After fooling the people in the headquarters, Zhuang Suan asked Bai Youxian to arrange for a meeting of several directors in the afternoon.

Zhuang Suan wants to brainwash the directors with these money-spending ideas that he has thought of in the past few days.Moreover, it is necessary to strike while the iron is hot, to strike first, relying on one's status as a rich second generation, to establish the image concept of the so-called typical luxury house target customers.

People are all preconceived like this, if you say it several times and keep strengthening it, lies can come true.This is the reason why people can make money by their mouths.

Zhuang Suan is not completely rigidly instilling those concepts, but combining what you saw and felt when you traveled abroad some time ago.For example, the concept of a large assembly house is simply impossible to realize in an ordinary community. Even if there are only two hundred families in a luxury residential community, it must be more than [-] square meters to look grand enough.

The clubhouse is the place for the owner's activities, entertaining relatives and friends and holding large parties.In the villa, you can do it casually in your own yard, but if you live in this kind of multi-storey residence, the home is obviously not spacious enough.At that time, the role of the clubhouse came to the fore.

The clubhouse is the extended living room and courtyard of the owners. The functions inside should also reflect the tastes of rich and noble families. In addition to swimming pools and fitness facilities, private small theaters, cigar rooms, temperature-controlled wine rooms, high-end restaurants, etc. should also be considered. In addition, the most Good to set up a library.Infants and young children's activity places should not be neglected either.

Make sure that every owner living in the community can experience the service level of a five-star hotel.Not only the hardware, but also the "software" supporting services, such as the exclusive butler, helping the owner to book a ticket and arrange the itinerary, such as hiring hourly workers to clean the house, home care, and provide various door-to-door services. As long as the owner needs it, the clubhouse As the core stronghold, the properties in the community must meet the demands of the owners.

Zhuang Suan also gave a particularly vivid example. This is what he heard from rich people in the real world. Now he has slightly beautified it and transferred it to the property of his own villa complex:

"Our property management service is quite good. Once, an owner had something to do at home and couldn't make it to the airport in time. However, if the flight was delayed and he had to fly another day, the owner would delay more important matters. The property owner helped to book tickets. The butler immediately took a taxi to the airport and stopped the plane. Although he was scolded by a bunch of passengers on the plane, the owner managed to get on the plane. This is the spirit of serving the owner wholeheartedly.

Many high-end housing, the property is still

Everyone was dumbfounded, but after thinking about it carefully, it made sense.

Especially Bai Youxian, he has never lived in a villa, but when he went to Zhuang Suan's house, his nannies and workers would accurately address him as "Mr. Zhuang, Mr. Bai".Just imagine, if all the property personnel in the community can accurately remember the owner's surname, and say hello to Mr. So-and-so when they meet, as if you are a servant hired alone in your family, that kind of homely decency is definitely the respect of the rich. Enjoy, taking guests home is also a way to show off and talk.

As expected of Zhuang Suan, he has so much experience in the life of the rich second generation, and he also summed up the key points of customer mentality, and actively popularized science to everyone. This is definitely not a "secret" that can be written in textbooks. Ordinary people have no way to understand it. of.There is also the well-decorated underground garage mentioned earlier, which is refreshing when you hear it. People who don't have a few luxury cars will never think of it.

Bai Youxian wrote down all the requirements that Zhuang Suan mentioned in the notepad.These are valuable luxury home design ideas.

The rest of the directors followed suit and wrote down what Zhuang Suan said.

The marketing director was even more excited. He was worried that there would be no bright spot to promote luxury housing projects in the future. Those on the market were too vulgar, stupid and empty, relying on celebrity endorsements, and had already used bad routines.Now, inspired by Zhuang Suan, a new door of cognition has been instantly opened.Their marketing department must delve deeper into the hidden needs of rich people, not just desperately piling up costs on hardware.

The owner’s future clothing, food, housing, and transportation, the needs of various levels of face and face, the expansion and maintenance of circles, and the noble experience of social interaction, all of which must be reflected through soft measures such as high-end property services. This investment must not be saved, and It is necessary to increase investment and become a selling point for raising housing prices.

The marketing department is the least concerned about cost. As long as it can add highlights and make customers willing to pay more, the marketing department will applaud.stand firm

Zhuang Suan secretly praised the director of the marketing department, saying that he must give him more bonuses during the Chinese New Year.

Only Guo Kebei from the cost department sighed deeply at the ever-increasing cost.

Zhou Fan from the design department also frowned. Leaving aside the excavation of the underground garage, the owner really needs a [-]-square-meter community to build a [-]-[-]-square-meter conference hall.What kind of weddings and weddings are really held, don't those rich people go to private high-end restaurants?

Zhou Fan expressed this opinion euphemistically.

Zhuang Suan said seriously: "There is no doubt about the underground garage, but the specific parking space is better than you to investigate. Anyway, I have five cars in my house, and the garage brought by the villa can only store three cars, and two cars can only be placed in the open air at ordinary times. The parking space is very difficult to take care of due to the wind, sun, and rain. Later, we built an awning in the yard to solve the problem. Moreover, the wheelbase of luxury cars is large, and the size of ordinary standard parking spaces is not suitable at all. Basement parking spaces must be Make it spacious, otherwise it will not be easy to park.

As for whether the owner entertains guests in the clubhouse of the community, we cannot control it, but if our clubhouse does not meet the quality they need for activities, it will be a failure of this real luxury project.Director Zhou, you must pay attention to the design of the conference hall. You are the most professional, and you must reproduce the luxury experience of overseas international vision in the clubhouse of our project.Combined with the beautiful landscape of the artificial lake, it is presented to our customers. "

After the meeting, seeing everyone leaving thoughtfully, Zhuang Suan did not completely relax his vigilance.

The idea he instilled in everyone, which is contrary to ordinary projects, to pursue high investment and emphasize high quality without fear of cost, is not something that can be fully understood and accepted immediately, and needs to be subtly influenced.Everyone went abroad to open their eyes, and when they returned to China, there was always a process of comparison and understanding when seeing other people’s regular projects. It is impossible to completely copy the Western set of things. This kind of basic common sense is still difficult to reverse.

The next step is to rely on Henghao's consulting and planning company and overseas design masters to continuously brainwash everyone, step by step to strengthen the "noble" concept of luxury houses.He can't be in a hurry.

Now he has to take a quick look at what the preliminary results document submitted by the consulting company is. It will be bad if the consulting company sings a different tune and persuades them to give up the concept of luxury houses.

The most expensive consulting and planning company Zhuang Suan decided to select at the beginning was from country M, and he will come to the company to make a formal report tomorrow.they today

The document was received by Bai Youxian, and it was not translated into Chinese just after receiving it.

Zhuang Suan's English is actually pretty good, but he's lazy and always wants to save his brain and eat ready-made ones, so he took Bai Youxian to read the document together, and asked Bai Youxian to pick the key points to translate for him, and he just listened to the conclusion.

Bai Youxian's English proficiency is really not boastful. He doesn't need to look up the entire English document. It is also the first time for him to read this document. He can find the key points of each page with a quick glance, and accurately summarize and translate it.

There are a lot of professional design and analysis vocabulary in this report, which are generally not necessarily understood by those who know CET-[-] and CET-[-] and business English.Bai Youxian turned over without stumbling.

You must know that English professional vocabulary is interlaced like a mountain, such as those words in medicine. If you find someone who studies law and engineering machinery, most of them will not understand them at all.Therefore, Bai Youxian must have been familiar with all kinds of vocabulary related to real estate development for a long time, and he is clear about the writing style and reasoning logic of real estate consulting reports, so that he can translate the whole text just right.

It saves a lot of effort than Zhuang calculates himself.Really, with Bai Youxian here, there is no need for the other two administrative assistants at all.Moreover, there is no need to hire additional translators for several foreign languages, Bai Youxian can do it all by himself.This special assistance function is too powerful, even better than Xiaoma's original one. In this project that is destined to lose money, it is really too inferior.

Zhuang Suan was vaguely anxious, should he confess to Bai Youxian earlier, he actually didn't think about making money at all.Let Bai Youxian go or stay as he pleases, and he must not waste his youth and waste his talent and enthusiasm.

But Bai Youxian couldn't know that what Zhuang Suan was thinking at this time was such an unimaginable thing.

After reading the report, he praised: "You get what you pay for, the down payment plus the stage payment can be paid quickly, and the report that they have issued in a short period of time can be so in-depth. This consulting agency is really high-level. I also They thought they didn’t know much about my country’s real estate industry, but they quoted classics and analyzed and evaluated it so well. They also directly pointed out that our project must be a luxury house, and they also knew the information about the eastward expansion of the CBD. They analyzed the high-end residential area in the area, which is a big market in the future. The trend is also the only way for us to make profits at high prices under high costs. It is completely consistent with Mr. Zhuang's judgment. They also listed some excellent foreign project cases, most of which we have previously

Zhuang Suan thought to himself that this institution seems to be quite upright. When negotiating the contract, he talked to the person in charge of this institution about building a luxury house.The idea of ​​the whole report revolves around the proposition of making a luxury house. After finding so many seemingly reasonable evidences, it is deduced that the luxury house is feasible!I don't know if it is to cater to Party A deliberately, or is it really profitable to build a luxury house?

Wait, Bai Youxian seemed to mention the eastward expansion of the CBD just now?Zhuang Suan's understanding of the era in the novel is not very thorough, but in connection with real experience, the so-called eastward expansion of the CBD to the vicinity of their projects is definitely a major benefit that he does not want to see. CBD means that a large number of high-end office buildings gather, and the surrounding new residential land will definitely be tighter, which will increase the price of both ordinary houses and luxury houses.

Zhuang Suan took a deep breath and secretly stabilized his emotions.Don't be afraid, even if building a luxury house is in line with the trend, and even if it is true that it can be profitable, the product must be good enough, the price is relatively reasonable, and it can be sold.

As long as he has a good reason to spend all the billions in cost first, and raise the price so that it is impossible to sell it so quickly, he will return to the real world after completing the task first. As for whether this project can be sold in the future? It's not something he cares about if he can get his money back.

Look, how wise is he?Compared with the low cost of building ordinary houses, of course, building luxury houses requires more cost investment.His original idea must come true!

Zhuang Suan didn't know why, when he thought of leaving here sooner or later, his eyes subconsciously wandered to Bai Youxian, staring at him in a daze.Is it reluctance?

The handsome guy has already eaten his mouth, but the person who is destined not to get it according to the plot, isn't he satisfied after having it once, wants more, and wants a long time?

"Mr. Zhuang, what are you looking at? Is there rice grains on my face, or my clothes are not properly dressed?" Bai Youxian couldn't stand Zhuang Suan's affectionate gaze.

Zhuang Suan suddenly asked: "Axian, how long do you think we can date?"

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