Brand Master [Comprehensive Yingmei]

On the first weekend in February, Super Bowl Sunday, 1.5 million people turned on the TV at the same time, watching the Super Bowl as they have done in the past few decades. They are as full of expectations as all the fans on the scene. In the many commercials and the grand halftime show that will be shown at the Super Bowl.

——In this year's Super Bowl, which commercials will stand out, and what mysterious star singers will come to the halftime show?

Justin Hammer is also one of them. Taking advantage of the holiday, he, like most people across the country, sits at home and turns on the TV to watch the Super Bowl.

Of course, he mainly wanted to see with his own eyes the effect of the two advertisements he bought, so that he could sneer at Wayne Entertainment and Justice League in the future.

——I’m so sorry, I took away your Justice League ad, the Hammer Group got the limelight, and the Hammer Group gained attention.What games, what Zhenglian, roll to next year!

Seeing the opening ceremony begin, and the first advertisement began to play on the big screen in the TV, Justin just imagined the faces of Bruce Wayne and Vera Senna at this moment, and couldn't help laughing lowly.

The louder and louder laughter echoed in the empty villa. Hearing the music of the first commercial, Justin raised his head to look at the screen while laughing, but froze the second he saw the screen clearly.

The laughter stopped abruptly like a screaming chicken with its neck stuck, Justin unconsciously opened his mouth wide, staring at the video ad that was the first Super Bowl commercial in disbelief.

This first ad, from Nike.

However, what stunned everyone including Justin and Joel was:

It is obviously a commercial advertisement of Nike, but what appears in the video is the iconic "S" logo of Superman!

Nike's iconic inspirational music sounded, and a child wearing a Superman cape and uniform appeared on the big screen, holding a football in his hand.

With the constant change of football, the child in Superman uniform began to run forward, the ground under his feet and the scene behind him changed wildly, starting from the Hard Rock Stadium, across the entire Miami, and across the entire ocean, he jumped lightly , came to mid-air like Superman, he raised his hands, and the whole world looked up——

In front of the TV, 1.5 million viewers stared at the TV screen at the same time, and at the scene of the Hard Rock Stadium, 2000 million viewers raised their heads at the same time and looked eagerly at the screen.

The next moment, the people in front of the TV and the people in the stadium cheered at the same time!

The music suddenly ignited fiercely. Amidst the sudden sharp beating of drums, the figure of a child in a Superman uniform elongated, and the most famous star football player today appeared on the screen. He was still wearing the Superman uniform, holding his The rugby is thrown into the distance with the most standard movements——

With a crisp "boom", Justin in front of the TV broke the wine glass in his hand.

He stared at the Superman logo and uniform that kept flashing on the screen, and gritted his teeth and asked the assistant:

"Didn't it mean that the Justice League didn't grab any ad space this time? Now tell me! What the fuck is this? Why does the Justice League's Superman appear in the Nike ad!"

On the other end of the phone, the assistant took a little time to get accurate information from insiders and the NFL, and replied hesitantly:

"Boss, this is, this is not an ad for the Justice League. It is true that the Justice League did not grab any advertising space—but, there are ads for other brands!"

"……what?!"

In the infield seats of the stadium, among countless audiences who raised their hands and cheered, Joel, who opened his mouth as if his jaw was about to dislocate, was particularly eye-catching.

He stared stupidly at the advertisement on the big screen, and after a long while, he mechanically turned his head and stammered:

"Sai, Ms. Sena, you bought this..."

You actually bought a Nike ad? ? ? !

"The Justice League doesn't pay for this."

Vera smiled and said casually, "Of course it is impossible for the Justice League to advertise itself, but given the previous brand partnership, it is not a problem to lend the Zhenglian IP to some brands."

——It is impossible for Zhenglian to advertise itself, but some brands can't help but rush to the image of Zhenglian Chaoying.

"Didn't I say it a long time ago? The brand personality of the Justice League is 'heroes'. There is no need for too much promotion or publicity. One day they exist, they will always be superheroes."

"Similarly, the Justice League is not the only one who chooses the 'heroic' personality among the twelve brand personalities. Large brands such as Nike, Johnnie Walker, and Victor Sports also have the connotation of their personality to fight against injustice, In search of good 'heroes'."

Saying that, Vera squinted at Joel, and asked softly:

"You said, do these brands need Zhenglian to advertise, or does Zhenglian need them?"

Joel was struck by lightning.

While the two were talking, the first Nike ad, which was cheered by the crowd, had passed, and when the second ad appeared, it showed a green light that everyone was very familiar with.

That's the Green Lantern logo.

That's a Google ad.

Google's advertisement...is based on the personal image and will of Green Lantern!

The majestic and majestic music exploded in everyone's ears, and a flash of inspiration flashed in Joel's mind. He said in disbelief:

"So, so, Ms. Senna, you are not—"

Could it be that Vera Senna had already made up her mind on the Super Bowl as early as November? !

Judging from the production time of these video advertisements, she should have been paying close attention to the Super Bowl advertising space before November, but the method she chose was not to buy a single advertising space, but to persuade all the merchants who bought the advertising space to cooperate with the regular United "heroes" cooperation! ? ?

Vera smiled slightly at Joel:

"Read the advertisement carefully and study hard, Joel."

This can be regarded as acquiescing to Joel's guess.

——She was so busy in November last year, forgetting to eat and sleep until she almost died suddenly. Apart from wrangling with detective comics and TV stations, she was doing these things.

There is an endless stream of brands who fancy Zhenglian IP and come here admiringly. Of course she can do this.

Joel petrified on the spot.

The Super Bowl commercials continued to play as Justin began to slam the table and smash the TV.

The first is the Nike advertisement, which created a world of "never give up" with the image of Superman and countless well-known stars at the same time, giving the audience infinite visual stimulation.

The second is Google Ads, which uses Green Lantern's ability to "shape everything" to imply the omnipotence and ubiquity of the website, and uses the mysterious and magnificent universe to represent everyone's heart, which attracts people's endless aftertaste.

The third is the Amazon advertisement, with the theme of The Flash's interstellar crossing, combined with cute Q-version animation and the image of a hamster as a courier, it creates a fairy tale that makes everyone laugh. The players who raise hamster essence are very excited.

Fourth, fifth, sixth...

Each ad more or less borrows the image of the Justice League, each ad adopts a certain interesting characteristic of Super League, and each ad promotes the Justice League while highlighting the unique image of their respective brands .

Each advertisement has its own brand core core and brand concept, but after successive integrations, it completely implies the brand core of the Justice League-they pursue truth, they pursue justice, and they pursue freedom.

They keep going, they never give up.

Like every Super Bowl commercial in the past, all the commercials this year are surprisingly good.

Aside from a handful of out-of-place ads (such as the Hammer Group ad), almost every one of them has its own whimsy, and every single one is promoting the Justice League to the world.

...It is simply a personal advertising show of the Justice League!

Joel was so shocked that he didn't want to speak anymore, let alone him, even the other mutants standing in front of the TV screen couldn't help but exclaimed, their eyes full of confusion:

Actually... Can you still play like this? ? ?

What kind of magical creature is Ms. Vera Senna?

How did she have such a big network to find these brands?How could she have so much energy and time to contact so many merchants one by one?How did she predict with such precision which brands would be interested in Super Bowl commercials?How can she convince these brands to all work with the Justice League? ?

What kind of fantastic and wonderful opening advertisement show is this?

What kind of crazy but genius plan is this?

It's also an advertisement, Joel and the others only wanted to spend all their budget to bid for one of the several Super Bowl advertisements, but they failed to bid for just such an advertisement.

But what about Vera?

She actually counted the entire Super Bowl opening ceremony and almost all participating brands in the Super Bowl commercials without making a sound, and let them unite to turn this Super Bowl opening ceremony into a Justice League solo show!

She has already started to calculate!

She has been silently doing it for a long time!

Fuck it, fuck it—

"This woman is a bloody bastard!"

In the living room of the extravagant mansion, watching the two advertisements that his group spent a lot of money to shoot were mediocre due to the lack of super English, Justin was so angry that he swept everything in the living room to the ground.

Amidst the sound of shattering, the arms dealer, who had spent a lot of money but had no effect, walked back and forth angrily, roaring angrily:

"Vera Senna! Vera Senna! Ahhh Vera Senna!!"

At the same time, under the bombardment and collision of one advertisement after another, all the audience could not help but shake the flags in their hands, some kept blowing their horns, some whistled desperately at the scene, and more The people excitedly raised the mineral water bottles in their hands and kept tapping them, and the atmosphere at the scene suddenly became hot as if the teams they supported had won the game:

"Justice League! Justice League! Ahhh Justice League!!"

One advertisement after another passed quickly, one bill after another was burned on the big screen for 30 seconds after another, which also lit up everyone's eyes.

In this unprecedented and almost unprecedented Zhenglian home show, not only the fans in the auditorium were on the verge of losing control, even the audience sitting in front of the TV couldn't help but feel agitated.

In New York City, Susan and her friends couldn't help jumping and screaming when they saw the first ad. They looked at the screen and tried their best to make amway to their family members:

"Brother, look! This is your favorite brand——!"

"When will Nike release the Superman collaboration, I'll fucking sell it!"

In San Francisco, Nancy and her neighbor’s wife saw Amazon’s advertisement at the same time. She quickly took out her mobile phone and pointed at the lightning hamster on the screen to show off to the neighbor’s wife:

"That's him! That hamster in the ad is him!"

"Yes, Flash! You don't know Flash yet, do you? That's right, let me tell you (Amway)..."

In the live broadcast room, Gaowan Wensen, who was shutting himself to the camera, jumped up instantly when he saw Batman in the TV commercial:

"Fuck! Dude Batman is on the Super Bowl?"

"Look! He's in a Sodick ad - what a fucking cool car! Sorry guys I decided to go..."

"Fuck! Fuck! This year's Super Bowl ad is really awesome!"

"What? You haven't watched it yet?—turn on the TV!"

"What superpowers? How long has it been since you still don't know the Justice League?"

"Listen to me, they're superheroes—super, super, hero, hero!"

The prelude to the opening of the commercial set off a turbulent sea. In the midst of screams and shouts, Joel's ears, who were originally keen hearing, were about to explode.

But at this moment, he didn't care about covering his ears at all, but stared at the screen like everyone else, admiring the advertisements that were like masterpieces of art.

Amidst the sound of music, amidst the plots constantly attracting surprises and screams, at the moment of the end of the last commercial - a deep and heavy drum suddenly burst out from the stage in the center of the stadium.

— This is the beginning of the halftime show.

Hearing this rhythmic stronghold, Joel subconsciously lowered his head to look, but suddenly heard a sharp piercing sound whistling past.

Like everyone else, Joel looked up blankly, and saw a familiar tall figure flying quietly high above the sky, with the hot and dazzling sun behind him.

He walked in the light and shadow, and the red cloak behind this dazzling figure raised high, like Apollo, the son of the sun, walking slowly from myths and legends.

...that's the Son of the Sun, that's, the real Superman.

After one emotionally motivating ad after another, on this court is Justice League Superman.

For a moment, a terrible tinnitus appeared in Joel's ears.

When Superman appeared on the scene, almost everyone on and off the court screamed and shouted like never before.

Like a tsunami, like an earthquake, the burst of cheers made up of everyone's heartfelt admiration and joy rolled in like a wave, and slowly spread out with the Hard Rock Stadium as the core.

It was so huge and so intense that it seemed as if the ground was shaking, as if the stadium was about to crack.

This voice, as if the earth is shaking, is the roar and love of everyone's soul:

"Superman!"

"Superman!"

"Superman!"

The real Son of the Sun, the real star of the crowd.

The man walked slowly from the mid-air like a real god, following the cheers and shouts of the people, he walked into the world. There was a slight smile on that inconceivably handsome face, but he was still majestic and dignified.

It seems to have come as promised, and it seems to be a grand redemption.

In the almost crazy shouts, the music on the stage finally started to sound.

At the same time, a dazzling green light that almost surpassed all the stage lights on the scene emerged from the other end of the stadium. Just like the sequence in the advertisement, the figure of Green Lantern slowly emerged from the sky on the other side of the stadium.

His appearance officially led to the magnificent music on the stage. In the warm atmosphere where everyone was so excited that they almost fainted, in this rush of drumbeats, and in the fierce music that seemed to be a hero's expedition, he was previously mentioned in the advertisement. The recurring superheroes appear one after another.

Joel thought that the support and applause given by Superman just now was the pinnacle of what human beings could achieve, and everyone present overturned Joel's conclusion.

With the appearance of superheroes one by one, this earth-shattering shout and cry became more terrifying.

"Green Light is Green Lantern! Green Lantern!"

"That's Shazam over there! Look! He can ride lightning!"

"It's The Flash! That red light!—he's coming!"

"It's Batman! Batman! My God! It's Batman!"

When the last Wonder Woman appeared in the sky, everyone couldn't help standing up. They looked up at the sky, with deep trust and an unprecedented bright light in their eyes, and flushed faces flushed with excitement. With the same madness and excitement.

I can't think of anything, I don't care about anything anymore.

When seeing a legendary superhero appear in front of them with their own eyes, people subconsciously react with admiration and admiration carved into their bones.

This love from the soul is fully expressed in words and deeds, and conveyed to the heroes in the sky.

Screaming, shouting, showing love, applauding, tears filled their eyes... 2000 million people raised their hands high at the same time, shouting the name of each hero incessantly.

In the end, the names of these heroes gradually converged into a final code name:

"—Justice League! Justice League! Justice League!"

Everyone was shouting, everyone was raising their hands, and when 2000 million people raised their hands at the same time, it was like... holding up their heroes firmly.

Overlooking the whole world from the perspective of the seven of them, Clark and Bruce, what they see is respect, love and admiration.

Love comes from shouting, admiration comes from actions, and respect comes from the stars in their eyes.

from everyone.

They are at the center of the world, and the world loves them.

The brain is blank.

In the waves of cheers and applause, facing such a grand occasion, they were overwhelmed. Whether it was Clark Diana or Halbali, they subconsciously searched for the familiar figure in the crowd.

Then, they found it.

On the ground, in the infield closest to the stadium, a girl who has always been calm was alone among the crazy crowd. She raised her head and looked at them intently like everyone else.

As if sensing the hesitation and uneasiness of these seven people hidden under their prudent appearance, she smiled slightly.

Amidst the noise and chaos, Vera raised her skirt with one hand, clenched her fist at her heart with one hand, slightly bent her knees, and performed an elegant knight salute.

——To my hero.