Power Farmer

Chen Han is in charge of opening the factory and managing the daily operations of the factory, while Jiang Yanzong is in charge of brand sales.

Now, many milk powders are advertised to promote physical development. Jiang Yanzong first grabbed an acre of three-point land in this market, and then occupied the commanding heights of the industry. It is not enough to completely jump out of the traditional publicity methods, but to promote with other milk powder brands It doesn't work the same way.

In terms of naming, after discussion by the product department, the milk powder was decided to be named Zhibei, which means smart and wise baby. Instead of English translation of the foreign name, the Chinese meaning is used.

It is certainly possible to hand over the product promotion plan to an advertising company, but there is no guarantee that the other party will come up with a satisfactory plan. Jiang Yanzong decided to do it himself, and decided to focus on the Internet channels that young parents have most contact with. In terms of TV advertisements It will also follow up, and the key point is to make the brand famous first, so that people are willing to come to know such a milk powder.

In addition to the advertisements on the surface, there are also hidden operations. The most popular thing now is to buy trolls online. Don’t think that trolls are all for celebrities. The trolls on the Internet have many uses, and they are also very important in marketing. Its role, and it’s not that buying water army is not a good thing. Many times, in order to stand out from the market, buying water army creates a trend. Only after forming a product impression on real potential customers can you make your product Be the object of consideration by customers.

There are so many popular things nowadays, from Internet buzzwords to celebrity gossip pushers, most of them are done by Internet pushers, and sometimes, the so-called popular science posts and summary posts you see may also be written by trolls Yes, and most of the posts below are sailors.To give an example, pet owners know that the so-called natural food and grain-free cat food and grain-free dog food are popular now, but the concept of natural food and commercial food is just a speculation, and it does not exist in a natural definition. It is labeled as commercial food High-quality pet food brands are far behind the so-called natural food in terms of price.

In the shaping of this concept, the water army on the Internet has played an important role. Of course, this is also based on the better quality of expensive pet food. Therefore, many consumers find that "natural food" is indeed better. The baby eats healthier, and believes in this concept more.

Here, the product itself does not change, just because a concept is created, it can have a huge impact on the sales of the product, which shows the importance of trolls on the Internet.

Of course, trolls are not omnipotent, just like many stars can’t get rid of them no matter how many trolls they buy, and many bad movies can’t get a good box office no matter how many trolls they buy. Well, the navy is useless.

Jiang Yanzong here, he has confidence in the products of his factory, knows that the quality of the products is excellent, and can stand the test of consumers, so he has the confidence to buy water and sell them on the Internet.

Yang Qiuhua said to Jiang Yanzong very excitedly: "Cooperating with Chen Shao, it is really much easier to do things!"

With Chen Shao here, among other things, as far as the media is concerned, they don't even dare to raise the price, even if it is the cost price, they still beg others to show respect and cooperate with them. This is the advantage of resources.

Yang Qiuhua followed Jiang Yanzong after he became independent, and Jiang Yanzong's other businesses were mainly managed by him. Before that, he was also a professional manager. In terms of price, when it comes to money, they always change their faces, so every time they talk about the price, they feel tired.But this time, not only the price given by the local media was already lower than his psychological expectation, but also the TV station in the imperial capital.

Yang Qiuhua often sighs in his heart, it really is good if there is a relationship.

Jiang Yanzong had already understood the truth of it, so he was not surprised. He said, "That is the convenience brought to us by Young Master Chen. With the convenience, it is natural to do better."

Yang Qiuhua hurriedly said, "Of course!"

Jiang Yanzong has never liked to listen to what you say, he only depends on how you do it, and Jiang Yanzong has a poisonous mouth, no matter how nice you say, he can choke you to death with a few words, playing tricks in front of Jiang Yanzong is the most unwise choice, the best It is to bury your head in doing things and come up with the results of your work.

"Taking this opportunity, let's push the things in the food factory. The food factory has nothing to do with Young Master Chen, and we have to rely on ourselves."

Yang Qiuhua expressed his understanding.

Last year, the food factory had been in business for a year, and the turnover was a bit lukewarm. Yang Qiuhua was anxious, but Jiang Yanzong didn't seem to be in a hurry at all. Yang Qiuhua couldn't help it because Jiang Yanzong was sick, and he had the energy to intervene. That's not bad, let's not bother him about sales.

In this way, after the first year of reopening, Yang Qiuhua also planned to ask about Jiang Yanzong's food factory. He couldn't forget about his own affairs just because he cooperated with Chen Shao. Fortunately, Jiang Yanzong brought it up by himself. .

Jiang Yanzong continued: "I have already read the sales report of last year, because I was busy with the milk powder factory and the garment factory, and I didn't ask carefully. It is reasonable to have such a sales performance. This year we will start to develop new products. The product is ready, and we are going to make a few star products. So you will be very busy this year, if you have any problems, remember to speak up as soon as possible.”

"No, of course it's okay!" Yang Qiuhua said hastily.

Jiang Yanzong smiled and shook his head: "This person always has his own life. Falling in love, getting married, and having children are all important. Don't delay these because of work."

Yang Qiuhua was still a little stunned: "Oh...oh?"

Other bosses said, don't delay work because of personal affairs, but this boss said, don't delay personal affairs because of work?Yang Qiuhua was also dizzy.

"Last year, because I... I was sick, I was delayed for a year, and I didn't take care of it. Even the welfare system was not well established. This year, we will carry out the work carefully and make all the previous ideas come true."

Yang Qiuhua nodded: "Okay, I will wait for you to arrange work at any time."

Regarding the food factory, Jiang Yanzong also had a lot of ideas.

After discussing with the marketing department of the milk powder factory, the marketing plan was finally finalized. It was up to the marketing department to find someone to shoot advertisements, initiate online public opinion, and other specific implementation tasks. Jiang Yanzong only supervised their work progress and ensured that they were on time. Completed the assigned work with quality.

Although he is busy, every time he is tired, he turns his head to look at the sleeping baby next to him, or stands by the window with the baby in his arms, and tells him about the flowers, trees, and people downstairs. Jiang Yanzong feels very happy, and the work intensity is even stronger. Strong, but not more tired than before, maybe because I have more motivation to work hard?

Jiang Yanzong's so-called food factory develops new products and makes star products, which is also an idea he had before. One is to requisition the brine prepared by masters Chen Han and Yingqi, and use it for the factory to pickle radishes, cucumbers, beans, red pepper sauce and other products. , and the other is to buy the recipe of the sauce from the blind woman. I didn't buy it directly before because I didn't want to compete with the blind woman for profit, and I didn't have a suitable unit in my hand to use this recipe to produce value.After buying it now, restaurants and restaurants will still buy her handmade sauce from the blind woman. Jiang Yanzong will not interfere, even Jiang Yanzong is also a customer, but the blind woman cannot expand production by herself, and Jiang Yanzong's external sales will not affect it. The blind woman makes money.

Jiang Yanzong and Wei Jingze have also discussed this matter, and Wei Jingze has no objection to it at all. This is a win-win for both parties. The blind woman can continue to make money and get the money she needs so much. The food factory can also benefit.

Regarding the bidding, Wei Jingze and Jiang Yanzong also agreed that the asking price should not be too low, and it should not be treated as a business too much for the sake of the folks in the village.

After the two discussed it, Wei Jingze accompanied Jiang Yanzong to the blind woman's house to discuss this matter.

At least after the blind woman got cataracts, her home is indeed much cleaner, but she has no plans to build a new house at all. She saves all the money and wants to save it for Weiwei to marry a wife—yes, a country old lady She could only think so far, because she didn't even know how many schools she had to go to before going to university.

Seeing Wei Jingze, the blind woman was as enthusiastic as ever, and she was even more enthusiastic about Jiang Yanzong. She invited the two of them to make tea in the house and served tea and food. This was a treatment that no one else had.

"Mother-in-law, don't be too busy, sit down quickly, we are here today, we have something to discuss with you!"

The blind woman said: "That's all. Oh, you're getting busier and you're less likely to come to my house. It's rare to come here. Of course you have to treat me well!"

Wei Jingze felt a little embarrassed when he said it.

After finally waiting for her to finish her busy work and sit down, Wei Jingze helped Jiang Yanzong explain the whole thing clearly.

The blind woman said: "You two are a family. I know that if he buys it, you will buy it. Of course I trust you, but I am afraid that this sauce will not be liked by others, and you will lose money."

Wei Jingze said: "You are using this pickle restaurant and restaurants. They are all very good. Why don't you like it? We know this in our hearts, so don't worry."

The blind woman thought for a while and said, "Okay then. It's okay to sell it to you. Of course it's okay not to sell it to others. Do you have any other requirements?"

"That's all. Let's talk about the price."

"Hey, okay, tell me, I don't really understand this either."

Anyway, the blind woman believed that Wei Jingze would not cheat her. If he really wanted to cheat her, he did it a few years ago, and now?

Wei Jingze said: "We offer 70 yuan to buy your prescription, and then help you build the house. Do you think it's okay?"

By nature of a businessman, the lower the price, the better, but it is not easy for the blind mother-in-law, grandson and grandson to make a living. If the price is too low, it will damage the morality. Less is not good, so it is simply converted into a house. Anyway, this house will be lived in for many years.

"It's too much, too much!" The blind woman was surprised, 70, and the trailing zeros couldn't be counted clearly.

Wei Jingze was a little dumbfounded, he only said too little, not too much.