Xingning City Culture and Media Administration, Animation Department.

Xu Cheng was sitting at his desk by the window. He casually looked at the documents in front of him, while thinking about the food mix for tonight, while leisurely turning the pen in his hand.

His work has always been idle.

Compared with the film and television department next door, which is often too busy to find anywhere, he only needs to look at the form submitted below every day to make sure that the work has no content that is inappropriate for children, and then he can sign and release it.Under normal circumstances, a production company that is clear about the review standards will not make mistakes at this stage, and because of this, this preliminary registration review is just a small process that couldn't be simpler.

Of course, everything has advantages and disadvantages.His job is simple, but because the development of Blue Star Animation is not as good as that of film and television, the salary and performance of the animation department will be somewhat worse.

It's just that the animation department has gotten better in the past few years because of the inclination of Blue Star's policy in recent years, especially the commercial animation has Huaying, which is a long-lasting cash cow, and even the animation department has entered the easy-to-win situation. The pattern is simply flattering.

Thank you Huaying, thank you Shepherd Star.

Like a third-year high school student worshiping the God of Examination, Xu Cheng continued to scroll down after thanking the cash cow of the animation department on a daily basis. At this time, a familiar word "Huaying" suddenly jumped into his field of vision.

Huaying has a new work? !

Xu Cheng was refreshed, and he didn't feel drowsy immediately. He immediately flipped through the form in his hand and continued to look down——

Title: "The Old Man and the Sea"

Original: Hemingway

Production company: Huaying

Producers: Mu Suxing, Li Lianggong, Xin Zongyi, Tan Qingyi, Xia Yongyuan, Zhang Ru, Chen Yidan, Wang Mengke, Lin Hongxin.

Xu Cheng:? ? ?

etc!This credits list!

Xu Cheng tugged at his arm, and after realizing that it was really painful, he couldn't help but rubbed his eyes.However, a series of names clearly visible on the black and white paper all told him clearly: Yes, that's what he saw.

Xu Cheng just felt that he was going to be stupid.

What kind of fairy lineup is this?

Not to mention Mu Su Xing. Today, the name of this young man is almost a guarantee of profit. He can be called a walking cash cow in the industry. Whether it is animation, comics or games, wherever he goes, there is no such thing as a loss. As for the following series of names that still exist in animation textbooks.

Tan Qingyi, famous oil painting master of Blue Star, founder of New Oil Painting School, judge of Fantastic National Film Festival.

Xin Zongyi, internationally renowned animation master and pioneer of national animation.His works are famous for their grand scenes and profound inner characters.

Chen Yidan, the director of Bluestar Animation Research Institute, is famous for a full-length art animation "Strelitzia" and his work was even recommended to the mayor of many cities to understand the current situation of local society. He is an illustrator and cartoonist , novelist as one of the masters.

Wang Mengke, Zhang Ru, Xia Yongyuan...

Xu Cheng swallowed a mouthful of saliva with difficulty, only to feel that the whole person's breathing seemed to become rapid.

Is Shepherd Star sweeping away all the artists in the Blue Star animation circle?

No wonder Xu Cheng couldn't believe it.

In fact, when the country first issued policies related to supporting animation, the director of their animation department did not think about inviting some well-known artists to create animations under the leadership of their animation department. However, every time, they were not rejected by some old artists , that is, the quality of the animation script is not good enough, and finally nothing happens.

How did the Shepherd Star invite these old guys?

Or, from another point of view—what kind of animation script did Shepherd Star come up with, which convinced these proud artists and willingly became one of the many producers? one?

Thinking of this, Xu Cheng suddenly felt a little hot inside.

It must be art animation that can make these artists feel excited.And art animation, isn't it what their animation department lacks the most right now?

What kind of heavenly achievement is this?

Thinking of this, Xu Cheng couldn't sit still for a second. He dropped his pen and jumped up from his seat. He didn't bother to ask the secretary for instructions, and hurriedly walked to the director's office !

"Director, big news, big news! Big news!"

The door of the office was pushed open with a bang, seeing the panicked and disregarded appearance of the employees in his department, the director frowned in displeasure: "Xiao Xu, I didn't mean you, the one who works here, the one who works here Be calm, look at you now, what do you look like? Looking at your posture, people who don't know may think that we are some kind of star paparazzi newspaper here."

Xu Cheng was out of breath: "No, no, Director, it's the Shepherd Star..."

The director understood: "Huaying has released a new work? That's right, "The Prince of Tennis" is over, and the Harry Potter series will be released next year. There will definitely be a new work in the middle of this gap. It’s the first time for Huaying to release a new work, why are you in such a panic this time?”

While taking the form that Xu Cheng handed over, he glanced at it casually: "Pfft——"

After a brief shock, a burst of ecstasy rushed into my heart.The director put down the form and walked back and forth in the office, talking to himself:

"These old guys have always looked down on commercial animation, so animation must be artistic animation."

"To make these animation masters go down the mountain willingly, how can this animation script be a master?"

"This shepherd star is really talented..." The director couldn't help but marvel. As the director of the animation department, he has also seen the development of Huaying over the years. Let's take the recent tennis animation as an example.Every time he thinks that the Shepherd Star has brought him enough surprises, the latter will always suddenly release another super-large satellite!

Thinking of the big and small political achievements in the past few years, the director suddenly had a decision in his mind.

"Xu Cheng, you go to contact Huaying and just say..." the director stopped in the middle of his words.He looked Xu Cheng up and down, and shook his head in distaste: "Forget it, forget it, I'll do this kind of big thing myself. Just go and inform other people, advanced companies like Huaying that support national policies, our headquarters It should be taken care of properly."

Xu Cheng understood.

The meaning of the director's words is that as long as there is nothing special about Huaying's works, don't push too much, just pass it and it's over.

He has no objection to this. After all, whether it is Huaying or Musuxing himself, the various behaviors of the animation department in the past few years can be said to be beneficial to their animation department. It is only natural to support this kind of enterprise.

The decision of the entire General Administration reached a consensus here in an instant.

At the same time, Huaying Animation's official Weibo also announced the next plan of its boss.

It's still the familiar Weibo, or the familiar autistic marketing, the difference is the star-studded name of the producer.There is no need for Huaying to invite additional sailors. As soon as Huaying posted this Weibo, the news websites and marketing accounts didn't even bother to verify the authenticity, so they chose to forward it without hesitation at the first time!

Whether it's true or not, let's talk about it after earning traffic first, even if it's fake news, it's Huaying's fault.

With this in mind, no matter what their relationship with Huaying is on weekdays, almost all news websites and official accounts put this news in the most prominent position——

"The most fantastic production team in history!"

"Huaying's new work is scheduled for the Eleanor Best Animation Award in advance!"

"Grandpa, your favorite animation producer has really been updated!"

Netizens reacted differently to this news that instantly hit the Internet:

"? Is the marketing account crazy because it wants traffic? Do you spread all kinds of news? Can you have some morals? How much hype did the Huaying marketing department give you?"

"The marketing number is crazy +1. By the way, you upstairs are probably not living in a dream. As we all know, Huaying has never had such a thing as a marketing department."

"Well, to be honest, I am a Huaying fan, and I also think this news is a bit outrageous, Tan Qingyi, Xin Zongyi... these are animation masters how many years ago, so many big guys came out to accompany the stars to make new animations? My star Fans don't even dare to think about it."

"Looking at the source of the news, it turned out that it was posted by Huaying's official blog. This... I also checked the date specifically, isn't today April Fool's Day? What is the marketing department of Huaying doing? Is the public relations department committing suicide? This Is it considered leapfrogging? No one has come out to explain it yet?"

"Manual Aite Huaying animation PR department, don't kill yourself, don't kill yourself, come out and refute the rumors!"

Netizens were eating melons while waiting for the person from Huaying to come out to refute the rumors, and then they waited, but the person from Huaying did not wait, but Xin Zongyi, one of the producers, suddenly opened Weibo and posted the first Weibo.

Xin Zongyi V: I'm not very good at playing young people's stuff, so just try to post Weibo casually.Thanks to @猫宿星 and @画影动画 official Weibo for giving me this opportunity, it is a great honor to join the production team of "The Old Man and the Sea".

Fans of the public relations department of Aite Pictures are crazy:?

!!!

"Fuck, fuck, I've been privately messaging Xing Xing all morning to tell him to come out and refute the rumors, but you told me that it's actually true?"

"Oh my god, I suddenly discovered that the marketing account is so rare that it didn't become a title party and told the truth... This is really an update of the animator that grandpa likes!"

"Don't talk about it, the freshmen of the animation department are now confused. Is there a high chance that Lan Xing will have the same name? Aren't these all the animation masters that are highlighted in college textbooks?"

Not to mention that the netizens were in a mess, the phone calls between Huaying and Musuxing were also buzzing here: there were reporters from all walks of life who wanted to know the exact news and invited people from Huaying to participate in media interviews; Friends of the director gave their blessings; many well-known and unknown practitioners in the animation industry volunteered to recommend themselves!

For the friends who are familiar with each other, Mu Su Xing expressed his gratitude in the circle of friends.As for interviews with reporters, Shepherd Xing refused all of them.He wasn't going to stand on the top of the waves until "The Old Man and the Sea" was finished.

As for the industry practitioners who took the initiative to come to the door, Mu Suxing did not immediately refuse, but only asked them to leave their contact information and representative works in Huaying, which will be considered later.

Huaying had no intention of marketing, and Li Lianggong and others did not like hype. With the production team deliberately keeping a low profile, the popularity of "The Old Man and the Sea" naturally dropped less than a month later.

Of course, this does not mean that the audience is not interested in this animation, but more people keep this expectation in their hearts, waiting patiently for the day when the animation is officially completed.

At the same time, the topic of animation did not end there.

As "The Old Man and the Sea" is gradually withdrawing from the hot search list, an article titled "Animation Era is Coming" suddenly appeared on the hot search list. The owner of the article is a Two-dimensional blogger with millions of followers. In the article, the development of Bluestar animation industry in recent years is analyzed, and it is pointed out that nowadays commercial animation has "Harry Potter and the Sorcerer's Stone" breaking the box office record as an animated film, and there are many bluestar animation masters in artistic animation. Leading the trend, it can be seen that with the support of the Blue Star government, the era of animation is coming.

The analysis of the whole article is well-founded, and each conclusion is in line with the reality. Therefore, after the article was published, it was immediately approved by everyone.

indeed.

From a commercial point of view, the annual profit of Huaying is higher than the previous year. This year, countless companies are vying to enter the animation industry. Many entertainment companies that originally focused on TV series and movies have also begun to move towards animation.

From an artistic point of view, the names in the column of the production team of "The Old Man and the Sea" are enough to erase all doubts.

With such a thriving animation industry, why can't we usher in a prosperous animation era?

……

"The animation era...?"

Shepherd raised his eyebrows inexplicably, and casually put down the magazine in his hand.

In fact, it wasn't just the magazine in his hand.With the spread of that article on the Internet, coupled with the influence of "The Old Man and the Sea" before, the entire animation industry is now full of hope for the future, and remarks that "the era of animation is coming" can be seen everywhere. I often bump into reporters asking him about his views on the upcoming animation era, and the status of Huaying.

Shepherd Xing did not comment on this, and refused all interviews as always.

In the office, the wall clock on the wall pointed to ten o'clock in the morning.

Shepherd turned around and sat down at his desk.Because the serialization of "The Prince of Tennis" has come to an end, and the work of "The Old Man and the Sea" has not officially started, he is still in a relatively leisurely state, and the entire desktop seems relatively blank.

Except for the two sheets of paper in the middle of the table.

At this moment, the pen writing on the white paper still has a drip-like luster, obviously it was written by the master not long ago.The one on the left clearly shows several major events that have happened in the animation industry this year, and the one on the right is another future of the parallel world.

Shepherd stared down his eyes, staring deeply at the two pieces of paper in front of him.

In August last year, Qianye Entertainment was on the verge of bankruptcy due to its first CG animation film, and it fell apart.Its CG animation studio was acquired.

In February of this year, Ye Changlin's "The Sound of Rain" was released.

In May, Ji Xinrong's first commercial animation film "Grass and Trees" was released, and the box office suffered a Waterloo. As a result, animation filmmakers were hit hard, and countless animation films were withdrawn.

June, July, August...

Everything happened as he remembered it.

And in the coming future--

From August of this year to the end of this year, Yunsu Group will acquire the animation studio with certain strength from Blue Star, and start a pan-entertainment plan, that is, to form a comprehensive business chain from novels to comics, games, animations, TV dramas and movies .

At the time, this was once considered a boon for the animation industry.

Taking the animation industry as a part of a huge business chain, doesn't this mean that the animation industry will only get better and better in the future?

However, the shepherd star who is familiar with the development of later generations knows that it is not.

This was the beginning of the animation era that was misunderstood at the time, but it was the last false prosperity of the Blue Star animation industry, and the beginning of a nightmare that belonged to all Blue Star animators.

Deep art animations and interesting commercial animations are not what Yunsu Group is looking for. What they want is a template that is boring but can make money steadily. Producer career, whether Blue Star’s colorful animations will be replaced by assembly line fast food animations——

This is something beyond their scope of consideration.

Just like they once did to the gaming industry.

He was powerless in his previous life, but fortunately in this life, all this has not yet started, he is not unprepared, and there is still room for things to turn around.

The gunpowder that has been buried for so long is almost time to detonate.

Thinking of this, Shepherd star no longer hesitated.

"Hello, Brother Sheng? Come back early tonight. Well, I have something I want to talk to you about." He held the phone in one hand, and although he knew that the person on the other side couldn't see him, he still bent his eyes and smiled, "I promise , you will be interested."

After finishing this, he put down his phone, got up and walked out of the office.

The sharp-eyed assistant greeted him immediately, without waiting for the other party to ask, Mu Suxing looked down at the time on the watch, and then briefly ordered: "Notify the management, the meeting will start at 10:30."

Du Yutang was stunned for a moment, and subconsciously looked at Mu Suxing one more time.

It's not that there is anything wrong with Mu Suxing's order, but as an assistant, he instinctively feels that the current boss seems to be a little different from the previous boss, but he can't say exactly what is different.

But that's obviously not his business.

He bowed his head slightly, and responded respectfully: "Yes, Mr. Mu."

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