancing performances. One is porcelain production. There is another merchant selling sugar.

For the former, Zheng Ling thought about it, and asked other people for their opinions, and they all felt that it was not dignified for a brothel to sponsor them.The last one who sells sugar, they ask to focus on sweets, which is contrary to the purpose of the food festival. Although Bianliang people are fond of sweets, after all, the food festival is an inclusive place.

The rest of the porcelain production is very suitable, the business name is a bit of a mouthful, it is called "Hao Shao Se", most of the porcelain they fire are tableware, cups, plates and dishes.

Hotels in Tokyo City have many ways to attract customers. In addition to having prostitutes to sell accompanying wine, they are also very particular about tableware, and even use silver tableware, which is exquisite and elegant.

This business is very ideal. They proposed that this sponsorship will not only give a sum of money, but also provide a large number of exquisite porcelain tableware for eating at the food festival.

In this way, Yun Yanhui naturally felt that Haoyaose was the most suitable sponsor for this food festival.

Not only willing to sponsor, but also closely related to the theme of food, presumably cooperation can achieve a win-win goal.

Therefore, Yunyan went back to her relatives to discuss the contract with the owner who is good at cooking, and offered to propose that various activities and selections will be held at the food festival, and they have also negotiated with the participating restaurants to launch New dishes, even limited-edition dishes during the food festival.

At that time, you can circle some outstanding ones, study targeted tableware in advance, design with the name of the dish or the color of the dish, and match it, one plus one is greater than two.

Hao Shaose's owner's surname is "Hao", which sounds the same as "good", so many people just call him Hao Shaose.Their family was originally from the north, and they have been making porcelain for dozens of generations, but it was only in his grandfather's generation that he started to become his own boss. When he came to Boss Hao, he even brought his business to Tokyo.

Hao Shaose listened to some of Yun Yan's thoughts, and nodded repeatedly, "I have heard that my little brother is thoughtful, and today's interview is really well-deserved. I am a sponsor of this food festival!"

"It just so happens that my younger brother also likes Haoyaose to name the food festival. Daxiangguo Temple Haoyaose Cup International Food Festival, what a nice name!" Yun Yanhui recognized this young man politely. Dude, "Then let's sign the contract."

Yun Yanhui, as the plenipotentiary representative of Daxiangguo Temple, reviewed the contract.This contract has to be notarized by the government, and the general content is that Daxiangguo Temple will lease the site to Hao Shaosai to hold a large-scale festival.

At the same time, there is another contract between Hao Shaose and Yun Yanhui, that is, they entrust the event planning to Yun Yanhui.

These are the relationships on the surface, and among them, how Yun Yanhui obtained the support of the monks of Daxiangguo Temple "for free", so there is no need to sign any contract.

……

As for the collection of dishes, because the organizer is Daxiangguo Temple, everyone is quite active.After going through the selection of the food tasting group, Yun Yanhui also tasted every dish by himself, which confirmed the abbot's words.

They have reached an agreement with some outstanding and well-known dish owners in Bianliang to develop new dishes with themes such as "temple" and "autumn day". They will be the first to launch in Daxiangguo Temple, some of which are limited to sales, only food Available during the festival.

In this way, the sponsors and most of the dishes have been confirmed, and the early publicity can also start.

Since this is a large-scale cooperation, there is no need to send people to the streets to distribute small advertisements. Just putting up posters by each company is already a huge momentum.The Hao Shao Color Cup International Food Festival, scheduled for early autumn, will be held at Daxiangguo Temple for a period of three days.

At that time, there will be a gathering of delicacies from all over the world, various tasting activities and on-site cooking competitions will emerge in an endless stream, and the new dishes of contemporary Yiya will be grandly launched, which can only be tasted at the first time during the food festival.

Lively and food-loving Tokyoites are full of interest in this food festival, and it will take more than a month to start, but the discussions on the streets and alleys are already endless.

Among them is the "water army" hired by Yunyan to spread all kinds of opinions.No matter what the content is, there is only one purpose, which is to create various topics and raise everyone's expectations.

For example: Summarize how to empty your stomach before a food festival and eat from start to finish.When everyone hears this method, even if they don't want to go at first, they will feel a little bit and become interested.

Another thing is: to hold this food festival, the ingredients near Tokyo will be sold out.People who hear it will think again, with such a big momentum, what kind of scene will it be like then, the Daxiangguo Temple is so big, and it is full of all kinds of delicacies?This scene alone is worth watching!

And: I heard that there is a special area that specializes in exotic foods such as snakes and insects... so it can attract a wave of curious people.

……

Both quality and publicity must be grasped with both hands, and both hands must be hard.

When the discussion was soaring and almost everyone knew that there was going to be a food festival, Yun Yanhui made another move, which was the collection of food festival theme poems/words.

What is the most indispensable thing in Song Dynasty?Wit.

All the poems of the contestants will be posted, and the best one will be selected by the public vote, and then the oiran lady will be invited to compose and sing it at the opening of the food festival.

In addition, the prize is a set of the top four treasures of the study, which is actually of negligible value. The biggest temptation is actually all the people's votes, the much-anticipated honor, the presence of an oiran lady, and the reservation of a big hit song.

Yun Yanhui had already discussed with Zhou Ren'ai and other acquainted madams, and asked them to add fuel to the flames, and arranged for courtesans and prostitutes to encourage those literati to participate.

As long as these people participate, they will take the initiative to mention this food festival in the future. Spreading their poems is equivalent to spreading the food festival, and it is also tantamount to helping to stir up popularity for free.

……

Of course Yun Yanhui's familiar little friend Zhao Yunchu also knew about such a big movement.

Before, because he was busy with Hehuayu and Food Festival, Yun Yanhui had no time to pay attention to Zheng Ling and him. Not long after Zheng Ling was sent to study the matter of painting, Zhao Yunchu also came to him again. Seeing Yun Yanhui returning Are you busy?

The answer is that although they are indeed talking about things, they are not busy.

Zhou Renai brought a few sisters and daughters to Yunyan to talk about the commercial performance of the food festival. At that time, they will not only perform the poems of the winners, but there will be a whole performance, which is just the finale .

For prostitutes, accompanying customers is certainly an income, but it is also important to participate in commercial performances to maintain public exposure, especially for large-scale occasions.

Generally speaking, official activities are more inclined to find official prostitutes from the Jiaofang Division, or top-level city prostitutes.However, non-governmental and private activities are more casual, according to the preferences of the organizers.

This time, it was also because Yun Yanhui had some friendship with Zhou Ren'ai that she set up a line and handed it over to these city prostitutes.Zhou Renai felt that she could not live up to the great trust, so she was very dedicated, not only asked her daughters to spread the advertisement of the food festival, but also brought everyone to explain the program arrangement to Yunyan, and even audition.

Therefore, when Zhao Yunchu rushed over excitedly, what he saw was a very "lustful and rich" scene.

A group of younger sisters and elder sisters sat around Yun Yanhui, giving him a mouthful of food from time to time.Yun Yanhui sat paralyzed with her arms open, with one foot still on the stool, listening to the people around her with no expression on her face, and eating something when it was brought to her mouth without turning her eyes. She was very sophisticated.If it's not that he is still young, he is just like a romantic yamen.

And because of her young age, this can only be considered cute.