Investment Life

"Hey, Yuanming? You can still remember to call me." The voice on the phone was calm and powerful, sounding in a good mood.

Chen Yuanming smiled and leaned on the seat behind him, "Where is Brother Xiao, why don't you just come and disturb me at the end of the year."

"That means going to the Three Treasures Hall for nothing." Xiao Yun's voice was a little teasing, "Tell me, you came up with another idea."

"It's nothing, I just want to ask the TV series we filmed for Hongshang, how is the situation now?"

"You little cunning!" Xiao Yun burst out laughing immediately, "Is it because I heard the news and came here to ask? The TV series has already been broadcast on Shanghai TV, and the ratings are very good!"

Last year, in order to promote Hongshang's handheld computers, they spent half a year shooting a TV series with urban emotions as the main line. It can be regarded as the first youth idol drama in China.The actors are all handsome and beautiful, and the director is also a famous domestic first-line emotional theme. Coupled with the good script, it set off a wave of enthusiasm when it premiered.It has been more than ten years since the reform and opening up, and the first rich generation is adapting to their new identities. Office buildings, white-collar workers, and fashion have also begun to become new terms in people's mouths.Compared with "Beijingers in New York" broadcast in 1994, this Shanghai-themed urban drama is obviously closer to the lives of the public. Immediately after the broadcast, it attracted a boom in ratings, and the related newspapers once again stir up social attention. .Recently, I heard that the second round of bidding has started, and it may be resold to TV stations in other provinces and cities. It should soon set off a popular trend.

However, whether the TV series is popular is not the key, the key lies in the advertising effect brought by this TV series.After the broadcast of the series, the first batch of handheld computers quietly entered the market, and the sales were quite good. When the scope of broadcasting is further expanded, it is estimated that this gadget should expand from the first-tier cities to the second-tier cities.

"I saw some reports in the newspaper." Chen Yuanming smiled, "It seems that the advertising fee has been saved a lot."

"Isn't it?" Xiao Yun's voice was also full of satisfaction, "Now CCTV's bid king has reached hundreds of millions, and it only cost 800 million to invest in a TV series, and there are also rewards in the later stage. This drama The shooting is really good, the investment can be fully recovered, and if it is not good, it will still make money."

As a businessman, it is the easiest to calculate this kind of account.Spending a lot of money on advertising, and inserting advertisements into movies that everyone loves to watch, and letting them subtly accept the advertising effect, these are two completely different methods of operation. For new products, it is completely possible to operate both simultaneously. To achieve a complementary superposition effect.So Xiao Yun is very satisfied with this advertising investment.

"I've been thinking about whether to make a joint venture film in Hong Kong." Xiao Yun continued, "Anyway, whether it's a handheld computer or a handwriting tablet, they are advanced products worldwide, and Hong Kong is also a Chinese character area." , it may be better to show the effect in two places.”

"Brother Xiao, you are addicted." Chen Yuanming smiled and shook his head, "Let's play the movie first, I came here today to ask, is Anxin interested in promoting his PHS?"

"What?" Xiao Yun asked slightly surprised, "PHS doesn't need to be promoted now, it's developing pretty well."

That's right, due to PHS's operating model, sales are basically directly linked to the local post and telecommunications bureau. Even if the post and telecommunications bureau is now replaced by the telecommunications bureau, it is still very different from ordinary marketing.It is often for fixed-line business, or to sell directly to users when paying phone bills, and Anxin has few independent stores.This involves not only marketing techniques, but also various compromises and private transactions. The ordinary advertising model will only add to the liking.The advertisement was broadcast, but the local telecommunications bureau did not have PHS services. Isn't this a slap in the face?

Of course, Chen Yuanming also understood the key point, "I know PHS is not easy to advertise, but it may not be impossible. Don't forget where the name came from back then."

Xiao Yun paused for a moment, "You mean, that science fiction novel?"

The name PHS naturally comes from Mr. Ye Yonglie's "PHS Roaming the Future". Back then, they used the gimmick of donating books to gain social popularity and achieved good results.This high-level advertising operation mode is naturally unforgettable, so when Chen Yuanming mentioned it, Xiao Yun immediately remembered it.

"That's right." Chen Yuanming replied, "Recently, the Eagle's Nest Alliance entered China, and I wanted to rely on his studio to make a single domestic animation, and this work just happened to come to my mind. "Little Lingtong's Odyssey in the Future" can be regarded as popular for more than ten years A sci-fi children's book from [-], the sci-fi color and realistic meaning contained in it are very interesting. If you operate it well, you should be able to make a good animation. Then you who hold the registered trademark of PHS should take advantage of it. Want to sponsor me?"

"Cartoon..." Xiao Yun couldn't help laughing, "The game is not enough, so you want to touch animation?"

After thinking about it, he asked the most critical question, "How much does it cost to make an animation now? Can the cost be recovered?"

"About 200 million. As long as the quality is good, the income from broadcasting and CDs will be enough to pay back the cost. This time, we are cooperating with Shanghai Fine Arts Studio. Maybe I can cheat you into an animation award."

"You kid." Xiao Yun smiled and shook his head, "But science fiction, shouldn't our products appear in it? Only promoting the PHS trademark seems a bit outweighed by the gain."

"But the endorsement of the company's image is very good. Smart, wise, able to see the future, and keep up with the trend of the times, isn't this image worth adding? And when the animation is played, there will be a second of sponsorship from Anxin, I'm afraid it will have some influence on the adults who accompany the children to watch animation."

"It's getting more and more exciting..." Xiao Yun said with a smile, "It's okay, caring for children is always a big deal, but it's only a million dollars. Anxin spends more than this amount on donations every year. Just do it."

"I'm relieved by your words." Chen Yuanming also laughed, "Actually, Anxin should make a name for himself. He is always associated with the telecommunications bureau. After a large number of foreign mobile phones enter the Chinese market in the future, An Xin may not be able to do anything."

"I understand what you mean. Recently, new breakthroughs have been made in the research and development of mobile phones. The memory card is really a good thing, and it can bring a lot of changes to the mobile phone. However, the finished product may take some time. The handheld computer is used first. This device, the product launched this time is a big step up from last year’s actual test.”

"Then hurry up and sell more, Feiyan will develop a second-generation product soon, and the first-generation product will enter the elimination sequence in a few years." Chen Yuanming joked.

"Tsk, electronic products are really a symbol of extravagance. But it's not a bad thing that they can always be updated." Xiao Yun suddenly changed the subject, "By the way, have you told Xiao Yi about animation?"

Chen Yuanming's fluent voice just now came to a knot, and he calmed down, and he replied with a smile, "Shouldn't this be reported to the majesty first?"

"Haha." Xiao Yun did not hear any clues, and scolded with a smile, "Don't you want to abduct me, an old-fashioned brat, before you talk about it. You can discuss animation with Xiaoyi later. And Anxin will be in Beijing at the end of this month. It's a meeting, you, a small shareholder, can't avoid it..."

"That's natural. I'll go back after finishing the matter at hand." This time Chen Yuanming answered more simply, without any pause.

"Well, okay, then contact me if you have anything to do."

After hanging up the phone, Chen Yuanming shook his head slightly before putting the microphone on the landline.He is still a little guilty facing Xiao Junyi's family now, and this feeling of guilt for sleeping with a friend's child will not be erased in a short while.It is still necessary to solve this allergic reaction as soon as possible, otherwise it will be a big mess sooner or later.

But at any rate, animation sponsorship has taken shape.In fact, for a long period of time, animation itself is difficult to make a profit. On the contrary, the advertising effect brought by animation is the root of everything.Just like the rise of Disney is due to the Mickey Mouse brand, just like Hasbro's tireless shooting of his toy animations, this additional model has brought their company the maximum profit.But in China, the proliferation of imitations makes this model difficult to achieve.

An animation became popular, and before the official response, stationery, children's clothing, toys, and even snacks and catering rushed in, and keen merchants could immediately surround them and devour the profits brought by this advertising effect. .It may be difficult to solve this kind of piracy problem in a short period of time.

But conversely, what about an ad really being an ad?For example, Anxin Company’s PHS, such as Haier Brothers of Haier Refrigerator, if these well-known companies provide sponsorship, animation companies rely on sponsorship fees to shoot movies, and in the future they will use broadcast fees, CDs, or hard-to-counterfeit toys to recover costs. All other modes should be simple.And when more and more animation companies make money in this way, and more and more large companies are willing to use this promotional model, then the industry will naturally enter a virtuous circle.

As for the rest, leave it to the professionals.

"Anxin Company?"

"PHS roaming the future?"

Facing the answer given by Chen Yuanming, Mr. Qian and Mr. Dai had completely opposite reactions.

Dai Lao's eyes hidden under the black frame immediately lit up, "Little Lingtong is a good work! It can be said to be a sci-fi enlightenment work for a generation. If you get in touch with Lao Ye, you can make a bold statement based on the current scientific development. Imagination and adaptation, I am afraid it can bring greater inspiration to the new generation of children. It is a good subject!"

"And the PHS of Anxin Company is derived from here." Mr. Qian's focus obviously went to the other side, "I didn't expect animation to be able to solicit sponsorship like this. Can all 200 million be used for filming?"

"Of course." Chen Yuanming smiled, "Not only will the 200 million be used for filming, but if necessary, additional costs can be added, which will be co-sponsored by Hongshang or Feiyan. If the first film is successful, you can directly invest in the sequel. "

"200 million, just shoot 24 episodes?" Now even Qian Lao became excited. "Last year's "Shuck and Beta" had such a good mass base, and we didn't get a decent start-up fee. As a result, many films could only be used as waste, and the picture quality was simply terrible. It was not as good as the works in the 80s. How can I compete with Japan and the United States when I take out the animation..."

"So this animation, please take care of me, the only remaining animation directors in China are probably in Shanghai, and I still have to rely on you to carry forward."

Listening to Chen Yuanming's words, the two elders were very excited. Although they are over sixty years old, there are still some successors who have been trained for many years. It's just that the animation industry is too bad now. Whether these successors can continue to stay in the factory is still a question. big problem.After all, it is something that I have learned all my life. If I can continue to be an animation director, who would not want to do my job and my real hobby?Now, they finally have a chance.

"Great, really great!" Dai Lao's voice was a little trembling, "Whether it's the subject matter or the funding, I haven't encountered such an opportunity for many years."

Chen Yuanming smiled, "That's right, as long as it can pass the approval smoothly."

However, this should not be a big problem. Whether it is Feiyan or Shangmei, they are still quite stable in terms of upper-level relations.

"Approval is not a problem!" Mr. Dai sighed again immediately, "It's just that the restrictions are too strict now, gods, ghosts and ghosts are not allowed to be filmed, and fighting violence is not allowed to be filmed. According to such standards, more than half of the animations in the factory back then were not filmed. To be shot."

That's right, "The Book of Heaven", "Nezha's Trouble in the Sea", "Havoc in Heaven", and even "Black Cat Sheriff" and "Gourd Baby" may not escape.Harsh restrictions on art will only strangle those excellent stories and ideas.

Mr. Qian shook his head, "As long as there is no grading in the country, it will cause trouble sooner or later if you rub these into the animation. Compared with the Japanese model, I still agree with the choice of the United States and Europe. Just like the United States, when introducing Japanese animation, it will also use Those scenes of drinking and holding guns were changed to fruit juice and lollipops. For children to watch, we should be a little restrained. Regardless of the age classification issues, we should have a lot of choices within the review scale .Fairy tales, mythology, history, science fiction, every subject should have something suitable for children to watch, as long as the target group is more clearly targeted."

Chen Yuanming was also touched by what Mr. Qian said. Just like the famous Disney, it never changes its "all ages" standard. A work that feels satisfying and comforting at the end, just like "The Lion King", a masterpiece that can set box office records in China.Letting everyone find fun is precisely their strongest point, and it is also the secret of their eternal invincibility in the animation market.

Seeing that Chen Yuanming did not express any objection, Mr. Qian's words deepened, "In fact, the current Chinese animation has a tendency to 'fool children'. Even if it is a good work like Zheng Yuanjie's fairy tales, it will become shoddy garbage when it is turned into animation. We learned simple character images from the United States, but we did not learn the number of animation frames that others strive for excellence. On the contrary, we stole the secret method of reducing frames from Japan. Rough characters, rough pictures, coupled with scripts that fool children and pitifully few With the funds, what kind of works can we make?"

"Hey...the children's market in China was really not like this back then. Don't talk about animations. Isn't there still such masterpieces as "Landmine Warfare", "Little Soldier Zhang Ga", "Thunderbolt Beibei", and "16-year-old Flower Season"? Now there are Instead of money, they raise their children as objects. This generation of parents simply don’t understand the wonderful effects that spiritual life can produce. They only resent all the things that children like, thinking that these things make them lose their eyes and delay their studies. Really. I don't know what will remain in the childhood memories of this generation in the next few years..."

Dai Lao was really speechless. The older he got, the more worries and worries he had.What I have loved all my life has now become the enemy of my parents, how can I not feel heartbroken.

Chen Yuanming also sighed softly, "This is not a very good era, but there is some improvement after all. As long as our genuine animation CDs can be sold, it will bring a glimmer of life to the animation industry. Don't worry too much about the old man , let’s focus on the shooting of this animation first, and embark on a path that belongs to us. Apart from outsourcing animation, Eagle’s Nest will try its best to reshape China’s original animation industry. Anyway, we have money and spare capacity. As long as the brand is established Get up and get better step by step."

Mr. Qian and Mr. Dai looked at each other, and finally a smile appeared on their faces.

"I hope so."