Spend another 500 billion [Transmigration Book]

Zhuang Ning heard that the real estate company is going to set up a new department, what media public relations department?Is this little brother addicted to spending money, or is it a spur of the moment being fooled by someone?Before the management committee forced a piece of green land into the project, it was a bit bullying. This time, I heard that a relative of a leader in the management committee is going to work in the company. The younger brother set up a new department to accommodate this "cousin" ".

So Zhuang Ning invited Zhuang Suan to his office that day, and the two brothers closed the door to talk.

"Little brother, since the real estate company has been operating independently, I have never asked about it. But do you have any difficulties recently? Just say, don't always bear the grievances yourself. I am your brother, and I will help you." Zhuang Ning is very serious ask.

Zhuang Suan can naturally hear Zhuang Ning's concern. It is impossible for Zhuang Ning to not know about the recent major events on the real estate company's side.However, in his opinion, everything is within the controllable range, except that it costs more money, which is a bit difficult for others to understand, and everything else is not a problem.The key is how to explain to Zhuang Ning, so that my brother can rest assured and allow him to continue "messing around".

Fortunately, Zhuang Suan had already fooled Bai Youxian before. Regarding the importance of the network of contacts, speaking to the eldest brother today, he is more vivid and full of familiarity, and the role of the media public relations department is not completely nonsense.

"There is a public relations department in the group, and it has contacts with various media. You need someone who is in charge of the real estate company, and the group can assign you someone who can do the job." Zhuang Ning partially accepted Zhuang Suan's explanation, but proposed A more "optimized" approach.

"Brother, which person in the group is free? If you assign an experienced person to me, I will have more work for others. I will not be charged with this kind of crime. Besides, the operation of the real estate company is still different from that of the group. How about I'll find someone more suitable. Professional people do professional things, isn't that what you have always emphasized? Unless you care about those labor costs?"

Zhuang Ning was a little guilty when asked this straightforward question. He felt that he shouldn't be so stingy. The cost of three or five people in a new department was not the focus of his concern. He was actually afraid that his younger brother would be bullied.He can't speak so aggressively, and he can't always think that he is the elder brother and underestimate the younger brother.

The explanation given by the younger brother sounds reasonable and definitely seems to be well thought out.Zhuang's Group doesn't have much foundation and contacts in real estate. Now that they have started real estate projects, they have made such a large-scale project.

The younger brother has grown up. He has worked so hard to prove his ability. As an older brother, he should fully support him.

Furthermore, the stage of the media is no longer as simple as traditional paper media or TV broadcasting, or laying hard banners all over the streets. With the development of technology and the popularization of computer networks, the proportion of media operations on PCs or mobile phones will increase.At that time, people with strong spending power may no longer pay attention to newspapers or watch TV, but will be inseparable from computers and more accustomed to obtaining information from the Internet and mobile phones.It can be seen from the gradual increase of online media courses in universities in recent years that the trend of society has changed.

The girl Zhuang Ning met on Qixi Festival who left lipstick marks on his collar was a teacher at a certain media university. Although he didn't talk much about the media, he captured some new perspectives from it.

Perhaps his brother, who is seven years younger than himself, understands the changes of this era better than him.

"Brother, in fact, you don't have to always worry about the interests of the group and no one dares to offend. The management committee is only a jurisdiction of the imperial capital, and they can't let them get ahead." Zhuang Ning couldn't help pointing out, "Sometimes you have to be appropriate. To express our needs, we need policies and policies, and at least create a green channel for approval and construction. This is not a difficult task for the management committee.”

"Thank you, brother, I will fight for it." Zhuang Suan nodded honestly on the surface to be taught, but in his heart he thought how to specialize, let alone the green channel, just follow the rules and go through the formalities slowly.

Watching his younger brother leave, Zhuang Ning still felt uneasy.He grabbed his mobile phone by accident and dialed the number of Fan Yuanyuan, a female teacher at Communication University whom he had just met.Originally, I just wanted to discuss the field of new media applications with her on the phone, but I didn't expect to make an appointment to have dinner with her during the conversation, and we will talk about it in detail when we meet.

That night, Zhuang Suan was surprised to find that Zhuang Ning, who was used to working overtime for a few hours before leaving, actually went straight to the basement as soon as he got off work.Faster than Zhuang Suan?Is Zhuang Ning having a business dinner or going on a date?Generally, if it is a business dinner, Zhuang Ning will ask the driver to drive, so as not to be unable to drive by himself after drinking.Today he drove a luxury car by himself, and changed into a more casual outfit before going out.

This situation is very rare.

Even the eldest brother has started dating, so how can Zhuang Suan waste his time after get off work?he turned his head

"Axian, I'm off work, go on a date with me." Zhuang Suan said bluntly, "Did you have other activities to take me to play on Qixi Festival, but I abducted you to go home instead?" How about taking me there tonight?"

"Mr. Zhuang, my job is not yet..." Bai Youxian was a little embarrassed. After listening to the report of the consulting company today, he was greatly inspired. The essence of the report was summarized, but Zhuang Suansheng dragged him into his luxury car.

Zhuang Suan said: "It's a combination of work and rest. Even my elder brother didn't work overtime today to go on a date. What are you still doing in the company? How about staying with me?"

"Okay." Bai Youxian's heart softened when he thought about the night of Qixi Festival. He seemed to be neglecting Zhuang Suan because he was always busy with work. How could he talk about friends like that?No wonder he has been single until now.

The two had dinner together that night, and went directly to that hidden gay bar.

Zhuang Suan has been to this kind of place in the real world, but the rich second generation Zhuang Suan in the book used to study in boarding international schools. Act strange.

Zhuang Suan then followed Bai Youxian, pretending to be cautious without looking sideways, relying on Bai Youxian to take care of everything, plus he was young, like a gentle little white flower who had never seen the world.It greatly boosted Bai Youxian's self-esteem.

In fact, Bai Youxian didn't come here a few times, he just sat in a corner and drank some wine by himself before leaving.But he is good at observation, and he knows all the wonderful things about eating, drinking and having fun in bars, including when there are performances.He said it clearly and logically, and after showing off for a while, he looked sideways at Zhuang Suan, and saw that Zhuang Suan was not very happy.

"Axian, did you often come to this kind of place?" Zhuang Suan said deliberately.

Bai Youxian hurriedly changed his words: "No, no, in fact, I just came here once or twice with my friends."

"Friend? What friend?" Zhuang Suan's tone was filled with jealousy.

"It's people from the circle I met on the Internet. If it's not a regular customer who brings a regular customer, I can't come to this bar by myself. After all, that person has his own partner. Since I came here twice alone, I feel that the atmosphere is good. If you have your sweetheart, bring him here for fun."

Zhuang Suan looked happy, and asked sweetly, "Am I the first one you brought?"

"Of course you are, you are the first and the last, I don't

Zhuang Suan smiled again: "I wrote it down in my notebook, you have to count what you said. If it doesn't count, the bonus will be deducted."

"For the bonus, I can't break my promise." Bai Youxian finally realized that Zhuang Suan was coaxing him to play, if he could believe in other punishments, Zhuang Suan would never do such a thing as paying less bonuses.

Their president Zhuang is always changing ways to give everyone more bonuses and benefits. Other companies only pay bonuses after the Spring Festival at the end of the year. Fortunately, he not only pays monthly bonuses but also every quarter. Isn’t he afraid that employees will quit after receiving the money?Later, Bai Youxian figured it out, who would be willing to leave a company with such high wages and benefits that pay bonuses every month?

Bai Youxian ordered the delicious wine and drinks in the shop, took Zhuang Suan to find a better seat to watch the show, and after sitting down, chatted: "By the way, do the math, today I took the time to interview that Wang Xiaoming, and found that She has a deep understanding of the media industry and is familiar with our project."

Zhuang Suan originally thought that a student who had not graduated from his second degree, and his family was asking for help to find a job, must have limited ability, but after hearing what Bai Youxian said, he was a little more curious: "Oh? Why is it so profound?"

Bai Youxian said enthusiastically: "At first, I thought that pretty girls might not study too hard, so I just asked some common real estate knowledge, and it was just a formality. I didn't expect Wang Xiaoming's next answer to give me a piece of popular science." , opened my eyes."

Bai Youxian, who has always been knowledgeable and talented, can still be eye-opened by a student who has not graduated?

"I'm ashamed to say that even though my father was a middle school teacher in a small town on the [-]th line, our school didn't have computers at all. I didn't start touching computers until I was in college. In the past, the only media in my mind were newspapers or radio and television. For example, in recent years, computers have become popular and mobile phones can access the Internet, and the effect of online advertisements is getting better and better. The times are advancing very fast. Recently, several newly opened projects have dedicated websites for promotion, and they are also done on large portal websites Advertised..."

Zhuang Suan naturally knew how important the traffic of the Internet and mobile media would be in the future, but at this time he pretended to be confused and said indifferently: "People who can access the Internet are young people, can they afford a house? Probably should Catering to the appetite of middle-aged and elderly people, it would be more effective to do TV and newspaper promotion?"

Bai Youxian shook his head: "The real estate promotion on the Internet is aimed at highly educated people, young people who just need it. They can't afford it, but they have a demand. They know the information,

Zhuang Suan was a bit careful, no matter what kind of advertisement he advertised, he would definitely spend a lot of money, but he couldn’t pick up sesame seeds and throw watermelons because of small losses. If someone is fooled by the advertisement to buy their house, wouldn’t it be a bad thing?

He said: "The customer base of our project is different. I don't want to advertise in those conventional media."

Bai Youxian clapped his hands and said: "That's right, at the beginning I was still thinking that we have such a good house, we need to advertise more when we sell it in the future. I also foolishly used this question to test Wang Xiaoming, intending to see what she has. Resources or capabilities in the media. As a result, she said, our luxury housing project must not be advertised overwhelmingly in the general media. How can the really rich buy such a well-known project?

Wang Xiaoming said that our future media publicity work on luxury housing projects must be low-key, luxurious and connotative, and carry out accurate circle-level publicity.For example, placing advertisements in well-known airline magazines or airports, or holding activities in high-end shopping malls where a piece of clothing sells for four figures, or in a high-end club that spends more than [-] yuan a night, or even more secretive, relying only on marketing personnel to visit companies. The person in charge... the more I listen to it, the more I feel it makes sense, isn't it an eye-opener? "

Zhuang Suan's heart sank. He had really participated in the luxury house project in the real world. Although the last project was unsalable for a long time and Party A lost a lot of money, it was not a design problem, but a marketing technique. The positioning does not match the advertising model. A lot of money is spent on advertising, but the information received is not the target customer.

Now, after listening to Wang Xiaoming's point of view relayed by Bai Youxian, he feels that no matter whether she is right or not, just thinking of this depth means that she must have studied the real estate market with brains. Such an expert should not come to the company and give in.

"You hired her?" Zhuang Suan asked tremblingly.

Bai Youxian nodded and said, "Of course. Didn't you already decide to hire her at the beginning and you don't need to interview her? My so-called interview is just a formality, and I can't let other employees of the company criticize me. Besides, although this girl is young, My major is not related to real estate, but I have been researching real estate projects from the perspective of my major in my spare time. Before coming to the interview, I fully agree with the positioning of our company's projects, and I know the ins and outs. She is a hard-working attitude with deep thinking , maybe you can really do something practical, definitely not the kind of bastard we thought at first. Do the math, you really have the foresight!"

Zhuang Suan was extremely annoyed.

Zhuang Suan dumbly ate coptis and laughed a few times, comforting himself in his heart, maybe Wang Xiaoming was just talking in theory with enthusiasm, but in practice, media promotion is definitely not as simple as talking about it.It is impossible to achieve anything without great efforts, connections and opportunities.

Bai Youxian added: "I also took a look at Wang Xiaoming's family background. Although she wholeheartedly wanted to work in the real estate industry, her parents and elders were all engaged in traditional media, so she chose to major in media when she was not admitted to her first choice. Guess what? Her father is the editor-in-chief of "China Coal Entrepreneur" magazine. He has interviewed many coal bosses in China. There is always a little friendship. Although it is only limited to the coal industry, the coal bosses are all rich It's true, she really didn't just say something empty, she really has a way to visit those target customers."

"Axian, I feel a little uncomfortable all of a sudden." Zhuang Suan covered his forehead, his feet were numb, this is really an era of fighting for fathers!Zhou Fan, Wang Xiaoming, these people are just talented, why did they all follow their family’s arrangement to work in regular big companies, and why did they all “mix” into his company?What kind of shit luck is he!