I am really a language teacher

"Dad, since there is nothing wrong with their publishing house, why did they transfer it to you?" Guo Yi's question pointed to the point.

Businessmen are profit-seeking people, and it is impossible to share with others the meat they eat.So Sun Ping also felt that Father Sun's friend might be planning a conspiracy behind his back.In fact, the Sun family can't be blamed for being so cautious. It was because Father Sun was imprisoned for five years by his "friend" last time.

"I know what you are worried about." Dad Sun replied, "My friend is planning to quit this industry. On the one hand, he has a better business to take care of, and on the other hand, it is also related to the fact that the current book publishing industry is too ruthless. Whether it is news publishing or literary publishing, it is now concentrated in the hands of the three major groups of Century, Kunlun, and Lianhe. Other publishing houses are nothing more than eating leftovers from the gluttonous feast of the three companies, or simply reduced to the hands of the three major groups. The satellite company is willing to be a servant. My friend only thinks that the publishing industry is a wolf and a tiger, so he wants to quit. So I want to take over and continue to publish, how about it?"

"Since other people have been in the industry for many years and cannot withstand the fierce offensive of the three major groups, how can you come back to life, Dad?" Guo Yi asked.

Although Guo Yi is considered to be the one with the least commercial skills in the Sun family, he has broadened his horizons a lot with Sun's father and Sun Ping in the past few years.The important thing is that the parents of many students in Xiqiao Middle School are business acquaintances. After going back and forth, Guo Yi's business vision has been developed a lot.

"If you touch your hands and it will make your whole body smelly, it's better not to think about it."

"In business, there are two ways to succeed. One is the kingly way, which is to use capital to defeat all enemies. In the publishing industry, the three big groups use this method. The three big groups have money, so there are people, there are people There will be content. Even if the group is full of mediocrity, there is always something to read under the content, so the magazines and books of the three major groups can always occupy the sales list."

Father Sun commented, "At the beginning, in addition to the kingly way, you can also take the edge of the sword. As the saying goes, those who make the most of the side will always make the most. As long as I have one or two exclusive businesses in my hand, the three major groups will Can't get me off my horse.

Speaking of which, this is also an inspiration from chatting with your brother.When I was chatting with Ping'er that day, Ping'er suddenly mentioned that both students and teachers lacked systematic guidance materials, and I discovered that the educational publishing industry actually has a lot to do.The current educational publishing industry relies on teaching materials and extracurricular teaching materials to make money, but they have not discovered the charm of other educational books and tutoring materials. "

Hearing what Father Sun said, Sun Ping immediately had a burst of inspiration.The tutoring materials of the Cathay Kingdom are unbearable compared to China on the earth plane. The average students rely on their own notes or the notes of their seniors to read as tutoring books.Sun Ping, who was "examined" on the earth plane, knew how many teaching materials he had read in high school: some of them were not so utilitarian, mainly teaching students how to "learn".For example, "Queen Xiongxue Case" and "Longmen Special Topics"; some are more utilitarian, teaching students how to deal with this point, such as "Three Points and One Test"; Materials, such as "Five-Year College Entrance Examination and Three-Year Simulation" and "Tianli 38 Sets".

Although Sun Ping later studied as a teacher major, he knew that "question sea tactics" is actually a very unscientific educational method.But I have to say that the "question sea tactic" is indeed one of the best ways to train students to quickly cope with the exam.Even Sun Ping himself admits that there are many questions that he doesn't know how to do, but under the tactical training of the sea of ​​questions, he can completely choose the correct answer based on the instinct of the exam.Moreover, Sun Ping also worked as an editor of teaching materials for his classmates after graduation, so Sun Ping was able to know how huge the market was.Sun Ping didn't expect that he would just chat with Dad Sun occasionally, and Dad Sun would directly start such a huge industry.

"The reason why not many people make teaching materials in educational publishing is mainly due to word-of-mouth issues." Sure enough, Father Sun did a long-term industry analysis and directly hit the biggest problem in this industry.

In fact, many teaching and supplementary materials are similar, why do consumers trust you more?That is because of good reputation and solid foundation.Those who make teaching materials on the earth plane, which one didn't invite national-level famous teachers to name them, otherwise how would you sell them.

"This is also my biggest problem. I don't know any great masters here yet, so it is probably not possible to ask them to help. Do you have any suggestions?"

"Why don't we start with small cities or local markets?" Guo Yi made a suggestion.After all, if they target the Jiangnan market first, Sun Ping and Guo Yi can still find some famous teachers to endorse.

"The method is feasible, but the cost and future benefits are not ideal." Father Sun frowned. "You also know that the cost of book publishing is negligible once a critical value is passed. But that critical value cannot be achieved by relying on a provincial market, so the cost will be too high. And it is important What’s more, the marketing model is not protected by patents. Once we succeed, there will be others who follow suit. If the three major groups also join this market, then we will be making wedding dresses for others. Therefore, the plan is feasible, but not the best Good idea."

"In fact, I have an idea that is not very mature. I estimate that once this idea is implemented, it will be criticized by many famous teachers and education experts." Sun Ping said with a wry smile. "That is the 'sea of ​​questions tactics', using a large number of test questions that are the same as or similar to the university joint test papers to train students' intuition and proficiency in test questions.

For example, we have collected the exam questions of the past five years and the mock exam questions of the major universities in the past three years into a booklet and sold them to students for training.The joint exam questions are works in the public domain, and we can use them for free; and the mock exam questions of famous schools can also be collected through channels. As long as it is not the mock questions of the year, the right to use can generally be purchased at a lower price.

The important thing is that this method of training real questions plus mock questions can apply for patent protection, so we can ensure that our commercial interests are not infringed.The only problem now is that we need to find a group of famous teachers and experts to endorse us, and it is best to have a provincial number one scholar to endorse for us after the joint entrance examination this year. "

"'Title Sea Tactics'? My brother is really not astonishing." Guo Yi shook his head, "'Title Sea Tactics' is a learning method that has been denied many years ago. How can my brother use it now? Isn't it an enemy of the entire education industry?"

"We don't need to mention the 'sea of ​​questions tactics' at all." Sun Ping also felt that deliberately stimulating the entire education industry is indeed not what a teaching aid publisher should do. "We can use a different way to package it. The training of these real questions and simulated questions allows students to understand the test sites and the intentions of the question writers, which is of great help to the students' performance in the joint entrance examination."

In fact, Sun Ping's statement is still the "Tihai Tactic" statement, but it has been changed to a softer rhetoric.But after such a modification by Sun Ping, this set of training methods looks like the same thing.

The college entrance examination in Aurora Kingdom is actually similar to the college entrance examination in Huaxia, but the admissions of universities are only based on the results of the joint entrance examination, and the students' social practice ability, campus activity ability, etc. are also integrated.On the one hand, it has the fairness of education (based on the national unified examination results), and on the other hand, it also leaves special promotion channels for some special talents, which can be regarded as a happy approach.What's more, there are quite a lot of university education institutions in Cathay, and students of different levels always have their own places to go.

Generally speaking, top-level students will choose national research comprehensive universities or senior private research universities; students who are slightly inferior choose national or provincial comprehensive universities or junior colleges; thirdly, they can choose provincial vocational training Study in a university with a special nature; at worst, you can also attend some community-based further education schools.Therefore, the students of Cathay Kingdom are not as stressed as the students of Huaxia, so there is not much foundation for the "question sea tactics".

However, the admiration for famous schools is worshiped by students, parents, and teachers in both planes. For example, the Northern Ten Schools Alliance and the East China Sea Five Schools Alliance in the public school system, as well as the Rose Alliance in private schools, are recognized by students as top universities. .Since there are still famous schools worshiped, then the training method of Title Sea Tactics still has their value.

Father Sun first contacted a patent attorney to register the so-called "Joint Examination Question Bank Training Method", and then registered the trademark "Five-Year Joint Examination and Three-Year Simulation".Immediately afterwards, Father Sun, Sun Ping, Guo Yi and others screened the top 20 high school students in Cathay, and then began to find an agent to approach them, intending to purchase their college entrance examination mock questions for the past ten years and the next [-] years. Exclusive right to use.

In the end, Father Sun asked someone to contact some famous teachers and education experts, and planned to spend money to ask them to endorse this set of teaching aids.But what surprised Sun Ping the most was that Father Sun invited Yang Jieqiong, the president of the National Teachers Association, to write an inscription for the title of the book.Don't say that Sun Ping was surprised, Guo Yi was shocked when he saw this inscription in the company's office.

"How about it, Dad is still capable?" Dad Sun showed an expression that I want you to be like this. "Mr. Yang's inscription is not easy to get. I asked many people to get it. I told Mr. Yang about Ping'er's statement. Supplementary educational methods. You also know that Teacher Yang has always encouraged innovation in the education field, and it is for this reason that Teacher Yang agreed to write an inscription for the title of the book. Now with Teacher Yang’s inscription and the prefaces of these teachers, spring The edition is sure to sell well!"

Father Sun decided to divide the "Five-Year Joint Entrance Examination and Three-Year Simulation" into a spring edition and an autumn edition. The spring edition did not include the joint examination questions of that year, but included the mock examination questions of famous schools that year, which were prepared for students who took the exam that year; The version contains the joint exam questions of the current year, but the new mock exam questions for the next year are not included. This is for students preparing for the exam next year.

In order not to let the spring version and the autumn version affect the sales volume of each other, the famous schools used in the spring version are known to be the most accurate in guessing questions, while the autumn version uses mock questions from famous schools that focus on basics.To put it simply, the autumn version is to lay a solid foundation, and the spring version is to give it a go.

Sun Ping really admired Father Sun's plan, especially in less than a month to get most of the things done, and Father Sun's execution ability also made Sun Ping feel ashamed.