average american beauty

Caroline decided to write a report on the operation of Max department store from her own perspective based on her previous life experience.

She was not on a whim, but the customer flow and sales of Meisi Department Store are directly related to her salary. Besides, Caroline does not want to be an ordinary salesperson all the time. If she wants to become a manager someday in the future, she must at least Cultivate your own mindset first.

Caroline lay on the bed with her head in her hands, stretching her legs after standing all day, thinking about the discount event held by Partridge's Department Store today.

She doesn't know much about marketing and management, but at least she has seen a lot of marketing methods in later generations, and she has learned a lot from the experience of working in Meisi Department Store in the past few months.

First of all, Caroline does not think that Partridge's department store is trying to copy the business model of Mei Si.With the customer base of Partridge Department Store and the strong financial resources behind it, even without changing the business model, it can maintain long-term and stable development.

Although their new manager was not well-known before, and he may have just arrived in Chicago not long ago, but being entrusted with important tasks must have unique insights into shopping mall management. I should disdain such a low-level method of copying competitors' business models use.

In this way, this time to completely change the customer reception mode and hold discount activities, is it just to attract everyone to go and place a few advertisements in the newspaper?

This activity did make Partridge's department store shine, but the discount is only temporary, and a group of customers who come for low prices will not become Patrich's loyal customers because of this, so what other Carlos? Lin did not expect it?

Caroline rolled on the bed for a while, suddenly thought of something, and sat up suddenly from the bed.

"If I were just an ordinary employee earning more than 20 yuan and [-] yuan a week, I might never go into Partridge's Department Store," Caroline said to herself, "Its decoration is so luxurious, and the magnificent The hall makes me daunting, and the salesman who follows me immediately after entering the door will also cause me great psychological pressure, and I don’t even have the mood to take a look first.”

For the original upper-class customers, Partridge's long-standing "high-end" business model does not need to be changed at all, and even such discount activities will reduce the shopping experience of some customers, so there is no need for it to lose sight of the other.

So Partridge Department Store must have another move!

Caroline couldn't think of what Partridge's department store would do next, but when she recalled the marketing methods in her previous life, she had a flash of inspiration and thought of something she could do.

She got up and sat down at the desk, wrote a summary on a blank sheet of paper, and started to create a new article with a different style.

Different from the usual concise collocation recommendations, this article Caroline wrote thousands of words eloquently. It was very smooth.

The story mainly tells about a businessman’s wife who just moved to Chicago with her husband. She was hit by being ridiculed for her vulgar dress at a party. She was recommended by a friend to go shopping in a department store, saying that she could buy the most fashionable clothes in Chicago.

The salesperson in the department store will not only make matching according to the customer himself, but also explain the latest fashion trends to her.With the help of the salesperson who is enthusiastic and good at matching, the lady quickly bought a dress and hat that suits her. After being completely new from head to toe, she is a big hit in the social circle.

Although she didn't mention the name, Caroline used Meisi Department Store for all the descriptions about the department store in this article, and she also specially selected Meisi's latest winter clothes and hat accessories for the clothing collocation.In short, Caroline hopes that anyone who has been to Meisi Department Store will immediately think of this mall in their minds.

Yes, Caroline wrote a marketing advert.

After she edited and transcribed it, she submitted the article to the cooperative "Chicago City Life". Because of the long-term cooperative relationship, the newspaper had promised that if Caroline had other suitable articles, it would give priority to it.

In order to make sure that her path of soft writing would work, Caroline wrote several other similar articles in the next week, such as "How a bank employee with good ability but always underestimated can get promotion opportunities by changing his appearance", Or "A real lady has at least x hats", "What to wear at the tea party, why not learn from the theater star Mia Nolan", etc., were voted for different newspapers and magazines.

These articles seem to have different themes and contents, but in fact, the descriptions of clothing matching and shopping environment are all hidden secrets.Although most of the submissions were lost, in addition to the cooperative Life newspaper, the "Chicago Sun" and "Women and Life" magazines also published an article.

Caroline's main reason for doing this is to expand her writing scope and contribution channels, and by the way, see if these "soft articles" can successfully attract some customers.

After the article was published, she asked several colleagues to pay attention to it, and was pleasantly surprised to find that some customers occasionally mentioned Caroline's article when shopping in the past few days.

As long as it proves to be effective, then if Meisi Department Store is willing to cooperate with the newspaper in the future and pay for the publication of recommended articles, maybe I can be given priority as a co-author.Even if this proposal is not approved, Caroline can at least recommend her own hat counter while earning some manuscript fees in the future, which is not a loss.

In addition, Caroline also wrote some advice for Max's own employees.Because in the past two days, she found that some employees of Max Department Store also went to Partridge to buy discounted products during the event.

She remembered that a classmate who joined a brand company after graduation mentioned that whether it is a luxury brand or a fast-moving consumer brand, there will be regular staff training, and there will be opportunities for employees to purchase internally every quarter.

Caroline thinks that both of these points can be applied to the sales staff of Max Mars.

In fact, there is only one employee training at Meisi, that is, experienced employees will guide new employees to familiarize themselves with the products and the environment when they first arrive, and then it depends on whether the employees have sales talent and desire to learn.

Take Caroline herself as an example. Her understanding and matching skills of clothing, shoes and hats are mainly based on reading a lot of magazines, newspapers and periodicals and keeping an eye on new products in the store, plus a little matching elements from later generations.

to be honest.If it wasn't for the column of clothing matching at the same time, Caroline might not spend a lot of energy on it, at least the few girls around her just keep abreast of fashion trends on a regular basis.

The more the salesperson knows about the products and sales methods, the faster our turnover will increase naturally.

The in-app purchase of employees is even more clear. If Meisi's own employees have regular discount activities of a certain amount, it will definitely help to improve employee loyalty.

In fact, Caroline has also considered changing the employee salary model, that is, reducing the basic salary of the salesperson and increasing the commission points.At present, more than half of the salaries of the sales staff of Meisi Department Store come from the basic salary. Such a change can undoubtedly better motivate employees to work.But thinking that such a proposal would affect the interests of some colleagues, and she is now one of the salespeople, she still crossed out this suggestion first.

Caroline summarized these thoughts and suggestions into a report, which she planned to deliver to Ms. Green two days before Christmas, together with clippings from her own published articles.

At first she considered taking it directly to Manager Adler, but she wasn't sure if the manager would take a "report" from a young saleswoman seriously.

After some thinking, Caroline decided to hand it over to Ms. Green. She always had a feeling in her heart that Ms. Green was definitely not just the hired sales manager, but a core member of the entire Max Department Store.Ms. Green's usual behavior convinced Caroline that she would at least read the report carefully.

Although she had made up her mind to deal with life and work more actively, when she knocked on the door of Ms. Green's office after get off work, Caroline was still a little apprehensive.

But when she really stood in front of Ms. Green, she was unusually calm.

Ms. Green's office is different from Manager Adler's. In addition to the necessary office desks and chairs, there are also small coffee tables and two single sofas by the window. Two yellow and white vases are placed on the table. Rose.

"Don't be too restrained, Caroline," Ms. Green asked her to sit down on the sofa together, while opening the report Caroline handed over.

Caroline silently observed the movements of the person in front of her.At the beginning, Ms. Green was just skimming quickly, and her reading speed gradually slowed down around the second or third page.

"Analysis of motivations for Partridge's discount activities? You're pretty good at guessing." Ms. Green's eyes curved into crescents with a smile.

"They indeed have other arrangements. The Partridge family will soon open a new store on Debone Street. If my news is correct, the new store will focus on serving high-end customers. By then, the Partridge opposite will The competition with us will be more intense."

"Is Partridge a department store chain? That new store...is the building that has been under renovation for the past few months?" Caroline was a little surprised.

Ms. Green's eyebrows moved slightly, "There should be no one else except them. They are rich and powerful, and they don't understand beauty, but the newly hired Wood is a good hand."

"Forget it, let's not talk about them." Ms. Green picked up the newspaper clipping that Caroline brought with her,

"So, you really are Ms. CM."

Caroline was a little excited to see her published articles being read in front of her face.

However, "Sure enough?"

"You're not the only one who has read all the magazines and newspapers Meisi subscribes to. Caroline, we often need to make bold guesses and verify them carefully." Ms. Green's smile was a little more real than usual, and she put the reports and newspaper clippings away neatly. Well placed on the desk.

"I am very glad that you wrote this report to me. Some of the suggestions are very good. If you are interested in these articles, you may wish to write more. Maybe we will have a chance to use them in the future."

Before Caroline left, she also received a snack from Ms. Green, "The butter cookies from Brett's Hotel are a little gift."

The buttermilk cookies at Brett Restaurant are their signature snacks, and they are also the most popular afternoon tea match in the leisure area of ​​Meisi Department Store. A small plate costs nearly four yuan.

Caroline was really hungry, so she tasted it on the way. The soft and delicate cookies melted in her mouth, completely different from the cookies she bought at bakeries on weekdays.

It seems that I was right, the report and the article were approved by Ms. Green.I just don't know if the proposal will be accepted?thought Caroline.

The author has something to say: ①I can’t find out whether it was a mathematician or Mr. Hu Shi who said it, so I won’t change it after writing it...