I am really a language teacher

Chapter 015: Final Review

After watching the sample, Sun Ping also had to admire Zhou Haoxin, although he had only been in the film school for four years, he still had good basic skills.Maybe Zhou Haoxin is very difficult to become a film director in this life, but he is still very qualified as an advertising director.From Sun Ping's point of view, the entire sample is very close to the Thai advertisement in his impression, but some details can be further optimized.

But this is also related to the budget of the advertisement. Their budget is enough to build a small city as a studio, but I can only find places to make do with it.Especially for the field scene in the original commercial, Sun Ping and Zhou Haoxin tried many methods but failed to realize it. In the end, they had to find a prop artist to draw a distant scene, and then rigidly built a field scene in the studio.

"I think our sample should be enough to convince Veet to invest in us." Sun Ping said with a smile.

Hearing that Sun Ping was so sure, both Zhou Haoxin and Cai Lin breathed a sigh of relief.Even though Zhou Haoxin is the director of this commercial, Sun Ping completely regards himself as the producer.It was also the first time for Cai Lin to see the full version of the film, and she was also amazed by the advertisement.In her opinion, this advertisement has the potential to become popular, and as the heroine of the advertisement, even if she does not sign her name, she will definitely become a hot topic.With the blessing of this advertisement, he will definitely gain a lot of points for his comeback.In addition, Cai Lin is also quite proud of herself. It is the first time she plays a role like a dumb girl, and she looks decent. Maybe she can develop in the direction of film and television after her successful comeback.

At the time of the final trial, there were very few advertising companies from Guangsheng Group. Except for Zhou Haoxin's Hurricane Advertising, the other two were Mayo, which ranked first in the industry, and Weizhi, which ranked second.Compared with the famous names of these two, the hurricane advertisement is like a newborn baby.People from the two advertising companies looked at Zhou Haoxin and Sun Ping with the eyes of sizing up fools. In their opinion, Hurricane Advertisement didn't even have the qualifications to be their own enemies. God knows why they appeared here.

When everyone was silent, the senior management of Guangsheng Group and the person in charge of Weiting's brand department appeared at the screening site, and the marketing director of Guangsheng Group presided over the review.In order to convince the finalists of the three advertisers, the sample will be played in front of everyone.After drawing lots, the first one to play was Weizhi's commercial.Sun Ping shook his head after taking a look at it. After all, it is one of the best advertising companies in China, yet it is so lacking in creativity.The advertisement shot is nothing more than combing to the bottom and taking a bath with a beautiful woman. Of course, in order to highlight the image of being close to the people this time, Weizhi chose a model who looks more ordinary, which made the advertisement lose points even more.Sun Ping took a look, and the people on the Mayo advertisement side all smiled. It seemed that they also knew that Weizhi would lose this time.

The second commercial was Mayo. When their commercial was broadcast, Sun Ping had to admit that they were worthy of the title of No. [-] in the industry.The advertisement is presented through a pair of mother and daughter. When the youngest daughter is running, her long hair is flowing, and then she throws herself into the arms of her mother.Little daughter touching her mother's hair with a happy smile on her face.Then the camera switches to the mother, who holds her daughter and smiles serenely.There is absolutely no content that ordinary shampoos like to present in the advertisement. Only in the last shot of the advertisement does the shape of the classic bottle of Veet shampoo and the slogan appear.

After reading it, Sun Ping said that if his ad hadn't been in the middle, then this version of Mayo would have been selected by Guangsheng Group 100%, and it is also a very rare and excellent ad.Judging from Mayo's confident attitude, they also believe that this advertisement will be the ultimate winner.But when the version of the Hurricane ad aired, their confident smiles began to darken.

The advertisement started with a campus bullying, which is very suitable for current social hotspots, and when shooting this scene, Zhou Haoxin used a blue-gray filter ingeniously, so the whole picture is very depressing, so that the audience will not be substituting for the dumb girl. character's mood.Why would a person with a physical disability bother to study art?It would be nice for them to live a normal life, and the stereotype that disability is the weak is deeply rooted in everyone's mind.But the mute girl wants to learn art, and also the violin, which is known as the "Queen of Western Musical Instruments".The dumb girl who was excluded at school was not discouraged, and she even learned the piano from an old beggar on the way during the holiday.

Just when many people had hope for the dumb girl, a rich girl unceremoniously destroyed the dumb girl's violin.Here Zhou Haoxin weakened the contrast of the colors again, making the picture appear a dead gray color, as if the human heart has reached the bottom of the valley.And just when the dumb girl was desperate, the old beggar handed his violin to the dumb girl.During the performance, the piano of the rich girl is indeed gorgeous.Just when everyone thought that the rich girl would win the championship, the dumb girl appeared as the last contestant.

At this time, Zhou Haoxin changed the filter of the lens to light yellow, which greatly improved the brightness and warmth of the picture; and Sun Ping's participation in the soundtrack also made the Canon style throughout it more exciting.The last is the 360° head-shaking shot, which fully shows the softness and elegance of the heroine's hair.The sound of the piano stopped abruptly, the venue was silent, and then warm applause broke out.At this time, the camera switched to the field camera, Zhou Haoxin did not use filters, and Sun Ping also adjusted the soundtrack to a soothing and gentle melody.Finally, as the mute girl looked back and smiled, Veet's classic bottle shape and the slogan "Let Me Shine" appeared in the flowing long hair.

After the three commercials were played, Guangsheng's decision-makers retreated to a small meeting room next door to discuss the final result.And the advertising elites present began to communicate, although Mayo and Weizhi are fighting each other to the death in the industry, they still communicate with each other in private. On the contrary, the two of Hurricane Advertising seem to be a little lonely.Guangsheng made a decision within half an hour of the discussion meeting, and the one selected in the end was actually an unknown hurricane advertisement in the industry.But for this result, neither Weizhi nor Mayo showed any surprise.Instead, they all came over to chat with Zhou Haoxin, and Mayo also expressed his willingness to acquire Hurricane Advertising, but Zhou Haoxin refused.

After saying goodbye to Mayo and Weizhi, the marketing department of Guangsheng Group negotiated with Hurricane Advertising on the details of the advertisement.Since the advertisement quotation and publicity time limit have been announced in the first round of bidding, what we are going to discuss now is actually the ownership of the copyright of the commercial.The industry generally assumes that the copyright of advertisements is bought out by the client, but when it comes to super advertisers like Mayo and Weizhi, copyright ownership can still be negotiated.

However, Zhou Haoxin told Sun Ping in advance that with Hurricane Advertisement's ability, the copyright would definitely not be returned, so let's just talk about the actual content.Sun Ping was not very good at business management, so he left it to Zhou Haoxin to handle it.Although Zhou Haoxin was a bit of a dandy, he was still the prince of Fuyuan Group after all, and he had seen pigs run away even if he had never eaten pork.The result of the negotiation with Guangsheng Group was to buy out the entire copyright of this advertisement for 100 million yuan, and Guangsheng Group paid an additional 50 yuan to shoot the official commercial; in addition, the sequel of the same type of advertisement will be handed over to Hurricane Advertising for shooting, and the cost will be calculated separately.

After helping Zhou Haoxin to deal with Guangsheng, Sun Ping took Guo Yi to leave.The samples and shot scripts are all there, and there is no problem in making another official version with Zhou Haoxin's ability.Hearing that Sun Ping was going back to Taojiang City, Zhou Haoxin directly transferred 50 yuan to Sun Ping.

When Sun Ping was about to decline, Zhou Haoxin said, "If you don't want the money, none of us brothers can do it. Advertising ideas are all your ideas, I just shoot them for you. If I don't want it If the official version is made again, I will give you the 50 yuan of the shooting cost. This is what you deserve, and you have been rejected. Besides, Uncle Sun will come out at the end of the year. You have to give Uncle Sun Prepare some money to recuperate your body? That ghostly place, even good people can't go in."

Sun Ping thinks about it too. Although his cheap father is imprisoned in a prison with a low level of surveillance, the conditions are pretty good. Coupled with Aunt Guo's running around, Sun Ping feels that his father should not suffer much.But no matter how good the conditions are there, it is still a prison, not as comfortable as at home.Moreover, the prison does not arrange physical examinations every year, and the living environment is just like that. It is inevitable that my father will arrange a full physical examination and recuperate when he comes out.Thinking of this, Sun Ping was no longer polite to Zhou Haoxin, he deserved it anyway.In addition to the extra 50 yuan in his account, the system also prompted the game mall to receive 50 gold coins.

On the way home, Sun Ping suddenly found out that Guo Yi had bought a lot of books. "Did you sweep away other people's bookstore?"

"Where is there?" Guo Yi smiled shyly, "Isn't school about to start? I still want to read the lesson plans of the seniors to see if there are any good experiences that I can learn from. ——By the way, Brother Ping, I "Why Shengxiaomo" was invited by the editor to sign the contract."

"That's good, my book "Looking for the Qin Dynasty" is also on the shelves, and the sales are pretty good, right?" Sun Ping wasn't sure.

"Where is 'not bad'?" Guo Yi sternly protested, "God's Domain will help you figure it out, your first order on the first day should be at least 10. You must know that the first day's first order of [-] is to determine an author The difference between "Big Red" and "Little Red" in this book. The number one folk critic in Shenyu - it’s dead grass, if you are still as popular as you are in Wireless after half a year, you are completely a god. Yes. And I also heard that Shiji.com is going to launch a strong publicity for you, a writer who is about to become a god. Presumably, the four kings of the Internet literary circle are all on Tus.com, so Shiji.com naturally wants to create a king killer gone."

"Heavenly King Killer?" Sun Ping couldn't help laughing out loud, "I haven't received any news from the editorial department, where did I get the guess?"

But what Sun Ping didn't know was that the editorial department of Century.com was indeed holding a temporary editorial meeting for him.Although the editor-in-chief Hou Shengye still had a straight face, he couldn't hide the smile in his words, "I think everyone knows the first-day first-order results of the five whites of the Central Plains that Taotao dug out this time, right? From now on, Qidi.com How to promote their Four Heavenly Kings, we will double the promotion of Zhongyuan Wubai. Don’t be afraid of other authors’ opinions, whoever has the subscription results of Zhongyuan Wubai, I will not hesitate to promote it!”

The other editors in the editorial department were a little sour at first, but they had to shut up when they thought of the [-] subscription results.In addition to subscribing, the constantly popular tipping posts in the comment area are even more frightening.Some people in Shenyu even speculated whether "Looking for Qin Ji" would become the first book of Baimeng on Shiji.com.

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