North and South groceries

Luo's hard work during this period of publicity is also effective. Recently, many Hu people in Changle County who have traveled to Changle County have heard that they can produce a brand new wine here, so they are not in a hurry to leave for a while, planning to experience this new wine first. .

There are also those Hu merchants who travel to and from various cities in the Hexi Corridor to help promote it. After hearing the news, many merchants, wealthy households and romantic people from all over the country also rushed to Changle County.

On the day when Luo Yong and the others officially displayed the baijiu, the guesthouses in Changle County, large and small, were basically full of people.

These days, people have been discussing this new wine in private, and some well-informed people even got news from the Turks, saying that this Lishi Luo Sanlang can make a strange wine, which is strong Incomparably easy to drink, Turkic Khan loves it very much.

Regarding the price of this new wine, many people still hope that they can take out some of it for free tasting like the previous bacon and milk tea. After all, the price of something that can satisfy the Turkic Khan should be quite expensive.

Luo Yong did not disappoint these people. On the first day the official wine shop opened, he ordered several large tables to be set up outside the shop, and each table was filled with small and exquisite white porcelain cups. The cups are filled with fragrant white wine.

No matter who you want to drink, you can get it. After drinking, there will be someone responsible for refilling the wine to ensure that the people behind can also drink it.

"Your distinguished guests have come from afar, and Luo welcomes them here. The county is simple and poor, and there is nothing to entertain. It is only a glass of white wine. Please don't dislike it."

Luo Yong wore a blue robe, soap-colored short boots under his feet, and his hair was tied up meticulously. He just stood neatly at the entrance of the winery. They almost thought that the Luo Sanlang who often told them jokes these days was not the same person as the one in front of them.

"Sanlang, why do you only give me a drink?" Some Hu merchants have become familiar with Luo Yong these days, so they joked at this time.

"I'm not in charge of this matter." Luo Yong kicked the ball on the spot: "This wine was brewed by Qiao Junlin and the others. From now on, this winery will also be in their charge, and even they have the final say."

Just kidding, just these big-bellied men and Hu merchants, if you really want to tell them to open their bellies to drink, then it’s okay, the food in Changle County is so expensive, and the cost of wine making is not low.

"..." Everyone looked at Qiao Junlin, who was wearing a big knife at his waist, and immediately said, "Forget it, let's just have one cup."

It is said that this wine is easy to get drunk, and if they really get drunk and cause trouble, the person in front of them can't let them off lightly.

Of course, if it's just Qiao Junlin, these barbarians won't be afraid. If it's a big deal, they will be afraid of others. The problem is that there is still a coffin board standing behind him.

Don't look at this coffin board who is very happy to tell jokes with them all day long, he is a serious official in the capital, and he is inextricably linked with Chang'an City.

To put it bluntly, these two brothers, one who sings bad faces and the other sings good faces, are actually exhaling from the same nostril.

Many people here were bustling around the big table tasting wine, and there were also many people crowded into the shop. When they saw the price, they were shocked again.

wipe!That small jar of baijiu costs five liang of silver, why not grab the coffin board!

Naturally, Luo Yong didn't just collect silver, he also collected copper coins and silk cloth, but in this border area, copper coins are quite rare, silk is also expensive, although gold and silver are also expensive, but compared with Hedong Road and other places, they are still much more common. .

In recent years, foreign silver has not flowed into the Central Plains in large quantities. In Chang'an City, if one tael of silver is exchanged for copper coins, it can be exchanged for about fourteen to five hundred Wen. After all, three hundred wen is not a problem, Luo used this jar of five catties of liquor to sell for five taels of silver, the price is naturally very expensive.

The price was too high, and those merchants who came to buy the goods inevitably hesitated.

There are also rich and powerful people who, after tasting a glass of wine, ask people to bring in silver cakes and buy them in ten jars and eight jars.

There are also a few small tables in the shop where people can taste wine for free. Although there are many people in the room at this time, there are still a few people who actually spend money to buy wine. Luo Yong is not in a hurry, just drink and talk with people.

"Why does the price of Sanlang's baijiu have to be set so high?" A merchant asked Luo Yong.

"Looking at this gentleman, he is not a mediocre man, so why do you think this liquor is too expensive?" Luo Yong looked at the merchant in front of him and asked with a smile.

He had seen this person in the city two days ago. At that time, there were more than a dozen people and a dozen tall horses behind him.

Seeing that his followers are all powerful, and the horses are also very dignified, no matter what, he must be from a wealthy family, but he himself is not dressed luxuriously, and the group stayed in the first clean and tidy guest house in the city.

"If it's expensive, it's expensive. What does it have to do with whether I'm handsome or not?" The man frowned.

"Why is it irrelevant." Luo Yong poured a glass of wine himself, handed it to him, and said, "How can there be a fixed price in this world? If the world likes flying on the ground that day, they will use it It is expensive, if you don’t like it, you will regard it as cheap, this liquor is very rare, it is not too much to sell it for five taels of silver, this gentleman is not a person with a small pocket, why would he think it is too expensive?"

"May I ask Mingfu, how much does a porter in your county earn a day?" the man asked Luo Yong.

"If you are a porter, you can only spend two or three pennies a day. If you pick out tofu and sell it yourself, you may earn more, but you have to take some risks, and you may not be able to sell at a good price every day." Luo Yong replied.

"I heard that the guards in your county are well paid, how much do they earn in a year?" the other party asked again.

"Three hundred wen a month means three thousand six hundred wen a year." Luo Yong replied.

"The porter only earns two or three renminbi a day, and the well-paid servant only earns [-] renminbi a year. I'm afraid I can't afford this jar of baijiu after working in the government for two years. Why did the Ming government say this? Not expensive?" The other party seemed quite indignant, and what he said could almost be regarded as a question.

After he said these words, the atmosphere in the shop suddenly became a bit weird. Everyone looked at each other in blank dismay, waiting to see how the young county magistrate of Changle County would respond.

"Are you a porter?" Luo Yong raised his eyebrows slightly and asked him.

"Of course not." The other party snorted.

"But the servant?" Luo Yong asked again.

"No." The man seemed a little impatient.

"Your step is neither a porter nor a servant, and my baijiu is neither sold to a porter nor to a servant, why should I compare them?" Luo Yong said helplessly.

"As the magistrate of a county, you must put the people's livelihood first. Those porters outside only earn two or three Wen a day, but you are here drinking five taels of silver a jar of wine, and you don't feel guilty in your heart? "The man looked at Luo Yong's eyes, which were completely filled with negation at this time.

Sorry about your mother!If I hadn’t sold the five taels of silver a jar of wine, the construction of water conservancy projects in Changle County would never have been put on the agenda. If the water problem was not solved, how could the people’s living standards in the county have a qualitative leap? .

Of course, these words must not be said. It is impossible to slaughter people like fat sheep face to face. Fat sheep also have dignity, so we must save some face for them.

"Has this gentleman experienced poverty before?" Luo Yong still acted like I'm not angry but I'm easy to talk to.

"So what?" The other party flicked his sleeves.

In the current era where people's backgrounds are extremely important, asking people if they were poor and down-and-out in the past is basically exposing people's background. Most people in these days are not proud of self-made, but ashamed of their humble background.

"That's no wonder." Luo Yong didn't seem to see the other party's displeasure at all: "People who have experienced famine are not willing to waste food all their lives, and those who have experienced poverty are mostly diligent and thrifty all their lives. , I can naturally understand this truth.”

"I don't think you look like you were from a poor family when you were young." These words are somewhat accusing Luo Yong of forgetting his roots.

"Does it have to be broken into two petals of a penny to look like a poor young man?" Luo Yong smiled and poured another glass of wine with the man, and he did not forget to greet the people in the room: "My lords, return Please feel free, if the wine on the table is not enough, you can buy it from the counter with your own money."

"Look at the planks of this coffin being dug out."

"Okay, let's go buy a jar too."

"This wine is really strong!"

"Look at you blushing, take it easy, don't get drunk."

"..."

On this side, Luo Yong still depends on the man who said just now: "How old is your step, I don't know if I should say something or not."

"Tell me." The attitude of the other party is a bit better at this time. Just now he admitted that he had a poor life in the past. Luo Yongfei not only did not laugh at him, but also said that his family was also poor when he was young. This is to a certain extent won his favor.

"Frugality is a virtue." Luo Yong took a sip of white wine and said, "It's just that there are some differences between frugality and frugality."

"How is it different?" asked the other party.At this time, Luo Yong has basically grasped the initiative of this conversation.

"Some people are frugal because of their own restraint and indifference. They can be sympathetic to material resources and detached from things. That is naturally a virtue." Luo Yong said:

"There are also some people who are frugal simply because they can't spend money, and when they spend money, they feel distressed. This is not a virtue, but an obstacle. Although these two people seem to be thrifty people on the surface, they are actually completely different."

"It's like rice farming in the south. When the field water is insufficient, the entire field ridge needs to be tightly blocked, so that even a scoop of water can't let it leak out. If the field water is abundant, it will naturally be opened. Put water on the ridges."

"Your family has a lot of money now, so why don't you open the ridges to release water. If you don't open the ridges, how can the rice fields under the ridges wait for clear water? If I don't sell my liquor, how can the winery earn money? How many mouths will be opened up and down, and what will be used to fill them, how can the farmers outside the city get a good price for the next year's grain?"

"This..." The merchant was rendered speechless by Luo's words.

It's true that he feels pain when he spends money. It's clear that the business has grown bigger and bigger these years, and his family is quite rich, but he just can't spend money, eats the most ordinary meals, wears the most ordinary clothes, and can't afford to go out I am only willing to live in the most common guest house.

He has always regarded himself as frugal, but today he was awakened by Luo's words. He is not frugal, he is an obstacle. Now that he is such a rich person, if he is not willing to spend money, Where will the poor go to earn money?

"Saburo is right!" After thinking it through, I was really moved with emotion!Everyone in the world said that Luo Sanlang Lishi was not an ordinary person, and the eyes of the masses were indeed discerning.

"Do you want to buy wine today?" Luo Yong smiled, raised his hand and poured him another glass.

"Buy!" The man drank the glass of wine in one gulp, put the glass heavily on the table, and said loudly.

"..." Qiao Junlin, who watched the whole process, benefited a lot.

Luo Yong gave a class to Qiao Junlin last night. He said that sales is a profound knowledge. If you want to get more money out of customers' pockets, you have to learn to go deep into the hearts of customers and talk to them about life and ideals.Looking at it today, it really is.