Celestial Master [entertainment circle]

Knorr Group is a company that specializes in kitchen decoration, kitchen utensils and household cleaning products. It has a history of more than 30 years since its establishment. The phrase "good kitchen utensils, use Knorr" in a TV advertisement can be said to be shared by three generations. memory.

Even without advertising, Knorr Group's kitchen utensils have a very high degree of nationality.

Just because you don't need to advertise doesn't mean you don't need to advertise.

The number of high-quality home furnishing brands in the market also has double digits, and they are all competitors of the Knorr Group. If the Knorr Group had not adhered to innovative concepts and seized the wind to promote itself, it would not have reached its current height.

Now, the brand spokespersons of the Knorr Group are two talented first-line actors, and the TV commercials and web column advertisements are also starred by these two actors.

Luo Shifang is just a small [-]th-line artist without a representative work. Although he has been on the hot search for a few times and has become popular, he will disappear without a doubt. Of course, the person in charge of the promotion of the Jiale Group cannot give them a serious answer. Eight through the advertising channels.

The contract signed by Zhang Ziming is to produce the official promotional video of Jiale Group on platforms such as Baohun.com, Weibo, and Douyin.

That is to say, they need to make a short video, the length of which should not exceed 5 minutes. After the production is completed, they need to hand it over to the other party for review, and only after the other party is satisfied can it be posted on the current bullet screen.

At that time, this video will be published by Knorr Group on various platforms, and then the audience's response will be used to decide whether to carry out the next cooperation.

At present, what they have taken over is just a simple and clear one-time cooperation. Whether it will cause variables in the future is still unknown. At least for now, this is an excellent opportunity.

After all, Knorr is a big company with a high degree of citizenship!

In fact, after Luo Shifang went viral on Weibo, Zhang Ziming received a lot of advertising invitations that day, but most of them were suspicious products from brands he had never heard of.

Like Kangshitai instant noodles, eight big walnuts, Shuangwaishuang nutritional milk, Jiaduoying herbal tea, etc...

Therefore, Zhang Ziming refused one by one, even though he clearly stated how many benefits he would give, and finally only retained the Knorr Group's invitation to make a promotional video.

For this promotional video, Zhang Ziming and Luo Chao’s idea is simple and clear, which is to ask Luo Shifang to redo Sixi meatballs. During the period, they choose different brands of kitchen utensils to compare with Knorr kitchen utensils, reflecting the durability of Knorr kitchen utensils and achieving Publicity Purposes.

After all, it is a "blasting kitchen". If the kitchen utensils are not selected properly, cooking will fail, so the choice of kitchen utensils is very important.

Not just any brand of kitchen utensils can withstand Luo Shifang's fabrications.

From a marketing point of view, in order to make the traces of marketing less obvious, the title of the new video should use "Blast Kitchen: Kitchenware Selection" to "inadvertently" reflect the advantages of Knorr kitchenware, and then "inadvertently" be discovered by the official , and finally the front row of the last wave of hot searches, both parties are happy.

"After the success of this promotional video, we can start with 1 yuan! We may also get a follow-up cooperation with Jiale Group." Zhang Ziming asked, "Shifang, are you tired?"

Luo Shifang: "I'm not tired. But your kidneys are not healthy and you've been up all night. Your kidney qi is weak and you're self-conscious. I'll press the acupoints for you to relieve your pressure and let you have a good night's sleep."

"No! Don't ink it, I know our kidneys are not good, it's okay! Shoot now, how much time will it take to shoot a cooking video? You have more important tasks later, and you have something to do while we sleep."

Zhang Ziming and Luo Chao refused one after another, with firm attitudes.

Luo Shi showed doubts in all directions: "Do you know what I just said?"

Zhang Ziming: "I don't quite understand, but when you saw us and said that you would prescribe traditional Chinese medicine to nourish the kidney, I understand it as 'impotence and premature ejaculation'... This is a problem that most men have. , now work is important, we don't mind sacrificing ourselves!"

"..." Luo Chao's eyes were a little erratic, but under Zhang Ziming's stare, he quickly showed the spirit of looking at death as home, "If there is no front, there is still a back, come on!"

——So where is the back?behind what?Bro you have a problem!

Zhang Ziming couldn't help giving Luo Chao an extra look, and the latter stared back brazenly, not afraid at all.

The professional attitude of the two of them is terrifying.

——However, Brother Zhang, please don't make your own claim to represent "the vast majority of men".

With a firm will like Luo Shifang succumbed to this fearless spirit, he had no choice but to follow their wishes.

The three of them immediately set off to a nearby large supermarket to purchase two sets of kitchen utensils, one from Knorr and the other from a mix of other big brands, and kept the invoices for reimbursement.

It's not that they are stingy, but that they are struggling financially. Once they buy good kitchen utensils, they will go for thousands of dollars, and they can't afford that money.

At noon that day, there was another scene of explosions in the kitchen.

When cooking before, Luo Shifang was obviously restrained by the kitchen utensils, so he saved his strength.

But now when he exerts his full strength, everything he handles can be turned into a murder weapon.

The heavy bone-chopping knife is as light as a piece of paper, and the sound of "hoo hoo" breaking through the air is endless; the smooth and refreshing balls in the mouth become a particle bomb, and there is a mad chug chug against the pot.

The scene was very exciting. Luo Shifang's astonishing momentum when cooking made Zhang Ziming and Luo Chao's heart beat like a drum, and they almost dared not approach the kitchen to take pictures.

In the end, another iron pan broke directly and died, while the iron pan of Knorr kitchen utensils had serious dents.

Well...at least the pot from Knorr is still alive.

Similarly, kitchen utensils such as chopping boards and bone chopping knives are also Knorr's winners.

Luo Shifang immediately became a fan.

"This set of kitchen utensils is really easy to use. It can be repurchased indefinitely in the future. It has withstood the full destruction of our blasting kitchen. Another set of kitchen utensils that the shopping guide claims is the best on the market is broken and cracked, which is disappointing."

The video ends with Luo Shifang seriously showing off the deformed iron pot, the dented cutting board, and the still-sharp bone-chopping knife.

Members of the Knorr Kitchenware Propaganda Department watched this "new" video, and they all lost their language skills.

They are very confident in the quality of their kitchen utensils, otherwise they would not dare to ask Luo Shifang to shoot a promotional video for them after seeing the tragedy of "Blast Kitchen".

But even so, the pots and pans at home have also been misfortune?

"What should I do, should I use it? Will anyone suspect that our pots are not of good quality?"

"Um... This needs to be compared with the side. The pot next to it is a safe '[-]-year-old pot', and the cutting board is a super cutting board from the foreign company Block that claims to be able to block bullets."

"I have long said that their quality is not as good as ours, and they are so expensive. Tsk~"

"Having said that, normal people don't use kitchen utensils as disposables when cooking. It's a new way of thinking."

In the end, as soon as everyone makes a decision, use this video!

true enough!Shocking enough!

The next day, Knorr Group’s official Weibo posted a Weibo saying “Knorr passed the kitchen quality inspection standard”, showing the official’s very humble attitude and saying that they will continue to develop new products of higher quality and sophisticated in the future .

There is no need to buy the hot search, it will naturally explode.

Junior brother who loves to make trouble: Hahahahaha I just died laughing, Knorr kitchen utensils are all disposable, blasting cooking is invincible!Knorr is humble online.

CEO of the Chicken Family: My husband still looks handsome in an apron, making me drenched in water, prprpr~

White peach sparkling water: The one in front is really toothless.

Su Ba Tianji: I buy kitchen utensils to cook, do you really think I want to block bullets! [funny]

Xingyan Xiannan: My family has always used Knorr, which is better in quality than other brands!In the future, I will bring Jiale’s hot pot with me when I go abroad. It feels so safe!

Little Sun: Is it really a good deal?

……

The melon-eating crowd who love to watch the excitement laughed and cried. The Knorr Group, a leader in the kitchenware industry, became so pitiful when it encountered "Blast Kitchen".

Soon, "Exploding the Kitchen: Selection of Kitchenware" exploded on all major platforms!

Current Danmaku sent this video to the homepage for promotion. Platforms such as Weibo, Douyin, and Slow Hands praised Knorr Group while not forgetting to step on other unscrupulous kitchenware manufacturers. Countless people in the circle of friends and in the space are saying In the future, I will recognize "Jia Le".

I have to say that this wave of hardcore marketing is worth it!

The Knorr Group's sales performance has risen to a big peak, and by the way, it has also compared with several other competitors in the same industry. It is estimated that it will be a long-term return.

The beneficiaries are not only the Jiale Group, Luo Shifang's Weibo fans and current Danmaku followers have skyrocketed again. The former broke through the 120 million mark, and the latter reached an astonishing 180 million overnight!

Even if he is not an artist, Luo Shifang is now a very commercially valuable big V and big UP master.

Win-win cooperation, nothing more than the case.

Zhang Ziming received a call from the Knorr Group Propaganda Department, and the person in charge said with a smile: "I hope we can continue to cooperate happily next time."

——This is an indication that there will be a next cooperation between the two parties!

Zhang Ziming was overjoyed, and the progress was much smoother than he imagined.

Now that a big event is over, it's time for Luo Shifang to attend the art class.

After all, the recording of "Starlight Creation Camp 2" is within a month.