Fame with a ball

2013年的夏天,欧洲足坛转会新闻不断,最先引起轰动的转会新闻是内马尔锁定下个赛季加盟巴萨，以3000万欧元身价成为西甲当赛季的标王。这个价格比巴西媒体之前抄起来的4500万、5800万、6500万是低多了,不过也跟内马尔目前价值相匹配。

In fact, purely based on technical level, a player of Neymar's level was worth more than 10 million euros at most when the golden generation of football was still active 1000 years ago. Kaka transferred to AC Milan in 03 At that time, the net worth was only 850 million.In particular, Neymar has never landed in the European arena, and his style is also the basic fancy style unique to Brazilian stars. No one knows whether he can adapt to the European competition environment.

But in the current world football, the golden generation has retired one after another, but the strength of the active players is weak.There is a shortage of football stars, and the scene of a hundred flowers blooming has long since disappeared. The world football has been dominated by Messi and Ronaldo for several consecutive years.Neymar, who has star potential, comes from the football kingdom of Brazil, was created by the football king Pelé's parent team Santos, and is born with the halo of many superstar predecessors, he is especially favored by European giants.

This is why Neymar is famous all over the world without leaving South America, and his worth once climbed to 6000 million euros-the pursuit of wealthy clubs, the deliberate hype of the Brazilians, of course, there is also the good work of his famous agent Ribeiro. operate.

Neymar, who transferred to Barcelona for 3000 million euros, looks like a future superstar in the world. In Brazil, he is advertised as "the third player in world football after Messi and Ronaldo", but in Europe, he is not very familiar with it. His European fans have reservations about this. They are optimistic about the future of the Brazilian star, but they prefer to call Neymar "one of the twin stars of European football."

Of course, the other person in the "Twin Stars" refers to Lin Zhigao.

According to the survey conducted by the internationally renowned statistical company FIFA, European fans are more familiar with and support Lin Zhigao, but they also expressed that they "hope to see the head-on confrontation between Lin Zhigao and Neymar in the game, so as to understand a Mr. 2 million euros, a Mr. 3 million euros, which one is more worthy of the name."

The biggest breaking point of La Liga this summer is Neymar, and the big news in the Premier League is that Manchester United bought Shinji Kagawa from Dortmund. This Japanese player finally got his wish this year and successfully joined the giants.

There are all kinds of true and false transfer news in world football every day, but most of them have nothing to do with Lin Zhigao. What really matters to Lin Zhigao this summer is his contracts.

In addition to re-shooting a commercial for Nike, H&M, and Head & Shoulders, Lin Zhigao also received two new contracts, both of which are not light--China Southern Airlines, and Alfa Romeo's Spider roadster series.

……

The trend of China's economy is becoming more and more market-oriented, and even state-owned companies are facing more and more brutal competition.As one of the three major airline groups in China, China Southern Airlines has become more and more competitive with International Airlines and China Eastern Airlines in recent years. They are not only more competitive than word of mouth, price, safety performance, service attitude, but also their own publicity. ability.

The three major aviation groups shoot their own advertising videos every year, and then bid for the advertising time slots of CCTV and various local satellite TVs, but these advertisements are all similar, and they are nothing more than promoting the company’s safety, comfort, cost-effectiveness and handsome stewardesses Airline buddies, because the ad creatives are too similar, viewers sitting in front of the TV sometimes can’t even tell which ad belongs to which airline.

Then, some domestic pioneer airlines set their sights on celebrity endorsements, which has long been a precedent in the world.Emirates, Finnair, Asiana Airlines, Japan Airlines, Lufthansa, and even India's Etihad Airways have sought celebrity endorsements, which have effectively enhanced their company's image.

Airline spokesperson is still a very new concept in China, but China Southern Airlines is also willing to find another way to open up a new way to expand the company's brand image.When China Southern Airlines chose the spokesperson, they first excluded entertainment stars. They originally liked Yao Ming, but Yao Ming’s influence has been gradually declining since he retired, and in recent years, he has been more involved in charitable causes, which is not very suitable for China Southern Airlines. The aggressive image set by the spokesperson.

When China Southern Airlines was considering whether to build an Olympic champion endorsement team, a certain executive came across an exclusive interview by Lin Zhigao, in which he mentioned that most of his holiday life was spent flying in the air He also said that he often flew with China Southern Airlines, so the supervisor had a flash of inspiration and proposed to his superiors to sign Lin Zhigao as a spokesperson.

Then, a three-year, 800 million RMB per year endorsement contract came to Lin Zhigao.

As for Alfa Romeo's endorsement deal, it was a bloody coincidence.

When John was having dinner with Lin Zhigao’s family, Lin Chang’an complained that his car had gone to the repair shop again. Lin Zhigao said that Lin Chang’an should let Lin Chang’an settle down for a while before buying a new car—at that time Volkswagen was sending someone to contact Jiang Shupeng. I hope that Lin Zhigao will endorse a new type of car for them. If the endorsement contract is signed, then Volkswagen will give the spokesperson a car of the same model. open.

Before Lin Changan agreed, John said that if Lin Zhigao was going to speak for Volkswagen, he might as well speak for Fiat directly. Anyway, many newly developed models in the company have not yet found a spokesperson.

At that time, Lin Zhigao thought that he was going to speak for GAC Fiat, which is a joint venture between Fiat Group and GAC Group, so he readily agreed.

But what he didn't expect was that the contract delivered to him a few days later was actually Alfa Romeo's Spider roadster series!And it's a limited edition model in Europe!

Alfa Romeo, a well-known European car manufacturer, the first championship team in F1 history, and the place where "Father of Ferrari" Enzo Ferrari once worked.

Spider, a concept sports car series that was put forward in 10 years, was developed by several Italian design companies for four years. It has impeccable appearance and performance. The upcoming Chrysler 300C, Lancia Thesis, Dodge Charger and Challenger series will be the five major products of Fiat Group in the next few years.As early as in the world-class auto shows in recent years, it has attracted countless attention.

It can be said that the commercial value represented by the endorsement of Romeo Spider is definitely not worse than that of first-line brands such as Dior, Armani, and Versace.

Many football stars have endorsed cars, but how famous they are can get a big contract.A quasi-world-class star like Lin Zhigao has a precedent of endorsement of world-renowned cars, but most of them can only endorse the company's mid-to-high-end products. Romeo's contract fell on Lin Zhigao like a big pie. On the ground, he and Jiang Shupeng were a little dizzy because of the smash.

Suspecting that John had seriously opened the back door, Lin Zhigao said guiltyly that he should halve his endorsement fee. At first, Jiang Shupeng laughed and scolded him for not even daring to eat the free pie, but when someone from the Fiat Group presented the contract, he saw the above When the terms of endorsement actually added a clause of "gift the spokesperson a Spider convertible", Jiang Shupeng also began to wonder if Lin Zhigao's shit luck was not too good.

In the end, the two parties agreed to endorse for three years with tens of millions of euros per year, and to give Lin Zhigao a convertible as a contract condition. The Spider convertible was originally only available in red and blue. The sports car in the car was painted a different color.

But no matter what color it is painted on, this car is still too flamboyant, and it may even be the only one in China.Lin Zhigao began to wonder if his father would faint from excitement when he gave the car to Lin Changan—but it was more likely that Lin Changan would not dare to drive a sports car to work at all. Pay attention to your image.

After the contract was signed, rumors gradually spread. The top European car magazines "Car", "Top Gear", "Auto, MotorundSport", and the top American car magazines "Car and Driver" and "MotorTrend" all offered olive branches to Lin Zhigao, hoping to do something to him. an interview.

Just as the endorsement of models for Dior Chanel will bring them into the sight of the editor-in-chief of the world's top fashion magazines, and gradually appear on the covers of the five major weekly magazines, and their net worth will double to become supermodels. In the circle, the net worth has also been directly raised to a higher level.Once supermodels become the spokespersons of Dior and Chanel, they will not favor third-line products such as Maybelline and L’Oreal. In the future, low-end products related to automobiles will no longer ask Lin Zhigao to be the spokesperson for themselves. .

……

In early August, the entire Juventus team was training in the Valle d'Aosta area to prepare for the upcoming 8-13 season.

What to do before the training camp is a detailed physical examination. It is not only necessary to check the health status of the players to ensure that there are no problems with their hearts, bones, and muscles, but also to detect the players' weight, fat content, and blood lipid concentration. Players who overeat too much this summer and have not been able to control their weight have been ordered by Capello to lose weight and double their exercise during training time.

In fact, the vast majority of the players on the team showed more or less signs of weight gain.It’s just that some people are less fat, only a few pounds can’t be seen, and some people gain more than ten pounds all of a sudden, and after reapproving the black and white swordsman shirts, they unfortunately exposed their round beer bellies—for example, Decherie and Pei Pei, and Buffon, who showed signs of getting fat in middle age.

As the person with the least weight increase in the team, Lin Zhigao was collectively blackmailed by all his teammates who were fined to double training—has his weight increased by 0.6 pounds or 0.7 pounds?However, Lin Zhigao thinks that he didn't even gain 0.1 pounds of weight, because he hadn't had time to go to the toilet to drain the water when he first got on the scale.

However, Lin Zhigao did not tell his teammates the truth. 0.7 pounds has already made them gnash their teeth against themselves, and they will not give up until they slaughter a big meal. If they know that Lin Zhigao has not gained a piece of meat, they will have to eat him for a whole season!

At the all-vegetarian meal party in the locker room—yes, because most of the players on the team need to lose weight, the physical coach forbids them to drink alcohol and eat high-calorie meat and sweets during this period, so even if it is a big meal, it is still An all-vegan meal.The poor members of the Bianconeri poured out their bitterness one after another, telling how difficult it was for them to lose weight. Some even recalled the painful memories of the previous few summers. The end of each season is the beginning of heaven, and the beginning of each season , You have to go through a hellish life first.

After the party, Lin Zhigao suddenly thought of Messi. If his memory is not wrong, Messi should have gained a lot of weight this summer. He ate a lot of delicious food during his travels, and almost every night Add supper, and when he boards the plane to leave China, his face seems to be rounded?

I had been ignoring this issue a while ago, and Lin Zhigao didn't realize it until now when the Juventus locker room was worrying about losing weight. According to the state of Leo when he left, he must be losing weight now.

Whether it's gloating or caring about his friends, Lin Zhigao immediately decided to call Messi to connect with him.

As soon as the call was connected, before Lin Zhigao had time to ask questions, Messi’s bloody and tearful accusation was thrown down: "If you want to tell me that you are also forced to lose weight because of your weight gain, then I am happy to talk to you. Discuss which dressing to use for vegetable salads to make the calories lower, but if you just want to ask about my situation, then I can tell you clearly-I! Passed! Miserable! Miserable! Extreme! You are not allowed to say a word next, you have to listen to my bitterness obediently. If you are not happy, then hang up the phone and get out!"

Lin Zhigao tightly closed his mouth, leaving only the sound of his own breathing in the microphone.

"Next time I go back to China with you, I will never ask you to arrange a diet again! Do you know how much I gained in those ten days? A full 20 pounds! When Mr. Guardiola saw my medical examination form , I will never forget the expression on his face in my life! Little Fa actually laughed at me for going to China not for a vacation, but for weight gain surgery..."

"……"Breathing.

"In the whole locker room, I am the only one who is the fattest, and the menu arranged by the physical fitness coach is also the largest. Now they train me every day like they are training military dogs, and I can only eat vegetable salad! No meat! No meat!! The most painful thing is that now I only need to close my eyes to eat those delicacies with you in China! The longer it takes, the more I can’t forget them! God, Lin, you have ruined my appetite. I used to feel that vegetables The salad is also very delicious, but now it's like eating grass..."

"..." There was a faint sound of breathing.

There was a hint of grievance in Messi's voice: ""World Sports Daily" even opened a column for me called "Messi Weight Loss Diary", maliciously speculating about how I lose weight every day, and discussing how many days I can lose weight. Thin back to the way it was before. Now even Pique and the others have started to join in the fun, forcing me to weigh myself every day, and they even started gambling! The protagonist is obviously me, but they won’t let me press myself!”

"..."

"Antonella called me yesterday and asked if I was overeating because I missed her so much and I said 'no' but she didn't believe it. Then her brother answered the phone and told me that they The whole family hopes that we can get back together again..."

"..."

Macy frowned heavily: "Lin, don't tell me that you threw your phone aside and listened to me with the speakerphone on."

Lin Zhigao coughed, and immediately said, "No, I'm always here."

"It doesn't feel good to talk to yourself alone, why don't you talk all the time?"

"Well, didn't you ask me to keep silent?"

"...you can speak freely now."

"What would you like me to say? Condolences for your diet, or, Antonella?"

"Of course it's Antonella." Messi gritted his teeth: "Also, if I don't take the initiative to ask you to say something, don't mention the word weight loss in front of me!"

"...Zunzhi, I can't afford to offend Mrs. Leo." Lin Zhigao scratched his head and said, "I have some advice for you? If you still like her, get back together. If you don't like her, then don't care about you." How good friends you are with her brother, no matter how deep your feelings for her family are, and no matter how pitiful she has become, you just say no, firmly no."

"If only things were that simple." Messi sighed: "After all, we have been together for many years, and our families on both sides..."

"But you have even come through the most difficult parting period. It's just a refusal to get back together. Is it really difficult?" Lin Zhigao licked his lips, and his tone suddenly became mean: "It's more difficult than you are now." Is it hard to suddenly lose 20 pounds of fat from your body?"

"Lin, go to hell!"

"I'm sorry, I'm living so well that I don't even have the slightest thought of dying. In fact, there are simple ways, and the results are quick."

"what?"

"Go on a date with a model with a hot body, and the reporter will spread the news that you are in love again to the whole world. Moreover, it can also divert readers' attention and cover up some things you don't want to be noticed now. Cough, small problem."

Messi's eyes lit up: "This is a way."

"The last benefit of killing three birds with one stone, models are the most experienced in losing weight, you can—"

"You better shut up! It was a mistake to allow you to speak!" Messi frowned.

"..." Lin Zhiguo obediently closed his mouth again.