Back to the Republic of China as a director

Because the tickets sold so well, Jinque had to stay in Shanghai for a few months.

The remaining students of Chunlei Drama Club took advantage of this time to teach their classmates all the tricks in Shanghai, so they could return to Beijing with Ji Shuangyu.These two dramas have been performed in Shanghai in different forms for more than half a year, breaking the box office record.

And Mr. Victor also took the boat back home, exchanged mailing addresses, and agreed to send books to them in the future.

A farewell is inevitable, everyone left in the farewell of the audience in Shanghai, and the audience was especially reluctant to part with Ji Shuangyu.

At this time, no one knows that Ji Shuangyu didn't just leave, he also left behind a new work - the commercial video of the Hanxing fountain pen.

When Ji Shuangyu boarded the train from Shanghai to Beijing, the copy of the advertisement was also being sent to various theaters from the Film Department of Kunlun Bookstore Shanghai Branch.

If it is an ordinary film, it needs to be submitted to the Film Inspection Committee for review and obtain a performance license, and then, it will be allocated to the first-run theaters that show Chinese films-now not every first-run theater will show local films, there are quite a few first-run theaters. Cinemas will only show foreign films, unless they are well-produced domestic blockbusters.

Then, after the first round of theaters, it will be the second round of theaters, and the third round of theaters. It will take several months to meet all movie audiences in Shanghai.

But, this is an ad.

In addition, although the film department of Kunlun Book Company has just been established, as one of the three major publishing organizations in China, the theaters and producers often cooperate with the newspaper industry when advertising, and the relationship is very harmonious.

Also because it is a short advertisement, even if the film is expensive, you can make a few more copies.

Therefore, in just three days, this advertisement was agreed to be played in more than a dozen theaters in Shanghai with more seats.

These theaters all thought to themselves, Kunlun Bookstore is really willing.Generally, the most willing to spend on advertising is pharmaceutical products, and the most expensive ones are as high as [-] in Shanghai.

But Kunlun Bookstore promotes fountain pens, which don’t have such a big market, and there are only a few people who can read and write, and only a few can use fountain pens.It is indeed very worthwhile to make multiple copies in this way, place advertisements on the screen in multiple places, and compare similar works!

The train to the capital is still speeding in the night.

In Shanghai, where the lights have just come on, people have stepped into various entertainment venues.

Wang Hesheng, the director of Huasheng Film Company, stood outside the cinema, looking up at the posters.Huasheng is considered a major production company in Shanghai. From the fact that the movie theater in front of them is also under their name, we can tell that non-big companies do not have such capabilities.

Wang Hesheng used to be a playwright who was arranging new dramas, but was later invited to Huasheng as a director.He is said to be a director, but in fact he has to dabble in all aspects of editing, filming, directing, and editing. He has produced many excellent works, and he is quite well-known in the Chinese film industry.

——How famous is it? Recently, several large Chinese-funded production companies in the film industry in Shanghai wanted to take the lead in organizing a film school. Wang Hesheng was among the first few people they sought.

But Wang Hesheng only agreed to give lectures at that time, and would not hold the titles of vice president and department head they strongly demanded.He is usually busy with artistic creation, and he has many things to worry about in an administrative position.

As directors, when Wang Hesheng came to watch movies, he did not just watch movies, but also inspected the market.

The poster of "Mandarin Duck Playing Dream" catches my eyes. This movie looks romantic at first glance, and the poster is also the beautiful face of the female lead. This type can indeed attract a considerable audience.

In fact, each theater also has its own positioning, and films are selected according to the positioning. Because the cinema of Wang Hesheng and his company is located near a university, they like to choose some romance films and foreign detective films, which are in line with the tastes of young people.

Wang Hesheng likes to see beauties, and beauties can inspire him. After staring at the posters for a while, he walked to the box office without hesitation, swiped his face, took a ticket, and went in to watch.

In the theater, bright people, food sellers walking around, people looking for seats walking around, people in the back row calling people in the front row to take off their hats, and some people read the plot introduction in the manual aloud, and the people on the screen walked back and forth. A medical advertisement with exaggerated words, as if all diseases will disappear after eating...

Wang Hesheng began to close his eyes and meditate, thinking about his next film, alas... how to get updated equipment from the boss, thinking that their equipment is far less good than foreign photosensitivity, and the beauties photographed by others are lifelike, but he has found beauties and can present them. On the screen, there are many flaws.

Unknowingly, after thinking for a while, Wang Hesheng suddenly felt a little strange, why is it quiet in the theater?Moreover, the sound of Jinghu was heard, did the film start?

In the past, even when a film opened, it would not be quiet immediately.

Wang Hesheng opened his eyes suspiciously, and when he saw a beautiful woman in a costume on the screen, he wanted to shout out how beautiful she was at the first sight!Isn't this the famous Liyuan Jinque who has become popular in Shanghai recently?

Immediately afterwards, Wang and Sheng were about to admire the lighting.

This film must have been shot with new equipment that is closest to the West, and the photographer is good at lighting. Unlike some domestic films, the characters are all flat.Jinque's face under the camera, although it will be wider because of the big screen, but under the makeup, hair and lighting, it only looks elegant and beautiful, and the light and shadow are simply unique.

People at the time said that Wang Hesheng was good at filming beauties, but when he saw this scene, he could only be in a daze.

Immediately after the jump cut of the screen, the unexpectedly unskilled transition made Wang and Sheng sit up straight, and their mouths opened wider and wider.

This, who took this?

The Chinese starring role should be made in China, but Wang and Sheng were dumbfounded by the technology used.

He has never seen someone who can complete the editing with such a sense of impact, and completely broke the traditional thinking!Extract important paragraph cuts?This is simply a subversion!

Overseas, clip art has begun to develop, but in China, what is clip art?Just a table, a magnifying glass, and a pair of scissors.Do you know how long a second of film is?Ok, you can start cutting.

A lot of hard cuts and hard transitions.

Not to mention now, even decades later, Huaxia will not pay much attention to editing.

In the eyes of many people, editing means cutting out the parts that were not shot well and stitching the shots together.

But in just a dozen seconds, Wang Hesheng saw the time-space story reconstructed by editing, and saw the rhythm and impact formed by the camera switching. It was simply dizzying...

Even at the moment when there was still a quarrel between sound films and silent films, Wang and Sheng experienced the charm of sound montage here.

Wang Hesheng: Maybe you ordinary people will be shocked by the picture when you see this kind of lens.In fact, in the eyes of us professionals... this kind of impact is even greater!

This is a complete show of skill, and everyone can fully understand Ji Shuangyu's original intention of shooting short films - to prove to lay viewers like Shu Wangyan that no one knows more about technology than me.

So beautiful!

Light and shadow, vocal music, flow of pictures, wonderful transitions of scenes, smooth rhythm...all these novel feelings bring out the two actresses from ancient to modern, and the specialness of that pen.

It wasn't until the last line of subtitles was typed that someone sighed slowly, just like everyone who saw it for the first time: "My God, is this... an advertisement?"

ad.

When did we in China become so extravagant, using such equipment, technology, and actors to shoot a screen advertisement.People who don't know much always think that this cost should be very high, right?After all, it looks more enjoyable than those blockbuster movies with Western investment of 10,000+.

"Did you see that the last word has changed, it's really a movie magic! I was dumbfounded when the picture was turned from the tip of the pen. For some reason, my heart is still beating a little faster now."

"It's Jinxian and Lin Xunfang, my God, these two beauties are filming together, I don't know who I like more..."

"Where can I buy the Hanxing pen they use??"

"Hey, wait, there are subtitles again, director... Ji Shuangyu?"

There was an uproar in the theater, it was actually filmed by Ji Shuangyu.

This is really unexpected, and within reason, Ji Shuangyu's calligraphy is well known, and he is also the director of "Beautiful Beauty" and "Luoyang Spring".

It's just that no one thought that Ji Shuangyu was also proficient in filming... No, why is this kind of talent not from Shanghai? ?How did he become famous from the capital city and from old dramas? ?

Wang Hesheng even suddenly thought that the company once asked him to reject the drama university led by old and new drama professionals such as Wei Kesheng and Ji Shuangyu. At that time, he himself did not hesitate at all. After all, those two are not from the film industry.The school's film major came to recruit people empty-handed... He must only care about one of the two schools, and he knows how to choose with his feet.

But now it seems that it is not what he thought...

"Play it again!!"

Wang Hesheng stood up and shouted at the staff.

He was a little excited, because he closed his eyes and rested his mind, he didn't read from the beginning, and the amount of information was too large, there were too many concepts worthy of his pondering.

He even thought that if someone used such technology to shoot a real feature film...

The other viewers were reminded as well, looking at the screen where the medical advertisement started playing again, they shouted loudly: "That's right, play the video again!"

"I want to watch it again!"

They completely forgot that it was just an advertisement, and it didn't even tell a story with the beginning and end—so what, it's more watchable than many movies, how beautiful it is!

Even though Ji Shuangyu made it according to the advertisement, it is inevitable that this kind of viewing as an ornamental short film will happen.Fortunately, although everyone was attracted by the picture, they all remembered the words Hanxing Pen in their hearts.

In the past, it was fine if everyone didn't scold the advertisement, but today they asked to play it again, including the director of their company.

Not only did the projectionist not want to fight against the excitement, he himself wanted to watch it again!

After watching the ad for six times, the audience is still unsatisfied, but at this time, the feature film "Mandarin Duck Opera Dream" is about to be staged.

But, who cares.

But compared to the short film I watched just now, this film is extremely mediocre and boring to the extreme. I usually watch it with gusto, but when I watch it today, I feel procrastinated. My body and mind are still immersed in the previous stimulation. reaction.

Obviously it's a new film, and the content is good in all fairness, but it's just... dull. After watching the Hanxing fountain pen advertisement, this stuff is just tasteless.

Wang Hesheng felt bored, stood up and walked out, his mind was full of: How can we find Ji Shuangyu?When does Ji Shuangyu's school start?How can I enroll?

But thanks to the reporters in the Shanghai newspaper industry, almost everyone knew that Ji Shuangyu had just left Shanghai!

……

A similar scene happened in theaters of all sizes in Shanghai on this day.

This is a spectacle in Shanghai's film history. A screen advertisement actually caused shocks in Shanghai's film market.

Whether it is the first-round theaters that specialize in Western films, or the second- and third-round theaters, more or less similar situations have occurred:

More civilized viewers will watch the film obediently, and those with poor quality will directly threaten the projectionist, causing the normal screening of the film to keep going backwards, and instead of showing advertisements over and over again, until the audience is satisfied!

Typically, advertisers pay to have theaters play the feature film before it is released.But the current situation is that the theater has to play more at the request of the audience, and even because of this, the audience has increased...

Those theaters that did not have copies were so jealous that they took the initiative to negotiate with Kunlun Bookstore and were willing to pay for the copy of the advertisement. In the end, Kunlun Bookstore made a calculation, not to mention the marketing expenses spent on advertising at the beginning, even the shooting cost was recovered. Still earned!

Audience: "Don't show the movie, put the commercial!"

It's just so magical, it's just such a group of demons dancing wildly.

The most affected are undoubtedly those films that premiered on this day, and their word-of-mouth will directly collapse. In the past or in the future, they may not have been so miserable.It happened to be on this day, after everyone had just received the shock.

That's right, it's "Mandarin Duck Play Dream".

On the day of the premiere, Zhou Ruojuan was also rubbing his hands in anticipation. The film received a good response during the test screening, and he also found a beautiful star, so he was also very confident.

After having dinner with friends, Zhou Ruojuan specially took friends to the movie theater, hoping to see the grandeur of the premiere.

Undoubtedly, he saw the "full house" sign hanging outside the cinema, and exchanged a glance with his friend proudly.

At this time, a wave of audiences just came out of the movie theater, still discussing in their mouths: "It's so beautiful, I have never seen such a beautiful picture in my life."

"From the pictures, characters, and even the props, they are all so beautiful! It shocks people's hearts!"

"I still can't forget those four words in my mind—"

"Which four words?" Zhou Ruojuan said proudly, ""Mandarin Duck Playing Dream"?"

The other party gave him a strange look, "Hanxing Pen!"

Zhou Ruojuan: "???"

What kind of Hanxing pen? Isn't this the pen made by Xiaozizi and Quemei? Why does it appear here? ?Wrong time?

No no no, still no.What does that have to do with movies.

The audience has continued to discuss on their own: "Do you think Ji Shuangyu really returned to the capital? What a pity!"

"If he shoots a movie in this way, I will definitely go to the box office to squat."

"Exactly! Do you think he can shoot? If he can, he should stay in Shanghai. Ninety percent of the production companies in China are here."

The more Zhou Ruojuan listened to it, the more confused she became. When did Ji Shuangyu make the movie, and it couldn't be released immediately after it was made.

With a bad premonition in his heart, he rushed into the theater, bumping past the security guards along the way.

When we got inside, we saw that the commercial video was still playing on the screen, and some viewers were still reluctant to stand and watched from a distance.

"Continuing thousands of years of writing and ink, writing to express life."

"Hanxing fountain pen, specially written for Chinese."

And clear subtitles, director: Ji Shuangyu.

Zhou Ruojuan: "..."

He's totally messed up, how could that be?What is Ji Shuangyu doing? ?Why does he still do this? !

Screen ads?How can this be an advertisement, and put it in front of my film?

Thinking that the audience who had just finished watching "A Dream of Mandarin Ducks" were chanting Ji Shuangyu's name when they went out, Zhou Ruojuan held his heart, with a pained expression on his face, feeling out of breath: "You...you..."

"Damn it, you want to evade the fare!!" Two strong men pinched Zhou Ruojuan from left to right and dragged him outside.

……

Zhou Hanque, who was far away in Jinling, also didn’t have a good night’s rest, and kept answering telegrams or phone calls. They were all merchants in Shanghai. They had not placed orders before, and the orders had increased. Now the pre-sold orders have exceeded their first. An order was made.

Zhou Hanque was dumbfounded, you guys came here before my goods were shipped out? ?

In fact, in terms of ordering, Zhou Hanque is quite casual, because he has mastered the student market, this fountain pen can make a steady profit, and when it is sold in bookstores, it will be enough to cover its largest audience.

So when some foreign companies were picking and choosing because it was a domestic pen, Zhou Hanque had an attitude of whether you like it or not.

As a result, they were all crying and shouting that Zhou Hanque would deliver the goods to him first.What?Do you want to send to a bookstore outside the city first?Farewell, goodbye, can't I add money, I'm in a hurry!

Who sells pens in Shanghai has not been asked by a group of people overnight about Hanxing pens.At this time, whoever gets the first batch of goods first will gain both fame and fortune.

Zhou Hanque managed to find time to check it out, only to find out that it was all because Zhou Siyin quietly put up a screen advertisement shot by Ji Shuangyu.

"What was this filmed for? Can the advertising effect be so good?" Zhou Hanque, who had never seen it with his own eyes, had a hard time imagining what kind of form it would be.

However, this did not affect Zhou Hanque's decision: What about copying?How can such a good advertisement not be watched by audiences in Jinling and other major cities!

……

Still very calm capital, railway station.

"Ji Henian!" Xu Xinyue waved on tiptoe, "I'm back, hahahaha, return with honor!"

"Boss." Ji Shuangyu also beckoned.Everyone took over.

Passengers around noticed that Ji Shuangyu had returned to Beijing, and they all booed, "It's Director Ji who is back!"

"Director Ji's box office in Shanghai is going to be sold out. It really gives our Beijing-style drama a lot of face."

Ji Shuangyu also proudly took off her hat to pay tribute to everyone, which inevitably sparked another discussion about the hair color story.

Xu Xinyue read the newspaper and knew how successful Ji Shuangyu was, so she said cheerfully, "Now that you're back, you're rehearsing a new play, let alone Jiang Sihai, new play or old play, who will compete with you?"

"Haha, not only, but also movies. I'm going to make movies." Ji Shuangyu announced.

Xu Xinyue stared at him for a while.

half an hour.

Liu Liang couldn't bear it any longer, and said, "Boss, don't question Master——"

Otherwise, you will only be slapped in the face.

Who wants to question it.Xu Xinyue raised her hand to stop him, and said as if she were dead: "I will never buy you a video camera even if I die!... It's only [-] at most, you can buy a second-hand one and use it first!"

After Xu Xinyue finished speaking, she saw General Manager Zhou of Kunlun Bookstore smiling contemptuously at him.

Xu Xinyue: "...?"

Liu Liang proudly introduced: "My boss, let me introduce you, this is our new boss!"

Xu Xinyue: "..."

Liuliang: "Kunlun Bookstore has set up a film department, and Master has filmed a screen commercial for them, and the new owner has also bought the latest equipment!"

Ji Shuangyu also looked different now, beckoning to Xu Xinyue: "Aji, come and chat..."

Xu Xinyue: "!!!"

... I can't even be a chicken boss? !