Ping Zhan has come out from the shadow of disillusioned idealism and is constantly evolving into a ruthless tyrant.While looking at the densely packed reports full of data graphics, he educated Lin Luan: "The problem of the target customer group has been explained to you many times, but it doesn't make any effort. It's really stupid. When we give out free gifts, the target It is everyone, and those who really regard our products as daily consumer goods may only account for 5% of the general population. According to this ratio, the repurchase rate of 20% is already very high.”

Lin Luan couldn't figure it out: "Then why do we do this kind of activity of spreading the net? Isn't it more customer-oriented to buy as much as you can get?"

Ping Zhan raised his head from behind the screen, and gave Lin Luan a look of hatred, which took away Lin Luan's self-esteem: "Let me ask you, what is a luxury product? How do you determine the value of a product? "

Lin Luan thought again and again: "Expensive?"

Ping Zhan: "No, it's not that the product itself is expensive, but that everyone thinks it's expensive. The main reason here is public psychology. For example, currency is actually just an encrypted data stream. Why do people accept it as an exchange condition? ——Because Everyone thinks it has value. The same product that sells for 100 may cost 10 or 99. Which one is most likely to become a luxury? The one that costs 10, and people believe that the extra money they pay is the product added value. What they buy is the envy of others and the satisfaction of their own vanity.”

Lin Luan, what are you talking about?Why can't I understand, what does this have to do with the activities you do?

Ping Zhan's self-righteous face was immediately revealed: "You are really stupid. If everyone doesn't know that this thing is good and this thing is valuable, even if it is good and valuable, where will the people who buy it go to show off?"

Lin Luan came to a sudden: "So you do activities for everyone and then put them on the shelves, but you don't have a discount. It is to let those who have eaten know that this is a delicious food. They will never forget it, but they are not willing to buy it. After the word of mouth came up, it gradually became a food. It is a luxury. People who can afford it will feel that buying our food is a symbol of 'rich people' and satisfies their vanity."

Ping Zhan nodded: "That's right, and in this way, people with advanced qualifications in the forum will be proved to have spent more money on grocery shopping, and their status will increase virtually. Maybe after a while, they will Some people show off their wealth with 'what level of VIP am I in the North Farm'."

Lin Luan thought about the scene, and everyone showed off their wealth in the forum:

A said, I have the latest aircraft of XX!

B said, cut, I have a house of XX square meters in District X!

At this time, C Gao Leng appeared, and directly released a screenshot of the XXX-level VIP membership of "Northern Farm".

The crowd worshiped: "Look at it, this is the rich man. He grew up on a farm in the north. He doesn't look like those nouveau riche!" Hey. The high-level VIP of the northern farm, can he have this level without eating for decades? He has always been rich!"

……

Goose bumps all over the body, this scene is so weird...

In the blink of an eye, a month later, the sales volume increased steadily. On this day, Thompson showed the two men the monthly report. The sales volume reached 6000 million, and the net profit reached 1020 million.Although not high, but as the first month of opening, such a result is already very good.To celebrate, Ping Zhan personally cooked a table of dishes, invited Thompson, and the three of them had a celebratory dinner together.

Ping Zhan always claimed in front of outsiders that he never drank alcohol. Lin Luan and Thompson drank a little. The food was very good, and the cook Ping Zhan was unanimously praised.

Thompson's eyes were brighter than usual, and he said with a gentle smile: "Our business is getting better and better, especially these days, with an increase of almost 5% per day. If this continues, our supply will be very fast." Difficult to meet market demand.”

Ping Zhan didn't take it seriously: "It's completely expected! In my heart, this situation should have appeared from the very beginning."

Lin Luan lowered his head and secretly smiled, seeing that the guy was really conceited.Thompson smiled and said nothing, obviously he was used to Ping Zhan's appearance.

Ping Zhan completely ignored the disapproving expressions of the other two people: "After all, our dishes are so nutritious and delicious, and they only realize now that they are really slow to cut. Let me tell you, the phenomenon of short supply will appear soon, and then I will There is a rule, if it is not enough to sell, only members can buy it, and the higher the VIP level, the more priority it will enjoy. Increase the gold content of our VIP, improve the brand quality, that's it!"

Lin Luan looked at Ping Zhan's high spirits, his heart was beating violently, this person was so confident, so chic, so bold, just looking at it made people blush...

Thompson lowered his head and cut the meat on the plate until the whole piece of rosemary lamb shoulder was cut into small pieces. The boss hadn't finished bragging, and the boss and his wife were still watching with a nympho Boss, ah, that obsessed look... I really feel tired for him...

Unable to bear it anymore, Thompson interrupted Ping Zhan with a serious face: "Several high-end restaurants are interested in signing long-term purchase contracts with us. What do you mean..."

Ping Zhan made a decisive gesture: "Wait a minute, we can't sell enough by ourselves now, how can we sell them any extra vegetables."

Lin Luan, with an obsessed face, nodded.

Thompson, I may also consider dating, who is better? "But... now we have just, um, been accepted by everyone. It won't be long before we will be noticed by other vegetable bases. These state-owned systems especially like to join forces to bring down emerging companies. Do you remember the 'source incident'?"

Ping Zhan didn't speak, he didn't know at a glance, Lin Luan was more straightforward: "What happened?"

Thompson patiently explained: "'Yuanquan incident', a few years ago there was a private vegetable base called 'Yuanquan', the quality of vegetables was good, and it was a sudden rise. Those vegetable bases affiliated to the state-owned system united to reduce prices, and the cost price was [-]% It was sold at one of the prices for three months, and it did not return to the normal price until the source company was squeezed out."

Ping Zhan still didn't speak.

Lin Luan thought for a while, and finally understood the seriousness of this matter: "The newly opened enterprises do not have such a huge amount of funds to advance, and the price of the same product is lower than the cost, and the customers have gone to other places. If they don't lower the price, If you can’t sell it, if the price is lowered, you will lose as much as you sell, and you will throw money into it. In the end, the comparison of this kind of thing is who has a strong family and who can last to the end.”

Ping Zhan obviously calmed down: "Yes, if they treat us like this, our end will be the same as that of Yuanquan."

Lin Luan was annoyed: "This is unfair competition! They engage in monopoly! The government should stop them."

The other two immediately showed disdainful expressions, and this time they didn't even bother to talk to him.

Thompson asked Ping Zhan: "Have we approached those restaurants to properly reserve long-term orders?"

Ping Zhan pondered for a moment: "After I think about it, I have to pick those high-quality ones, and I can't sell them in every restaurant."

Lin Luan was still a little panicked: "What if they treat us like this?"

Thompson reminded Ping Zhan: "Mr. Lin's worries are very likely to happen. After all, the top people in those state-owned vegetable bases are there."

Ping Zhan opened his eyes wide: "Are you sure?"

Thompson nodded: "I thought you knew."

Lin Luan often struggles to decipher "here" and "over there" these days. These pronouns often have completely different meanings at different times.This is relatively simple to understand "over there", the force in the blue bird that is not used by Ding Lou.

Ah, think about it, the big cake of Minsheng is divided into pieces. If you want to squeeze in and take a bite of that piece, can he not jump up and bite?But think about it again, why should this piece of cake belong to whom?In the final analysis, why do you think you have the right to share this cake?Who gave you the rights, how do you feel that you are the master of this cake?

Thompson continued: "Johnson chatted with me yesterday and asked 'casually' if our supplements were patented."

Ping Zhan shook his head: "No."

"He was very 'kind' and suggested to us, if not, it's better to apply."

Ping Zhan was a little angry: "He is a tax officer, how can he even take care of patent matters?"

Thompson laughed, and Lin Luan found that he had very neat teeth, which were a bit too neat. He wondered if his teeth had undergone cosmetic surgery: "They are all the same thing, you must understand this."

At this time, Ping Zhan's unhappiness can be seen by everyone: "I remember you told me that you will find a way to deal with the transportation channel, and it is already in operation. Seeing that our transportation port is full of express mail every day, What should I do?"

The meaning is obvious, you take 10% from me every month, what useful thing have you done besides sending you to nagging and looking at the ledger all day long?

Thompson was amused by his childish words: "Ah, I just wanted to tell you. The level of the Horsetail Point Post Office has been raised to the second level, and they are currently expanding the post office warehouse. While expanding the warehouse, all staff are promoted, and personnel changes After all their internal tossing is over, after three to five months, it will be the turn to transform the postal channels to households, so we will be able to have commercial postal channels in the second half of the year."

Lin Luan Σ(°△°|||), the second half of the year?Are you kidding me?It won't take me even an hour to build a house!

Ping Zhan's good mood disappeared completely, he frowned tightly, lowered his head and stuffed vegetables into his mouth mouthful.Lin Luan looked at him distressedly, ah, my lover is really hard, I have to worry about these messy things all day long.Why is this Thompson still not leaving? I really want to give my dear a comforting hug...

Thompson also lowered his head, and began to eat the lamb shoulder chops that he had just cut in an elegant manner.Ping Zhan's craftsmanship is really good, tender and fragrant.Look at the sad little couple...it was a beautiful night...

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