Investment Life

"The animation only produced 13 episodes?"

Sitting in Eagle's Nest China's office, Chen Yuanming frowned slightly. According to the original budget, the production should be 24 episodes. How could it be announced that it was completed only halfway through filming.

Seeing the investor's puzzled expression, Mr. Dai who was standing beside him replied nervously, "This is only the first part. Our plan is to release two works with a total of 2 episodes. Mr. Wang suggested that the first part be released first." Put it into the market and see the audience's reaction. Moreover, the TV animations produced by Shangmei before are mainly 26 episodes, and the length of the episodes hastily adapted is not in line with our habits..."

Wang Ning further added, "Mr. Chen, this is also the conclusion drawn by the animation department by referring to the playback modes of TV animation at home and abroad. Not to mention Shangmei's production habits, in Japan, commercial animations are shot along with the broadcast, and they can be broadcast at any time. The length of the series can be adjusted according to the ratings, so that the production cost of the film can be controlled to a large extent. If the ratings are not good, it can be cut in half. However, in China, the entire work is often approved for screening after the entire film is shot. It is very possible to directly shoot a feature film. It caused uncontrollable risks. Therefore, we finally chose this mode of operation.”

Although how to make animation is not a problem that Chen Yuanming would care about at all, he still understands the meaning of the two, but it is just to control the initial investment and wait for the funds to return before proceeding to the next stage of production, which can be regarded as a reasonable output model. .

Seeing Chen Yuanming's slightly frowning brows slowly calm down, Wang Ning knew that the boss agreed with their approach. 2 million RMB is not worth mentioning to this young rich man. What he cares about is not how to spend money, but how to spend it. Is it worth it, and whether it can achieve its expected goals.These two points are issues that he needs to carefully consider as a producer.

Taking a deep breath, Wang Ning continued to introduce, "The cost control and production progress of this animation are very ideal. After all, the animation is a work drawn frame by frame. It is no different from those live-action film and television dramas. It only took 4 months from project approval to completion." After many months, it has greatly exceeded the limit speed of Shangmei. At present, the film has been submitted for review, and it should not take too long to get the right to broadcast it."

Chen Yuanming nodded, "This speed is faster than I expected."

"It's also due to the high standard of Eagle's Nest painters." Tie Lao didn't take the credit, and sighed with emotion, "Shangmei only made 5 minutes of animation last year, and this time it took nearly 4 minutes to complete it in 3 months The finished product has a very high level of painting, which greatly exceeded our expectations. This is still the first creation of Eagle's Nest, and the number of painters is insufficient. If it develops for another year or two, the animation time produced each year should be an astonishing number. "

Chen Yuanming shook his head, "The biggest problem in the animation industry at present is that it cannot continue to make profits. We should solve this problem first, and discuss the rest only when the market is complete."

Wang Ning nodded immediately, "So this time PHS broadcasting shouldn't adopt the usual mode. Now Shanghai TV only pays 1 yuan for an episode of animation. Even a classic masterpiece like "Transformers" costs 5 yuan for the whole episode. It’s capped, we still can’t place all our hopes on rebroadcast fees for short works like ours.”

Looking at the two old directors with slightly tangled expressions on the side, Chen Yuanming smiled slightly, "Why, we can't agree on this? Mr. Wang, what do you mean?" Just sell it, and you can even learn Hasbro’s operating model, let Shanghai TV premiere it for free, and expand our publicity. After all, the focus of this animation is advertising, not pure profit.”

"The idea is not going astray." Chen Yuanming nodded in satisfaction, and explained to the elders with a smile, "This time, Anxin is willing to invest because he has taken a fancy to the advertising effect of the work. There are many ways to make money, so why bother to pick up the small ones. Just advertising is not enough, how to recover the cost and how to maximize the profit, we need to think of more ways.”

"But..." Changing the subject, Chen Yuanming raised his eyebrows, "Whether you can sell it or not depends on the quality of the work..." <———

How could Chen Yuanming be the only one who came to review the quality of the works.Only two days later, another Anxin executive, Shi Shiran, came to Eagle's Nest China.

"Mr. Xiao came quite quickly." Instead of waiting in the office, Chen Yuanming greeted him outside the gate this time, but the outstretched hand was not held, and the other party gave him a Western-style hug directly.

"Look at what Chairman Chen said, you're making these animation stuff, so why don't you let the big boss see the effect? ​​His sons probably have better taste than him."

A hug and a hug, as close as brothers.Wang Ning, who was standing next to him, immediately understood that this "supervision" might not embarrass Mr. Chen, and he was determined at once.

At this time, Chen Yuanming introduced to Wang Ning with a smile, "This is Mr. Xiao Junyi, vice president of Anxin, who is the person in charge of Anxin's publicity department. He came here to inspect our finished products in person today."

Hearing this introduction, Wang Ning walked two steps quickly, stepped forward and held the other party's hand enthusiastically.He has done an in-depth understanding of Anxin, a big customer. The company is a semi-family business, and the person in charge is surnamed Xiao. If such a young man can climb to the position of Anxin's vice president and also take on the important role of publicity, [-]% of them are family members. ?Thinking about the relationship between the boss and the Xiao family, he couldn't figure it out.

"My surname is Wang, and I am currently the CEO of Eagle's Nest China. I would like to thank Anxin for his sponsorship this time."

"Stop being polite." Xiao Junyi looked around the other person's face and smiled slightly, "This time I came here just to see the finished animation, everything else is secondary."

"Sure, Mr. Xiao please come inside." Wang Ning didn't talk nonsense, and nodded in agreement.

Chen Yuanming smiled, and walked inside with Xiao Junyi.Behind him, Wang Ning couldn't help thinking about the meaning of that look just now, but he couldn't figure it out for a long time, so he shook his head, and he quickly followed the two into the conference room.

There was no explanation at first, and the first episode of the animation was played directly.The opening song is a typical pop music, relaxed and happy, the picture is much more beautiful than traditional Chinese animation, it is no longer a rough pattern of filled color blocks, and the characters are also lively and cute.Xiao Junyi nodded lightly, the opening title alone has already surpassed the current section of domestic animation.

After the short title track was played, there was a short still frame, and a sweet background sound appeared behind the screen.

"This program is sponsored by Anxin Communications."

The still frame is only two seconds.The broadcast with clear enunciation, the trademark of Anxin Company, and the silhouette of a PHS phone have considerable visual and auditory impact.

Xiao Junyi nodded directly and praised, "The interrupt mode is very good."

At this time, the xx Golden Theater is not common, so the insertion of sponsors is extremely novel, and it is even rarer to see it in an animation.

But Wang Ning did not take the credit for himself, but explained, "Japanese commercial animation also has a similar model, and we have the right to use it as a reference."

It was just one sentence, and the animation continued without pausing. "Little Smart's Roaming in the Future" is a typical science fiction work, with many conjectures about the near future. As one of the important editors of "One Hundred Thousand Whys", Mr. Ye Yonglie has a very solid scientific foundation, but pure science popularization is not enough. The entirety of this animation, the bold reforms made by the screenwriter in the script during filming, added a lot of adventure elements to the animation, including science fiction, quests, and hilarious stories and jokes.The plot is simple and vivid, and the characters are also distinct. In just 2 minutes, the animation really showed the ideal effect.

Xiao Junyi finished watching this episode of animation intently, then turned to Wang Ning and asked, "Has it been adapted?"

I make PHS at home, how could Xiao Junyi have never seen the original PHS works? It was fine when I was a teenager, but it is unavoidably boring to watch when I grow up, but the animation is much more interesting than he imagined. It deserves to be a good-looking work.

"Specially invited Liang Zhu from "Science Fiction World" magazine to work with Mr. Ye on the adaptation. In addition to the payment of the manuscript fee, we also talked about the VCD share."

"Well, it's worth the money." Xiao Junyi smiled and glanced at Chen Yuanming, "But I'm afraid I can't do it at my age. How about letting younger children see it?"

"5 small audiences were randomly selected from the Experimental Middle School and the affiliated primary school, and the response was excellent." Chen Yuanming didn't take the bait, and threw out the answer directly, "It is originally a work for 6-14 year olds, so it's good that they like it. This time, I just want to discuss with you how to maximize profit margins."

"If the animation sells well, we can consider developing a PHS for students." Xiao Junyi seemed to have prepared for it a long time ago. "Except for the main push calculation function of the call and the mini game function, no one can counterfeit it for the time being."

Chen Yuanming couldn't help laughing, "It's farther than I thought. Recently, PHS is going to reposition the consumer group?"

"That's right, it's meaningless to compete with mobile phones. Cheap and wages are not good promotional points, so I'm going to focus on youth fashion recently, and the young consumer group is a selling point instead. Since 2 years old is already covered, it's okay to lose a few years." It's not impossible."

The two spoke casually, but there was a lot of information in it. Wang Ning was thinking about the feasibility of this plan, when someone asked him, "Mr. Wang, which TV station is the animation going to be broadcast on?"

"Shanghai TV." Wang Ning came to his senses and quickly replied, "It's just that the first broadcast did not charge rebroadcast fees..."

"That little money is not a problem." Xiao Junyi smiled, "After the broadcast in Shanghai, take it to Shenyang, after all, it is the hometown of PHS."

"It should be." Wang Ning nodded and said yes, "Speaking of this animation dubbing is still Liao Yi, and it can be regarded as the same family."

"Haha, that would be great."

In just a few words, the tone of the animation is set.At the same time, there are also some related peripheral developments. After all, it is a sci-fi animation. There are quite a few types of toys that can be made, half of which can carry some simple electronic chips. Keeping up with and cooperating with Eagle's Nest's original toy model factory is a matter of course.

As for entertainment and food products, we can only rely on fate. In the face of overwhelming piracy, it is estimated that it will be much more difficult to grab the beach.

"Actually, you can also find ready-made children's clothing companies, cooperate with them, and directly promote their brands or established clothing styles in the animation. In the future, the sponsorship channels for animation can be expanded in many ways, and it can be used as one of the main sources of funds. At the same time, advertising The sincerity of advertising must also be shown, and the script and quality can never be relaxed."

After a few more instructions with Wang Ning, Chen Yuanming stood up from the conference table, "You guys can continue to discuss later, animation release and vcd sales should also be careful. I still have something to do with Mr. Xiao, so I will leave first."

Smiling and nodding to everyone, Xiao Junyi followed Chen Yuanming out of the conference room.There weren't many people in the corridor, and their pace could be seen to be hurried, they just got together as if they were discussing some important issue...

"Is it worth staring at Xiao Wang like that?"

"Tsk, it's always unsettling to see such a pretty face by your side."

"You are younger and more beautiful than anyone else."

"Hey, promise..."

Seemingly serious, the two walked towards the office side by side.