Back to the Republic of China to open a department store

After learning that his cousin spent nearly two years failing to successfully "take" Rorschach, Young Master Liang taunted him a lot, and then went back to Suzhou happily.

At the same time, Li Ye, who was going to work and study in the last summer vacation, was also taken away.

After graduating from high school this year, he passed the entrance examination of Soochow University ahead of schedule, and he will be able to study when the school starts.

It was not until here that Luo Xiazhi realized that the school system in the early years of the Republic of China was completely different from that in the future.

Now that there is no national unified college entrance examination, if you want to go to university, you need to pay the registration fee yourself, and take the exam from one school to another, and the time of entrance examination for each school is different.

And these universities and junior colleges don't care about the number of years the students have studied. If you have the ability, it is not a problem at all to get in after graduating from elementary school.

Of course, there are also some people who are very old, who have been running around and are still learning the ups and downs of the ocean. From the beginning of the year to the end of the year, they still can't get to the shore.

Li Ye was very competitive, and he was admitted to the first school after he took the exam.

Luo Xiazhi asked him why he didn't take the university entrance examination in Shanghai. He replied that the tuition fees were too expensive, whether it was a work-study program or part-time work-study, he couldn't afford it.

Moreover, he owed too much to the third young master. He had never spent money on food, drink and accommodation in middle school all these years. He didn't want his university tuition to be paid by Luo's family.He has grown up and hopes to support himself. After finishing his studies in the future, he will come back to repay the third young master.

Hearing that he was very ambitious at such a young age, Luo Xiazhi couldn't say anything.

Soochow University was not far from Liang Shaolong's factory, so he asked Li Ye to work and study in Liang Shaolong's factory, and told him to put his studies first and not delay his studies because of work.

Although Li Ye is young, his personality is much more stable than his peers after the family change, and his academic performance is not bad, especially in English and science. Having him beside Liang Shaolong, who is semi-literate, can be regarded as a help.

The 17-year-old boy raised his still immature smooth chin, and waved to Luo Xiazhi and Gu Hanlin who came to see him off at the train station, until the train drove far away from the platform, he still tried to move his head Stretched out the car window to look at the two people who were gradually getting smaller—then was slapped back by Liang Shaolong.

"Don't die, didn't you see the branch next to you, I will stab you to death in a while!"

Cursing, Liang Shaolong took out a handkerchief from his pocket, and threw it into the arms of Li Ye who was shedding tears.

"Don't be a bitch, your young master is a good one, and you have to be a man too!"

Young master Liang is not good at comforting people. When he was dawdling in Paramount and Cirrus, he never coaxed the most popular dancers, let alone such young children.

Li Ye didn't want to lose Luo Xiazhi's face, so he quickly wiped it off with a handkerchief, and then put his glasses back on—in order to be admitted to university, he often stayed up late to study, and made himself a nearsighted person.

"Another 'Little Four Eyes'..."

Liang Shaolong cursed secretly, and the more he looked at the child sitting across from him, the more he looked like a person—a bit like Luo Xiazhi back then.

Although not as iconic as Luo Xiazhi's looks, she still has a childish look, and is also a bit bookish.

"It is said that if you eat someone's food, you look like someone from that family. I think you eat too much food from the Luo family, and you look more and more like that 'little four-eyed'."

"Master Liang..."

"what?"

"I grew up eating 'canteen meals' all these years. I ate meals from middle school canteens and staff canteens..."

"Fuck off!"

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After bidding farewell to Liang Shaolong and Li Ye, the next step is to prepare for the mid-year sales promotion in the new year - as usual in the past years, business is slow after the Spring Festival, and some tricks must be done on the Dragon Boat Festival to make the business "boost".

What's more, there are still opponents appearing this year, and the situation is unknown.

Luo Yunze is more concerned about this new department store than Luo Xiazhi, which is obviously going to compete with his younger brother's Shimai Department Store.

"Have you seen today's "Declaration"? That new department store is scheduled to open on the day of the Dragon Boat Festival, and the name is 'Modern Global Department Store'."

With a pipe in one hand and a newspaper in the other, Young Master Luo, who is now very "gentlemanly", came out from behind the desk and said to Luo Xiazhi who was sitting on the sofa and flipping through the latest imported American fashion magazines.

"I see, there are a lot of new products that we don't have at home, and the discounts are really strong. If it weren't for the busy sales promotion, I would still like to see the opening ceremony and buy some things by the way."

Luo Xiazhi shook the magazine in his hand, "Brother's firm, has a buyer been arranged in the United States? Recently, I reminded him to pay attention to the trend of high-end pens and women's perfume in the next season. I think these things should be sold in China. go out."

"You have always had a good eye. I'll ask the secretary to send an overseas telegram."

Luo Yunze picked up the phone and ordered the secretary to do something.

With the expansion of Shimai Department Store, Roche Co. is also thriving.Although it is not as large as Satong Foreign Co., it has a good reputation in introducing luxury goods and foreign daily necessities.

Shimai Department Store, which is oriented by the latest European and American fashion trends, is like a display window. It not only sells goods, but also sells the vision and reputation of Roche.Today’s Luo’s firm, in addition to the United States, has dedicated buyers in places such as Japan, Siam, and Europe, and purchases global department stores—the word “Universal Department Stores” is not a waste of time. false name.

It is also relying on the background of Luo's firm that Shimai has such a strong source of procurement, can obtain the latest goods, and lower the price, so that it is proud of other ordinary department stores in Shanghai that rely on foreigners and compradors to purchase goods.

But now, this new department store is actually a "Universal Department Store" and it is also named "Modern", which is very interesting.

"The two brothers of the Li family were originally from Guangdong, and they were farmers for generations. The eldest brother Li Zhaoye is 55 years old this year, and the second brother Li Zhaoye is 40 years old this year. The brothers made their fortunes after digging gold in San Francisco, USA 20 years ago. The eldest brother of the Li family also married a rich makeup box. The widow of a foreigner, this is the first pot of gold saved.”

During this time, Luo Xiazhi has been collecting and analyzing the data of this "modern department store".

"After they returned to China ten years ago, they first opened a foreign firm in Guangdong. With the help of that foreign lady, they established a relationship with a British foreign firm in Hong Kong. A department store opened in Hong Kong the following year. Shanghai is already their third stop."

"Small fights are nothing to worry about."

Luo Yunze smiled nonchalantly.

There was no comparison between Hong Kong and Shanghai in the early years of the Republic of China. No matter how prosperous Hong Kong was under the British rule, it was only slightly better than a fishing village in Shanghai.After all, Shanghai at that time was known as the Paris of the East, and it was a world-class metropolis.

"Although Hong Kong is small, they got on the way to the UK through Hong Kong. The Li family spent a lot of money to buy the title of a British baron, and also obtained the exclusive agency rights of many companies and brands-this is the key."

The special relationship with the UK and the exclusive agency rights of the brand are what Rorschach is most concerned about.

Damalu is located in the British and American public concessions. With the title of British baron, it is clear that he has a backer in the Ministry of Industry and Commerce.It is said to be the Anglo-American concession, but in fact the Ministry of Industry and Commerce is now basically under the control of the British, and there is even a concession court independent of Chinese justice.

With such an identity, the Li family holds the exclusive agency rights of several big British brands in China, which means that the Ministry of Industry must have special "care and attention" for them.

"Xiaoxia, it turns out that you have already investigated the Li family for this reason. I see that you have not been in a hurry during this time, and the appearance of the old god is already there. It turns out that you have already made up your mind."

Over the past few years, Luo Xiazhi's behavior has become more and more stable, completely unlike a young man who has just passed the weak crown, which makes him very proud of being a "brother (father)".

"Then have you thought about what to do about it?"

"I can't talk about any countermeasures. As the saying goes, 'the soldiers will block the water and cover them with soil'. I also want to know how they want to deal with us."

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Zou Qing is the chief editor in charge of the advertising section of Shenbao. He has been in this position for more than ten years, and he will retire honorably at the end of the year.

To say that this advertisement is the biggest income of the newspaper, especially those big companies and commercial companies that have contracted the layout all the year round, they can be said to be the "parents" of Zou Qing and others.In order to sell advertisements and prevent the newspapers from "opening the skylight", these people broke their legs and broke their hearts - you must know that there are too many newspapers of all sizes in Shanghai, and the competition is fierce.

But among them, what he didn't have to worry about the most was the regular advertisement of "Shimai Department Store".

The department store announced its opening notice several months before the opening, which caused a sensation and has been cooperating with them for many years.

Anyone who is familiar with their newspaper knows that the golden position in the middle of the eighth page every Wednesday and Friday belongs to Shimai: Wednesday is for discount information and coupons, and Friday is for new product previews.Every new year's promotion will also buy the entire page, and use large fonts with patterns to promote momentum.

Zou Qing often said to his old wife: My monthly salary is not paid by the newspaper office, but by the third young master of the Luo family.The newspaper office may pay wages late, but Luo Sanshao's checks will always arrive on time.

Luo Xiazhi is very fond of advertisements. In the absence of a professional public relations department, he strictly controls each issue of advertisements by himself.Therefore, he also forged a friendship with Zou Qing for several years.

It is Friday afternoon, and the newspaper to be published tomorrow morning, except for a few pages reserved for breaking news, the rest of the content must be edited in the afternoon, especially at this time, the advertising department is already as busy as a war up.

"Editor-in-Chief, take a look at this... Is there any problem with this content..."

Putting a pen on his ear, and the other red pen kept writing and drawing on the desk, Zou Qing was so busy that he was going to call his mother, but there was an ignorant little editor next to him who arranged a piece of paper. The advertisement samples were brought over.

"Nong is in a daze, isn't this the promotional advertisement for Shimai's new product today? How many times do you want to post the same content?"

Zou Qing took a moment to glance at it.

"No, editor-in-chief, look carefully, this is not an ad for 'Shimai'!"

The editor has only been in the industry for a short time, and this is the first time he has encountered such a situation, so he had to ask Zou Qing for instructions.

"Why didn't this come from Shi Mai? I had a phone call with Young Master Luo yesterday. Isn't this zongzi gift box and this women's coat all..."

Zou Qing took the sample sheet aggressively and took a closer look, he was stunned.

"This... what is this..."

Throwing the pen aside, he turned around and took the newspaper that had been issued this morning, flipped to the eighth page, and compared it with the proof that will be issued tomorrow——

The product is exactly the same, the typesetting is exactly the same, and the font is exactly the same. If it weren't for the words "Modern Universal Department Store" written in cursive characters at the bottom, it would be no different from the advertisement page released today!

No, there is still a difference...

Zou Qing shook his head and muttered to himself, "It's amazing... This move is amazing..."

The prices of all the above products are only half of the prices marked on the Shimai department store advertisements released today...

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"Okay, thank you, Uncle Zou, for coming here to tell me this. Have you received the gift box for the Dragon Boat Festival? Haha, ok, ok, as long as you like it. Goodbye."

After hanging up the phone, Luo Xiazhi looked down at the newspaper advertisement page on the table, and then walked to the window.

The rays of light in late spring and early summer shone on the top of the tall building not far away. The chiming clock on the clock tower was adjusted on the first day today, and it happened to be exactly five o'clock when the bell rang.

The clock tower on the roof of the house also announced the time at the same time. Halfway across the road, the two clock towers began to sing the same song "Westminster", which attracted passers-by to stop and watch.

"This 'Modern Department Store' is quite fierce."

Luo Xiazhi tapped the glass window with his hand and frowned.

The author has something to say: It's started, the business war drama has started~~

Tomorrow is the National Day. Today I went for a walk on South Shaanxi Road, looked at the small western-style buildings, and ate some snacks.The streets of Shanghai in autumn are extremely beautiful, the air is filled with the fragrance of sweet-scented osmanthus, and the fallen leaves of the sycamore trees have begun to fall down.If you come to Shanghai for tourism, besides Nanjing Road and the Oriental Pearl Tower, you should actually go to Shaanxi South Road and Wukang Road to see the old bungalows!The bungalows on Sinan Road have a strong commercial atmosphere now, and they have become check-in spots for Internet celebrities. I don’t recommend them very much.

One day in advance, I wish everyone a happy National Day, and a reunion between two people and one month!

Daily updates are still maintained during the National Day, and a preview of tomorrow's plot: "Advertisement Wars"

感谢在2020-09-2916:43:19~2020-09-3015:10:53期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel who threw mines: Serra 1;

Thanks to the little angels who irrigate the nutrient solution: 50 bottles of Merak; 20 bottles of Yeyao, Sierra, and Crying Sky; 1 bottle of Muli and My Boyfriend;

Thank you very much for your support, I will continue to work hard!