The cultural creation mentioned by Ye Yingying is a very broad concept.For example, common ip peripherals, some peripherals that their studio once produced with a well-known game company, sold very well.
Since then, Ye Yingying has made some reasonable assumptions based on this analogy, thinking that if all kinds of authorized peripherals can be produced, there will be a big market.
After all, in addition to the peripherals, there are stationery, clothing decorations such as Hanfu, handicrafts or travel souvenirs, etc.
Such creative products are seldom produced by big manufacturers, and now all kinds of small studios are making them. It seems that they are small or even niche, but if they gather together, it is really not that simple.
After all, there is still a lack of platform.
After that meal, Jiang Xiao became interested and went to learn about the current situation of this industry.
The vicinity of Binhai City used to be an urban agglomeration where traditional manufacturing industries gathered, but like the Liujiang area, the developed coastal cities began to seek transformation a few years ago.
In addition to supporting high-tech companies and Internet companies, the Binhai area has begun to target the cultural industry, and it has done well in recent years, with several well-known companies emerging.
Especially in recent years, the government has issued support policies. This market has begun to prosper gradually, and the future prospects are also very promising.
Jiang Xiao originally had only about half a month's business trip this time, and the next time he went to Binhai was not, but because he met Ye Yingying this time, and because of the thoughts he mentioned, he postponed his schedule again, and went to Binhai again. Stayed for three days.
He and Fu Ruoyan visited several cultural industrial parks together.With Ye Yingying with him, he can save a lot of unnecessary links. In addition to being able to see the things displayed outside, he can also go directly into the studio to have a look, and quickly understand some things that cannot be seen on the surface.
"...just like some small accessories you sold to girls when you were in middle school, such as the four-leaf clover elements that were popular at that time, and some antique hairpins, which are still very popular until now," Ye Yingying He explained, "When I started taking orders in school, I was helping people draw fan pictures. Later, as I got to know more and more, I felt that this line of work is actually quite interesting."
"For example, a cartoonist I know, she draws her own puppy and adds imagination and plot to make a manga, not only gaining a large audience on the Internet, but also publishing comics, she also made teacups and pillows in the image of dogs , cushions, notebook calendars, phone cases, and even T-shirts. There are many fans who are willing to pay for them. Some even buy them because they think dogs are cute without reading comics.
Jiang Xiao, if there is a platform that is willing to work hard on this, the future prospects and money prospects will be very broad. "
He showed Jiang Xiao the game character pillows made by his studio. Ye Yingying signed a contract with a local game company, licensed the original version, and jointly promoted it. It sold well.
Fu Ruoyan was with him at the beginning, but after looking at it, he also felt that there were many things worthy of his reference.
He holds the copyrights of a lot of successful film and television dramas and movies, as well as a lot of stars with a fan base. If he can make peripherals, it will be an extra large sum of money.
No one would think that they have a lot of money, would they?
This time, Jiang Xiao got to know first. After watching it for a few days, he didn't talk big to Ye Yingying, but he still said the truth: "I'm very interested."
After he finished reading, Ye Yingying went to see him off when he was about to leave Binhai for Lishi.
"You should also pick some time recently, come to Lishi to play," Jiang Xiao said to him, and the two briefly hugged each other, "In addition to talking about business matters, I will take you to have a good time."
"Okay, I'll go find you when I finish this project," Ye Yingying said, and then he took a closer look at Jiang Xiao and said with emotion, "Brother Xiao, looking at you now, I really feel that all success is not accidental. "
Jiang Xiao smiled: "You're already so familiar, so don't compliment me."
"It's not a compliment, I'm serious," Ye Yingying continued, "If you hadn't asked me to study art when I was in junior high school, I still don't know where I got mixed up, so I wouldn't be where I am today."
Although at the beginning, Jiang Xiao lied to himself that painting was easy and happy, but it turned out to be nonsense and hard work, but it did change his life.
Jiang Xiao was already very powerful and thoughtful when he was in middle school, and it is even more so now, he has become more mature and reliable.
It was because of this that he and Jiang Xiao could not be relieved to cooperate. It had been a long time since they had seen each other, and the two of them were still familiar with each other when they communicated. Jiang Xiao had no airs.
He believed that others felt the same way.
When Jiang Xiao left, Ye Yingying stood there, thinking of something. After a while, he left from the airport, and a car slowly parked on the side of the road.
Ye Yingying recognized the license plate, and the driver was familiar, so Lin Chengyu rolled down the window from the back seat and motioned him to get in the car.
"I'll take the next flight back to Liujiang," Lin Chengyu said, with a very polite tone, "I'll let the driver take you back later. I'm sorry for the inconvenience during this time."
Jiang Xiao has already left, and there is really no need for him to stay in Binhai.
Although this business trip he seems to be because of work.Yongjiang started to get involved in large shopping malls, and like Jiang Xiao, the layout began to go to other provinces, and cooperated with other real estate developers to have a large shopping mall project here, but it is the same for the vice president below. Lin Chengyu knew very well who it was for.
As for Ye Yingying, the two of them had known each other since high school, after all, they were classmates at the same school, and Lin Chengyu often appeared beside Jiang Xiao, so it was strange not to know.
Actually this time, it was Lin Chengyu who went to Ye Yingying first and told him that Jiang Xiao was here.
The cultural and creative park where Ye Yingying works is in the suburbs of Binhai. He and Jiang Xiao haven't been in touch for a while, and he doesn't know about his business trip. If it wasn't for Lin Chengyu, he would have missed Jiang Xiao directly. Otherwise, it will directly mention the entry of cultural and creative products into e-commerce.
Lin Chengyu told him many things, including some very planned and feasible ideas.
But Jiang Xiao didn't know these things.
"Jiang Xiao and I talked very well, everything is fine, and he is also very interested," Ye Yingying knew why he saw her, and said straight to the point as soon as she got in the car, and then she was puzzled, "You don't Should I just ask him?"
Ye Yingying has a straight temper, this is the first time he asked Lin Chengyu this question, but the other party never answered, and asked him not to mention his own affairs with Jiang Xiao.
There are many stories between the two of them that cannot be told to other people.
Since high school, Lin Chengyu has always liked Jiang Xiao so much, anyone with eyes can tell, but it is very strange, Jiang Xiao has two boyfriends, but it has nothing to do with Lin Chengyu.
"I know," Ye Yingying heard Lin Chengyu answer. He lowered his eyes and didn't look at himself, but just looked out of the window. "A lot of things don't make sense unless they are said. It's good for Jiang Xiao. Thank you during this time." You, help me keep this secret.
In addition, I sent you the contact information of several investment institutions, and I have already greeted you in advance. If your studio needs additional investment, you can find it at any time. If you have other questions, you can also come to me at any time. "
Ye Yingying's family has some money, but if they want to start a company, they really need a lot of money to invest.
"No, it wasn't considered helping you. I hoped to do that too. And after Jiang Xiao visited my place this time, she said the same thing, and even helped me find it." Ye Yingying smiled, "Actually You two look alike."
He didn't take the initiative to mention this matter. The two of them went to see it, but they all knew about it, so they made arrangements without saying a word.
Jiang Xiao really had such a temperament, Lin Chengyu thought, he seemed to feel a little happiness because of Ye Yingying's words, and a little smile appeared on his face.
"Then you can choose whatever you want, he and I are the same," Lin Chengyu said, "I still have to thank you, Jiang Xiao was the one who helped him when it was the most difficult, thank you."
When Jiang Xiao was in junior high school, Jiang Xiao didn't have much money. When setting up a stall in winter, Ye Yingying found a stall in the Spring Market and came to help.
Anyone who has helped Jiang Xiao, Lin Chengyu will remember in his heart, Jiang Xiao's friends are his friends.
After the talk, Lin Chengyu got out of the car and prepared to go back to Liujiang.
Ye Yingying watched him leave, scratched her head in the car, and the driver sent him home as instructed.
It's troublesome for two men to be in a relationship, he thought, luckily I don't like men.
Unexpectedly, he was relieved.
Jiang Xiao really didn't know anything about it, he was always very decisive in doing things.After returning from Binhai, I began to ask the people in the company to do in-depth research, write a report, or cooperate with a few studios to test the water.
Ye Yingying had already brought over a few companies that were interested in cooperating, but it wasn't enough and needed more.
In the next few days, Fu Ruoyan saw him writing and drawing on paper at home.
He is planning the shopping module that will be realized infinitely.The paper was drawn in a mess by him, only Jiang Xiao could understand it.
At the beginning, Infinity started with four sections of daily necessities, food, cosmetics and digital home appliances, and later added three major labels of clothing, Infinite self-operated, and imports in due course, and there is also a big "as low as [-]% off" conspicuous The discount label is used to push different discount activities in each stage.
Nowadays, most of the products on the e-commerce platform can be included in these eight labels, and Jiang Xiao added two more in the back-fresh express delivery and cultural and creative products.
Now, the cost-effectiveness of direct supply from manufacturers and simple discounts can no longer satisfy customers.
Fresh products are produced in accordance with the courier company, which is a new market.As for cultural and creative products, Jiang Xiao wants to launch them here as a feature of Infinity.
At this time, relying on new things to seize more markets and consumers can stabilize Infinity's current position.
Going to Binhai here is of great benefit to Jiang Xiao, he feels as if he was sleepy and met a pillow, filling him with what he needs all at once.
Still need to go out more, he thought.
Since then, Ye Yingying has made some reasonable assumptions based on this analogy, thinking that if all kinds of authorized peripherals can be produced, there will be a big market.
After all, in addition to the peripherals, there are stationery, clothing decorations such as Hanfu, handicrafts or travel souvenirs, etc.
Such creative products are seldom produced by big manufacturers, and now all kinds of small studios are making them. It seems that they are small or even niche, but if they gather together, it is really not that simple.
After all, there is still a lack of platform.
After that meal, Jiang Xiao became interested and went to learn about the current situation of this industry.
The vicinity of Binhai City used to be an urban agglomeration where traditional manufacturing industries gathered, but like the Liujiang area, the developed coastal cities began to seek transformation a few years ago.
In addition to supporting high-tech companies and Internet companies, the Binhai area has begun to target the cultural industry, and it has done well in recent years, with several well-known companies emerging.
Especially in recent years, the government has issued support policies. This market has begun to prosper gradually, and the future prospects are also very promising.
Jiang Xiao originally had only about half a month's business trip this time, and the next time he went to Binhai was not, but because he met Ye Yingying this time, and because of the thoughts he mentioned, he postponed his schedule again, and went to Binhai again. Stayed for three days.
He and Fu Ruoyan visited several cultural industrial parks together.With Ye Yingying with him, he can save a lot of unnecessary links. In addition to being able to see the things displayed outside, he can also go directly into the studio to have a look, and quickly understand some things that cannot be seen on the surface.
"...just like some small accessories you sold to girls when you were in middle school, such as the four-leaf clover elements that were popular at that time, and some antique hairpins, which are still very popular until now," Ye Yingying He explained, "When I started taking orders in school, I was helping people draw fan pictures. Later, as I got to know more and more, I felt that this line of work is actually quite interesting."
"For example, a cartoonist I know, she draws her own puppy and adds imagination and plot to make a manga, not only gaining a large audience on the Internet, but also publishing comics, she also made teacups and pillows in the image of dogs , cushions, notebook calendars, phone cases, and even T-shirts. There are many fans who are willing to pay for them. Some even buy them because they think dogs are cute without reading comics.
Jiang Xiao, if there is a platform that is willing to work hard on this, the future prospects and money prospects will be very broad. "
He showed Jiang Xiao the game character pillows made by his studio. Ye Yingying signed a contract with a local game company, licensed the original version, and jointly promoted it. It sold well.
Fu Ruoyan was with him at the beginning, but after looking at it, he also felt that there were many things worthy of his reference.
He holds the copyrights of a lot of successful film and television dramas and movies, as well as a lot of stars with a fan base. If he can make peripherals, it will be an extra large sum of money.
No one would think that they have a lot of money, would they?
This time, Jiang Xiao got to know first. After watching it for a few days, he didn't talk big to Ye Yingying, but he still said the truth: "I'm very interested."
After he finished reading, Ye Yingying went to see him off when he was about to leave Binhai for Lishi.
"You should also pick some time recently, come to Lishi to play," Jiang Xiao said to him, and the two briefly hugged each other, "In addition to talking about business matters, I will take you to have a good time."
"Okay, I'll go find you when I finish this project," Ye Yingying said, and then he took a closer look at Jiang Xiao and said with emotion, "Brother Xiao, looking at you now, I really feel that all success is not accidental. "
Jiang Xiao smiled: "You're already so familiar, so don't compliment me."
"It's not a compliment, I'm serious," Ye Yingying continued, "If you hadn't asked me to study art when I was in junior high school, I still don't know where I got mixed up, so I wouldn't be where I am today."
Although at the beginning, Jiang Xiao lied to himself that painting was easy and happy, but it turned out to be nonsense and hard work, but it did change his life.
Jiang Xiao was already very powerful and thoughtful when he was in middle school, and it is even more so now, he has become more mature and reliable.
It was because of this that he and Jiang Xiao could not be relieved to cooperate. It had been a long time since they had seen each other, and the two of them were still familiar with each other when they communicated. Jiang Xiao had no airs.
He believed that others felt the same way.
When Jiang Xiao left, Ye Yingying stood there, thinking of something. After a while, he left from the airport, and a car slowly parked on the side of the road.
Ye Yingying recognized the license plate, and the driver was familiar, so Lin Chengyu rolled down the window from the back seat and motioned him to get in the car.
"I'll take the next flight back to Liujiang," Lin Chengyu said, with a very polite tone, "I'll let the driver take you back later. I'm sorry for the inconvenience during this time."
Jiang Xiao has already left, and there is really no need for him to stay in Binhai.
Although this business trip he seems to be because of work.Yongjiang started to get involved in large shopping malls, and like Jiang Xiao, the layout began to go to other provinces, and cooperated with other real estate developers to have a large shopping mall project here, but it is the same for the vice president below. Lin Chengyu knew very well who it was for.
As for Ye Yingying, the two of them had known each other since high school, after all, they were classmates at the same school, and Lin Chengyu often appeared beside Jiang Xiao, so it was strange not to know.
Actually this time, it was Lin Chengyu who went to Ye Yingying first and told him that Jiang Xiao was here.
The cultural and creative park where Ye Yingying works is in the suburbs of Binhai. He and Jiang Xiao haven't been in touch for a while, and he doesn't know about his business trip. If it wasn't for Lin Chengyu, he would have missed Jiang Xiao directly. Otherwise, it will directly mention the entry of cultural and creative products into e-commerce.
Lin Chengyu told him many things, including some very planned and feasible ideas.
But Jiang Xiao didn't know these things.
"Jiang Xiao and I talked very well, everything is fine, and he is also very interested," Ye Yingying knew why he saw her, and said straight to the point as soon as she got in the car, and then she was puzzled, "You don't Should I just ask him?"
Ye Yingying has a straight temper, this is the first time he asked Lin Chengyu this question, but the other party never answered, and asked him not to mention his own affairs with Jiang Xiao.
There are many stories between the two of them that cannot be told to other people.
Since high school, Lin Chengyu has always liked Jiang Xiao so much, anyone with eyes can tell, but it is very strange, Jiang Xiao has two boyfriends, but it has nothing to do with Lin Chengyu.
"I know," Ye Yingying heard Lin Chengyu answer. He lowered his eyes and didn't look at himself, but just looked out of the window. "A lot of things don't make sense unless they are said. It's good for Jiang Xiao. Thank you during this time." You, help me keep this secret.
In addition, I sent you the contact information of several investment institutions, and I have already greeted you in advance. If your studio needs additional investment, you can find it at any time. If you have other questions, you can also come to me at any time. "
Ye Yingying's family has some money, but if they want to start a company, they really need a lot of money to invest.
"No, it wasn't considered helping you. I hoped to do that too. And after Jiang Xiao visited my place this time, she said the same thing, and even helped me find it." Ye Yingying smiled, "Actually You two look alike."
He didn't take the initiative to mention this matter. The two of them went to see it, but they all knew about it, so they made arrangements without saying a word.
Jiang Xiao really had such a temperament, Lin Chengyu thought, he seemed to feel a little happiness because of Ye Yingying's words, and a little smile appeared on his face.
"Then you can choose whatever you want, he and I are the same," Lin Chengyu said, "I still have to thank you, Jiang Xiao was the one who helped him when it was the most difficult, thank you."
When Jiang Xiao was in junior high school, Jiang Xiao didn't have much money. When setting up a stall in winter, Ye Yingying found a stall in the Spring Market and came to help.
Anyone who has helped Jiang Xiao, Lin Chengyu will remember in his heart, Jiang Xiao's friends are his friends.
After the talk, Lin Chengyu got out of the car and prepared to go back to Liujiang.
Ye Yingying watched him leave, scratched her head in the car, and the driver sent him home as instructed.
It's troublesome for two men to be in a relationship, he thought, luckily I don't like men.
Unexpectedly, he was relieved.
Jiang Xiao really didn't know anything about it, he was always very decisive in doing things.After returning from Binhai, I began to ask the people in the company to do in-depth research, write a report, or cooperate with a few studios to test the water.
Ye Yingying had already brought over a few companies that were interested in cooperating, but it wasn't enough and needed more.
In the next few days, Fu Ruoyan saw him writing and drawing on paper at home.
He is planning the shopping module that will be realized infinitely.The paper was drawn in a mess by him, only Jiang Xiao could understand it.
At the beginning, Infinity started with four sections of daily necessities, food, cosmetics and digital home appliances, and later added three major labels of clothing, Infinite self-operated, and imports in due course, and there is also a big "as low as [-]% off" conspicuous The discount label is used to push different discount activities in each stage.
Nowadays, most of the products on the e-commerce platform can be included in these eight labels, and Jiang Xiao added two more in the back-fresh express delivery and cultural and creative products.
Now, the cost-effectiveness of direct supply from manufacturers and simple discounts can no longer satisfy customers.
Fresh products are produced in accordance with the courier company, which is a new market.As for cultural and creative products, Jiang Xiao wants to launch them here as a feature of Infinity.
At this time, relying on new things to seize more markets and consumers can stabilize Infinity's current position.
Going to Binhai here is of great benefit to Jiang Xiao, he feels as if he was sleepy and met a pillow, filling him with what he needs all at once.
Still need to go out more, he thought.
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