Diary of the God of Anti-Wolf [Entertainment]

"Actually, I've wanted to do this for a long time!" In the office of Shan Shanggang's studio, Yin Mingliang turned on his computer, logged on to Jian Haoyuan's Weibo, sorted out and investigated the advertisers he invited, and said, "I still want to help You set up a Weibo to buy some fans, you never thought you would become an internet celebrity yourself."

"What is an Internet celebrity?" Jian Haoyuan asked.

The reason why Jian Haoyuan approached Yin Mingliang was because Shan Shanggang told him that although he was a part-time job, Yin Mingliang was a full-time job. In order to prevent employees from doing nothing but getting paid, Shan Shanggang asked Jian Haoyuan to have any movies, magazines, etc. For invitations to advertisements, they all negotiated with Yin Mingliang.

Yin Mingliang also thought that he had nothing to do, so he actively helped Jian Haoyuan find a job, and now he also enthusiastically answered: "Internet celebrities are those who become popular on the Internet for marketing, such as getting fans on Weibo first, or using WeChat to publicize You can push messages on your account, advertise in Moments, and so on, and you can make money when many people pay attention! You can receive advertisements, promote your own Taobao store, sell your own products, and those who have companies can promote the company and improve Popularity, wait a minute. Look, can't you accept commercials now?"

"What is advertising for?" Jian Haoyuan asked again.

"It is to use your popularity to help sell products and get more people to buy them," Yin Mingliang replied, "For example, magazines, newspapers, TV commercials, station advertisements, elevator advertisements, and advertisements in online dramas. There are too many, why are you so ignorant of common sense... No, you want to ask how to advertise after receiving it?

At this time, Yin Mingliang had sorted out all the advertisers, printed out a list comparing the remuneration and the general work content, and showed it to Jian Haoyuan, while saying: "This is not urgent, let's pick the advertisers first, and I will help you think about it .Well, there are more clothes, such as this one, which sells the same style of clothes as my brother, but only [-], which is very little."

Jian Haoyuan took a look and asked: "That's what I don't understand. The advertiser just said to try on a few clothes and post the photos on Weibo? This is [-]. It's too simple. Is it still a small amount?" ?”

When Jian Haoyuan saw these private messages, he thought they were fake.After all, he has been filming for more than three months, getting up early and returning late every day, and it is only [-].

But there were more than [-] advertisement invitations, and Jian Haoyuan felt that this might be true.

Yin Mingliang said with a smile: "Don't underestimate yourself! Do you think that only TV commercials and magazine covers can earn you a lot of money? Those are too traditional, and now the online world has taken over the market. Come on, come and see first."

After all, Yin Mingliang bought Jian Haoyuan a Weibo vip with the money himself, clicked into the background, and opened the data analysis chart.

"The company pays for the VIP fee. It's a necessary investment. You don't have to pay me back," Yin Mingliang said, "Look at these data analysis tables. You now have more than 50 fans. Recently, you have increased by tens of thousands every day. Fans, the average daily page visits are as high as 180 million, and a cosplay Weibo has a maximum of 20 retweets and 30 likes, do you know what this means?"

Jian Haoyuan said: "Some numbers."

Yin Mingliang: "..."

The data on Weibo is like money. At the beginning, there were only a few hundred, and it was more realistic to hold it in your hand. There were hundreds of thousands in online banking, but it was just a string of numbers. There is no unnecessary feeling, online shopping will cost a lot at once.

"It's too much," Jian Haoyuan said again: "It feels unreal, they don't like me. They just like a certain character, which is entirely due to the studio, wigs, costumes, props, photography, post-production, venues, actions, expressions. Wait, it’s all arranged by the studio, and it’s the same if you change someone.”

Yin Mingliang said: "If you are a fan, you are a fan of the entire studio! This is the recognition of the achievements of the studio. However, the stars in front of the stage are indeed much more famous than the makeup artists and costume designers behind the scenes. This is a society that depends on appearances." , if the backstage prepares for you but you don’t perform well, will they still follow you? No matter what the reason is, the data is not fake, this is your commercial value, otherwise why would there be so many advertisers I fancy you and let you post on Weibo!"

"Okay, you continue to talk about why you can earn a lot of money by posting on Weibo." Jian Haoyuan said.

Yin Mingliang nodded and said: "Let's give an example first, such as advertising on TV, newspapers and magazines, do you know how many people can watch it? Do you know how many people can watch it, remember it, and have a sense of identity? Advertisement What merchants can only see is sales or ratings, and the conversion rate of promotion to purchase cannot be actually estimated, right? "

Jian Haoyuan slowly understood, but actually he didn't quite understand.

Yin Mingliang continued: "Moreover, it's totally inconvenient to buy products by looking at these advertisements. Weibo is different, with links, one-click to browse and buy online stores, which greatly shortens the thinking time. Moreover, you have 180 million views , 20 retweets! With such specific data, the advertisers are completely visible, but the actual effect of the promotion is only 180 million views? Moreover, each retweeter has his own fans and relatives, and the fans and relatives also have Their fans and circle of friends recommend it to form a marketing network, and the actual promotion effect is multiplied by ten times and hundreds of times in minutes! He only paid [-] yuan to advertise for you, and he made a lot of money."

After hearing Yin Mingliang's words, Jian Haoyuan suddenly realized.If it weren't for Yin Mingliang, Jian Haoyuan would not be able to connect browsing data with commercial marketing.

Yin Mingliang added: "This is Internet thinking. Otherwise, why do many celebrities have few works, but they all strive for high-end endorsements, buy fans, hype themselves, and push news headlines? Just to make advertisers feel that he is popular, and then come Earn money by accepting advertisements. For example, if our boss casually sends the words 'finished' or 'good night', there will be millions of retweets! Do you know how many advertisers want to ask the boss to be an endorsement? Even if it is Ask the boss to post on Weibo, some offer tens of millions, but the boss is not willing. You said how hard the boss is, since you can make money by posting Weibo, but you want to make a movie, which is hard work and time-consuming."

Jian Haoyuan said: "Just enough money, just do what you like."

Yin Mingliang hated iron and iron and said: "When the money is used, I hate it. I save it first, so that I can feel safe. You also take more jobs. Do you help me? I want to make money before the age of 30." Mom lives in a big house! Traveling around every year costs at least several million."

Jian Haoyuan thought about it, and felt that what he said was right.Cai Zhexi is in his thirties, if he wants to start a family, he will not be able to live anymore, so he should make plans early.

Jian Haoyuan asked suddenly: "Are you just going to take care of me?"

Yin Mingliang said: "That's right, there are only two artists in the whole studio, one is the boss and the other is you. Well... There are also two part-time martial arts instructors, and a female devil who will die after giving birth in a few months." Come in and be an artist."

Jian Haoyuan: "..."

"Although there are no more than twenty people in the studio, including finance, personnel, front desk, security, and the boss's assistant, but don't underestimate it. We all know ancient martial arts and can endure hardships and stand hard work. One is worth ten!" Yin Mingliang eagerly asked Jian Haoyuan: "How about it, there are more than 20 advertisers here, which one do you want to accept? Although I have never heard of this wealth management + loan company, but he offers 20 yuan, do you want to think about it? I want to hear Listen to what you think."

Jian Haoyuan said: "I didn't participate in buying costumes or making props. I am not familiar with these products and companies. It is not very responsible to send Weibo recommendations to fans in order to receive advertisements."

"It's good for you to think so," Yin Mingliang nodded, and said, "I'm relieved this way. Wealth management companies definitely don't want it, and if the money absconds, fans will come to you to collect debts. As for the others, you can ask the advertiser to give you a few sets to try out first, and then promote it after you think it’s easy to use. Boss is also like this, you can’t recommend three-no products, otherwise you will also drop the price.”

Jian Haoyuan looked at the list and said, "There are two familiar stores with good products, these two."

After finishing speaking, Jian Haoyuan circled the two stores with his pen.

One is a store selling wigs, headgear, and hats. Jian Haoyuan used it during cosplay. The quality of the wigs is quite good, and the after-sales service is also good; There is no shortage of fun and interesting.

When Jian Haoyuan took Xiaoguang to apply the medicine, he also saw the girl in the pet shop carefully bathing the stray dogs. The service was very good, and she enthusiastically gave Jian Haoyuan a popular science on the precautions for raising dogs.In addition, Jian Haoyuan bought a few toys, Xiao Guang and the CEO liked them very much.

Jian Haoyuan also praised this kind of pet shop when he first created Weibo, thanking them for their careful care, and making Xiaoguang recover well.

"Well, let's go with these two. Although the price is a bit low, I'll talk about it." Yin Mingliang said.

After talking about this, Jian Haoyuan returned to Cai Zhexi's house, and as soon as he opened the door, Xiaoguang rushed forward, wagging his little tail excitedly.

Jian Haoyuan was warmly welcomed by Xiaoguang, and his mood became brighter. After playing with Xiaoguang for a while, Cai Zhexi stretched out his head from the kitchen, saw Xiaoguang with a happy face and Jian Haoyuan with a smile on his face, and said angrily: " You are finally back! You are smiling so happily, do you know what Xiao Guang did when you were not at home!"

"What did you do when I was not at home?" Jian Haoyuan squatted down and asked Xiaoguang's two paws.Of course, Xiao Guang didn't understand, but he still had a happy expression on his face, sticking out his tongue, wanting to lick Jian Haoyuan's hand.Jian Haoyuan laughed and said, "Did you pee on the CEO again?"

Although the president was urinated by Xiaoguang and disliked Xiaoguang for a long time, he got back together with Xiaoguang later, often licked Xiaoguang's fur, and also liked to let Xiaoguang sleep with him as a sleeping mat.

Cai Zhexi said: "No, your Xiaoguang is now defecating in the CEO's sandbox."

"Then what did he do?" Jian Haoyuan asked, "Where's the president?"

"The president went to the second floor to bask in the sun, and he came down after eating." A smell of food came from the kitchen, and Cai Zhexi continued to answer: "Your little light, I haven't seen you all morning, and I've been lying on my stomach all day." Waiting for you at the door, head resting on paws, sleepy, the president doesn't want to take him to play, he doesn't want to go, even if I touch him, he also dislikes me, lying down so boring, I'll show you the picture soon and you'll know gone."

Xiao Guang still had a joyful expression on his face, wagging his little tail inexplicably excitedly, licking Jian Haoyuan's hand with his tongue, and wanted to lick Jian Haoyuan's face, without showing any sleepiness at all.

Hearing this, Jian Haoyuan touched Xiaoguang's head and said, "Yes, I have never taken Xiaoguang out before, so I should take you out more often."

After Cai Zhexi cooked the dishes, he showed Jian Haoyuan a short video of Xiaoguang lying bored waiting for his master at the door. For the first time, Jian Haoyuan had a very strong desire and motivation to make money.

"I want to build a house with a back garden, and build a playground for Xiaoguang in the back garden, with woods, swimming pools, slides... I will learn how to drive and buy a car, and take Xiaoguang to see the scenery everywhere. I am always stuck in the At home, Xiaoguang is too boring." Jian Haoyuan said.

After all, Jian Haoyuan cooked chicken legs for Xiaoguang, tore the meat off the chicken legs with his hands, and threw the chicken bones into the trash can, so that Xiaoguang would not be stabbed in the throat by the chicken bones when he ate the chicken legs.

Cai Zhexi puffed up his cheeks, looked depressedly at Xiaoguang wagging his little tail waiting to eat, sighed, and said, "Hey, people are really not as good as dogs. But if you want to live in a house with a back garden, it's too difficult, right? Now the population is large, and every inch of land is expensive, and there are not millions of people who can't handle it."

"Well, I work hard to make money." Jian Haoyuan said.