I am really a language teacher
Chapter 012: Advertising Creativity
According to Zhuo Zhuo Qi Hua's request, Sun Ping registered his pen name in Century.After he submitted his pen name number to Zhuo Zhuo Qi Hua, his pen name was certified as a "signed author" within 5 minutes.So Sun Ping quickly created a new work "Looking for Qin Ji" in the century, and then submitted it to the editor for review.Of course, because Zhuo Zhuo Qihua was always escorting him, "Looking for Qin Ji" was quickly passed.
Because the first volume has actually been serialized on Enlightenment.com, the entire content of the first volume appeared on Shiji.com at once.Then Sun Ping updated the first few chapters of the second volume, and then stated his identity and the reason for moving; of course, Sun Ping replaced the "Looking for the Qin" on Enlightenment.com with other content, and then applied for deletion .However, before deleting the article, Sun Ping still updated a chapter, explaining his whereabouts.
Less than two days after Sun Ping moved to Shiji.com, the signed contract was delivered to Sun Ping by courier.After Sun Ping scanned the scope of the copyright agency, the form of remuneration payment and the proportion of the share, he quickly signed and mailed it back.After Zhuozhuo Qihua got the signed photos, "Looking for Qin Ji" became a signed work on Century Online, and temporarily arranged a text recommendation in the channel.
Originally, the quality of "Looking for the Qin Dynasty" was good. At any rate, it was also the champion of the double list of newcomers and new articles on Tus.com. After it airborne on Shiji.com, it was also sought after by readers.Especially the content of the second volume happened to be the transition stage of Xiang Shaolong from being unknown to being well-known in the Warring States, and Xiang Shaolong began to get in touch with the nobles of Zhao State.Compared with the fights between mountains and fields, this kind of articles involving political conflicts of interest ignited the enthusiasm of male readers.
Because the work has been signed, various rewards are pouring in.Some local tyrant authors even said that if "Looking for Qin Ji" is on the shelves, they will definitely reward the leader.According to the rules of Century.com, a one-time reward of 1000 yuan can become the fan leader of the overview, and the content of the reward will automatically become popular in the discussion area.For the authors, readers' willingness to reward the leader not only allows them to obtain higher income, but also a recognition of their own works.For these rich authors, Sun Ping naturally expressed his gratitude in the group.
After a week of serialization on Shiji.com, due to the accumulated popularity in the past and the recommendation of Shiji.com spare no effort now, the relevant data of "Looking for the Qin Dynasty" is already very good.Even God's Domain is already guessing when this book will be on the shelves, and how many first orders it will have.With the expansion of the second volume of "Looking for the Qin Dynasty", the quality of the whole book is obvious to all.Many amateur commentators in the Domain of Gods believe that there is a [-]% chance that the five whites of the Central Plains can become gods with this book;
And Zhuo Zhuo Qi Hua came here to ask about the listing, but Sun Ping was not so enthusiastic.After all, this book is a buyout, and whether it is on the shelves or not has little effect on my income.However, Zhuo Zhuo Qi Hua also reminded him that if he does not put it on the shelves, there will be no benefit in other channels.
So Sun Ping replied: "Should the third volume be on the shelves at the beginning? Because the third volume just happens to be the story entering a new dungeon plot, the story is more exciting, I think readers will be more active."
"It's good that you have your own plan. What I'm most worried about is that newcomers don't know the rhythm." Zhuo Zhuo Qihua complained slightly, "But you are okay, the division of chapters and chapters is just right, and the daily updates can Leave a question to prompt readers to continue watching tomorrow. Since you said that there is a new climax in the third volume, then we will start to put the third volume on the shelves."
After chatting with Zhuo Zhuo Qihua, Sun Ping suddenly received a call from Zhou Haoxin.As soon as Sun Ping pressed the answer button, he heard Zhou Haoxin's scream, "Brother Sun! Come and save me! Whether or not my poor advertising company can see the sun tomorrow depends on you!"
"What's wrong with your advertising company? Don't talk about it!" Sun Ping was also frightened by Zhou Haoxin's howling.
Zhou Haoxin explained the cause and effect over the phone.To put it simply, Zhou Haoxin's father finally expressed serious dissatisfaction with Zhou Haoxin's idle work for a year.Although Zhou's father has a mistress blowing the pillow wind in his ear, and his youngest son acting cute in front of his lap, but Zhou's father who has been in the shopping mall for decades still knows very well that the future of Fuyuan Group depends largely on his eldest son.Not to mention that his youngest son's name is really not right, even the stocks in his wife's hands must make him face up to the existence of his eldest son.
Originally, Zhou's father was expecting Zhou Haoxin to open an advertising company. No one is a natural operator. Originally, Zhou's father was looking forward to Zhou Haoxin's sudden awakening through running an advertising company.However, his son had never done anything serious other than using an advertising company to hook up, so Father Zhou couldn't bear it anymore.Father Zhou directly issued a task. If Zhou Haoxin couldn't complete it, then Father Zhou would completely kick Zhou Haoxin out of the will.
Father Zhou's task is very simple, to shoot an advertisement for a certain shampoo.But the problem is that this shampoo is one of the main brands of Guangsheng Group, the first daily chemical group in Aurora.Guangsheng Group has three major business groups, of which the beauty business group is the one that contributes the most.And this business group is subdivided into three major business lines: maintenance, personal cleaning and personal products, among which the personal cleaning business line is the most proud of Guangsheng Group.Especially in terms of head cleaning, Guangsheng has eight major brands.And this time Zhou Haoxin is responsible for one of the advertisements, Veet, which is a shampoo for women that combines cleansing and care.And the most important thing is that this brand happens to be one of the eight major mid-to-high-end brands, so we can know the difficulty of this advertisement.
"Brother Sun, this time you have to help my little brother no matter what!" Zhou Haoxin also knew that this matter should not be sloppy.If I miss this time, not only will my advertising company completely smash the signboard, but it will also make me disappear from the succession list of Fuyuan Group. "The wedding advertisement you planned for me back then was quite good, and the owner of the photo studio is still using it."
Sun Ping was sweating all over. How can the advertisement of a small photo studio compare with Veet's advertisement?Although Wei Ting is slightly inferior to Wei Xuan in Guangsheng Group's internal positioning, the advertising models that Guangsheng finds for Weiting every time are actress-level, what should Sun Ping do?However, Sun Ping didn't want to dampen the enthusiasm of his best friend, so he quickly said that he would come to Xingtan City to discuss with him immediately.
So after hanging up the phone, Sun Ping drove to Xingtan City with Guo Yi.From Taojiang to Xingtan, it took less than 10 minutes to take the expressway. After getting off the expressway and driving a little, I found Zhou Haoxin's Hurricane Advertising Company in the suburb of Hexi.The reason why it is in the suburbs of Hexi is that it is an important production base for entertainment variety shows of the three major TV networks, so it has a natural advantage of media exposure, so the housing prices here are not necessarily much cheaper than those in the urban area.
And Zhou Haoxin's Hurricane advertising company is at the intersection of Broadcasting Road and Xingguang East Road, which is considered a prime location here.A building with six floors and two basements is the kid's asset.Zhou Haoxin's advertising company occupies the fifth and sixth floors. Of course, the sixth floor is mainly his bedroom and shooting room, while the fifth floor is the main body of his company.
Zhou Haoxin was of course very anxious about the creative idea of this advertisement, but unfortunately the few cobblers under his command couldn't come up with a Zhuge Liang.For the sake of new advertising ideas, Zhou Haoxin rarely went to nightclubs for several days.
When Zhou Haoxin saw Sun Ping, he immediately jumped up, "Brother Sun, you are really my own brother!—Hey, this is Xiao Yi, right? We will be brothers from now on, and your brother Ping is also my grandson." , if you have any troubles in the future, report my name!"
"Stop being so talkative, why don't you find a place to talk about your crap advertisement?" Sun Ping saw Guo Yi blushing a little at the familiar Zhou Haoxin, so he almost broke the topic.Zhou Haoxin also knew that this was not the time to play around, so he quickly brought Sun Ping and Guo Yi to his private office.Zhou Haoxin handed over Guangsheng Group's plan for Weiting's new positioning to Sun Ping.
While Sun Ping was flipping through the proposal, Zhou Haoxin said: "Guangsheng Group has sorted out the internal brands. In the field of daily chemicals, Veet is no longer a first-line brand, but it is with Piaorun and Helen Xiandusi. , Yiluhua together constitute the second-tier brand of Guangsheng Group, focusing on the mass market. Therefore, Guangsheng Group made it clear that it will not use actresses to appear on the scene. At the same time, they asked us not to allow the original high-end image of the brand while focusing on the people-friendly brand damaged."
While listening, Sun Ping flipped through the Guangsheng Group's business plan.Guangsheng Group currently decides to focus on Weixuan and Siren in the high-end shampoo field, while the other six brands are in the mass-market field.Of course, these six brands have their own product appeals. For example, Veet has always emphasized their care for women's long hair.Another brand suddenly appeared in Sun Ping's mind, and this brand once had an advertisement that surprised many people.He took out a pen and wrote down the advertisement script.
And Zhou Haoxin, who was nagging at the side, also shut his mouth. After he finished reading Sun Ping's commercial script, his face was full of disbelief. "Brother Sun, if your advertisement fails to get the contract from Guangsheng Group, I can only say that they are blind."
Of course, there is no way to show the pure text script to the marketing department of Guangsheng Group. At this time, Zhou Haoxin also used his professional skills to convert this text script into a shot script.Zhou Haoxin is also worthy of being a student who graduated from the directing department of a formal film and television academy. His storyboard script is a very standard script that integrates graphics and text.This kind of script can basically be understood by photography, so a director can arrange several assistant directors to start shooting at the same time, and he only needs to be responsible for supervising the overall style and process.
After drawing the sub-shots, Zhou Haoxin rubbed his hands and said, "Is there no suitable slogan yet?"
"Let me shine!" Sun Ping added these four words at the end of the script.
After the sub-shot script was completed, everyone started to use Keynote to make the script and planning proposal into a unified presentation file and save it. "Brother Sun, you can go with me to the lecture tomorrow. If you pass the preliminary review, I will ask you to help supervise the filming." Zhou Haoxin said.Sun Ping nodded in agreement.After the matter was settled, Zhou Haoxin took Sun Ping and Guo Yi to stay in his apartment temporarily for one night.And Zhou Haoxin just chatted with Sun Ping about his company, "I just need a creative director, brother Sun, how about it? Come to our company to be a creative director?"
Because the first volume has actually been serialized on Enlightenment.com, the entire content of the first volume appeared on Shiji.com at once.Then Sun Ping updated the first few chapters of the second volume, and then stated his identity and the reason for moving; of course, Sun Ping replaced the "Looking for the Qin" on Enlightenment.com with other content, and then applied for deletion .However, before deleting the article, Sun Ping still updated a chapter, explaining his whereabouts.
Less than two days after Sun Ping moved to Shiji.com, the signed contract was delivered to Sun Ping by courier.After Sun Ping scanned the scope of the copyright agency, the form of remuneration payment and the proportion of the share, he quickly signed and mailed it back.After Zhuozhuo Qihua got the signed photos, "Looking for Qin Ji" became a signed work on Century Online, and temporarily arranged a text recommendation in the channel.
Originally, the quality of "Looking for the Qin Dynasty" was good. At any rate, it was also the champion of the double list of newcomers and new articles on Tus.com. After it airborne on Shiji.com, it was also sought after by readers.Especially the content of the second volume happened to be the transition stage of Xiang Shaolong from being unknown to being well-known in the Warring States, and Xiang Shaolong began to get in touch with the nobles of Zhao State.Compared with the fights between mountains and fields, this kind of articles involving political conflicts of interest ignited the enthusiasm of male readers.
Because the work has been signed, various rewards are pouring in.Some local tyrant authors even said that if "Looking for Qin Ji" is on the shelves, they will definitely reward the leader.According to the rules of Century.com, a one-time reward of 1000 yuan can become the fan leader of the overview, and the content of the reward will automatically become popular in the discussion area.For the authors, readers' willingness to reward the leader not only allows them to obtain higher income, but also a recognition of their own works.For these rich authors, Sun Ping naturally expressed his gratitude in the group.
After a week of serialization on Shiji.com, due to the accumulated popularity in the past and the recommendation of Shiji.com spare no effort now, the relevant data of "Looking for the Qin Dynasty" is already very good.Even God's Domain is already guessing when this book will be on the shelves, and how many first orders it will have.With the expansion of the second volume of "Looking for the Qin Dynasty", the quality of the whole book is obvious to all.Many amateur commentators in the Domain of Gods believe that there is a [-]% chance that the five whites of the Central Plains can become gods with this book;
And Zhuo Zhuo Qi Hua came here to ask about the listing, but Sun Ping was not so enthusiastic.After all, this book is a buyout, and whether it is on the shelves or not has little effect on my income.However, Zhuo Zhuo Qi Hua also reminded him that if he does not put it on the shelves, there will be no benefit in other channels.
So Sun Ping replied: "Should the third volume be on the shelves at the beginning? Because the third volume just happens to be the story entering a new dungeon plot, the story is more exciting, I think readers will be more active."
"It's good that you have your own plan. What I'm most worried about is that newcomers don't know the rhythm." Zhuo Zhuo Qihua complained slightly, "But you are okay, the division of chapters and chapters is just right, and the daily updates can Leave a question to prompt readers to continue watching tomorrow. Since you said that there is a new climax in the third volume, then we will start to put the third volume on the shelves."
After chatting with Zhuo Zhuo Qihua, Sun Ping suddenly received a call from Zhou Haoxin.As soon as Sun Ping pressed the answer button, he heard Zhou Haoxin's scream, "Brother Sun! Come and save me! Whether or not my poor advertising company can see the sun tomorrow depends on you!"
"What's wrong with your advertising company? Don't talk about it!" Sun Ping was also frightened by Zhou Haoxin's howling.
Zhou Haoxin explained the cause and effect over the phone.To put it simply, Zhou Haoxin's father finally expressed serious dissatisfaction with Zhou Haoxin's idle work for a year.Although Zhou's father has a mistress blowing the pillow wind in his ear, and his youngest son acting cute in front of his lap, but Zhou's father who has been in the shopping mall for decades still knows very well that the future of Fuyuan Group depends largely on his eldest son.Not to mention that his youngest son's name is really not right, even the stocks in his wife's hands must make him face up to the existence of his eldest son.
Originally, Zhou's father was expecting Zhou Haoxin to open an advertising company. No one is a natural operator. Originally, Zhou's father was looking forward to Zhou Haoxin's sudden awakening through running an advertising company.However, his son had never done anything serious other than using an advertising company to hook up, so Father Zhou couldn't bear it anymore.Father Zhou directly issued a task. If Zhou Haoxin couldn't complete it, then Father Zhou would completely kick Zhou Haoxin out of the will.
Father Zhou's task is very simple, to shoot an advertisement for a certain shampoo.But the problem is that this shampoo is one of the main brands of Guangsheng Group, the first daily chemical group in Aurora.Guangsheng Group has three major business groups, of which the beauty business group is the one that contributes the most.And this business group is subdivided into three major business lines: maintenance, personal cleaning and personal products, among which the personal cleaning business line is the most proud of Guangsheng Group.Especially in terms of head cleaning, Guangsheng has eight major brands.And this time Zhou Haoxin is responsible for one of the advertisements, Veet, which is a shampoo for women that combines cleansing and care.And the most important thing is that this brand happens to be one of the eight major mid-to-high-end brands, so we can know the difficulty of this advertisement.
"Brother Sun, this time you have to help my little brother no matter what!" Zhou Haoxin also knew that this matter should not be sloppy.If I miss this time, not only will my advertising company completely smash the signboard, but it will also make me disappear from the succession list of Fuyuan Group. "The wedding advertisement you planned for me back then was quite good, and the owner of the photo studio is still using it."
Sun Ping was sweating all over. How can the advertisement of a small photo studio compare with Veet's advertisement?Although Wei Ting is slightly inferior to Wei Xuan in Guangsheng Group's internal positioning, the advertising models that Guangsheng finds for Weiting every time are actress-level, what should Sun Ping do?However, Sun Ping didn't want to dampen the enthusiasm of his best friend, so he quickly said that he would come to Xingtan City to discuss with him immediately.
So after hanging up the phone, Sun Ping drove to Xingtan City with Guo Yi.From Taojiang to Xingtan, it took less than 10 minutes to take the expressway. After getting off the expressway and driving a little, I found Zhou Haoxin's Hurricane Advertising Company in the suburb of Hexi.The reason why it is in the suburbs of Hexi is that it is an important production base for entertainment variety shows of the three major TV networks, so it has a natural advantage of media exposure, so the housing prices here are not necessarily much cheaper than those in the urban area.
And Zhou Haoxin's Hurricane advertising company is at the intersection of Broadcasting Road and Xingguang East Road, which is considered a prime location here.A building with six floors and two basements is the kid's asset.Zhou Haoxin's advertising company occupies the fifth and sixth floors. Of course, the sixth floor is mainly his bedroom and shooting room, while the fifth floor is the main body of his company.
Zhou Haoxin was of course very anxious about the creative idea of this advertisement, but unfortunately the few cobblers under his command couldn't come up with a Zhuge Liang.For the sake of new advertising ideas, Zhou Haoxin rarely went to nightclubs for several days.
When Zhou Haoxin saw Sun Ping, he immediately jumped up, "Brother Sun, you are really my own brother!—Hey, this is Xiao Yi, right? We will be brothers from now on, and your brother Ping is also my grandson." , if you have any troubles in the future, report my name!"
"Stop being so talkative, why don't you find a place to talk about your crap advertisement?" Sun Ping saw Guo Yi blushing a little at the familiar Zhou Haoxin, so he almost broke the topic.Zhou Haoxin also knew that this was not the time to play around, so he quickly brought Sun Ping and Guo Yi to his private office.Zhou Haoxin handed over Guangsheng Group's plan for Weiting's new positioning to Sun Ping.
While Sun Ping was flipping through the proposal, Zhou Haoxin said: "Guangsheng Group has sorted out the internal brands. In the field of daily chemicals, Veet is no longer a first-line brand, but it is with Piaorun and Helen Xiandusi. , Yiluhua together constitute the second-tier brand of Guangsheng Group, focusing on the mass market. Therefore, Guangsheng Group made it clear that it will not use actresses to appear on the scene. At the same time, they asked us not to allow the original high-end image of the brand while focusing on the people-friendly brand damaged."
While listening, Sun Ping flipped through the Guangsheng Group's business plan.Guangsheng Group currently decides to focus on Weixuan and Siren in the high-end shampoo field, while the other six brands are in the mass-market field.Of course, these six brands have their own product appeals. For example, Veet has always emphasized their care for women's long hair.Another brand suddenly appeared in Sun Ping's mind, and this brand once had an advertisement that surprised many people.He took out a pen and wrote down the advertisement script.
And Zhou Haoxin, who was nagging at the side, also shut his mouth. After he finished reading Sun Ping's commercial script, his face was full of disbelief. "Brother Sun, if your advertisement fails to get the contract from Guangsheng Group, I can only say that they are blind."
Of course, there is no way to show the pure text script to the marketing department of Guangsheng Group. At this time, Zhou Haoxin also used his professional skills to convert this text script into a shot script.Zhou Haoxin is also worthy of being a student who graduated from the directing department of a formal film and television academy. His storyboard script is a very standard script that integrates graphics and text.This kind of script can basically be understood by photography, so a director can arrange several assistant directors to start shooting at the same time, and he only needs to be responsible for supervising the overall style and process.
After drawing the sub-shots, Zhou Haoxin rubbed his hands and said, "Is there no suitable slogan yet?"
"Let me shine!" Sun Ping added these four words at the end of the script.
After the sub-shot script was completed, everyone started to use Keynote to make the script and planning proposal into a unified presentation file and save it. "Brother Sun, you can go with me to the lecture tomorrow. If you pass the preliminary review, I will ask you to help supervise the filming." Zhou Haoxin said.Sun Ping nodded in agreement.After the matter was settled, Zhou Haoxin took Sun Ping and Guo Yi to stay in his apartment temporarily for one night.And Zhou Haoxin just chatted with Sun Ping about his company, "I just need a creative director, brother Sun, how about it? Come to our company to be a creative director?"
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