The marketing account also wants to fall in love

If you want to cook a delicious dish, you need fresh ingredients in addition to qualified cooking skills.

In the comments on Weibo, someone complained to Caimiao that the duck bought from the supermarket was dark in color and had a suspicious smell, but because of his lack of experience, he still used the duck meat to make dishes, and the result was disgusting. I vomited it all in one mouthful, wasting a lot of fun and hard work.

Cai Miao expressed deep sympathy for this netizen, and taught a few ways to identify the quality of poultry meat, such as color, smell, and texture. The production and transportation industry chain of chickens, ducks and geese has been mentioned, just like a big vegetable market.

Netizens ridiculed: "If you go to the vegetable market like this, will you be threatened by small vendors with their eyes?"

Cai Miao: "No, it's not easy to run a stall. Most of the vendors are doing business according to the rules to make money. If you go too many times and see if you look familiar, you might be able to bring you a few green onions."

Unexpectedly, "Tianshan Ruyibao" suddenly appeared at this time, and commented: "Yo, you look so good~"

Bai Chuan was a little surprised, but still replied: "Yeah, good-looking means that you can do whatever you want [Quickly don't make me a character, I don't want to thank you for such a character design."

Tianshan Ruyibao: "Tsk tsk, I didn't tell a lie."

The big V suddenly landed in the comment area, and the netizens suddenly became excited like little hamsters smelling an attractive smell.

"Hey, this strong smell of love..."

"Post a photo up and help you identify it for free"

"Suddenly do whatever you want.jpg[doge]"

However, Tianshan Ruyibao did not speak again, and Bai Chuan quickly changed the subject.

"Many friends said that they are too busy at work and have no time to buy fresh ingredients. Let me tell you here that most of my ingredients are purchased from the 'Hewei Fresh Online Mall'. The parent company of this online mall is XX, a large logistics group, currently delivers to major first- and second-tier cities. I have bought it a few times, and the quality is not bad. You can try it. (Personal recommendation, no advertising fee)”

"Send an advertisement to divert the topic 666"

"I believe you have confiscated the advertising fee, and there is not even a promotion link"

"The town on the [-]th line is crying"

"Upstairs in a small city on the [-]th line, do you work overtime every day and don't have time to buy vegetables? You don't have to cry when you have time to go to the vegetable market. The prices here are quite high."

"Look at my mouth shape: this store is super! Class! Expensive! A tomato costs at least five yuan."

"No, isn't 5 yuan a tomato the normal price, or am I misunderstanding something about tomatoes."

"You may have misunderstood the regional differences. I can pick and eat the tomatoes in my yard, and I don't need money."

Netizens chattered, and finally enthusiastically discussed the prices of vegetables in various places in the comments.

At this time, Bai Chuan received a somewhat embarrassing private message.

"Mr. Meow, I am the operator of Hewei Fresh Food Online Mall. Your recent food videos are very popular. We are planning to organize a marketing promotion for fresh products. Are you interested in cooperating?"

Bai Chuan didn't have time to complain about the title of "Teacher Meow", he replied in embarrassment: "Hello, I am very interested in cooperating with your website. Although this is the first time we have cooperated, can you help me with the last advertisement? Is the fee settled? It’s just the ad just now [embarrassed.jpg]”

The other party immediately sent a laughing expression.

Bai Chuan added: "If you send a private message one minute earlier, I can add a link to your official website in the last Weibo, really."

The operation staff seemed to be very idle, and even teased Bai Chuan: "Mr. Meow, you can edit Weibo now, and you can also add it now."

Bai Chuan refused: "No, I love money."

The other party laughed again, fortunately, he was still a good person after laughing, and said sincerely: "The advertising fee must not be applied for, but since you are our loyal customer, if you don't mind, you can provide me with the account number, and I will send it to you A few coupons, this is within my purview."

Bai Chuan feigned anger: "I'm a professional coupon issuer, can I be fooled by a few coupons?"

"It is the kind of cash discount coupon that is not limited to the scope of use, does not require a full discount, can be superimposed at will, and can be returned to continue to be used next time."

Bai Chuan replied in seconds: "Okay, happy cooperation!"

The manufacturer's marketing plan contains a lot of content, including online and offline advertising promotions, on-site activities such as double-blind food tasting, cooking competitions, and the most exciting and essential discounts for the entire audience.

The task Bai Chuan received was to make and publish a short video, the content of which was not fixed, and he was said to let him play by himself.

Self-expression of the word is confusing. Bai Chuan thought of the unbearable [-] to the Nth draft in his work, and quickly discussed with the operator of the website, saying that if my video is made, you will not watch it. It's suitable, don't ask me to rework, just don't use it; if you are satisfied with it and the cooperation between the two parties is happy, I would like to talk to your website about the exclusive promotion and discount. After all, I am not a big V in the vertical field of food , my bank is a coupon issuer.

The other staff said: "Mr. Meow, don't worry, you can create freely. We don't want to limit your creativity and ideas. We have other plans for promotion, and we will contact you if necessary."

Bai Chuan agreed, set a time with the other party, and then began to conceive the content of the video.

Topics matter.

As a fresh food e-commerce company, the selling points are nothing more than the scarcity of products, guaranteed quality, fast delivery, and fair prices.And among them, what is the most worthy of publicity?

This requires analyzing the user groups of the website and understanding the pain points of the user groups.

Who are the main users of fresh food e-commerce websites?Is it those people who go to the vegetable market every day?

Yes, no.

Saying "yes" is because no matter from offline or online, consumers who buy raw materials and make them at home must be the group of people who go to the kitchen to cook. Most people who rely on takeaway or instant noodles to satisfy their hunger will not bring The apron tosses four dishes and one soup.

Say "no" because the online fresh food mall should not compete with the vegetable market for territory.Even if the discounted organic tomatoes start at 5 yuan a piece, compared with the cost of transportation, the unit price is still not enough, and there is no room for profit.Under the current conditions, it is very unwise to rely on small profits but quick sales of low-end products to open up the market. Doing so will cost you a lot of money, and the investor may not have so much money to burn for you.

Therefore, the service targets of online fresh food e-commerce should be those who want to experience high-quality and high-priced products, but cannot meet their consumption needs in the vegetable market downstairs-because there are few vegetable markets where you can easily buy authentic products. Norwegian salmon, take a step back. Even if the uncle in the oil-stained apron tells you that his salmon is delivered by air within 72 hours, you will inevitably have a few question marks in your heart, thinking that the stall owner is lying.

So far, Bai Chuan has found a fairly suitable entry point. He wants to use a few shots to show the high-end quality of this "Hewei Fresh" and the authentic kitchen that can be experienced without tiring or trouble.

When it comes to force, generally speaking, it seems that using seafood products as an example is more convincing.However, Bai Chuan is not very good at this aspect. After much deliberation, he planned to go to the vegetable market near the neighborhood first to explore his ideas.

On this day, after the rehabilitation practice, he went home and took a brief shower, changed his clothes, and then went downstairs to the vegetable market.

In the afternoon, it should be a time when there is not much traffic in the market. Bai Chuan chose this time because he didn’t want to cause trouble to others—a wheelchair is wide enough for two adults to walk side by side. During the peak period, it will inevitably cause small-scale congestion in the market.

Anyway, if you want to gain other people's curious eyes, it's better to be more considerate of others.

For the convenience of visiting the market, Bai Chuan specially changed to a manual wheelchair. He rocked the wheelchair and headed towards the vegetable market, and arrived at the entrance of the market in a short while.

However, he found that the entrance to the barrier-free passage was blocked by a transport van.

In the afternoon of weekdays, there were not many pedestrians near the residential area, and a few transport workers moved in and out of the shelves, looked at Bai Chuan curiously, ignored them, and continued to work.

Bai Chuan hesitated on the spot for a while, finally caught a man who looked like a street vendor, and asked, "Excuse me, do you know who this car belongs to? Can you please move it away? I want to go up this slope."

The man shook his head: "I don't know, there are cars parked here every day, and they are all delivering goods. This is the parking space."

Following his fingers, Bai Chuan saw the white lines drawn on the ground, and the rectangular grids lined up in a row. Indeed, they were all parking spaces.

Bai Chuan smiled bitterly: "Okay, thank you."

The man left indifferently.

For a moment, Bai Chuan wanted to go home.

He hasn't been to the vegetable market for a long time. He knows that he is inconvenient to move, and he can't let go of his poor face, so he has been subconsciously avoiding going out. He doesn't want to cause trouble to others, and he can avoid being stared at by others with probing eyes.

But this time, someone came to him to advertise, and he went out with a work task.Although it was just a small list, it was far from the big projects he had done in the company, but he was very motivated. He felt that this matter was full of positive energy before and after, and it was enough to write In the community news, the topic is called "Disabled youth self-reliance to open up a new life with both hands".

With this positive energy, he will be able to stand upright, not afraid of cold eyes, and face the sympathy of strangers.

He originally thought so, but unfortunately the reality still made him hit a wall.

A parking space completely blocked his way.

Bai Chuan raised his head, looking at the little sunlight leaking from the street trees.The afternoon sun was warm, and under such gentle sunlight, he suddenly felt aggrieved.

After hesitating again and again, Bai Chuan still did not leave.

After calming down for a while, he thought, wait a little longer, maybe after a while, the driver will come out and drive the car away.

He looked around, and there was a small stall at the intersection not far away, where an old man with white hair was selling cotton candy.Bai Chuan waited at the gate of the market, feeling a little embarrassed, so he came to the old man in his wheelchair.

The old man is busy.

A handful of sugar material was poured into a simple machine. After a while, the machine melted the sugar material and blown it into sugar yarn. And a bigger marshmallow.

Now there are no customers beside the booth, the old man looked at Bai Chuan and asked him casually, one?

Bai Chuan shook his head quickly, he smiled: "I don't want it, it's for children, I don't want it."

"Hey, here's one, it's free, I don't want your money." The old man insisted, and took out another stick, "I'll give you a high-end one."

The machine was still the same machine, this time, the sugar yarn blown out was dyed bright colors, red orange yellow green blue blue purple, the old man handed Bai Chuan a rainbow cotton candy.

"Child, take it."

Bai Chuan was dazzled by the colorful colors, and took it hesitantly.

"Eat!" The old man grinned at him.

Bai Chuan stuck out the tip of his tongue and licked a little.

Even though it was just the cheapest sugar and coloring, Bai Chuan felt that this bite of marshmallow was sweet to his heart.

He thanked the old but friendly stall owner: "Thank you, very sweet."

The old man smiled again, waved his hand, and said nothing more.

He put the finished marshmallows in front of the booth to attract business, and then sat on the ponytail, looking up at the blue sky and tree shadows in the afternoon with Bai Chuan.

It took Bai Chuan a long time to finish eating a ball of rainbow cotton candy.

The sun had already set behind the residential buildings, and the entrance of the vegetable market was still congested with vehicles. Bai Chuan bid farewell to the old man and prepared to go back home.

Suddenly, a familiar voice came from his ear, and Bai Chuan turned his head, only to see Lu Dongshan running towards him with a camera hanging around his neck, calling his name.

"Bought marshmallows?" The tall young man was a little surprised. He squatted down and took out a pack of wet tissues from his pocket. "Wipe it, it's like a kitten."

Bai Chuan blushed, he took the tissue and wiped it carefully bit by bit on his face. After wiping it around, he wanted to ask Lu Dongshan if he wiped it clean, but he was too embarrassed.

At this time, Lu Dongshan looked to the side, showing a clear expression: "No wonder I saw you here, you are here to visit the vegetable market, why don't you ask me to come with you, such a high step, I will carry you up!"