Fame with a ball

If anyone would be upset about this transfer, it would undoubtedly be Fabio Capello.

As a world-class head coach, he must have his own style, just like Mourinho is synonymous with "madman", and Capello is the best word for "iron blood" in the eyes of many people int.

Capello not only likes to manage the locker room like an army, he likes to control everything a head coach can control, like a ruler.Perhaps this is why the dictator King Franco has been controversial in Spain, but has been praised by Capello?

As a dictator like Franco, a head coach who likes everything to be within his control, Capello's expectation for next season is: Juventus' top management can give himself the head coach to achieve The highest power, just like those head coaches in the Premier League, not only has control over the locker room, but also has the right to decide and speak on transfer matters.

The annual transfer has a huge impact on any head coach, because a well-known head coach must have his own set of tactical arrangements, and the way of employing people. Some head coaches prefer to attack, so his ball The team's striker lineup will be very luxurious, and some head coaches prefer to play defensive counterattacks, so his team's lineup configuration is relatively average.

Therefore, the head coaches often hate the random buying of players by the top management of the club, because the players bought, even if they are world-class superstars, may not be suitable for the tactical system he set for the team. Your star sits on the bench?That's not only the biggest waste, but also makes the top management dissatisfied.So what if you set up a set of tactics specifically for the stars?Unless the person who bought it is a player at the level of the king of the ball.

When Capello read from the newspaper that Juventus's first finalized transfer deal of the season was to take away a fledgling Chinese player from the Premier League, he immediately gave Giuseppe Marotta Called.

"Why didn't I get any information about the club's transfer news in advance?" Capello asked very bluntly.

Marotta said neither humble nor overbearing, "I'm sorry, it's probably because you have not officially assumed the position of head coach of the club."

"For the team's planning for next season, I have already made a list of the players I need, and now you spend 2000 million euros to buy someone I probably don't need. Is this just to increase Juventus? The thickness of the bench?"

"I think you will need him, Mr Capello, Lin is a very good striker, if you follow the British newspapers a little bit, you will know that he is the top scorer who has just won the Golden Boot ...no matter what new formation you want to build, I think the forwards are essential, aren't they?"

Of course Capello understands this, but the point of his displeasure is that his control over the team has been challenged, and it is definitely not that he doesn't like Lin Zhigao. "I'm going to Turin in a week. During this week, there shouldn't be any news that surprises me, right?"

The hostility in Capello's tone made Marotta very helpless, "Mr. Capello, I think there is something you might want to know."

"what?"

"Lin's signing is Mr. Elchin's meaning. He admires this young Chinese player very much."

Capello hung up the phone with a gloomy face

……

Lin Zhigao now has a new nickname, "Mr. 2000 Million Euros".

This nickname was given by a reporter from the "Daily Mail". The old season has not yet started, the new season is far from coming, and the transfer window has not even opened yet, but Lin Zhigao has already finalized a new one. The contract, this speed can be called the fastest in history, and it is also the first confirmed transfer transaction in the entire Europa continent this season.

In addition, the transfer amount is really high-2000 million euros is not a small number, although it is still insufficient compared with the worth of those world-class superstars, but if this number is placed on a young player whose peak period is far from coming On the body, it is very eye-catching.

For example, in the bottom ten clubs in the Premier League, the value of the main players of the team is generally not even 300 million euros. 2000 million euros can reorganize a not-so-subtle Premier League team.

Many newspapers and periodicals on the continent of Europa have reported on the transfer of Lin Zhigao, claiming that he is the person who opened the prelude to the transfer of the new season.Many media praised him because of his wonderful performance last season, but some media were not so optimistic about Lin Zhigao.

The first to bear the brunt is the pro-Inter Milan "Gazzetta dello Sport". The reporter of the newspaper laughed and said: "At the end of last season, the third five-pointed star added to the Juventus jersey obviously made the heads of the top management feel unprecedented glory. Stop it, completely forget the fact that they have not been able to win a championship for five consecutive years before. A league championship, ha, Juventus's transfer manager's frantic performance is to throw things around before the transfer period has even started Money, a young player who is only 19 years old is worth 2000 million euros? Did Mr. Marotta think he was Maldona II? The real II can stay in the Barcelona locker room! West)"

Among them, "the third five-pointed star added to the Juventus jersey" refers to a tradition in Italian football.Since the 50s, the Italian Football Federation has decided that any team that has won 10 Serie A championships can embroider a golden five-pointed star on its uniform.Juventus was the first team to wear a gold five-pointed star on its uniform.

In the 02-03 season, Juventus had won 29 Serie A championships. At that time, all the Italian media and Juventini were looking forward to the third five-pointed star being able to hang the Juventus uniform. In that case, Juventus made history again.However, in the next three years, Juventus did not win the 30th league championship. Instead, they encountered a phone call in 06 and were relegated all of a sudden.

So far, except for the 06-07 season when Juventus was relegated and won the Italian Serie B championship, by the 11-12 season, they had not won any championship for five consecutive years. In the just-concluded last season, Juventus finally took home the 30th Serie A championship trophy, and also successfully became the first Italian football club to embroider the third five-pointed star on the jersey.

Such supreme glory naturally makes all Juventus fans rejoice, but there are also media who are envious and jealous, while making sarcastic remarks-after all, Juventus's performance in the past five years is definitely not outstanding.And "Gazzetta dello Sport" is a pioneer who poured cold water on it.

Regardless of whether Juve's high-level decision-making is wise and satisfying, the local media in Turin are unanimous in the face of external doubts, and "Turin Sports" quickly counterattacked.The leading sports commentator Philip Gabriel countered in the column: "Even Messi, at the age of 19, has not won the top scorer in the top league. Although he won the U20 World Youth Football Championship Golden Boot at that time award, but who dares to say that the Premier League is not as intense as the U20 World Youth Championship?"

"The professional ethics of the reporters of Gazzetta dello Sport is really surprising. They actually compared a 19-year-old young player who has just started playing in the professional league with Messi, who has already achieved fame, and they are still complacent. This makes Catalan The Ronia media will probably be surprised when they see it—they probably think that Messi has changed his nationality? Otherwise, why would the Milan reporters pursue him so much?"

Gabriel successfully turned the topic of public opinion to an eye-catching direction, making the focus of people's attention stay on Lin Zhigao himself, rather than the transfer of the Juventus club.So all the Italian media began to pay attention to this foreign aid who had disturbed a pool of spring water before he came to Serie A. It has to be said that the reporter of "Gazzetta dello Sport" who tried to laugh at Juventus, compared to Gabriel Come on, I still lack some skills.

……

The same as but different from the title of "Mr. 2000 million Euros" given by the European media, the news produced by the Chinese media is more eye-catching: "Lin Zhigao transferred to Juventus for 6000 million! "6000 million, this is definitely a sensational figure.Perhaps fans will not be so surprised when they hear this figure, because they know how the transfer of European clubs is going on, but for those non-fans, spending 6000 million yuan to buy a The players come to play football, which will definitely make them stare round and gasp.

According to the current RMB exchange rate, 2000 million euros can be exchanged for 400 million yuan. The figure of 2000 million doesn't sound that scary, but the media always grasp the essence of the eyeball effect, and they know how to write news to sell more newspapers.

So within three days, the whole country knew that there was a club in Italy that paid 6000 million to buy Lin Zhigao—even though this person had never been interested in football, and he didn’t even know what a football club was. .

Lin Zhigao once again became popular all over the country.

Not only because of the strength of this number, but also because Lin Zhigao broke another historical record-the highest transfer value of a Chinese player and the second highest transfer value of a football player in Asia.

Before Lin Zhigao, the creator of the highest transfer value of Asian professional players was Japan's Nakata Hidetoshi, 1860 million pounds, followed by Honda Keisuke, 800 million pounds, and South Korea's Park Ji-sung, 400 million pounds. Ten thousand.

Although Lin Zhigao's 2000 million euros surpassed Hidetoshi Nakata's figure, the currency that Hidetoshi Nakata transferred was the British pound, while Zhigao Lin's was the euro... According to currency conversion and price inflation, it is still as high as Hidetoshi Nakata. little bit.

But in fact, it doesn't matter, Lin Zhigao is still young, if he transfers again in the future, it will definitely be easy to break Nakata Hidetoshi's record.

In view of the complex emotions of the people of China, Japan and South Korea towards each other, Lin Zhigao's transfer was highly hyped in China, but treated coldly and low-key in South Korea. The media simply reported that "Chinese player Lin Zhigao has finalized the transfer contract with Juventus Club" and ended. There was no mention of the transfer value or other news.

Japanese newspapers are not as narrow-minded as Korean newspapers, and they are relatively more objective. "Asahi Shimbun" fully published Lin Zhigao's movements before and after his transfer, his worth, side news, etc., and spent a large page comparing Lin Zhigao with Nakata Hidetoshi, the representative of Japan's overseas study, in terms of height, physical fitness, technology , development routes and other aspects.

The most valuable player in Asia, this title greatly satisfies the vanity of the Chinese people. Of course, it also brings Lin Zhigao practical benefits. For example, more manufacturers seek him as endorsements, and the bids are higher. Taller.

At the beginning of June, Lin Zhigao returned to China, but he did not go home because a lot of notices, advertisements, and contracts were waiting for him.At least he has to run back and forth in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., before he has time to go home to spend time with his parents.

The summer break is a lively and leisurely, short and long time. For players who choose to travel and vacation with their families during the summer break, the time is long, leisurely and peaceful. According to Lin Zhigao, who made the film, the two months were short and lively, passing by in a flash.

Yili, Li Ning, and H&M each have new commercials to shoot, as well as many banquets and announcements to attend.And now that Lin Zhigao's transfer news is hot, Jiang Shupeng took over two contracts for him while the iron is hot: Yunnan Baiyao and Pepsi.

As a professional player, injuries are inevitable in his sports career. In the medicine box in Lin Zhigao's apartment, there are many kinds of Chinese medicines for promoting blood circulation and removing blood stasis prepared by his parents, and Yunnan Baiyao is naturally among them.Lin Zhigao has been fond of such old domestic brands since he was a child, and his current status as a player to endorse a drug is completely in the past. The contract was negotiated and signed smoothly, and the commercial shooting began as soon as Lin Zhigao returned to China. Conducted.

The contract negotiation of Pepsi Cola is more tortuous than the process of endorsement of Yunnan Baiyao.

Pepsi has always pursued the superstar strategy in finding spokespersons, but it also favors football stars, from the fact that they have found Ronaldo, Zidane, and Beckham to shoot commercials.When the World Cup in South Africa was held in 2010, Pepsi launched another football carnival event, Spain's Torres, France's Thierry Henry, Argentina's Messi, Brazil's Kaka, Cote d'Ivoire's Drogba and England's Lampard became the event spokesperson.

So when they started contacting Lin Zhigao, Jiang Shupeng was not surprised at all.The contract with Pepsi has been negotiated since March, but the two parties have not reached a conclusion in May, because Pepsi initially valued Lin Zhigao's reputation in China and wanted to use him as the spokesperson for Greater China. The contract fee is relatively low, not much higher than those entertainment stars.

Ambitious and confident Jiang Shupeng rejected the conditions offered by Pepsi. He proposed that if Lin Zhigao wants to sign Pepsi, he must be a global spokesperson, not just in Asia. What Lin Zhigao needs now is to enhance his reputation on a global scale ——He is already popular enough in China.If Pepsi only treats him as a spokesperson of the same level as a domestic entertainment star, Jiang Shupeng would rather find other international brands to cooperate with.

Negotiations were deadlocked for a month. When Lin Zhigao returned to China in early June and was widely known in Europe because he decided to transfer to Juventus next season, Pepsi immediately realized his commercial value and future growth space, so Re-contacted Jiang Shupeng and confirmed Lin Zhigao's identity as the new global spokesperson for Pepsi.

For a three-year contract, Pepsi will pay Lin Zhigao 200 million euros in endorsement fees every year.This is the most expensive endorsement contract that Lin Zhigao has received so far. The other brands can't compare with Pepsi-Cola, which is rich and powerful. Yunnan Baiyao's endorsement fee of 1500 million yuan for three years is even less than Pepsi's one-year endorsement fee.

However, both Jiang Shupeng and Lin Zhigao are very clear that there is no comparison between these two brands.First of all, the advertisements shot by Yunnan Baiyao are only placed in the whole of China, while Pepsi is placed globally.Secondly, when negotiating a contract with a national enterprise such as Yunnan Baiyao, which mainly serves the Chinese people, of course, it is necessary to use RMB plus a friendship price, and a world-class company such as Pepsi Cola, when negotiating with the headquarters of the global spokesperson, it is also necessary to use RMB. Jiang Shupeng’s asking price is of course According to the standards of spokespersons in Europe or North America, the currency units are different and the levels are different, so the price is of course so much different.

Coincidentally, the two advertisements belonged to different advertising agencies and were filmed successively, but they both used the same theme - football.

The content of the Yunnan Baiyao commercial is that Lin Zhigao was injured in a certain game. The team doctor said that his leg injury was serious and he needed to be replaced by the head coach, but Lin Zhigao wanted to play the whole game, so he took After spraying Yunnan Baiyao on his legs, the pain stopped immediately, and he finished the whole game with strength and won.

The Pepsi commercial also took place on the green field, and cleverly used the clip of Lin Zhigao winning the FA Cup: he fought hard and scored the decisive goal in the game, and Lin Zhigao, who won the championship, accepted the cheers of the audience , He was surrounded by fans enthusiastically as soon as he was on the field. The fans saw him sweating profusely and handed him their own drinks to quench his thirst. Lin Zhigao looked at the drink cans with different packages in the hands of the fans and shook He shook his head and said, "I only drink Pepsi." Then, a fan just happened to pass it over with a Pepsi in his hand. Lin Zhigao happily took the drink and opened it, drinking to his heart's content.

After filming these two commercials and attending multiple announcements, it was already early July.Lin Zhigao was as tired as a dead dog, but the effort was undoubtedly worth it, he had several million euros in his account.

Jiang Shupeng is still flying around the world, handling all kinds of things for Lin Zhigao - just one day ago, he said to Lin Zhigao: "You must have a team."

There are too many things that Lin Zhigao needs to deal with. First, someone needs to plan his career for him, keep an eye on the transfer information of various wealthy clubs, handle various affairs with Juventus, establish a good relationship with the media, and Prepare Lin Zhigao's residence in Turin.Secondly, whether in Europe or China, Lin Zhigao has received more and more endorsements. There are also people who need to worry about the shooting of various commercials, commercial performances, announcements, friendly matches, and even dinner parties.Even the clothes that Lin Zhigao will wear to attend the event require advice from professional designers.

Not only that, but with the abundance of Lin Zhigao's personal treasury, how to spend, oh no, how to manage this money has become a difficult problem.Money in the bank will continue to depreciate. It is best to have a few professional financial investors to manage money for him - no matter how capable Jiang Shupeng is, he has no superpowers, and it is impossible to handle so many things well. The team he serves is imperative, and the leader is of course Jiang Shupeng, but then he can only be responsible for one of Lin Zhigao's affairs, such as career.Everything else can be left to professionals.

So according to Jiang Shupeng's calculations, Lin Zhigao's agent team still needs: an accountant in charge of spending records within the team, three professional financial planners in charge of investing Lin Zhigao's income in various industries and maintaining profitability, and a clothing manager. Consultants, two brokers one for domestic business activities and one for Europe.

Jiang Shupeng will completely delegate authority from the day the team is formed, and focus his work on leading these people, planning Lin Zhigao's future career, and managing Lin Zhigao's life—for example, for him in Turin. Looking for a house, hiring a babysitter, etc.There are also trivial but important things such as cultivating one's own network of contacts and informants in Europe and China, and thoroughly opening up communication for Lin Zhigao.

After Lin Zhigao nodded and agreed, Jiang Shupeng began to fly around the world looking for team members for Lin Zhigao.And Lin Zhigao can finally return to his hometown Zhengzhou.

Just this time when he got home, Lin Zhigao's mother, Qian Hongyan, told him that she had received a call a few days ago.

"High school graduation party?" Lin Zhigao sneered and said, "I haven't graduated from high school yet, where did the party come from? Could it be a mistake?"

"It's your high school head teacher calling." Qian Hongyan carefully observed her son's face. She knew that the meaning of the word high school was absolutely complicated and unspeakable to Lin Zhigao.

"He said that your class has finished the college entrance examination, and most of the students in the class have gone to good universities. Everyone will be there, even though you dropped out of school, you are still part of the group, so your teacher hopes that you can participate."

Lin Zhigao's expression gradually softened a lot. The head teacher in high school was a rare honest and kind person.He never discriminates against students because of their family circumstances. Even if your family is a billionaire or just a junk picker, he never discriminates against students with poor academic performance and favors students with good academic performance.Moreover, he always thought that Lin Zhigao was very smart, and he didn't think that Lin Zhigao would never study well all his life. He always said to Lin Zhigao: "You are smart, as long as you work hard later, you will definitely be admitted to a good university."

Most importantly, when Lin Zhigao was forced to drop out of school by the principal, the class teacher bravely stood up and went to the principal's office to complain for Lin Zhigao, but unfortunately the principal suppressed him.No school in the province dared to ask for Lin Zhigao, so it was his idea to call Lin Changan and his wife and ask them to send Lin Zhigao abroad.

Although the high school years are a bit unbearable at the end, the integrity and care of the class teacher is the most unforgettable highlight of the memory.

"Did the head teacher say where they met?"

"It is said that it will be at Yuda International Trade Center tomorrow night."