Fame with a ball

Liu Qian and Sun Nan are a young couple, exactly the same as those puppy lovers in China who are in high school and dating secretly.

They are going to enter the third year of high school soon, and the two of them are facing more pressure to go to school. They have to find some other recreational activities to relieve them in daily life. Sun Nan usually likes to play football and watch football games, while Liu Qian likes to chase stars.

This weekend, Sun Nan's parents were not at home. After he got up in the morning, he planned to catch up on a missed game in the middle of the night, but Liu Qian called him early and asked him to accompany her to a place.

Sun Nan didn't dare not listen to his girlfriend's order, but he never thought that the place where Liu Qian asked him to go was the Capital Airport, and the help was to give her favorite star a boost.

Liu Qian is madly obsessed with a Korean boy group, and currently the most popular in the country, in addition to this male group A, there is another male group B. Fans of A and B start a war of words on the Internet every day, either you dislike her Oppa for not being able to dance, or she dislikes your Oppa for being bad at singing.

In a few days, group A will hold a concert in Beijing, while group B will fly to Guangzhou to participate in the event via the Capital Airport. Coincidentally, both groups arrived at the international airport today.

This gave the fans of the two groups a chance to compete. They each had their own special skills. Those who recruited relatives and friends recruited relatives and friends, and those who hired temporary workers hired temporary workers, all in order to increase their popularity and not lose face for their idols.And Sun Nan was pulled by his girlfriend.

He was forced to stuff a large poster into his hand, and was required to hold it up all the time. He also wore a ridiculous hat on his head, which was written in Korean, which Sun Nan could not understand at all.Sun Nan was extremely dissatisfied with this arrangement of his girlfriend, but under Liu Qian's stare, he had to swallow his anger and shake the poster from time to time, pretending to be very excited.

It’s not that Sun Nan never accompanied Liu Qian to take over the plane of a celebrity before, but he has never seen so many people like today—the entire waiting hall is full, and there are at least seventy or eighty journalists jostling shoulder to shoulder. !Even if he wanted to go to the bathroom, he had to walk for half an hour just to go back and forth, because it was too crowded!

Shit, when did Chinese people become so crazy about those Korean stars?Sun Nan thought in his heart that he had never seen so many people in Shanghai for 10 years.

At this time, Liu Qian touched his shoulder: "Sun Nan, look at those reporters and fans, which side are they on? I have also taken many planes, why have I never seen them? If they are It’s bad for B’s side, the people we come here are obviously not as good as others.”

Sun Nan couldn't help but rolled her eyes: "How do I know about you guys? I don't even know who the star you're picking up today is."

Sun Nan's contempt was too obvious, Liu Qian pinched him angrily, then turned to another girl beside her, "Yaoyao, how many people are we here today?"

"Three hundred." The girl named Yaoyao said.

"What about the B family fans?"

"I sneaked into the B family's post bar yesterday, and went to the forum to find out the situation. They obviously recruited more than 250 people! Look at the fans of the B family holding the fluorescent boards over there, but I look at the boarding hall today. The situation, why does it seem like thousands of people came all at once? It’s so crowded that people can’t even walk.”

Liu Qian frowned: "More than 200 people? Then we only have more than 500 people in total. Could it be that fans from other places came here to pick up the plane?"

Just to meet your idol, fly here from other places and walk around the airport before leaving?Is there such a stupid person——Sun Nan's imagination.

At this time, a girl with a flushed face and sweaty forehead squeezed in not far away, and shouted as soon as she got in front of them, "I found out!"

Liu Qian asked her: "What did you find out?"

"There are so many people at the airport today, not to pick up the Obamas. A reporter told me that they are here to wait for Lin Zhigao!"

"Lin Zhigao?!" Sun Nan was excited, "He returned to China today?!!!"

"That's right, that group of reporters said so. And they also told me that the reason why there are so many people at the airport is because several passengers who flew in early heard the news and stayed here. Waiting to see Lin Zhigao."

Liu Qian pouted dissatisfiedly: "Those reporters are here to interview Lin Zhigao? Aren't they for our Obama?"

"I don't know. Anyway, the uncles and aunts I asked all said that they came to interview Lin Zhigao."

Liu Qian muttered a few words angrily. Just as she was about to gather fans to move closer to the aisle, a large lump was stuffed into her hand. She looked up in shock, only to see her boyfriend Sun Nan holding him He tore off the things on his head and stuffed them into his hands.

"what are you doing?"

Sun Nan tore off those ridiculous decorations on his body: "Lin Zhigao is coming soon, and I'll accompany you here to chase Mao Xing. I'll wait for him at the reporter's side."

Liu Qian was in a hurry: "You are leaving and we have fewer people, so don't leave!"

But Sun Nan ignored her at all, turned around and squeezed into the crowd.

"If you dare to leave, we will break up today!" Liu Qian stomped her feet angrily.

After uttering this threat, Liu Qian was satisfied to see Sun Nan turn back. Just as she was about to speak, she saw that Sun Nan didn't come back to apologize to her, and he even took the camera away from her hand!That was for her to take a photo with Oppas!

She shouted angrily: "Sun Nan, you bastard! Give back my camera!"

Sun Nan ignored her, and waved his hands as he walked: "Instead of chasing after some Korean stars like you, I might as well take pictures of Lin Zhigao, at least he has won glory for the country! I took the camera and used it!"

Sliding away with Sun Nan, there were many other strong men who were brought here. Team A's fan pick-up team shrunk to less than 200 people after half an hour.

……

When Lin Zhigao appeared at Beijing Capital International Airport wearing a hoodie and jeans and dragging a simple suitcase, he was so shocked that he almost swallowed the chewing gum he was chewing.

Who can tell him what happened to the scene like a big explosion in front of him?What about those blinding flashlights and the countless microphones that were almost in front of his mouth?

Lin Zhigao wanted to turn around and walk back to the plane, asking the captain if he could take him directly to Zhengzhou.

"Lin Zhigao!"

"Look here, Lin Zhigao!"

"Welcome back!"

"How does it feel to be back home?"

"How many days will you stay in the country this time?"

"Will you participate in the friendly match between China and Japan on Christmas?"

There was no one around except the security guards at the airport, and Jiang Shupeng didn't know where he died—according to the scene in front of him, Lin Zhigao felt that he might be buried in the sea of ​​people and couldn't get out.

Recalling how he behaved in previous interviews, Lin Zhigao took a deep breath, spit the chewing gum into a tissue and put it in his pocket, then raised his hands and pressed down to signal the crowd to be quiet.

Sure enough, the dozens of reporters surrounding him immediately shut their mouths, waiting for him to speak.

"Uh, I mean, how do you know I'm going back to China today?"

The reporters laughed: "There are only a few direct flights from Turin to Beijing every day. We have been here every day since we knew that Serie A started its winter break!"

"Tiantian? Stay at the airport?"

"Of course, it's just to take a photo of you leaving the airport." The reporters chattered, "I slept here last night!" "If you are willing to let us interview for a while, it will be worth it!"

Although sometimes he is very angry with the reports written by the reporters, but Lin Zhigao also has to admire their dedication. In order to run the news, he is working endlessly at almost any time and any place.Thinking of this, he suddenly felt that it was okay to accept the interview for a while, so he stood there, listened carefully to what the reporters asked him, and then answered seriously in front of the camera.

None of this group of reporters expected that Lin Zhigao would cooperate so much, and he would answer whatever was asked, which made the group of reporters very emotional.

There is a competitive relationship between the media and the media. When Lin Zhigao first appeared, they scrambled to get their microphones to his mouth, and shouted their questions as loudly as possible. The situation was chaotic for a while. .But when they saw that Lin Zhigao answered every question unhurriedly, and did not show the expression "I am very big and I am very proud, you reporters are not worthy of taking up my time", they recalled those interviews they had done. The cold and contemptuous treatment received by superstars in the entertainment industry made the reporters lament: Lin Zhigao is a good and understanding boy!

So the order of the interview, which seemed very chaotic at first, turned out to be better and better, until almost half an hour later, a group of bodyguards in black arrived late, and they squeezed away the crowd, and Jiang Shupeng's sweaty figure finally appeared. Appeared in Lin Zhigao's sight.

Lin Zhigao looked at Jiang Shupeng's crumpled suit and messy hairstyle, and raised his eyebrows: "I almost thought you were kidnapped by aliens."

Jiang Shupeng cast a gloomy look: "Your fans are scarier than aliens."

"That's why." Lin Zhigao squeezed out with Jiang Shupeng under the guard of bodyguards, and snickered at him, "Did you just get ravaged by my fans?"

……

Although Lin Zhigao wanted to go home very urgently, and wanted his parents to sit down for him with a big table of hometown dishes, but the work arrangement made him have to stay in Beijing for at least two or three days, so just after leaving the airport, he I called my parents to report my itinerary, and then found a courier company to deliver all the gifts to my family first.

There are a lot of things. I consigned them from Turin Air to Beijing, and then found a reliable courier to ship them home. The postage alone cost a lot of money, but because it was a gift to my family thousands of miles away. , so it's all worth it.

I gave my mother the new spring and summer products of Milan Fashion Week in 2013. They were all custom-made according to Qian Hongyan's size. Anyway, Lin Zhigao was also making his own high-end custom suits in Milan at the time, so he might as well make some more for his mother pieces.And for Dad Lin Changan, apart from some high-tech car models he asked for by name, there are also a few bottles of wine.

Everyone says that French wine is good, but Italy also produces good wine.Barolo wine is known as the best wine in Italy. The grape variety used is Nebbiolo. Each bottle of wine will be sold after 8 years of brewing. Lin Zhigao got a few bottles from his teammates. The taste is very unique. Not the same as Bordeaux wine.

As for the other relatives and friends, most of the gifts were chocolates - Turin is also known as the capital of chocolate, and these things are easy to carry, otherwise Lin Zhigao really couldn't bring so many things back to China by himself.

In fact, Lin Zhigao wanted to get a car for Lin Changan. Lin Changan loved cars very much. At the beginning, he only saw the photos of Lin Zhigao's car in Turin and talked about it for a long time. He really wanted to drive it himself.It’s cheap to buy a car in Europe, especially in Turin. Not only are Fiat’s cars produced at a great discount, but the after-sales service is also good. In general, cars produced by original European factories are of better quality than those bought in China. I bought a car in Europe, how do I ship it into China?

After returning from the trailer in Europe, you have to pay 125% of the purchase price tax, and you have to pay the freight yourself. If this model is not available in China, you have to ask someone to take pictures with you.After the last round of tossing, maybe the money spent is more expensive than buying it in China.Like the 40-euro Lamborghini sports car Ronaldo bought a while ago, it costs more than 300 million RMB, but the domestic price of that product is 670 million RMB... This is why Lin Changan rejected Lin Zhigao's suggestion to buy a car. The reason for asking for a bunch of car models.

After expressing all the gifts home, Lin Zhigao began to get busy.

In Beijing, he has two dinners to attend, one is a "superstar night" held by Pepsi to celebrate the end of the year and Christmas.One was a dinner for industry insiders held by the Football Association. Lin Zhigao didn't want to go, but Jiang Shupeng said that he had better go for a change, otherwise he would be scolded by the media for playing big names.

Then I made an appointment to meet with his press spokesman. The candidate Jiang Shupeng has already been booked. After half a year of recruitment, Jiang Shupeng said that the person is absolutely excellent, but Lin Zhigao needs to meet him and sign the employment contract. just work.

Afterwards, there are still several endorsement companies to choose from and sign contracts with—Head & Shoulders and Armani Underwear were finalized by Jiang Shupeng on behalf of Lin Zhigao, not to mention Head & Shoulders, Unilever will always be looking for popular stars to endorse them product.They chose Lin Zhigao, a football star, rather than a film and television star. On the one hand, it may be because Lin Zhigao's current reputation is really great. On the other hand, it may be because Qingyang invited Ronaldo to be the spokesperson. Head & Shoulders has an idea To compare with it.

As for Armani's contract, it has to be said to be a coincidence.

Everyone knows that the two superstars who endorsed Armani men's underwear before this were Beckham and Ronaldo. Around 07, Beckham began to endorse the Armani underwear series. After the World Cup in South Africa in 10, Ronaldo took over Beckham and became A new spokesperson, but what Ronaldo endorsed was not just pure Armani underwear, he endorsed a whole line of products under Armani - ArmaniJeans.

This brand line focuses on casual wear and denim clothing. The underwear in the two commercials shot by Ronaldo and Megan Fox in 11 came from this series.

Of course, Armani will not abandon superstars like Ronaldo, just because Ronaldo is now 27 years old and will soon be 28 years old. He is not suitable for endorsing denim casual series. Immediately held out a new contract - EmporioArmani series, the main ready-to-wear, young and energetic elite of this type.

Then the spokesperson of the ArmaniJeans brand line became vacant, because Ronaldo had good sales performance when he endorsed, so when the Armani Group was considering new spokesperson candidates, it abandoned the usual supermodels, hoping to start again from football. Discover a shining new star.

The spokespersons they initially considered include Thiago, Lin Zhigao, Gotze, Phil Jones, Wilshere, etc. Originally, the top management had always preferred to use Caucasians, but after the selection results of the European Golden Boy Awards came out, The balance tilted towards Lin Zhigao. When someone suddenly thought of China's luxury consumer market, the balance was completely tilted.

A handsome main player of a wealthy club, plus his home country has become the world's largest consumer of luxury goods, is there any other reason not to choose this young player who has great influence in China?

So the Armani Group quickly sent people to contact Jiang Shupeng, and Jiang Shupeng's response was to agree, and immediately arranged a signing ceremony: Armani, a global cutting-edge luxury brand, no matter which brand line he endorses, eat it Just don't want to spit it out!

So when Lin Zhigao arrived in Beijing, the first thing he signed was the Armani contract.

After the signing ceremony was over, Jiang Shupeng breathed a sigh of relief - being able to establish a relationship with Armani would be of great benefit to Lin Zhigao's future development.Not only is it helpful to improve Lin Zhigao's endorsement level, but it is also particularly helpful to his global fame. As for the difficulty of shooting commercials, Lin Zhigao is already a professional player. How can his figure be worse?Anyway, Jiang Shupeng was quite at ease with him.

The contract between Head & Shoulders and Armani was settled, and the only thing left was to shoot the advertisement. The advertisement of Head & Shoulders was simple, and it only took a day or two to shoot indoors.As for the Armani advertisement, the manufacturer replied that it would be better for Lin Zhigao to go back to Europe to shoot after Lin Zhigao’s vacation, because the endorser is an Asian, but this series is for sale globally, so the Armani Group still wants to find an outstanding Lin Zhigao. Lin Zhigao, the co-star of the advertisement, also agreed.

But now, there is still one question left, that is, who should choose between Nike and Adidas?

Nike and Adidas offered an olive branch to Lin Zhigao at the same time, and they were all sincere. They did not ask Lin Zhigao to endorse a certain sportswear or sneakers, but chose him as the general spokesperson for the Asian region, and the bid was not much different. Nike offered The price is an endorsement fee of 2500 million US dollars for five years, and Adidas is paying 3 million euros for 1200 years, and the contract will be renewed after the contract expires.

Of course, this is not as good as Kobe's 3-year 4200 million, or NBA little emperor James' 7-year [-] million-dollar endorsement, but for China, this is undoubtedly a very, very amazing figure.No matter which of these two contracts is converted into RMB, it is worth a billion yuan!

Moreover, when Lin Zhigao endorsed Yili and H&M last year, the endorsement fee was several million, but the million was in RMB.The endorsement contract between Nike and Adidas is a fool!

However, there are too many pies falling from the sky, which one to eat first has become a problem.

The sponsor of the Chinese national team is Adidas, but Nike also sponsors the Juventus club. No matter which one of them Lin Zhigao chooses, he will inevitably wear a certain brand of jersey in the game, but often appear in another brand The scene in the commercial.And since Lin Zhigao was not selected to endorse a certain type of jersey or sneakers for both brands, but let him be the spokesperson for the Asian region, how to choose, really gave Jiang Shupeng a headache for a while.

In fact, in football, there are many examples of stars having relationships with these two sports giants at the same time. For example, this happened to both Messi and Ronaldo.Nike sponsored Barcelona, ​​but Messi endorsed Adidas, and Real Madrid sponsored Adidas, but everyone knew that Ronaldo had gone to shoot an advertisement for Nike.

Finally, considering that the global sales of Lin Zhigao’s Juventus No. 10 jersey is obviously better than that of his No. 7 jersey in the Chinese national team. , but they obviously have no intention of buying national team jerseys, the difference is more than a hundred times.

Therefore, Jiang Shupeng suggested, choose Nike.At least if this is the case, Lin Zhigao will not be wearing a jersey with the Adidas logo while wearing Nike shoes when he plays football in Turin. It is better to coordinate his attire.

Maybe someone will ask at this time: Lin Zhigao has signed with Li Ning before, so why does he still have Nike and Adidas?

In fact, this is not the same.

Endorsements are generally divided into image endorsements, or product endorsements.When Lin Zhigao signed Li Ning, he endorsed Li Ning's football series, which can be regarded as the endorsement of a single product.Just like Nike sponsors Barcelona Club, Messi is one of Nike's spokespersons, but Messi also endorses Adidas sneakers, Adidas can sell the sneakers endorsed by Messi, but they cannot sell Messi's jersey posters at the same time What, because jerseys and posters belong to the share of image endorsements.

And Lin Zhigao's contract with Nike this time is the image spokesperson for the Asian region, and the two are not at the same level.Moreover, he and Nike did not sign the contract immediately. This matter will be delayed for at least half a year. At present, the two parties have only entered into a verbal agreement. expired.