Comeback [entertainment]

The media reporters who participated in the premiere of "Urban Romance" were not the only ones who said they didn't know what they were watching.

The overwhelming publicity, the degree of discussion spent on spending money, more than one-third of the entire theater lineup, and almost every time point has a show for this purpose.From the entrance to the restroom, the movie theater is full of posters of "Romania" and a trailer with magnificent special effects. In the short film, the male and female protagonists look as beautiful as they are shooting fashion posters.Coupled with such a dense line-up at the box office, as well as the huge amount of money spent on online viewing activities, it is logical that "Urban Romance" became popular before it was broadcast, and countless people were marketed on the first day of its release. The event whetted the audience's appetite and poured into the cinema to support the movie, which even created a box office of 1.2 million that day! !

This number completely crushes all the films of the same period, and even two foreign language films that have been well received in overseas theaters have never created such a result. The creative team and producers of "Urban Romance" were almost crazy with joy, and they couldn't wait to enter the next round of intensive topic publicity. It was posted on the official announcement platform with joy, and with the help of various media and marketing accounts, it spread all over the corners that netizens can reach in an instant, and all competitors were crushed to the bottom in the same period. What a glorious result! !

Song Tian pointed at the computer with a cigar in his hand and taught his younger brother: "You see, money can turn ghosts around, and that's what it means to use money wisely."

Song Gao was a little puzzled: "The cost of publicity has already cost nine figures, and the wave of publicity before the launch has had a negative effect. Wouldn't it be better to spend this money on filming, and the word-of-mouth from the audience can also be done well?" Prettier."

Song Tian sneered: "Word-of-mouth? What's the use of word-of-mouth? What do you think they can remember? Before the film was launched, a large group of people said they would boycott it, and some time ago there was a lawsuit. How long? I push two popular idols, who can make waves? The audience's word of mouth is not important, what we should think about is how to make their money!"

He paused, took another puff of his cigarette, squinted his eyes and didn't know what he thought of, and his smile became ironic: "One or two, life is like a dream all day long. Word of mouth? If I invest all my funds In the movie, now it is the same fate as Yuan Shang!"

"Yuan Shang?" Song Gao was at a loss, "What does it have to do with him?"

Song Tian laughed loudly: "This is the end I said. Without marketing or hype, the result is that you have never even heard of their movie. Do you know "Fatal Pursuit"? It is indeed a good movie, but you can watch them box office on the first day."

The uncut cigar head nodded the number on the screen: "It's only 6000 million."

6000 million.

Only half of Urban Romance.

Song Gao looked at the two hugely different numbers, and fell into a daze for a moment.

Why are ideals and reality so different?

Still unwilling to give up, he met his elder brother's eyes full of sarcasm: "But I heard that Director Zou has been refusing to be interviewed by reporters..."

Zou Min was very disappointed with his work, and was not at all happy about the box office and the strong publicity of the film. The box office opened high on the first day, and the company organized the production team to be interviewed by reporters to hype the second round of release. Zou Min insisted She said she was sick and absent, but everyone knew why she refused to show up.

Song Tian was also very upset when he heard this matter mentioned, and his face turned gloomy: "They are all brainless idiots, just like... the same as Yuanshang, they will know when they have suffered enough. How pointless this insistence is."

******

But different from what they thought, the main creative team of Yuanshang's "Fatal Pursuit" is still in a pretty good mood.More than 6000% of the film schedule and low-exposure publicity allowed this film to win the box office of 1.2 million in the premiere, which is not low!This figure is also a result worth boasting in the normal schedule, okay?The reason why it looks inconspicuous is entirely because the [-] million standard in the same period was set too high.After all, the total investment of "Fatal Pursuit" is only less than [-] million yuan, and the box office of more than [-] million yuan can already make up for it, not to mention the audience who participated in the premiere and those who enjoyed the box office on the first day left the theater with a lot of praise. The review of "Fatal Pursuit" jumped from zero to eight points that day!

This is the second film in Shang Shu's life that he is the chief director, and it is also the first film that can be screened in theaters in China. Seeing the audience's generous praise of the film plot on the Internet, he I was so happy that I already wanted to hold a celebration banquet before the movie was released.After the premiere, I held my mobile phone and constantly refreshed the background of the review website, carefully read every real-time updated review, and watched other competitors in the same period while secretly laughing.

"Hey, it's so stinky and shameless, you even hired a sailor to give yourself full marks."

This swipe reached the comment page of "Urban Romance", and Shang Shu burst out laughing. The homepage was full of machine-made comments with nonsense wording. There has been a wave of comments since "Urban Romance" was not even released. Bo praised the film's special effects plot and even the acting skills of the actors without any basis, and directly set the film's score to full marks.This Nima is really ridiculous. Apparently, the indigenous residents on Dianping.com couldn't bear it anymore. After holding back during the intensive publicity period, some people have begun to express their dissatisfaction clearly.

Different from the happy and harmonious atmosphere in his comment area, Shang Shu drew a few lines full of grief and indignation here——

"After 10 minutes into the screening hall, I wanted to leave. Now I feel bad after watching the movie. Can anyone tell me what the movie is about?"

"Where is the city? Where is the love? Where is the adventure? Where is the joke? Where is the fantasy? !!!!"

"I haven't watched it yet. My girlfriend saw the high rating and said that she wants to go in the afternoon. I'm weak and asked if it's good or not?"

"Don't go, buddy, I'm serious. I took my girlfriend there. After holding back for more than 40 minutes from the beginning, I finally couldn't hold back and said that I wanted to leave. But my girlfriend said that she wanted to leave a long time ago, but she was always embarrassed to say [ Spread your hands]”

"Nimma was cheated by marketing again! 3D movie tickets are still expensive, wasting more than 100!"

As soon as the premiere day passed, the real viewers who had watched the movie began to increase their ratings immediately, and Shui Jun's original unsatisfactory ratings were immediately suppressed by feedback, and the full-score ratings also decreased bit by bit visible to the naked eye. .

It's normal to have one or two bad reviews, but it's so common that even Shang Shu was shocked. "Urban Romance" is a blockbuster movie with an investment of hundreds of millions, and the promotion fee is more generous than the investment of "Fatal Pursuit" for the whole film. Zou Min is a clever director, no matter how ugly it is, it won't be so ugly Bar?

In order to satisfy his curiosity, Shang Shu dragged Hongbozhan and Yuanshang to buy a movie ticket worth 300 yuan to see what happened.

It turns out...he still underestimated the filmmakers of this era.

The huge screen hall, 3D glasses, and the hype of the publicity have not yet passed. There are many audiences in the screening hall, but after 10 minutes after the movie started, people who left early have already appeared in the back row.

The male and female protagonists are indeed very eye-catching. The crew is very thoughtful and hired professional dubbing for almost all the actors. Make people play too much.Apart from the two leading actors, Ren Pingsheng played the most part in the movie. It can be seen that Zou Min tried his best to praise him. However, although Ren Pingsheng's acting skills are better than the two leading actors, it is still not outstanding.

The plot tells the story of the male protagonist looking for a priceless treasure and falling in love with the female protagonist by the way, but many and complicated characters appear on the stage, and each inexplicable character has inexplicable scenes and inexplicable lines. By the time these people have occupied most of the movie's time, there is no extra space to go through the plot normally.

No. At 30 minutes, Hongbozhan couldn't hold it anymore, yawned big and fell asleep with his head tilted.

No. At 40 minutes, Yuanshang's eyelids also began to sink, and his head was propped up bit by bit.

An hour later, one-third of the audience in the screening hall had left cursing, and only Shang Shu in the trio remained sober for the entire time.But until the end of the movie, he was a little bit unwell.

It seems that I suddenly understand those viewers who are so angry that they desperately hit the exclamation mark on the commenting website.

Because at this moment, he also feels that he has completely wasted more than two hours of his life, and after watching this movie, he still feels indescribably anxious.

Among the spectators who exited together, there were violent swearing all the way, friends blamed each other for the side that suggested to choose this movie, and some even rushed to the sales counter to pat the table and demanded a refund of the 100 yuan movie ticket.

Shang Shu saw a group of smiling and chatting audiences coming out of his "Fatal Pursuit" screening hall, and then turned to look at the few people at the counter who slapped the table angrily.

The subtle competitive mentality in my heart towards "Urban Romance" has turned into regret at this time.

To be honest, although the marketing method of this movie is very annoying to him, if the quality is extraordinary, Shang Shu will definitely admit the opponent's strength from the bottom of his heart unconditionally.

But now...

While regretting, he couldn't help but sigh.

With an investment of several hundred million yuan and so many resources, why are these filmmakers unwilling to calm down and take the audience seriously?

The viewers who were arguing with the ticket office could no longer suppress their anger at the bad movie, and began to dissuade those who bought tickets.

"What? Do you want to buy "Urban Romance"? I just came out of the screening room, and I give you a piece of advice, don't watch it!!!"

"Yes!! Don't watch it!! It's an epic bad movie!! Let the cinema refund my ticket price!!"

"Dude, I'm thinking about the relationship between you and your girlfriend, change to another one, don't watch "Urban Romance" for nothing!"

The audience in the movie theater was amused and curious, but after listening to the impressions of the cheated audience, they immediately gave up the idea of ​​buying "Urban Romance"...

Everyone was a little worried. After all, they all came for "Romania" after watching the advertisement. Now that the goal has changed, what should they watch?

"Watch "Fatal Pursuit"!!"

The audience who exited the screening hall passed by in groups of three or four, arm in arm, and casually suggested: "It's so funny, I want to laugh when I mention this name now!"

"I originally bought it to pass the time because I didn't have enough seats for the last episode of "XXXX". I didn't expect the quality of the movie to be much higher than expected. I want to bring my friend to watch it again!"

"Hahahaha, what the hell is that in "Urban Romance", I left halfway and bought a ticket angrily, planning to wash my eyes with a movie, but after watching "Fatal Pursuit", I was not angry at all except thinking hahaha !"

The middle-aged director Shang Shu, who was caught in the confusion of the market and social values, was pulled out of his own world by these chattering voices.

More and more spectators left the venue, and many spectators who had watched "Fatal Pursuit" joined the discussion together. The ticket office not far away gradually surrounded a group of people discussing the plot of the movie and laughing. audience.

Watching these viewers who obviously get a great deal of pleasure out of their work.

As soon as Shang Shu's heart relaxed, he suddenly flew up again.

He suddenly turned his head, and said to Yuanshang, who was still sleepy from the movie's plot: "Yuanami, shall I sign to your studio?"

Under Yuanshang's blank gaze, he recalled the plots that he forced himself to finish after two hours and countless cells died.

Shang Shu was still very angry when he thought about it. He had suffered from insomnia for many years, and it was the first time he felt such intense sleepiness, yet he didn't seize the opportunity to get a good night's sleep.

Driven by such a strong anger in my heart.

He opened the review software and searched for the page of "Urban Romance", and for the first time he viciously——

Hit a three-pointer.