The Perfumer Who Wears the Book

The Duchess wore an olive green Greek-style v-neck sleeveless gown dress, a wide waistband embroidered with exquisite lace patterns bound her still slender waist, and a pair of light green long gloves reaching to the elbows, Vintage decor makes her look like a dame from a previous century.The posture of her reaching out seems to have been carefully designed. The radian of the lines from the arm to the fingers, and the angle between the fingers, all make people feel a kind of natural elegance.

Su Xu stood up to show respect, bent down respectfully, and held the Duchess's hand: "It's an honor to know you, Duchess."

After Su Xu sat down, Shen Jiarui, who had been standing beside him, introduced himself to the two wives, exchanged greetings with everyone, and then left.

"Miss Xu Shunan from your company is a very good designer." The Duchess's Oxford accent is not as standard as Mrs. Holt's, but she has an almost overwhelming confidence and complacency, "I once asked She designed a cheongsam dress for me. It was a very beautiful evening dress. I wore it to two charity galas. I have always paid attention to her work. As a designer of the younger generation, she is very capable. This A lot of progress has been made over the past few years.”

In Europe, especially in the upper class, there is a habit that the same evening dress cannot appear in two banquets. Many people use this luxurious dress that can only be seen once in the world to show their family's strong financial resources and their unique vision.However, there are also people who will use a dress multiple times, some to show frugality, such as Princess Anne, the eldest daughter of Queen Elizabeth II, and some to show their love for the dress.And the Duchess is clearly the latter.

"Shu Nan will be very happy to know." Su Xu replied.

The Duchess nodded slightly: "I have also paid attention to your works, Mr. Su, they are all good perfumes, and your ability to mix fragrances is also very good."

Su Xu was very surprised that the other party would praise him like this, he was taken aback for a moment, and then respectfully humbled himself and said: "Your praise really makes me feel ashamed."

"Oh, don't thank me in a hurry, I haven't finished yet." The Duchess waved her hand, "Your professional level is indeed very high, but it is still far from the level of a master. I want to ask you, you Have you ever thought that the 'Shunan' perfume you made is all high-quality perfume, but why can't you go out of your country?"

Hearing the Duchess pointed out the most critical question, Su Xu leaned forward slightly, and said sincerely: "Please explain to me."

"It is the feature of the product, the spirit of the brand, and the unique core." The Duchess said slowly, "What a brand of perfume needs most is an inimitable classic. You can’t be overthrown easily, and the perfumes of this brand in the following decades, no matter how innovative they are, will always continue the same olfactory path as this classic. This is not imitation or old wine in new bottles to fool consumers. This is your product An irreplaceable pillar. As a perfumer, you should be able to understand better than me that a classic brand of perfume, whether it is a mature woman's fragrance or a lively girly fragrance, whether it is sexy and elegant or relaxed and comfortable, you can To tell the difference, these are the masterpieces of a brand."

"That sounds like Chanel." Su Xu asked softly.

"Yes, Chanel No. 5 perfume, an eternal miracle in the fashion industry." The Duchess nodded, "You should know the history of this brand better than me. When Jacques Pogey was hired to come to Chanel in 1977, that During the 60 years since Chanel came out at that time, only three new perfumes were launched, No. 19 perfume, crystal and Chanel gentleman perfume, and 80% of the turnover came from No. 5 perfume. The executives of the brand were also unwilling to develop new products , the fear that the new fragrance would jeopardize No. 5, which had finally risen to mythical status, put the brand at an impasse. At that time, no perfumer was willing to take over Chanel, and they were afraid that they would be taken over by this classic masterpiece Getting dragged down to nothing."

"But Boju still accepted the challenge. He looked at the classics from a different angle. He was neither mediocre conservative nor radically innovative. He grasped the inspiration that created the fifth miracle, just as he grasped the myth. The basic law is to find the land that breeds all things, and then plant new inspiration on this land, so that the brand has a new vitality. But you have to understand that the new vitality still comes from the original No. 5 perfume, Whether it is Miss Coco, Encounter, or Charm, they are all descendants of No. 5 perfumes. They inherit Madame Chanel's understanding of fashion, women, and charm. It is this core that makes them different, and this core makes them unique. Chanel is irreplaceable. What your perfume lacks is this core."

Su Xu frowned slightly, thought for a moment, and said with a little embarrassment: "But, ma'am, the success of Chanel is a bit...too special. The success of No. 5 perfume is unique. As an eternal classic, other brands cannot Imitation. It is a masterpiece, and I am afraid that masterpieces are not so easy..."

"Don't be so unambitious!" the Duchess said sternly, "If you want to take a shortcut, just sit and wait for Ms. Xu and the Shen Group to make 'Shu Nan' a world-renowned brand, so you don't have to think about it Classic, after all, perfume is a stepping stone to luxury brands. As long as it has a trademark on it, people will buy even the most common rose water. Jewelry sellers and even fast food restaurants will launch branded perfumes. However, if this is the case, what use are you? There are many excellent perfumers in this world, but there are not many masters. If you can’t create classics, you Just an ordinary perfumer who can be replaced at any time, worthless, meaningless!"

"Honey, don't be so mean." Seeing that Su Xu was blushing from the training, Mrs. Holt hurriedly said good things for him, "He is still a young perfumer."

"It is precisely because he is young that he cannot be forgiven for his lack of fighting spirit!" the Duchess snapped.

"I'm sorry, ma'am." Su Xu was so scolded that she couldn't lift her head, so she could only admit her mistake.

The Duchess tapped the armrest of the sofa impatiently with her fingers. Seeing Su Xu's good attitude, she turned pale and said softly, "I always tell those young perfumers that perfume is not a scented liquid. , it is a part of a woman and a part of life. Every bottle of perfume must have a story. It is not chicken soup for the soul made up by the advertiser on the flyer, but a memory about the soul of the fragrance evoked in the heart of the user. and moved. I told them that if you want to create a bottle of living perfume, you can’t just focus on the ever-changing novel spices and complex matching patterns, and don’t put all your energy on the superficial glitz. You want a bottle with The perfume of life, you have to treat it like a living woman, cherish it, give it meaning, infuse it with life. Unfortunately, in the end, most of them just create some Barbie dolls, delicate and empty.”

"So, slow down your pace, don't overdraw your inspiration and energy by launching four boring new products a year, you might as well concentrate these inspirations and energy, complete a masterpiece in four years, and then the rest Give it to your sales department, and they'll keep it on sale for 40 years."

Su Xu bowed his head respectfully: "Madam, I don't know how to thank you for your teaching."

"Give me a classic, that's enough." The Duchess said lazily, at this moment, a man came over and invited the Duchess to dance, the Duchess readily agreed, and left holding the man's arm seat.

Su Xu looked at the charming back of the Duchess, and said with emotion: "I didn't expect the Duchess to be such a warm-hearted person."

"Dear Xu, do you think she can mention so much to anyone?" Mrs. Holt smiled and pointed to a tall and handsome blond man not far away, "That is Lisi's son, the next Duke Vincent, he is also my grandson Terry’s boyfriend,” Mrs. Holt sighed sadly, “They have been together since they were still in school at Eton, and they originally planned to wait for Terry to return from the United States. We got engaged when we got back."

Su Xu immediately choked on his own saliva, and was dumbfounded for a long time before slowly saying: "This is really... a coincidence."

Mrs. Holt looked back at Su Xu, held his hand, and said gratefully: "Thank you for the essential oils, Terry is much better, our whole family is very grateful to you, the Duke's family is also the same, so today Liz came here specially to talk to you. Don’t blame her for being too strict, the exhibition hasn’t started yet, and Liz is afraid that if she gets in touch with you too much, bad rumors will spread and everyone’s attention will be diverted from your perfume.”

Su Xu smiled and said, "She has helped me a lot by telling me this."

Before the end of the party, the duchess' son Vincent found an opportunity to thank Su Xu, and warmly invited Su Xu to be a guest in England after the perfume exhibition.After receiving so many sincere thanks within a few hours, Su Xu felt a little stressed. Providing these essential oils was just a matter of effort, and their thanks made Su Xu feel ashamed.

The perfume exhibition officially started at ten o'clock in the morning the next day, and the staff of all participating brands rushed to the exhibition hall early in the morning to make final preparations.

Different from other exhibitions, the Draeger Perfume Exhibition is more like a salon of the upper class. Another ball with hundreds of guests.Now it is divided into independent small exhibition areas by various sofas and tables surrounded by a circle, and there is space between each exhibition area for two people to walk side by side, so that the guests attending the meeting can Shuttle freely and choose the perfume exhibition area you are interested in.

The layout of the exhibition area here is not as ostentatious as other exhibitions. It is not allowed to decorate the exhibition area too much to please the public. No aromatherapy, no spraying of perfume into the air, no music, no loud noise, everyone can only try their best It attracts attention to the details. There is a brand from Japan that puts a lot of Japanese-style accessories in its exhibition area. The staff who introduce the perfume are dressed as geisha. It is eye-catching. Several Korean brands also have staff wearing traditional costumes. Fortunately, they are all distributed in different rooms so as not to challenge each other.

Su Xu glanced at his unattractive suit, and suddenly wondered if he should hurry up and buy a Hanfu to put on.

"Oh, don't you still have me~" Ed, who volunteered to help for free, bumped into Su Xu lightly, "It is enough to have me, I am already shining enough."

Su Xu looked at Ed, who was wearing a bright red shirt and a high ponytail, who was indisputably charming, charming and heroic, and then glanced at the staff in the exhibition area next to him who kept peeping at Ed, and relaxed slightly. He took a deep breath and said, "That's all up to you!"