Big director

Before the release of "Humanity", a total of three trailers with different focuses were released.

One of them is very short, a total of 30 seconds, and is used to place advertisements on various David TV.

Compared with the production cost of "Humanity" - about 3000 million yuan - its publicity cost is actually not an exaggeration, less than one-third.However, for many other directors, Director Zhu still draws hatred every time he spends so much money, Nima is really rich and self-willed!3000 million can be invested in publicity expenses alone, and [-] million can be used to make another decent big production!

There is no need to worry about the promotion of the Internet, this is Zhu Zimo's home field.But he can't limit the target audience to the Internet!TV, newspapers, and commercials placed next to the subway, elevators, bus license plates, and theaters are another top priority!

So, after entering August, people all over China seem to have an illusion, that is, it seems that they can always see the news of the movie "Humanity", oh, that very powerful director Zhu is making a new movie again?Adaptation of the Gods List?The poster and trailer are very good. Do you have any plans to enter the cinema recently?Watch this movie if you have one!No?If you didn’t before, you can plan now!

For older people, "Fengshen Bang" represents a kind of sentiment. Among the several TV dramas that swept across China in the last century, this one is included!A lot of remakes have been made, and now that director Zhu, who has always been very good, has also made one, of course I have to go and see how his level is!

For younger people, myths, all kinds of awesome magic duels, including the familiar Nezha Erlang God, etc., are all factors that attract their attention. If someone else takes pictures, you have to worry Wumao special effects, bloody plot and so on, but now it is filmed by the always reliable director Zhu!What if you don't go to a movie during the summer vacation?

So, on August 8th, when "Humanity" premiered, the major theaters that had arranged for it to be released were already crowded with movie fans who wanted to watch the movie for the first time.

When it comes to the distribution of "Human Way" in theaters, if you pay attention, you will find that the premiere of this film will start with an unprecedented eight major theaters!

You know, in the previously successful "Wen Tian" series of films, none of them received the treatment of all eight theaters!

The reason is probably that no one can be liked by everyone. Like Zhu Zimo, there are two theaters who always seem to dislike him. Every time he has a movie released, those two theaters will babble. He argued the reason for "I just don't want to issue it", and then watched others issue it, while secretly hoping that Zhu Zimo would rush to the street to prove how wise their decision was.

However, after rejecting it for so many years, I have to be slapped in the face every year, no matter how thick-skinned I am, I can't bear it!And even if it is the big boss of the theater chain, he is not a sole proprietorship, so he can't speak for himself.Seeing that every time I miss it, I will lose a lot of money. Oh, of course, there is also the crucial popularity.

As a result, these two theaters were finally conquered shyly, and signed a distribution contract with Zhu Zimo feeling awkward. The mood was half bright and half bitter, sour...don't mention it!

……

If you look carefully at the spectators queuing up to buy tickets, you will find that there are very few young and very young children. Even if there are, they are always pulled behind by their parents, and they have to tell them from time to time: "I really shouldn't have brought you here." But since it’s all here, I have to warn you, have you seen the grading mark on the poster? Children under the age of 13 are not recommended to watch it. If you have to watch it, you must be accompanied by your parents! Look at the kid next door , people just stay at home obediently and don’t embarrass their parents! If there are really scenes that are really not suitable for you to watch, remember to close your eyes, do you know?!”

The child promised well, but he didn't think so in his heart: Huh, it's only been a few days since the grading system was implemented!If there is no such grading system, you won't think it's inappropriate for me to read this... Sigh, the person next door is really pitiful hahaha, he can't read it, but I read it, and then I can show off to him...

These children are right in thinking. If there is no grading system, parents will rarely care about whether the subject matter is suitable. Is there any problem with mythological and historical dramas like "Humanity"?Back then, when the TV drama "Fengshen Yanyi" was broadcast, how many children were scared and left psychological shadows!But still look at it?I also didn't say who grows up to be anti-social and anti-human because of those cruel pictures...

Therefore, for most parents, the scenes that children are not allowed to watch are some and only scenes that exceed the standard of pornography. As for other violence and horror, generally no one thinks that it has anything to do with it.

The film classification system has been implemented for almost two months. Of course, "Humanity" was also rated, and finally it was set at pg13. For convenience, many of them borrowed from the American classification method. After all, they have been using it for so many years, and the system is quite perfect. Yes—and the reason is that there are some bloody and violent scenes, which may make children feel uncomfortable.

All the ticketing systems across the country have implemented a unified network, which is not only conducive to obtaining accurate box office figures in real time, avoiding various shady frauds, but also conducive to monitoring the implementation of the grading system.Before implementing this system, it has been popularized in the whole society. Parents will supervise at that time. If any theater does not implement it, as long as the evidence is convincing, it will face a huge fine, and in serious cases, it may even be disqualified from operating. .

The nationally networked website has a reporting section.Now there are more and more tools that can be used to shoot, just like installing cameras everywhere in public places. Although there will be some discomfort of being violated privacy, it is really convenient for crime prevention and supervision and evidence collection. How many criminals have been caught by an inconspicuous camera and brought to justice?

So the whole people's supervision is the same. The state is determined to cut the mess quickly. In the first two years, it can be foreseen that if anyone really commits crimes against the trend, he will definitely be taught to be a man again!And two years later, the new system has been deeply rooted in the hearts of the people, and there will be no more big troubles.

Talk about repurchasing tickets on-site.

Today's theater conductors are so busy that their hands are cramping!

The words they repeated the most were probably——Sorry, there are no tickets for the next show of "Humanity", how do you see the next show?Please decide as soon as possible, because there are only a dozen seats left even for the next stage!

...Although I had already anticipated this kind of sad scene a little while queuing up, but I didn't cry when I saw the coffin, and everyone was still praying silently. Most of the people in the queue in front were actually watching other movies!It turned out that I was too naive.

After waiting for about ten minutes, the hard-working conductor had no choice but to put it another way—sorry, there are no tickets for the next and next show of "Humanity", how do you think about the show tonight?

I don’t know how many movie theaters in China are facing this situation.

The cinema owner didn't know how happy he was!Especially those two theater owners who finally turned their backs on the dark side, these people are all here to give them money!

"Cooperate with director Zhu, you can eat meat" This concept has long been deeply rooted in the hearts of the people, and it has been confirmed again!

On August 8, another hot topic appeared on Kunpeng Weibo.

——Have you watched Humanity today?

At the beginning, everyone was 23333.

What "Momo, you little goblin, is it really okay to use your power to promote your own movie for personal gain because this is your family's territory?"

What about "Look at the yarn, you can't buy a ticket at all, okay! Waiting for such a long time and finally buying a show after five hours, it's really cruel!"

What about "You have the ability to make a movie, and you have the ability to make a pre-sale ticket! As a die-hard movie fan, because I went late, I couldn't catch up with today's show. I really want to drag Mo Mo over and spank his ass a hundred times!"

What kind of "good mythological and historical drama, what pg13 are you doing! I just happened to be more than a month away from my 13th birthday! I couldn't watch it in the end. My mother didn't have time to accompany me, and she comforted me by saying that it would be a big deal to wait for more than a month before watching it." Well, the day lily will be cold by then, I'll cry and faint in the toilet..."

Wait for another two or three hours.

The style of Weibo began to change.

What about "Just kidding! Of course you can watch it! It's so good-looking, you don't want to miss it, especially Zhang is in it, he is really handsome! I have completely become Di Xin's brainless fan!"

What "Sure enough, there is a sense of subversion, but I like this kind of change very much. The point is that it can be justified. When I was young, I watched Fengshen Romance. I'm crying, my human race should be prosperous! Humanity should be prosperous!"

What "Mo Mo has never let me down! She's so good-looking, male god, I want you to give birth to a monkey!"

What "I used to hate King Zhou very much, thinking that he was an idiot full of sperm, but "Human Way" made me completely rewrite my impression of him, no, I'm going to look up history books or something, the real Di Xin is really Is that handsome?"

What "Actually, many people have overturned my previous impression! For example, the leader of Tongtian! I used to think that he was a poor and arrogant person, but after Mo Mo's guest appearance...well, he was still arrogant, but in the end he died together. How could he be so handsome when he was young? I almost fell in love with him!"

What "23333 That's right, Momo, this little goblin is really naughty. I can guarantee that he must be trying his best to bring private goods in the leader's character set because he wants to be a guest star of the leader of Tongtian! This is a narcissist, Identification is completed!"

Then, when the Weibo under the hot topic was captured by these "lucky guys" who had just watched the movie, there were always more unlucky guys who rose up to resist——

What "You bastards, if you spoiler again, you will be beaten to death!"

What "ahhhhhhhhhhhhh I can't have a pleasant chat anymore, I'm going to finish watching the movie first, and then I'll discuss it with you little bastards!"

A group of people are showing off frantically, while the other group is chirping with a broken heart, what a lively scene!

The actors who participated in "Humanity" all felt what it meant to be soaring in popularity!

It can be seen from the number of fans who follow me on Weibo, the popularity accumulated through years of hard work is not as much as it is today!

They already knew that if they were selected by Director Zhu to play in his movie, even if it was only a small supporting role, they would be very likely to become a hit.But no matter how much he expected it, when he really felt it, the feeling would be indescribable!

But this should really be thanks to the popularity of Weibo, because in the past, whether a star was popular or not, and how popular it was, was actually a matter of different opinions, and there was no quantitative standard.

But when Weibo appeared, the number of followers kept rolling up, like a bright thermometer!And for these lucky actors, the feeling that their body temperature also rises sharply is really exciting!