I am really a language teacher
Chapter 194: Zhangmu explodes
The full case report of the ratings research company is usually sent out once a week at [-]:[-] am on the next Monday.At that time, all subscribers will be able to see the ratings ranking for the same period, the ratings ranking for a week, the rankings for various programs in a week, and the ratings distribution in major sample cities.However, the ratings flash report is usually received half an hour after the program is broadcast, including the average ratings, peak and valley values of the program, as well as minute-by-minute rating details and rankings at the same time.
New Asia TV's new Monday variety show "I Love to Remember the Lyrics" won the ratings champions of the [-] o'clock and [-] o'clock slots in one fell swoop. The spread of such results surprised other TV stations.Because originally according to the program arrangement of ordinary TV stations, the news center of the station was responsible for the ten o'clock and eleven o'clock stalls.The ten o'clock file is the evening news program, which is the flagship news program of the major terrestrial channels; the eleven o'clock file is for news interviews or commentary programs, or current affairs talk shows.
As a rising star, New Asia TV is not as well-connected as the metropolis, so the news center and sports center of New Asia TV have always been weak spots.Now New Asia TV directly condenses the evening news at ten o'clock to half an hour, which not only reduces the pressure on the news center, but also improves the quality of news programs.Now that there is a late-night variety show, New Asia TV is just testing the waters.Unexpectedly, this water-testing variety show has become popular now.
"The first episode of "I Love the Lyrics" had an average audience rating of 1.75%, and the peak audience rating was 2.21%; the average audience rating for the rerun was 0.55%." A person with the appearance of a secretary is reporting in a conference room, "At the same time, this program is popular on social media and The search engine has also aroused great attention. According to a survey report, [-]% of the interviewed people said they would definitely read "I Love to Remember the Lyrics"; the remaining [-]% said they would pay attention to "I Love to Remember the Lyrics". "; but less than [-]% of the people who said they didn't watch it. In addition, according to the news reported by the advertising department at the same time, many brands have already expressed interest in the advertisement of "I Love to Remember the Lyrics". Especially about the title of the program and on-site advertisements, and there are also inquiries about the pre-roll advertisements at the end of the film.”
"Oh, it's a pity." The advertising director of New Asia TV sighed, "According to the agreement between us and Hurricane Culture, we get [-]% for title ads and [-]% for pre-roll ads, but we don't have any points for live ads. income."
"Don't be too weak to swallow the elephant." New Asia TV's vice president in charge of entertainment reminded, "Don't forget that all the advertisements in this period are our net income, and Hurricane Culture has not taken advantage of it. Now The hurricane culture is not the hurricane culture of the past. You count the four male idol groups and the two female idol groups in their hands. Apart from albums and commercial endorsements, how much is the concert income?
Especially apart from f4 which focuses on the TV field, the other four idol groups are mainly in concerts.Their concerts are toured from city to city, and each city is followed by tens of thousands of fans.Tsk tsk, that is a money printing machine!I heard that Hurricane Culture will focus on idol dramas and school dramas this year, as well as workplace dramas and romance dramas.
Especially the art director Guo Yi they are recruiting now, he is the king of romance novels, and the top romance drama ip in his hand makes me feel envious.And what surprised me the most is that they actually have such powerful means in producing variety shows.Now I'm thinking, should I cooperate with them during the variety shows from Tuesday to Friday?After all, "I Love to Remember the Lyrics" really gave us a great surprise. "
"Isn't the risk too great if we hand over our entire TV station's programs to a production company, especially a production company that is not controlled or invested by us?" Some people objected.
Although Cathay adopted a strict system of separation of production and broadcasting, the TV network itself could only produce news programs, and even news commentary, news interviews, or news magazine programs were not allowed to be produced.In fact, the circumvention method of major TV stations is very simple.I first set up a broadcasting company, and then through this broadcasting company to control a TV network company, and then control and invest in several other production companies.Therefore, the TV network company and the production company are independent of each other at the corporate level. In fact, both companies have the same major shareholders, which is actually quite self-deceiving.
However, in addition to the queen production company of this TV network, there are many independent production companies in Cathay, such as Hurricane Culture.Through the quality of their programs, they roam among the major TV networks, and they live quite well.But even independent production companies can be branded as factions.For example, Hurricane Culture also provides idol dramas to Metropolis and United TV, but because Hurricane Culture first made its fortune in New Asia TV, and the large-scale production of Hurricane Culture is generally provided to New Asia TV, so Hurricane Culture is generally considered to be New Asia TV. Department of production company.But even so, an adopted son is not treated the same as a biological son.
"We will not reject excellent programs. However, it is unacceptable to hand over all our lifelines to a company that is not our holding company." The president of New Asia TV said, "You first and Let’s talk about Hurricane Culture and see if they have any outstanding variety show cases, we can continue to cooperate on one or two shows.”
With the president's approval, New Asia TV Variety Center got in touch with Hurricane Culture and expressed its willingness to purchase two more late-night variety shows.Because it was past ten o'clock, the terrestrial TV was allowed to broadcast tutorial-level content.
Therefore, a very unscrupulous American variety show, "Truth or Dare" appeared in Sun Ping's mind.The show invites someone to the TV station along with their family and friends, and then answers 21 questions while the audience watches.At the same time, those who answered the questions were given a polygraph test.If the respondent lied on the show, he was eliminated immediately.But if you can answer all 21 questions truthfully, then you can take away a bonus of 50 yuan.
But do you think this problem is very simple?The program group will arrange private detectives to conduct privacy surveys on the respondents in advance, and the questions asked on the program are the kind of "Have you ever had a relationship with your best friend's wife or girlfriend?", "Have you concealed your secrets?" parents take their money?", "Have you ever had an intimate relationship with your wife's best friend after marriage?"... Questions like these can stir up civil war in the family.
According to Sun Ping's knowledge, after the first season of this program, no one took away the bonus, but many families broke up because of it.So this show was suspended indefinitely after it aired for one season, and it was never heard of the possibility of its rebroadcast until Sun Ping traveled through time.When Sun Ping handed over the case to Zhou Haoxin and Guo Yi for review, both Zhou Haoxin and Guo Yi checked Sun Ping with perverted eyes.
"Brother, are you sure you have no problem with such a project? Don't forget, the producer of the show wants to name you." Guo Yi said in a tone that saw a ghost, "You have to take your identity into consideration, famous young man Writer and high school Chinese teacher. If such a shady program proposal is actually on the program, I guess you will be hanged and beaten tomorrow. Also, according to the current bill, such a program cannot be broadcast on wireless stations at all, and it is estimated that cable stations It’s still possible to have a late-night file.”
Sun Ping also deeply agrees with Guo Yi's worries.This kind of program that digs too much into the dark side of people's hearts is rejected in Eastern culture. Westerners may laugh and pass it by, but being an Easterner will be burdened with permanent moral shackles.So Sun Ping was also worried that after this program was launched, it might not be as simple as divorce and renunciation. He was afraid that someone would commit suicide because of it.
"Well, since such a dark program is not suitable, how about my case of "No Deal or No Deal?" Sun Ping brought up another case.
This "Deal or No Deal" program is actually "Deal", which is a game show of a gambling nature.The program party will place 26 boxes on the scene, and each box may contain 1 cents or 100 million, but the amount will not be repeated.After the contestants come to the stage, they can choose a box as their principal, and then start the game.
Participants can choose to open six of the boxes. After the boxes are opened, the money inside has nothing to do with the participants.After opening six boxes each time, the program team will issue an amount to buy the contestant's box.If a deal is made, the contestant takes the check, surrenders the box and the game is over.
If there is no deal, then the contestant will continue to open the six boxes, and then the program side will bid again.When only the last box remains, contestants can choose whether to swap boxes.At the end, the contestants can get the amount in their boxes.In fact, although this kind of program has the nature of gambling, it should have more of the nature of game games in it.
Here not only the calculation ability of the contestants must be considered, but also the psychological quality of the contestants.In fact, this is the same as buying stocks in the stock market. When to open a position, when to close a position, whether to cut the meat... all these require wisdom and psychological quality.
"The gameplay of this show is really complicated!" Zhou Haoxin only understood the gameplay after watching Sun Ping and Guo Yi demonstrate it. "This really tests the psychological quality of the contestants. If you watch the million-dollar prize slip by in front of your eyes, and finally leave the scene with a dime. I guess he will be punished by his wife kneeling on the keyboard when he comes home that night? But it's interesting, I I feel that this program should be in line with the psychology of ordinary people who want to get rich overnight. However, only smart people can take the highest bonus."
"I think your last sentence can be used as the slogan of this show." Sun Ping praised.
The rules of No Deal or No Deal are so strict that cheating is actually impossible.But because of the strict rules, it is also very interesting to play.The whole program looks like giving away money, but in fact only smart people can get the highest bonus.People who are too greedy or too confused may only be able to take away the consolation prize in the end.
Because the production department of Hurricane Cultural Variety Show is still short of manpower, Sun Ping only negotiated with New Asia TV for "No Deal or No Deal".New Asia TV is still quite satisfied with this variety show, so it puts this show on the best time of weekdays, late night on Wednesday.
Before the show was broadcast, the promotional video of New Asia TV was released.Sun Ping deliberately directed the promotional video to focus on banknotes, so he saw a lot of banknotes constantly appearing in the promotional video, and then there were scenes of banknotes flying all over the sky.Such a promotional film really stirred up the hearts of many people, so the number of applicants for the program continued to rise.At the same time, the popularity of the topic on social media is also rising.
The directors of the variety show departments of many TV stations once again fainted in the toilet.
New Asia TV's new Monday variety show "I Love to Remember the Lyrics" won the ratings champions of the [-] o'clock and [-] o'clock slots in one fell swoop. The spread of such results surprised other TV stations.Because originally according to the program arrangement of ordinary TV stations, the news center of the station was responsible for the ten o'clock and eleven o'clock stalls.The ten o'clock file is the evening news program, which is the flagship news program of the major terrestrial channels; the eleven o'clock file is for news interviews or commentary programs, or current affairs talk shows.
As a rising star, New Asia TV is not as well-connected as the metropolis, so the news center and sports center of New Asia TV have always been weak spots.Now New Asia TV directly condenses the evening news at ten o'clock to half an hour, which not only reduces the pressure on the news center, but also improves the quality of news programs.Now that there is a late-night variety show, New Asia TV is just testing the waters.Unexpectedly, this water-testing variety show has become popular now.
"The first episode of "I Love the Lyrics" had an average audience rating of 1.75%, and the peak audience rating was 2.21%; the average audience rating for the rerun was 0.55%." A person with the appearance of a secretary is reporting in a conference room, "At the same time, this program is popular on social media and The search engine has also aroused great attention. According to a survey report, [-]% of the interviewed people said they would definitely read "I Love to Remember the Lyrics"; the remaining [-]% said they would pay attention to "I Love to Remember the Lyrics". "; but less than [-]% of the people who said they didn't watch it. In addition, according to the news reported by the advertising department at the same time, many brands have already expressed interest in the advertisement of "I Love to Remember the Lyrics". Especially about the title of the program and on-site advertisements, and there are also inquiries about the pre-roll advertisements at the end of the film.”
"Oh, it's a pity." The advertising director of New Asia TV sighed, "According to the agreement between us and Hurricane Culture, we get [-]% for title ads and [-]% for pre-roll ads, but we don't have any points for live ads. income."
"Don't be too weak to swallow the elephant." New Asia TV's vice president in charge of entertainment reminded, "Don't forget that all the advertisements in this period are our net income, and Hurricane Culture has not taken advantage of it. Now The hurricane culture is not the hurricane culture of the past. You count the four male idol groups and the two female idol groups in their hands. Apart from albums and commercial endorsements, how much is the concert income?
Especially apart from f4 which focuses on the TV field, the other four idol groups are mainly in concerts.Their concerts are toured from city to city, and each city is followed by tens of thousands of fans.Tsk tsk, that is a money printing machine!I heard that Hurricane Culture will focus on idol dramas and school dramas this year, as well as workplace dramas and romance dramas.
Especially the art director Guo Yi they are recruiting now, he is the king of romance novels, and the top romance drama ip in his hand makes me feel envious.And what surprised me the most is that they actually have such powerful means in producing variety shows.Now I'm thinking, should I cooperate with them during the variety shows from Tuesday to Friday?After all, "I Love to Remember the Lyrics" really gave us a great surprise. "
"Isn't the risk too great if we hand over our entire TV station's programs to a production company, especially a production company that is not controlled or invested by us?" Some people objected.
Although Cathay adopted a strict system of separation of production and broadcasting, the TV network itself could only produce news programs, and even news commentary, news interviews, or news magazine programs were not allowed to be produced.In fact, the circumvention method of major TV stations is very simple.I first set up a broadcasting company, and then through this broadcasting company to control a TV network company, and then control and invest in several other production companies.Therefore, the TV network company and the production company are independent of each other at the corporate level. In fact, both companies have the same major shareholders, which is actually quite self-deceiving.
However, in addition to the queen production company of this TV network, there are many independent production companies in Cathay, such as Hurricane Culture.Through the quality of their programs, they roam among the major TV networks, and they live quite well.But even independent production companies can be branded as factions.For example, Hurricane Culture also provides idol dramas to Metropolis and United TV, but because Hurricane Culture first made its fortune in New Asia TV, and the large-scale production of Hurricane Culture is generally provided to New Asia TV, so Hurricane Culture is generally considered to be New Asia TV. Department of production company.But even so, an adopted son is not treated the same as a biological son.
"We will not reject excellent programs. However, it is unacceptable to hand over all our lifelines to a company that is not our holding company." The president of New Asia TV said, "You first and Let’s talk about Hurricane Culture and see if they have any outstanding variety show cases, we can continue to cooperate on one or two shows.”
With the president's approval, New Asia TV Variety Center got in touch with Hurricane Culture and expressed its willingness to purchase two more late-night variety shows.Because it was past ten o'clock, the terrestrial TV was allowed to broadcast tutorial-level content.
Therefore, a very unscrupulous American variety show, "Truth or Dare" appeared in Sun Ping's mind.The show invites someone to the TV station along with their family and friends, and then answers 21 questions while the audience watches.At the same time, those who answered the questions were given a polygraph test.If the respondent lied on the show, he was eliminated immediately.But if you can answer all 21 questions truthfully, then you can take away a bonus of 50 yuan.
But do you think this problem is very simple?The program group will arrange private detectives to conduct privacy surveys on the respondents in advance, and the questions asked on the program are the kind of "Have you ever had a relationship with your best friend's wife or girlfriend?", "Have you concealed your secrets?" parents take their money?", "Have you ever had an intimate relationship with your wife's best friend after marriage?"... Questions like these can stir up civil war in the family.
According to Sun Ping's knowledge, after the first season of this program, no one took away the bonus, but many families broke up because of it.So this show was suspended indefinitely after it aired for one season, and it was never heard of the possibility of its rebroadcast until Sun Ping traveled through time.When Sun Ping handed over the case to Zhou Haoxin and Guo Yi for review, both Zhou Haoxin and Guo Yi checked Sun Ping with perverted eyes.
"Brother, are you sure you have no problem with such a project? Don't forget, the producer of the show wants to name you." Guo Yi said in a tone that saw a ghost, "You have to take your identity into consideration, famous young man Writer and high school Chinese teacher. If such a shady program proposal is actually on the program, I guess you will be hanged and beaten tomorrow. Also, according to the current bill, such a program cannot be broadcast on wireless stations at all, and it is estimated that cable stations It’s still possible to have a late-night file.”
Sun Ping also deeply agrees with Guo Yi's worries.This kind of program that digs too much into the dark side of people's hearts is rejected in Eastern culture. Westerners may laugh and pass it by, but being an Easterner will be burdened with permanent moral shackles.So Sun Ping was also worried that after this program was launched, it might not be as simple as divorce and renunciation. He was afraid that someone would commit suicide because of it.
"Well, since such a dark program is not suitable, how about my case of "No Deal or No Deal?" Sun Ping brought up another case.
This "Deal or No Deal" program is actually "Deal", which is a game show of a gambling nature.The program party will place 26 boxes on the scene, and each box may contain 1 cents or 100 million, but the amount will not be repeated.After the contestants come to the stage, they can choose a box as their principal, and then start the game.
Participants can choose to open six of the boxes. After the boxes are opened, the money inside has nothing to do with the participants.After opening six boxes each time, the program team will issue an amount to buy the contestant's box.If a deal is made, the contestant takes the check, surrenders the box and the game is over.
If there is no deal, then the contestant will continue to open the six boxes, and then the program side will bid again.When only the last box remains, contestants can choose whether to swap boxes.At the end, the contestants can get the amount in their boxes.In fact, although this kind of program has the nature of gambling, it should have more of the nature of game games in it.
Here not only the calculation ability of the contestants must be considered, but also the psychological quality of the contestants.In fact, this is the same as buying stocks in the stock market. When to open a position, when to close a position, whether to cut the meat... all these require wisdom and psychological quality.
"The gameplay of this show is really complicated!" Zhou Haoxin only understood the gameplay after watching Sun Ping and Guo Yi demonstrate it. "This really tests the psychological quality of the contestants. If you watch the million-dollar prize slip by in front of your eyes, and finally leave the scene with a dime. I guess he will be punished by his wife kneeling on the keyboard when he comes home that night? But it's interesting, I I feel that this program should be in line with the psychology of ordinary people who want to get rich overnight. However, only smart people can take the highest bonus."
"I think your last sentence can be used as the slogan of this show." Sun Ping praised.
The rules of No Deal or No Deal are so strict that cheating is actually impossible.But because of the strict rules, it is also very interesting to play.The whole program looks like giving away money, but in fact only smart people can get the highest bonus.People who are too greedy or too confused may only be able to take away the consolation prize in the end.
Because the production department of Hurricane Cultural Variety Show is still short of manpower, Sun Ping only negotiated with New Asia TV for "No Deal or No Deal".New Asia TV is still quite satisfied with this variety show, so it puts this show on the best time of weekdays, late night on Wednesday.
Before the show was broadcast, the promotional video of New Asia TV was released.Sun Ping deliberately directed the promotional video to focus on banknotes, so he saw a lot of banknotes constantly appearing in the promotional video, and then there were scenes of banknotes flying all over the sky.Such a promotional film really stirred up the hearts of many people, so the number of applicants for the program continued to rise.At the same time, the popularity of the topic on social media is also rising.
The directors of the variety show departments of many TV stations once again fainted in the toilet.
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