how i bought the whole world
Chapter 34 Advertising
Andy Robin agreed to my takeover.
There are two reasons for this. First, I gave him the best advice and let him know how to use Android’s free model to make money. Since then, Android has become a commercial product rather than a pure research product.Second, Google has not given Andy Rubin a satisfactory answer from beginning to end. They still have doubts about the acquisition of Android, and it will take time to prove its value, but Andy Rubin feels that he can't wait too long.
Google has a lot of complaints about our cross-cutting, but in the end they gave up their acquisition plan. After all, Andy Rubin is not an important person. Google has always wanted to develop its own smartphone system to compete with Apple. In their view , Although Android already has a semi-finished product, but there are too many disadvantages, Google is not sure whether Android can beat Apple in the future.However, when they knew what kind of big cake they had given up two years later, it was too late to regret.At that time, it was only between us and Apple.
But another thing happened at this time, because Andy Robin laughed at the name of William Field Electronics Studio for being too small, so I discussed with Chris for a while and changed the name of the studio to wf software company. Wf Software will have three subsidiaries, one is WF Communication Studio, the other is Cyclops, and the third is Android.Today's wf software has grown to a large enterprise with 500 employees. It has its own financial department, sales department and publicity channels. The entire company system is very complete. Radley and Terrence are in charge of the studio and Cyclops, while Andy Robin is still the CEO of Android, and they are also the leaders of their respective R&D teams.
Brandon was a little surprised by this, "You actually returned the executive power to Andy Rubin, I thought you would ask Gerald Scott or Harvey Parker to be the CEO of Android."
I smiled, "You won't really listen to Bennett's words and think I'm a suspicious and power-hungry schemer. Gerald and Harvey don't know anything about mobile phone systems, and they're not technicians. In terms of sales and publicity, Andy Rubin started his business in Silicon Valley 20 years ago. He has opened many companies and his experience is no worse than anyone else. He knows what products people need. Also know how to cater to the market. Although Andy is a bit irresponsible sometimes, but it doesn't matter, Yitzhak is still there. He and Andy Rubin are complementary personalities, I think they should be able to adapt well to each other, you know, Everything I do is for the betterment of the company."
Brandon was very close to me when he spoke. Although I was answering him, I couldn't help but notice in my heart that his flaxen hair was a little messy, and it was scattered in front of his forehead. He stretched out his hand and dialed it, "It seems to be long."
Brandon frowned and touched his bangs, "Really? I was looking for a chance to cut it, but I haven't had the time."
"I can introduce you to my hair stylist." I said, "I think you look good with a little trim, not too short, and bangs are more suitable for you." In fact, Brandon's smooth forehead can only Let me focus more on him.
Brandon couldn't help laughing, "Boss, I'm your secretary, don't tell me you forgot who made appointments for you every haircut."
While we were talking, Chris coughed heavily on my side, which reminded me that we were still in a three-person meeting. At this time, we were discussing the operation of WFEC for the next season. Brandon sat up straight, " Closer to home." His voice became serious again. "Here is another decision that needs to be decided by you personally. The Atlantic e-commerce platform will start advertising on CBS TV station under the name of CBS in June this year. We have chosen Richard Defoe of Leo Burnett Advertising Company As an advertising director, after deducting the expenses of the TV station and the money of the advertising company, there is still about 150 million US dollars left in the budget, and we can choose a well-known female star in the United States as our spokesperson. There are several candidates here: Claudia. Schiffer, Lili Donaldson and Daphne Clausine, we have not yet decided which female star to choose to star in this commercial, Director Defoe hopes we will make a decision as soon as possible."
I glanced at Chris, who shook his head at me, mouthing 'be careful,' and I came back to my senses, "I don't know any of the actresses in it."
"Director Defoe means that you directly appoint the actress you like. They have already arranged an interview session, and it will be at ten o'clock tomorrow morning. I will spare time for you on CBS TV." Brandon pulled out the record The book that showed my itinerary said, "Of course there is also lunch. After the interview, you can invite the actors who shot the commercials to have lunch and discuss the promotional issues afterwards. I think you will have a very pleasant noon."
I'm not interested in actresses or anything, and I'm not in the mood to have lunch with them.But out of respect for this advertising contract worth 2000 million US dollars, I finally agreed with Brandon to arrange this lunch. I read the information of the three female stars. Claudia is a quite famous actress , this year starred in the TV series "True Love Actually", she has blond hair, and although her face is not very pretty, she has a special temperament.Lili Donaldson is a well-known model with striking flaming red lips. She has a slim figure, distinctive features and is very attractive.Daphne Clausing has the advantages of the above two at the same time, that is, she is not as famous as the above two.
"I don't quite understand." I shrugged. "Honestly, I don't like any of these three. Atlantic e-commerce's customer base is generally middle-class, but they all seem like luxury ambassadors."
"Leo Burnett Advertising Company made a plan for us, and they know our positioning very well." Brandon said, "What they are good at is creative advertising. Maybe the content of the advertisement and the object of promotion are completely different, but they can make the audience feel better." Firmly remember the name of the brand, this is exactly what we need, our products are too many and too complicated, rather than presenting the products one by one in the advertisement, it is better to just promote the brand."
It is not without reason that Brandon is so optimistic about Leo Burnett Advertising Company. Leo Burnett is considered one of the most famous advertising companies in the world. It once brought Marlboro cigarettes back to life. In the 30s, Marlboro was still on the verge of bankruptcy. It is a cigarette brand that only sells women's cigarettes, but because of Leo Burnett's clever advertising planning, it quickly became the leader in the American cigarette trade, accounting for nearly a quarter of the market's sales.Maybe I should believe that Leo Burnett will bring me a different surprise.
"Okay, tell Director Defoe I'll be there." I finally said, "Chris, you come with me too, I need your opinion."
The next day we appeared together in the cbs studio. After a whole morning, Chris and I finally decided that Daphne Clausing, the most ethereal, would be our spokesperson. Leo Burnett provided an unusual advertisement Give me the script.Even if I came here with a nitpicking attitude at first, I have to admit that it is very impressive after seeing it.The new commercial uses the latest computer green screen technology, Richard.Defoe showed us a part of the plan. He said bluntly that after we signed a contract with the actors, they would rent the studio of CBS TV station to shoot this commercial, and send us the finished commercial for reference before the official broadcast in June. .
I have no problem with that, I paid $2000 million to secure us an ad spot on cbs' prime prime time, and even if Leo Burnett's ad didn't work as well as we expected, that time alone would be enough to get us to The brand was launched, but I still don't like to sit in the studio and watch female stars make their heads and poses. I plan to mention Harvey Parker's position, and I will give him the task of attending such events in the future.
After the interview, Clausine and her agent stayed behind. I offered to invite her to lunch. Clausine did not refuse. She even took my hand and leaned enthusiastically by my side. Chris and Richard Chad Defoe glanced at each other, and walked away knowingly with a microsecond expression.
"Let the newspapers take a few photos of you in the future, so it's a gossip." Chris said to me before leaving.
"That Daphne. Isn't Clausine not very famous?" I frowned.
"It's relatively unknown," Chris corrected me. "It's still very famous for other people." Seeing my disgusted expression, he added, "Anyway, it's a scandal, and it will be gone after a few days if no one cares about it. It's good for you, and it's not good for her. It’s useless, don’t worry too much about it.”
I sighed, I didn't like this social gathering. Although Clausine is very beautiful, she is several years older than me, we have nothing to talk about, and she also wears makeup on her face for the sake of being on camera. It was thick—it made me feel uncomfortable eating, afraid that the powder from Clausine's face would fly onto my plate while she was talking.
What made me especially depressed was that Brandon was actually in favor of this matter. He was very happy that I could date a female star. I almost forgot that he suggested that I find a Hollywood actress to date in the first place.
"I heard that the reporters of "Vogue" and "Star Weekly" took pictures of you together." Brandon and I reported, "It is estimated that there will be reports in a few days."
A few days later, the scandal between me and Clausine was indeed published in the "Ms" magazine, which is the favorite of housewives in the United States, and the title on the cover read "Romance Exposed!"Supermodel Clausine's Mysterious Rich Boyfriend Reveals", I glanced at the magazine and tossed it aside, "I don't think I need to use this method to increase the fame of the Atlantic. Will it really work?"
"Of course it is useful. At least 30 percent of women in the United States have revisited the name of the Atlantic, not counting the contributions of other entertainment tabloids and news websites." Chris said to me, he looked up at me, came over and patted me I shouldered, "William, I know you don't think so about this method, but Brandon is right, it is not an easy task to make your brand familiar, and now is not the age when the wine is not afraid of deep alleys, When people think of online shopping and think of the Atlantic instead of Amazon or eBay, we don't need you to gossip with female celebrities."
Brandon, I thought depressedly, of course Brandon would agree, he created a series of famous plans for me as early as two years ago, committed to making me the Bill Gates of this decade, his actions It makes me love and hate, has he noticed the recent change in my attitude towards him?
"...but this is the last time." was all I could say.
Chris read my thoughts, "Okay, one last time."
There are two reasons for this. First, I gave him the best advice and let him know how to use Android’s free model to make money. Since then, Android has become a commercial product rather than a pure research product.Second, Google has not given Andy Rubin a satisfactory answer from beginning to end. They still have doubts about the acquisition of Android, and it will take time to prove its value, but Andy Rubin feels that he can't wait too long.
Google has a lot of complaints about our cross-cutting, but in the end they gave up their acquisition plan. After all, Andy Rubin is not an important person. Google has always wanted to develop its own smartphone system to compete with Apple. In their view , Although Android already has a semi-finished product, but there are too many disadvantages, Google is not sure whether Android can beat Apple in the future.However, when they knew what kind of big cake they had given up two years later, it was too late to regret.At that time, it was only between us and Apple.
But another thing happened at this time, because Andy Robin laughed at the name of William Field Electronics Studio for being too small, so I discussed with Chris for a while and changed the name of the studio to wf software company. Wf Software will have three subsidiaries, one is WF Communication Studio, the other is Cyclops, and the third is Android.Today's wf software has grown to a large enterprise with 500 employees. It has its own financial department, sales department and publicity channels. The entire company system is very complete. Radley and Terrence are in charge of the studio and Cyclops, while Andy Robin is still the CEO of Android, and they are also the leaders of their respective R&D teams.
Brandon was a little surprised by this, "You actually returned the executive power to Andy Rubin, I thought you would ask Gerald Scott or Harvey Parker to be the CEO of Android."
I smiled, "You won't really listen to Bennett's words and think I'm a suspicious and power-hungry schemer. Gerald and Harvey don't know anything about mobile phone systems, and they're not technicians. In terms of sales and publicity, Andy Rubin started his business in Silicon Valley 20 years ago. He has opened many companies and his experience is no worse than anyone else. He knows what products people need. Also know how to cater to the market. Although Andy is a bit irresponsible sometimes, but it doesn't matter, Yitzhak is still there. He and Andy Rubin are complementary personalities, I think they should be able to adapt well to each other, you know, Everything I do is for the betterment of the company."
Brandon was very close to me when he spoke. Although I was answering him, I couldn't help but notice in my heart that his flaxen hair was a little messy, and it was scattered in front of his forehead. He stretched out his hand and dialed it, "It seems to be long."
Brandon frowned and touched his bangs, "Really? I was looking for a chance to cut it, but I haven't had the time."
"I can introduce you to my hair stylist." I said, "I think you look good with a little trim, not too short, and bangs are more suitable for you." In fact, Brandon's smooth forehead can only Let me focus more on him.
Brandon couldn't help laughing, "Boss, I'm your secretary, don't tell me you forgot who made appointments for you every haircut."
While we were talking, Chris coughed heavily on my side, which reminded me that we were still in a three-person meeting. At this time, we were discussing the operation of WFEC for the next season. Brandon sat up straight, " Closer to home." His voice became serious again. "Here is another decision that needs to be decided by you personally. The Atlantic e-commerce platform will start advertising on CBS TV station under the name of CBS in June this year. We have chosen Richard Defoe of Leo Burnett Advertising Company As an advertising director, after deducting the expenses of the TV station and the money of the advertising company, there is still about 150 million US dollars left in the budget, and we can choose a well-known female star in the United States as our spokesperson. There are several candidates here: Claudia. Schiffer, Lili Donaldson and Daphne Clausine, we have not yet decided which female star to choose to star in this commercial, Director Defoe hopes we will make a decision as soon as possible."
I glanced at Chris, who shook his head at me, mouthing 'be careful,' and I came back to my senses, "I don't know any of the actresses in it."
"Director Defoe means that you directly appoint the actress you like. They have already arranged an interview session, and it will be at ten o'clock tomorrow morning. I will spare time for you on CBS TV." Brandon pulled out the record The book that showed my itinerary said, "Of course there is also lunch. After the interview, you can invite the actors who shot the commercials to have lunch and discuss the promotional issues afterwards. I think you will have a very pleasant noon."
I'm not interested in actresses or anything, and I'm not in the mood to have lunch with them.But out of respect for this advertising contract worth 2000 million US dollars, I finally agreed with Brandon to arrange this lunch. I read the information of the three female stars. Claudia is a quite famous actress , this year starred in the TV series "True Love Actually", she has blond hair, and although her face is not very pretty, she has a special temperament.Lili Donaldson is a well-known model with striking flaming red lips. She has a slim figure, distinctive features and is very attractive.Daphne Clausing has the advantages of the above two at the same time, that is, she is not as famous as the above two.
"I don't quite understand." I shrugged. "Honestly, I don't like any of these three. Atlantic e-commerce's customer base is generally middle-class, but they all seem like luxury ambassadors."
"Leo Burnett Advertising Company made a plan for us, and they know our positioning very well." Brandon said, "What they are good at is creative advertising. Maybe the content of the advertisement and the object of promotion are completely different, but they can make the audience feel better." Firmly remember the name of the brand, this is exactly what we need, our products are too many and too complicated, rather than presenting the products one by one in the advertisement, it is better to just promote the brand."
It is not without reason that Brandon is so optimistic about Leo Burnett Advertising Company. Leo Burnett is considered one of the most famous advertising companies in the world. It once brought Marlboro cigarettes back to life. In the 30s, Marlboro was still on the verge of bankruptcy. It is a cigarette brand that only sells women's cigarettes, but because of Leo Burnett's clever advertising planning, it quickly became the leader in the American cigarette trade, accounting for nearly a quarter of the market's sales.Maybe I should believe that Leo Burnett will bring me a different surprise.
"Okay, tell Director Defoe I'll be there." I finally said, "Chris, you come with me too, I need your opinion."
The next day we appeared together in the cbs studio. After a whole morning, Chris and I finally decided that Daphne Clausing, the most ethereal, would be our spokesperson. Leo Burnett provided an unusual advertisement Give me the script.Even if I came here with a nitpicking attitude at first, I have to admit that it is very impressive after seeing it.The new commercial uses the latest computer green screen technology, Richard.Defoe showed us a part of the plan. He said bluntly that after we signed a contract with the actors, they would rent the studio of CBS TV station to shoot this commercial, and send us the finished commercial for reference before the official broadcast in June. .
I have no problem with that, I paid $2000 million to secure us an ad spot on cbs' prime prime time, and even if Leo Burnett's ad didn't work as well as we expected, that time alone would be enough to get us to The brand was launched, but I still don't like to sit in the studio and watch female stars make their heads and poses. I plan to mention Harvey Parker's position, and I will give him the task of attending such events in the future.
After the interview, Clausine and her agent stayed behind. I offered to invite her to lunch. Clausine did not refuse. She even took my hand and leaned enthusiastically by my side. Chris and Richard Chad Defoe glanced at each other, and walked away knowingly with a microsecond expression.
"Let the newspapers take a few photos of you in the future, so it's a gossip." Chris said to me before leaving.
"That Daphne. Isn't Clausine not very famous?" I frowned.
"It's relatively unknown," Chris corrected me. "It's still very famous for other people." Seeing my disgusted expression, he added, "Anyway, it's a scandal, and it will be gone after a few days if no one cares about it. It's good for you, and it's not good for her. It’s useless, don’t worry too much about it.”
I sighed, I didn't like this social gathering. Although Clausine is very beautiful, she is several years older than me, we have nothing to talk about, and she also wears makeup on her face for the sake of being on camera. It was thick—it made me feel uncomfortable eating, afraid that the powder from Clausine's face would fly onto my plate while she was talking.
What made me especially depressed was that Brandon was actually in favor of this matter. He was very happy that I could date a female star. I almost forgot that he suggested that I find a Hollywood actress to date in the first place.
"I heard that the reporters of "Vogue" and "Star Weekly" took pictures of you together." Brandon and I reported, "It is estimated that there will be reports in a few days."
A few days later, the scandal between me and Clausine was indeed published in the "Ms" magazine, which is the favorite of housewives in the United States, and the title on the cover read "Romance Exposed!"Supermodel Clausine's Mysterious Rich Boyfriend Reveals", I glanced at the magazine and tossed it aside, "I don't think I need to use this method to increase the fame of the Atlantic. Will it really work?"
"Of course it is useful. At least 30 percent of women in the United States have revisited the name of the Atlantic, not counting the contributions of other entertainment tabloids and news websites." Chris said to me, he looked up at me, came over and patted me I shouldered, "William, I know you don't think so about this method, but Brandon is right, it is not an easy task to make your brand familiar, and now is not the age when the wine is not afraid of deep alleys, When people think of online shopping and think of the Atlantic instead of Amazon or eBay, we don't need you to gossip with female celebrities."
Brandon, I thought depressedly, of course Brandon would agree, he created a series of famous plans for me as early as two years ago, committed to making me the Bill Gates of this decade, his actions It makes me love and hate, has he noticed the recent change in my attitude towards him?
"...but this is the last time." was all I could say.
Chris read my thoughts, "Okay, one last time."
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