Power Farmer

Host: "Okay! If it's not good, I'll transfer the red envelope to you!"

Downstairs: "Sister Fufeng is so generous! I'll go buy it tomorrow!"

Downstairs downstairs: "Me too! Sister Fufeng doesn't taste good, remember to transfer the money!"

……

The host of this post is so majestic, it immediately attracted the attention of many people. This Ruoliu Fufeng can be regarded as an old man in the forum. He usually shows people in the image of a cute girl. His language is humorous. She has a good impression.This time she recommended cucumbers in Houchu sauce, which really aroused the interest of many people, and most of them wanted to give it a try.

The reason why the pickles are named Houchu is because the most important brine comes from the kitchen, from Master Yingqi and Chen Han, so it is called such a name.

Pickled cucumbers were the first batch of pickled vegetables. When they first came out on the market, their sales were mediocre, and the market response was mediocre, because the price was not cheap, and it was two or three yuan more expensive than others.However, there are also consumers who feel that there are reasons for being expensive, so they are willing to buy and try.

For those who love to eat, the extra two or three yuan is really nothing, the key is to eat delicious food.

Most of the other pickles use the sour and salty taste to suppress the original taste of the food, which can keep the food longer For example, cucumbers, the fresh taste of cucumbers is liked by many people. Pickled cucumbers often cannot preserve the freshness of cucumbers, but the kitchen has some reservations. The original taste of the food is preserved to the greatest extent, and it looks fresh, crisp, tender and delicious. Therefore, the pickled vegetables are much more special than other brands.

Coincidentally, in addition to Ruo Liu Fufeng's recommendation of Houchu pickles on the forum, other social platforms also have recommendations for Houchu pickles, and the fan base of Houchu pickles is slowly growing.

These fans, when Houchu releases a new product, they will buy it directly, and most of them still like the new product. This kind of word-of-mouth spread makes the sales of Houchu's pickled vegetables series get better and better.

Moreover, in the process of eating pickled vegetables, almighty netizens have discovered many new ways to eat them. In addition to eating steamed buns with porridge, some eat noodles, some eat them in sandwiches, and some eat them with barbecue. Some people make it into puree and make it into sauce, which tastes good, but many people find this kind of food unacceptable.

After tasting these pickles, many food bloggers also admire them very much. If these bloggers with a certain number of fans recommend products, they need promotion fees. How much is a repost, and how much is an original article, but Second, with the popularity of back kitchen pickles, food bloggers have been keeping up with the trend in order to show that they are not behind. Naturally, they have to try it and write about eating experience without promotion fees.

Good-hearted food bloggers naturally write with more thoughtfulness. They can write reasons for their likes and dislikes, but some food bloggers refuse to say anything good because they don’t charge money, saying that the pickled vegetables are not pickled. "Cooked", so it has the original taste of the ingredients, and now it's a bit weird, it's really serious nonsense.Of course, honest fans will directly leave a message to refute, and fans who don't know the truth will naturally be led astray, thinking that it is really not delicious.

This time, a blogger named Gourmet Hunter posted a Weibo, which aroused the interest of many fans.

"As we all know, my foodie spirit is definitely inherited from my mother. Although we are only a little similar, we can be sure that we are biological! This time, after I took my mother to taste the pickles in the back kitchen, my mother also fell Yes, I must have a bottle at home! I love pickled cucumbers the most, and my mother loves pickled beans. One day, after eating a bottle of pickled vegetables, my mother had a whim and made pickles with the finished juice! Today, we It was the moment when a miracle happened!"

This blogger is also short and good at writing. Here, there is no more text. The anxious fans kept shouting: "How's the result? Urgent!"

"Blogger, are you dizzy from eating too much?"

"Blogger, hurry up and continue! If it's delicious, I'll make it myself next time!"

……

This "hunter" finally appeared after thousands of comments were posted.

"My mother and I tasted the authentic version of the kitchen and the pirated version of the kitchen, and found that there is still a difference in taste. The pickles pickled by the kitchen are more delicious, and the salty, light and sour taste is just right. There is a feeling that you can still eat it , It’s like when eating spicy strips, you still want to eat after eating, and then you realize that the chrysanthemum is going to suffer..."

"Blogger... nothing to say about chrysanthemums..."

"Blogger...you're so hot..."

"Blogger... so the hot strips and pickled vegetables are going to war under your instigation..."

……

"...Of course eating pickled vegetables and chrysanthemums will not be unstoppable, but after all, it contains a lot of salt and microbial biomass, so it is not recommended to eat too much! Next is the mother-made version. I have praised the craftsmanship of the mother-in-law many times. This Once, the remake of the queen mother did not catch up with the original, which is really a pity, but it should be taken for granted, the back kitchen does not have two brushes, can it attract so many fans at once?"

"I concluded that the homemade pickles are not as delicious as the ones from the back kitchen, and they are not as delicious as those from the back kitchen. Even aftertaste, they don't have such an endless feeling. , Adding one point is too much, minus one point is too little, everything is just right.”

"The dream of self-made is shattered... I still have to pay for it in the future!"

"Not bad! Blogger's conscience experience! Thanks for sharing!"

"Is it because the blogger's mother's pickling skills are not good enough? So it's not as good as the chef's?"

The blogger replied: "I have eaten Master Mother's handicrafts for more than 20 years, and I am very familiar with Mother's handicrafts, and I am very confident. It is too miserable for a foodie who cannot cook delicious food by himself."

……

Because of the heated discussion, this series of blog posts became popular on the Internet, setting off a craze for homemade pickles. However, after verification by many fans, I have to admit that it is really impossible to make the taste and effect of Houchu. , no matter how much you pay attention and put your heart into it, it always feels like something is missing.

In fact, the difference is mainly the water from Chashui Village, and the seasoning ratio of Master Yingqi, so even if there is brine, it will not be able to produce the effect of cooking.

After a few days of going viral, the blogger resurfaced.

"My black-bellied and competitive queen mother, in order to refute everyone's remarks about her abnormal performance or not being good enough, she went to the neighbor's house and replaced the pickles made by the neighbors with the pickles made by the neighbors. Explain the premise, There is a hardworking and courageous grandmother in the neighbor’s house who makes pickles all the year round, and her skills are also very good, but the queen mother claims to be better than others!”

"After preparing the samples, I specially invited several other neighbors, her square dancing friends, and my cousins ​​to review! Finally..."

"My mother is slightly better than the neighbor's grandma! According to the evaluation of the 'judges', the pickled vegetables in the back kitchen are full of flavor, suitable for eating, and not greasy. The meaning is similar to mine, and it will not make people feel that the taste is too strong. However, it conceals the original taste of the food. The mother's strength is too strong, the taste is thicker, and it is not as clear as the back kitchen, so it is inferior. The neighbor's grandmother's craftsmanship is still inferior in taste, not as attractive as the first two , it belongs to the food on the rich table at home."

"Although I think that my mother is better than the neighbor's grandmother because of the brine used in the back kitchen, but my mother refuses to admit it. As the object of feeding, I have no position to argue with her. I can only agree with it very doglegly. Everyone Don't pia me!"

Unexpectedly, the real blogger and her mother also held an informal selection, which also made everyone very happy. Maybe the dignity of being a foodie made this mother persist to the end, especially serious, right?

Also because of such an experiment, the fans of this food blogger have soared, because she not only has food recommendations, but also shows a life full of joy, making everyone feel that she is a soft girl who loves life and loves life very much.

This time it was an unorganized marketing activity, and the factory officials did not participate in the whole process, but because of the enthusiasm of netizens and a serious blogger, both became popular, and the food blogger won the attention of fans. The kitchen also attracts more customers.

Although Houchu pickles are distributed all over the country, they are only a little farther away and have not yet been implemented, so occasionally people will say, why don’t we have them here!There is no such thing online!

Nowadays, the Internet spreads faster, and even Jiang Yanzong did not expect that before any promotional activities, Houchu pickled vegetables became popular on the Internet, and there were so many customers at once, so the online sales did not start at all , The offline store is still distributing goods, and the current sales growth rate is much better than expected.

This time, the food factory and Jiang Yanzong took advantage of it. Such a completely spontaneous but successful marketing is rare. The marketing activities carefully planned by many people did not have such a good effect. This should be shit luck for sake!

Even with good luck, Houchu pickles have gradually gained regular customers, and this number is gradually expanding, so there is no longer any concern about sales.

After Jiang Yanzong learned about the situation, he was also very impressed with luck, but seeing someone saying that he could not buy Houchu products, Jiang Yanzong asked the people below to speed up and try to seize the market while it was hot. , to gain a firm foothold, and at the same time let online sales start, the name is the name of the factory, and the products sold are produced by the factory. Although the OEMs are different, they are produced in the same factory. I believe that star products can drive the sales of other products.

Yang Qiuhua received the task with joys and sorrows. The joy is of course that the benefits are good and everyone’s income is good. The worry is that the workload is so heavy now that he can’t keep up if he wants to hurry up. The people in the delivery department have tried their best. After working, it seems that we still have to recruit talents.

If there is a problem, Yang Qiuhua will not easily ask Jiang Yanzong. If he has to ask this kind of question, why does Jiang Yanzong spend so much money to hire him?Just replace it with someone more capable.