The Perfumer Who Wears the Book

When Lei Jingqing and Shen Jiaxun walked out of the greenhouse, they saw Shen Jiarui standing by the green belt not far away and making a phone call.At this moment, Shen Jiarui, who had always shown people with a standard poker face, seemed to have lost all his facial friendly nerves, as if an iceberg had melted. There was a gentle smile at the corner of his mouth, and every cell in his face exuded a soft light.

Lei Jingqing clicked his tongue, put his fingers in his mouth and blew a sharp whistle, reminding Shen Jiarui and the others of their arrival.

Shen Jiarui looked up at them, turned around and said something to the phone, then hung up the phone, and when he turned around again, the melting iceberg froze again.

"How?" He looked at Shen Jiaxun.

"It's a very attractive project, but it's also very troublesome." Shen Jiaxun said bluntly, "If its anti-cancer effect is really as outstanding as you say, do you think others will just watch us make money? They will do everything possible to trouble us, to prevent new drugs from being launched on the grounds that the source of raw materials is unsafe, or suddenly seize them after they are launched, and ask you to hand over the formula of the new drug under the pretext of investigation. In short, there are many troubles.”

"Are these really a problem for you?" Lei Jingqing took out the cigarette butt that was about to burn out from his mouth, looked around to find a place where he could throw the cigarette butt, and immediately followed the assistant who was not far away. Front took over.

"The risk must be compared with the profit it can bring to calculate its size." Shen Jiaxun took out his vibrating mobile phone and glanced at it, "So, I request that 40% of the new drug's revenue should go to me. .”

"Excessive asking price, just sit on the ground and pay back the money." Shen Jiarui sneered, and stepped forward, "Brother, your appetite is too big, and the work of running errands can give you up to 20%."

"Without these errand jobs, priceless treasures would really be 'priceless'." Shen Jiaxun said casually, "The invisible gems are no different from gravel."

"You're right." Shen Jiarui looked indifferent, "But we don't only have your way, Brother Lei also has his own way. Isn't it because of the unusual blood relationship between the two of us that we found you? ?”

"My way or Jingqing's way, which one is better to follow, haven't you already figured it out in your heart? Besides, besides my way, don't you also have Shanghua Pharmaceutical's vast sales market and influence?" Shen Jiaxun exposed the plan of the two, "40%, I'm already very generous."

"Okay then." Shen Jiarui looked regressed, "I'm giving you 1%, a total of 21%, how about it?"

Shen Jiaxun was laughed angrily: "It's you, if you're not my younger brother, we don't even want to talk about this matter."

"If you weren't my brother, I wouldn't look for you for this kind of thing." Shen Jiarui pushed back.

Shen Jiaxun shook his head helplessly: "35%, it can't be lower."

"25%." Lei Jingqing said suddenly, "25%, I insist on this figure. You also understand that your way and the market are only worth this price, and there is no way more."

Shen Jiaxun raised one eyebrow. Before he could speak, Shen Jiarui took out his phone again, glanced at the text message, and said, "Talk slowly. I have something to do. Let's go first." After speaking, he got in the car and left.

In Yunnan, two thousand kilometers away, Su Xu stood on the raised path between the flower fields, facing the direction of the breeze, closed his eyes, took a deep breath, and after a while he praised: "The quality of roses is very good." good."

Beside him, the man who had been watching Su Xu's expression secretly with slightly disturbed eyes let out a sigh of relief, and said: "Only carefully cultivated raw materials can produce the most perfect essential oils. Some things are not artificially synthesized substitutes." Products can be replaced, and the magic of nature cannot be compared with industry, at least not yet.”

The manager of the marketing and sales department of "Shunan" who was following Su Xu stomped his feet to shake the mud off the shoes, and said a little impatiently: "I admit that nature is indeed amazing, but Mr. Yang , you have to be clear that perfume is not just a work of art, it is a commodity. The essential oils produced in your laboratory are indeed very high-quality, but if all the perfumes produced by 'Shunan' in the future use these expensive essential oils As a spice, the cost of perfume will be unimaginably high, even well-known brands dare not have such a big hand. Moreover, consumers can't actually tell the difference between natural materials and synthetic materials. So they won't buy it for the advantage that they can't tell."

The man called Mr. Yang was not in a hurry to refute his words, but nodded in agreement: "My job is to deal with perfume production. Of course I know these shady little secrets of the perfume industry. I know, even if It is a world-renowned perfume brand, and they will replace the natural fragrances they originally advertised with cheap synthetic fragrances or even harmful fragrances, or dilute the classic fragrances and sell them at the original price. But," he said Turn, "Maybe you think consumers can't tell the difference between those expensive natural fragrances and cheap synthetic fragrances, but the fact is that when you reduce the quality of perfume, your customers are also lost."

The manager smiled politely, but the perfunctory corner of his mouth implied that he didn't agree with the man's words.So the man turned to Su Xu and continued: "Chanel, Hermes, Estee Lauder, these well-known brands of perfumes are also tricky, but no matter where they do things, the most critical part has always maintained the original quality. Chanel only uses Roses from Grasse, Estee Lauder and Hermès only use essential oils produced in Monica Remy's laboratory, and the quality remains unchanged, so these brands have survived the crisis of cheap industrialization of perfume and become a model of luxury perfume."

"I think," he went on, "that 'Shunan's ambitions are not limited to Jennifer Lopez-like, launching a few short-lived star fragrances while the iron is hot, but intending to become a Chanel-like fragrance that can last forever. High-end brands have a place in China and even internationally. If so, then the high-quality essential oils produced in my laboratory will not disappoint your company."

Su Xu nodded and said approvingly: "You are right. No matter how the market responds, as a producer, the most basic thing is to make a good perfume." He patted the manager on the shoulder, He smiled and said, "Don't always think about how to maximize your benefits, but take a long-term view."

The manager smiled wryly: "Mr. Su, you only need to care about how to create a good perfume, but we have to care about the market, and the market is not utopia. Sometimes the best quality does not mean having the most customers."

Su Xu didn't budge: "Whether you will use these essential oils or not depends on how the board of directors chooses, but before that, I hope you can complete this investigation report objectively, and don't think about things so pessimisticly now."

Su Xu and his team came to Yunnan just to inspect this flavor and fragrance company.The owner of this company is Yang Rui, who just came back from France a few years ago, broke his fortune and opened this fragrance and essence company, which only produces [-]% pure natural fragrances.The company's output is low and the products are expensive, just like an unknown high-end custom fashion store. It is conceivable that the business is naturally extremely sluggish. After all, for the current perfume market where the speed of innovation has reached a sick level , using expensive natural fragrances for a fragrance that is only an instant hit is simply too much.

So Yang Rui, who was on the verge of bankruptcy, broke the boat. He pretended to be a delivery boy and delivered food for a month before he was allowed to enter the "Shunan" office building by the security guards. Then he searched floor by floor, and finally I found Su Xu's office, gave Su Xu the sample of spices produced in my laboratory, and sold my spices directly to him.

Because of his bold behavior, there is an investigation team sent by "Shu Nan" today.

Su Xu and his group visited the production workshop and the freezer where flavors and fragrances were stored, and under the leadership of Yang Rui, they visited the vetch root of the blue iris flower that was being slowly dried under the protection of the jute fiber bag.This process takes at least three years, and the root of the blue iris flower can slowly secrete irone, and this substance that needs to be patiently produced is the main part of the fragrance of the iris flower.Before that, the rhizomes of these irises had to be buried in the soil for three years, fertilized deeply, and carefully cared for, and then they could be dug out, washed, trimmed, cut into round slices, and detached in a ventilated room at 60 degrees Celsius. Go to [-]% of the water, and finally start the next three years of long waiting.

"This is the third year." Yang Rui looked at the vegetal roots of these iris flowers with emotion, "The vegetative roots of these iris flowers are not the best quality vegetative roots produced in Grasse, but they are not much worse, yes I bought it from a farmer in Italy. The man was saddled with a loan shark that needed to be paid off as soon as possible. He didn't have time to wait another three years to harvest the expensive 'absolute'. Now, a kilo of Blue Iris' absolute ’ The starting price was [-] euros, so I bought them all, intending to use them as my laboratory’s trump card.”

"Didn't you claim that your products use the best raw materials?" the manager asked back.

Yang Rui did not quibble: "I am afraid that the 'pure fragrance' I produce will not be as good as the iris 'pure fragrance' from Grasse in the future, but what I want to declare is that high-quality raw materials are indeed an important prerequisite for high-quality spices, but they are not the only ones. Please think about it, there are many fragrance companies that use high-quality plant raw materials, but why is it that only Monica Remy Laboratory can provide fragrances for all luxury perfumes in the world?"

Su is clear: "Extraction technology. Remy can provide customized raw materials. They separate hundreds of components from the essential oils extracted from plants, shave off the unnecessary parts of the perfume, and then reshape more The perfect essential oil. This is the reason for Remy's success." Then, he looked at Yang Rui in surprise, "You won't tell me that you also mastered this complicated technique?"

Yang Rui nodded: "I have been studying this technology for more than ten years. Now, I can guarantee that the spices produced in my laboratory are not inferior to Remy's spices at all."

Su Xu folded his arms and propped his chin with his fingers.He knew that Yang Rui was not lying, he could smell it, and every spice of this company was a high-quality product worthy of its expensive price. "Shunan" also had its own flower fields and extraction factories, but the spices produced Absolutely nothing like these spices.As a perfumer, he is very excited.

Finally, Su Xu stretched out his hand to Yang Rui: "Mr. Yang, I very much hope to sign a contract with your company. However, it is not up to me to decide which source of spices to use. I will introduce you to 'Shunan'." The board of directors, the rest, you need to fight for yourself."

"Mr. Su, you don't want to investigate anymore?" The manager stepped forward and reminded in a low voice, "It's a bit too hasty to make this decision."

"Let someone book a plane ticket." Su Xu said with a smile, "I trust my nose."