Rebirth of Super Red Star
Chapter 46 Advertising
The time has entered November, and the premiere of "I am a soldier 2: I am a special soldier" ended in a few days.
The average audience rating was 23.11%, and the highest audience rating was 23.64%. There were no accidents and no upsets. It firmly occupied the second place in the annual ratings list, ranking No.3 and No. 2 with an advantage of nearly eight points. [-] has drawn a natural moat that is difficult to cross.
The producer and An Pingsheng are very satisfied with this result. Originally, they wanted to prepare "I Am a Soldier 3", but under the persuasion of the screenwriter and An Pingsheng, the project was suspended.
Because of the continued popularity of "I am a soldier 1 and 2", this new type of red drama has received widespread attention. "I am a soldier 2: I am a special soldier" has just finished broadcasting. All places are qualified to produce this type of TV series All agencies and units have started to prepare similar dramas, and the general plot is not a secret at all in this small circle.
These departments are very smart and know that they can’t use all their strength to one place. The plots of the films they are preparing to produce cover all aspects of our army, sea, land and air, and even the subject of military school students has begun to be produced. One can imagine the series of dramas next year. What a lively scene there will be on the TV screen when it is broadcast.
But these have nothing to do with the crew of "I Am a Soldier 2". The set sales are all sold out, and if there are no accidents, the momentum of the first round of broadcasting can continue. Whoever makes them lucky recently has no attractive big productions and just picked up this bargain.
The promotional reception was the same and had no special features, because the genre of TV dramas could not be as grand as other genres. After eating, drinking and entertaining the reporters, Cheng Le left the capital and returned to Haishi to continue his advertising work.
The island country’s leading manufacturer, Kangneng, has worked hard and fully for the newly launched family camera xo50, coupled with the huge popularity after Chengle’s “I Am a Soldier 2”, it has strengthened the cooperation personnel sent by the island country head office. Craft this ad to the finest resolution.
The script of the advertisement has been changed again and again. The originally simple and uncharacteristic plot has been completely changed due to the influence of the TV series and the role of Quanquan. The finalized plot that was finally handed over to Cheng Le is simply an ordinary teenager from high school to university, joining the army. A life process of falling in love, going home, getting married and having children, the commercial is nearly 4 minutes long, and Cheng Le can't help but sigh in his heart what is this commercial, which is obviously a micro-movie.
The commercial shooting process was very hard because of the persistence of the staff at the headquarters of the island country. Under the request of the other party, Cheng Le’s styling continued from high school adolescence to marriage and childbirth into middle age. The biggest difficulty was the unique maturity of middle-aged people because of his special soul. It was directly won. Although the shooting process was long, his performance was amazing. He showed the responsibility and calmness that a middle-aged mature man should have in the advertisement without a single mistake. Everyone who participated in the shooting of this advertisement saw his performance at that time. Kudos to him for his professionalism.
20 days later, after finishing the advertisement of Kangneng Camera, Cheng Le moved to Qingshan County to shoot the advertisement of clothing, shoes and hats of the outdoor sports brand of Pathfinder.
There is no plot in this shooting. In a way, it is considered physical work. At most, the film needs him to show off his upper body and show off his muscles, reflecting the brand characteristics and entrepreneurial spirit of Pathfinder. Other than that, the rest is a lot of work. On-the-spot shooting of the trek through mountains and rivers, and the normal picture of a man showing his pride when he climbs to the top of the mountain.
Due to the difficult shooting environment, the 30 minute and [-] second advertisement of Pathfinder took [-] days to film. During the period, bumps and bruises inevitably affected people's emotions, but Ke Chengle used the scars on his body instead It adds a kind of wildness to the characters in the advertisement, showing the wildness and ferocity that urban men lack but are more attractive.
The whole shooting process was not difficult for Cheng Le, who has filmed several movies. After a little adjustment, he successfully completed all the requirements of the manufacturer for the role of the advertisement. After completing the advertisement, he was unexpectedly invited to visit Pathfinder. The author set up the headquarters of the Chinese branch in Xinhai. When he left, he met with the branch president, the German Alvin Albert. He accepted the [-] sets of the latest costumes of Pathfinder, and returned to Haishi Yingyuan. Residential home.
After finishing these two major events, he can finally breathe a sigh of relief. He decided to rest for a few days before deciding on the direction of his work. When an actor wants to be famous, the purpose of being famous is to make money. No matter how much money you earn, you have to spend your life. The gains outweigh the losses for your own body, and once you get sick, you don't have any regrets about taking the medicine.
At three o'clock and one line, Cheng Le's days once again returned to the old way of getting up, exercising, and buying and selling stocks.
Song Xinhu saw that he was very good at buying and selling stocks and made money so fast, he thought for a long time before handing over the [-] yuan he had saved since he was a soldier to his retirement and handed over to Cheng Le for him to help with the operation.
What Cheng Le didn't expect was that two days later, he suddenly received a call from Liu Feng. After chatting with him for a while, Liu Feng asked him the number of the bank card he was leaving.He was still wondering when he hung up the phone. A few hours later, he received a call from the bank and learned that 67 yuan had been transferred to the card. The name of the transferer was Liu Feng. The corners of his mouth twitched. , it must be Song Xinhu, the spy beside him, who sold him out.
There is no other way, just help if you help, and treat it as saving Liu Feng's dowry in advance.
In the future, when Liu Feng falls into his hands, everything from money to people will be his success!It doesn't take much effort to be busy now, and it happens to be able to cultivate Liu Feng's trust in him, saving him a lot of effort.
"...If a person's life span is 100 years, converted into seconds, it is more than 31 billion seconds."
"Ok?"
After dealing with the stocks, he was watching TV while eating, and a new advertisement appeared after the noon news on Chaoting TV, which instantly attracted Cheng Le's attention with its characteristics completely different from other advertisements.
"Excluding growth, learning, and normal work and rest time, only one tenth of this precious life is left, and every precious moment should be remembered forever."
click-
The shutter of the camera sounded, and a piece of music flowing like a spring was mixed with the cry of the newborn baby to freeze the first photo.
In the second, third, and fourth pictures, the children on the TV screen grow up little by little, and the pictures accumulate slowly. A little boy becomes a handsome boy from a crying baby accompanied by his parents and family. A handsome lieutenant officer.
When reunited or parted, the shutter sounded and the picture freezes. The mother's reluctance and father's proud smile, accompanied by the background music that has been lingering in the ears for two or three decades, growth, setbacks, and pain make people's eyes red A sore nose burst into tears.
Falling in love, holding hands, getting married, laughing, parents who used to accompany their children to grow up are gratified to watch their children start a family and have offspring, but they are getting old.As soon as the music stopped, the sound of the camera shutter came again. In the picture, the whole family celebrates the New Year together. The picture freezes on the happy smiles of all the people. The picture gradually fades away. The English logo of Kangneng Company appears in the middle of the picture. The magnetic male narration reappears.
"Limited life, infinite splendor, every second is precious. Frozen splendor, every time should be preserved forever. Even if the memory disappears one day, family, and these splendors will always be with you. "
"Kang Neng..."
The picture on the TV screen changed again. As the male voice read out the company name, several cameras appeared on the screen, but the commercial ended after only staying for three seconds.
It's hard for Cheng Le to describe how he feels now, all he knows is that goosebumps appear on his arms, realizing that this ad has been successful no matter what, it hits the softness in his heart with almost no effort.
Even he from the previous world can become like this, and the viewers in this world who haven't entered the new millennium can imagine how they will react when they see this advertisement.
Kang Neng’s effort this time was not in vain. This advertisement can become a classic in this world even if it is available in the world. It is a benchmark in terms of advertising concept and production level, which indicates that the advertising will start today. Both the meaning and the shooting technique have stepped out of the small circle of reading a few lines and putting on a few poses to spread the word, moving towards the direction of humanistic care and moving people's hearts, and no longer instilling the name of the product rudely to those who see the advertisement as before. audience.
"...This ad was well shot."
"You feel good too?"
It was rare for Song Xinhu, who was waiting to clean up the dishes after dinner, to comment on an advertisement. Cheng Le was very happy when he heard it, and couldn't help but praise him for his vision in choosing an advertising contract.
As soon as this advertisement comes out, the sales of Kangneng xo50 can be expected, and then because of the skyrocketing sales, it should be no problem to help him, the protagonist of the advertisement, take a few more advertisements from major manufacturers.
But he needs to stick to his professional ethics, and he can't ignore the same type of commercials just because he doesn't sign an endorsement contract.The consequence of doing that is that the representatives of those big factories will put him on the blacklist if they can't say it in their mouths, but they will blacklist him in their hearts. Can they make a little money for a while and still want to get a big-name endorsement after doing this kind of behavior?Basically impossible.
"Don't think about it, eat first."
Tapping his fingers on the dining table to wake up Cheng Le's mind, Song Xinhu pointed to the barely touched tofu skin in the bowl and said.
"Remember to finish eating these tofu skins. If you put garlic in them, the taste will change after the next meal. When you make them, you will say that you can finish them. I won't help you eat leftovers this time. How much can you eat? It's all up to you."
There was a smirk on Fang's face, Song Xinhu saw that Cheng Le frowned after hearing what he said, and smiled very sympathetically.
Love tofu skin but not meat?
Row!
I will make tofu skin for you to eat until you can't eat any more.
How many people have praised the meat-making skills, but if you put it here, you will be tired of eating it every day?
Okay, I will raise you like a rabbit from now on, and I won’t cook you meat when you can’t take it anymore and want to eat meat!In the future, if you want to eat meat, it depends on my mood, so I'm not used to your temper.
"Ahu, I found that the closer we get to know you, the more..."
Being blocked by Song Xinhu, Cheng Le was about to have a 'deep talk' when the phone on the coffee table rang suddenly.
Song Xinhu raised his eyebrows and grinned as he looked at Cheng Le, who was amnesty, walked over, picked up the phone and threw it to Cheng Le, without saying anything nonsense, made a proud expression and began to clean up the dishes on the table, celebrating his resistance Another victory for Cheng Le.
Fighting can't be successful, and last time I was cleaned up because of my hair.But in order to help Liu Feng take good care of him in the future, he must suppress his temper in some things.Habits are formed bit by bit like this, and Cheng Le himself can't realize that when it is necessary in the future, he just needs to be a little tougher, and Cheng Le will compromise when he develops to give in in front of him. Those monsters, men and women, think again Jin Chengle's body is also impossible.
Shaking his head, ignoring the question in his mind of wondering why Cheng Le tolerated him so much, Song Xinhu cleaned up the dining table, went back to the living room, turned down the volume of the TV, and began to guess what Qi Hongyan wanted to do with Cheng Le when he called.
Could it be a new job, a new commercial, or a script suitable for Cheng Le?
In the past, he had no idea about the entertainment industry and didn't know the direction, but he has made progress as an assistant for Le Le for so long. At least he knows that it is impossible for Qi Hongyan to contact frequently if there is no major event. As the deputy head of an art troupe, his work is so busy. , How can there be time to really act as a 'manager' for Cheng Le, a junior.
……
The average audience rating was 23.11%, and the highest audience rating was 23.64%. There were no accidents and no upsets. It firmly occupied the second place in the annual ratings list, ranking No.3 and No. 2 with an advantage of nearly eight points. [-] has drawn a natural moat that is difficult to cross.
The producer and An Pingsheng are very satisfied with this result. Originally, they wanted to prepare "I Am a Soldier 3", but under the persuasion of the screenwriter and An Pingsheng, the project was suspended.
Because of the continued popularity of "I am a soldier 1 and 2", this new type of red drama has received widespread attention. "I am a soldier 2: I am a special soldier" has just finished broadcasting. All places are qualified to produce this type of TV series All agencies and units have started to prepare similar dramas, and the general plot is not a secret at all in this small circle.
These departments are very smart and know that they can’t use all their strength to one place. The plots of the films they are preparing to produce cover all aspects of our army, sea, land and air, and even the subject of military school students has begun to be produced. One can imagine the series of dramas next year. What a lively scene there will be on the TV screen when it is broadcast.
But these have nothing to do with the crew of "I Am a Soldier 2". The set sales are all sold out, and if there are no accidents, the momentum of the first round of broadcasting can continue. Whoever makes them lucky recently has no attractive big productions and just picked up this bargain.
The promotional reception was the same and had no special features, because the genre of TV dramas could not be as grand as other genres. After eating, drinking and entertaining the reporters, Cheng Le left the capital and returned to Haishi to continue his advertising work.
The island country’s leading manufacturer, Kangneng, has worked hard and fully for the newly launched family camera xo50, coupled with the huge popularity after Chengle’s “I Am a Soldier 2”, it has strengthened the cooperation personnel sent by the island country head office. Craft this ad to the finest resolution.
The script of the advertisement has been changed again and again. The originally simple and uncharacteristic plot has been completely changed due to the influence of the TV series and the role of Quanquan. The finalized plot that was finally handed over to Cheng Le is simply an ordinary teenager from high school to university, joining the army. A life process of falling in love, going home, getting married and having children, the commercial is nearly 4 minutes long, and Cheng Le can't help but sigh in his heart what is this commercial, which is obviously a micro-movie.
The commercial shooting process was very hard because of the persistence of the staff at the headquarters of the island country. Under the request of the other party, Cheng Le’s styling continued from high school adolescence to marriage and childbirth into middle age. The biggest difficulty was the unique maturity of middle-aged people because of his special soul. It was directly won. Although the shooting process was long, his performance was amazing. He showed the responsibility and calmness that a middle-aged mature man should have in the advertisement without a single mistake. Everyone who participated in the shooting of this advertisement saw his performance at that time. Kudos to him for his professionalism.
20 days later, after finishing the advertisement of Kangneng Camera, Cheng Le moved to Qingshan County to shoot the advertisement of clothing, shoes and hats of the outdoor sports brand of Pathfinder.
There is no plot in this shooting. In a way, it is considered physical work. At most, the film needs him to show off his upper body and show off his muscles, reflecting the brand characteristics and entrepreneurial spirit of Pathfinder. Other than that, the rest is a lot of work. On-the-spot shooting of the trek through mountains and rivers, and the normal picture of a man showing his pride when he climbs to the top of the mountain.
Due to the difficult shooting environment, the 30 minute and [-] second advertisement of Pathfinder took [-] days to film. During the period, bumps and bruises inevitably affected people's emotions, but Ke Chengle used the scars on his body instead It adds a kind of wildness to the characters in the advertisement, showing the wildness and ferocity that urban men lack but are more attractive.
The whole shooting process was not difficult for Cheng Le, who has filmed several movies. After a little adjustment, he successfully completed all the requirements of the manufacturer for the role of the advertisement. After completing the advertisement, he was unexpectedly invited to visit Pathfinder. The author set up the headquarters of the Chinese branch in Xinhai. When he left, he met with the branch president, the German Alvin Albert. He accepted the [-] sets of the latest costumes of Pathfinder, and returned to Haishi Yingyuan. Residential home.
After finishing these two major events, he can finally breathe a sigh of relief. He decided to rest for a few days before deciding on the direction of his work. When an actor wants to be famous, the purpose of being famous is to make money. No matter how much money you earn, you have to spend your life. The gains outweigh the losses for your own body, and once you get sick, you don't have any regrets about taking the medicine.
At three o'clock and one line, Cheng Le's days once again returned to the old way of getting up, exercising, and buying and selling stocks.
Song Xinhu saw that he was very good at buying and selling stocks and made money so fast, he thought for a long time before handing over the [-] yuan he had saved since he was a soldier to his retirement and handed over to Cheng Le for him to help with the operation.
What Cheng Le didn't expect was that two days later, he suddenly received a call from Liu Feng. After chatting with him for a while, Liu Feng asked him the number of the bank card he was leaving.He was still wondering when he hung up the phone. A few hours later, he received a call from the bank and learned that 67 yuan had been transferred to the card. The name of the transferer was Liu Feng. The corners of his mouth twitched. , it must be Song Xinhu, the spy beside him, who sold him out.
There is no other way, just help if you help, and treat it as saving Liu Feng's dowry in advance.
In the future, when Liu Feng falls into his hands, everything from money to people will be his success!It doesn't take much effort to be busy now, and it happens to be able to cultivate Liu Feng's trust in him, saving him a lot of effort.
"...If a person's life span is 100 years, converted into seconds, it is more than 31 billion seconds."
"Ok?"
After dealing with the stocks, he was watching TV while eating, and a new advertisement appeared after the noon news on Chaoting TV, which instantly attracted Cheng Le's attention with its characteristics completely different from other advertisements.
"Excluding growth, learning, and normal work and rest time, only one tenth of this precious life is left, and every precious moment should be remembered forever."
click-
The shutter of the camera sounded, and a piece of music flowing like a spring was mixed with the cry of the newborn baby to freeze the first photo.
In the second, third, and fourth pictures, the children on the TV screen grow up little by little, and the pictures accumulate slowly. A little boy becomes a handsome boy from a crying baby accompanied by his parents and family. A handsome lieutenant officer.
When reunited or parted, the shutter sounded and the picture freezes. The mother's reluctance and father's proud smile, accompanied by the background music that has been lingering in the ears for two or three decades, growth, setbacks, and pain make people's eyes red A sore nose burst into tears.
Falling in love, holding hands, getting married, laughing, parents who used to accompany their children to grow up are gratified to watch their children start a family and have offspring, but they are getting old.As soon as the music stopped, the sound of the camera shutter came again. In the picture, the whole family celebrates the New Year together. The picture freezes on the happy smiles of all the people. The picture gradually fades away. The English logo of Kangneng Company appears in the middle of the picture. The magnetic male narration reappears.
"Limited life, infinite splendor, every second is precious. Frozen splendor, every time should be preserved forever. Even if the memory disappears one day, family, and these splendors will always be with you. "
"Kang Neng..."
The picture on the TV screen changed again. As the male voice read out the company name, several cameras appeared on the screen, but the commercial ended after only staying for three seconds.
It's hard for Cheng Le to describe how he feels now, all he knows is that goosebumps appear on his arms, realizing that this ad has been successful no matter what, it hits the softness in his heart with almost no effort.
Even he from the previous world can become like this, and the viewers in this world who haven't entered the new millennium can imagine how they will react when they see this advertisement.
Kang Neng’s effort this time was not in vain. This advertisement can become a classic in this world even if it is available in the world. It is a benchmark in terms of advertising concept and production level, which indicates that the advertising will start today. Both the meaning and the shooting technique have stepped out of the small circle of reading a few lines and putting on a few poses to spread the word, moving towards the direction of humanistic care and moving people's hearts, and no longer instilling the name of the product rudely to those who see the advertisement as before. audience.
"...This ad was well shot."
"You feel good too?"
It was rare for Song Xinhu, who was waiting to clean up the dishes after dinner, to comment on an advertisement. Cheng Le was very happy when he heard it, and couldn't help but praise him for his vision in choosing an advertising contract.
As soon as this advertisement comes out, the sales of Kangneng xo50 can be expected, and then because of the skyrocketing sales, it should be no problem to help him, the protagonist of the advertisement, take a few more advertisements from major manufacturers.
But he needs to stick to his professional ethics, and he can't ignore the same type of commercials just because he doesn't sign an endorsement contract.The consequence of doing that is that the representatives of those big factories will put him on the blacklist if they can't say it in their mouths, but they will blacklist him in their hearts. Can they make a little money for a while and still want to get a big-name endorsement after doing this kind of behavior?Basically impossible.
"Don't think about it, eat first."
Tapping his fingers on the dining table to wake up Cheng Le's mind, Song Xinhu pointed to the barely touched tofu skin in the bowl and said.
"Remember to finish eating these tofu skins. If you put garlic in them, the taste will change after the next meal. When you make them, you will say that you can finish them. I won't help you eat leftovers this time. How much can you eat? It's all up to you."
There was a smirk on Fang's face, Song Xinhu saw that Cheng Le frowned after hearing what he said, and smiled very sympathetically.
Love tofu skin but not meat?
Row!
I will make tofu skin for you to eat until you can't eat any more.
How many people have praised the meat-making skills, but if you put it here, you will be tired of eating it every day?
Okay, I will raise you like a rabbit from now on, and I won’t cook you meat when you can’t take it anymore and want to eat meat!In the future, if you want to eat meat, it depends on my mood, so I'm not used to your temper.
"Ahu, I found that the closer we get to know you, the more..."
Being blocked by Song Xinhu, Cheng Le was about to have a 'deep talk' when the phone on the coffee table rang suddenly.
Song Xinhu raised his eyebrows and grinned as he looked at Cheng Le, who was amnesty, walked over, picked up the phone and threw it to Cheng Le, without saying anything nonsense, made a proud expression and began to clean up the dishes on the table, celebrating his resistance Another victory for Cheng Le.
Fighting can't be successful, and last time I was cleaned up because of my hair.But in order to help Liu Feng take good care of him in the future, he must suppress his temper in some things.Habits are formed bit by bit like this, and Cheng Le himself can't realize that when it is necessary in the future, he just needs to be a little tougher, and Cheng Le will compromise when he develops to give in in front of him. Those monsters, men and women, think again Jin Chengle's body is also impossible.
Shaking his head, ignoring the question in his mind of wondering why Cheng Le tolerated him so much, Song Xinhu cleaned up the dining table, went back to the living room, turned down the volume of the TV, and began to guess what Qi Hongyan wanted to do with Cheng Le when he called.
Could it be a new job, a new commercial, or a script suitable for Cheng Le?
In the past, he had no idea about the entertainment industry and didn't know the direction, but he has made progress as an assistant for Le Le for so long. At least he knows that it is impossible for Qi Hongyan to contact frequently if there is no major event. As the deputy head of an art troupe, his work is so busy. , How can there be time to really act as a 'manager' for Cheng Le, a junior.
……
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