think love

The night before the proposal, I was so nervous that I couldn’t sleep. This kind of situation only happened when I just graduated from university and started working. After that, with the accumulation of experience, I became more and more sophisticated. Although I have important projects in hand I still worry about it, but never to the extent of tossing and turning and sleepless nights like now.

Now the mall activities are not as good as in the past few years, coupled with the impact of the financial crisis, if we can win the Lulemall project and succeed, it may allow Guangyan to continue to walk in such a sluggish industry prospect.

The boss once talked with him that if the market outlook remains the same, the final result that Guangyan will face is that he has to be forced to transform.

Lu Pengcheng sat up, touched the cigarette on the bedside table and lit one, the faint smoke melted away the coldness in the room.

He looked up at the ceiling and somehow thought of a tagged apple hanging from the ceiling.

In the absence of wind and air flow in the room, the apple will look like it is suspended in mid-air, and the price reduction reward information can be written on the label...or simply write something else, such as please take the apple to the third floor, or this apple It's worth [-] yuan, and let the person who gets it find the answer by himself...

Every idea that revolves around "labeled apples hanging from the ceiling" can create a unique activity.

The cyan smoke wraps around the brightly colored apple in the imagination, even with leaves and water droplets, hanging in the black and white cool color space, Fang Bining's bright and neutral voice rang in his ears.

"This is creativity..."

Lu Pengcheng took the ashtray and flicked the ash. The imaginary apple disappeared, leaving only smoke coiled in mid-air. He suddenly had the idea of ​​meeting this Fang Bining.

Although the one-time conversation was not considered very pleasant, after the creative director Henry left, Lu Pengcheng's proposals and designs here always lack the kind of impact that can make people stunned at a glance.

But Lu Pengcheng still insisted that the people at Xunyang were not suitable for his industry. After all, in the conversation with Fang Bining, he could feel the differences in certain points of view.

Although I didn't sleep much all night, I still had to concentrate on this very important proposal the next day.

Lu Pengcheng opened the closet and took out a brown double-breasted suit and a gray-and-white striped rivet-decorated shirt. He was about to take the gold-striped tie that hung with the shirt, but when he touched it, his hand stopped. There.

Lu Pengcheng frowned slightly, and his eyes fell on the other tie beside him.Bright red mixed with small beige dot patterns, I forget who gave it to me, but Lu Pengcheng seldom wears this tie because of its too jumpy color.

The mobile phone on the bedside table rang. Lu Pengcheng checked his watch, then immediately changed his clothes, took out his tie, and went out with his mobile phone, wallet and car keys.

In the office, Yolanda was sitting on her seat to touch up her makeup. She saw Lu Pengcheng passing by from the side through the makeup mirror.

Yolanda put down the eyebrow pencil, "clicked" to close the makeup mirror, then seemed to think of something, opened the makeup mirror, closed it again, opened it again, threw the eyebrow pencil and makeup mirror on the table after a few times, and trotted Entering Lu Pengcheng's office, he even forgot to knock on the door.

"Pancho, is the world going to end today or are aliens attacking Earth?"

Lu Pengcheng put down the newspaper in his hand, raised the corners of his mouth, and smiled gracefully, "The Obama administration wants to release information on aliens, does that count?"

Yolanda shook her head, then stared at Lu Pengcheng's chest across the desk, and said in her mouth, "It's really not the gold stripe, God, you didn't wear that gold stripe tie!" That kind of It's no less surprising than Armageddon or Invasion of the Third Kind.

Lu Pengcheng slapped the newspaper in his hand on Yolanda's head, and stopped her yelling, "I got up late in the morning, so I just took a newspaper."

Yolanda hugged the newspaper and blinked that she could stop the little bird's long eyelashes, "But you entered the company half a minute earlier than usual today."

Lu Pengcheng looked away from the computer screen to the person standing in front of him, still clicking on one email after another.

Noticing his gaze, Yolanda restrained her desire to gossip obediently, and switched to work mode, "Go to Lulemall at one o'clock. I'll ask the driver to prepare the car. Pancho, do you want your lunch to be delivered or go out early and settle it outside?"

"delivery."

"Or meal A?"

"Um."

The sound of Yolanda's stilettos on the wooden floor grew farther and farther away, and finally disappeared outside the glass door.

Lu Pengcheng read the work emails one by one, and then replied.The latest email showed that the time was four in the morning, and it came from an unfamiliar email address. Lu Pengcheng was about to treat it as spam, and when he clicked the key point with the mouse, he locked his eyes on the subject of the email.

Here's a labeled apple for you...

Maybe because he paid too much attention to the word Apple these days, Lu Pengcheng clicked on the email by accident while seeing the subject of the email clearly.

Give you a tagged apple, hang it from the ceiling or not, it's up to you.

Immediately below is a URL.

There is a logo composed of a pair of flame-like wings on the email signature, and the name and position of the person are written next to it.When the words "Fang Bining" jumped into Lu Pengcheng's eyes, it seemed to have a little mysterious brilliance.

Lu Pengcheng stared at the email for a long time, then moved the mouse and clicked close.Although the Apple theory is novel enough, any novelty that appears twice cannot be called an idea.

Thinking so, Lu Pengcheng looked at the Outlook icon on the desktop, hesitated, double-clicked to open the program, opened Fang Bining's email again, copied the URL in the email to the address bar of the browser, and pressed Enter.

The waiting time was not too long. Lu Pengcheng looked at the progress displayed at the bottom of the browser, but felt a little impatient. When the progress bar reached 70.00%, his mobile phone rang.

The phone call came from the boss, who asked about the proposal, and then asked him, what opinion did Fang Bining put forward on this proposal.

Lu Pengcheng got up to answer the phone in front of the floor-to-ceiling windows. His office was on the twentieth floor. Looking out from the window, he could see the entire financial and trade circle nearby.

The figure of Lu Pengcheng was reflected on the glass. While reporting the situation of the proposal, he was thinking about his words, thinking about how to describe that unpleasant call with Fang Bining.

"This is the case with the proposal. I asked them to control their rhythm and try to focus on the key points..."

Glancing at his notebook computer from the reflection of the glass, Lu Pengcheng was stunned for a moment, then turned around abruptly and walked back to the desk, his eyes fixed on the screen, and the boss's suspicious voice came from the other end of the phone, "Pancho? Hello? What happened?"

There are many people sitting in the large conference hall of Lulemall. Lu Pengcheng's company's last presentation, after several project plans and introduction of the activities of each part, Lu Pengcheng went to the front and began to summarize the entire presentation.Before summing up two sentences, someone from the senior management of Lulemall raised their hand to ask a question.

"I would like to ask Mr. Lu a question. In the era of such rapid Internet development, why do you still propose this kind of marketing and event plan? This doesn't seem like attracting customers to our shopping malls, but rather like driving customers to the Internet. upload."

Lu Pengcheng put away the infrared remote control pen and faced the people below.

"Information digitalization is an inevitable and inevitable final development trend of this era. Any traditional media will be impacted and tested by the Internet.

"In the past few years, we have been thinking about how to bring customers back from the Internet, but the effect has been minimal. So many people will worry, will the traditional shopping method be eliminated in the end? I want to say with certainty here ,Won't!

"Although online shopping is developing rapidly and expanding the industries it covers, traditional shopping methods also have their incomparable advantages. For example, we can feel the material of the product with our fingers, and experience the taste of the product with our tongue. There are also shopping malls. The atmosphere created cannot be conveyed to customers through network cables and screens.

"Since this is the case, why don't we think about it in reverse? We have no way to use the resource of the Internet? Isn't there a way for the two to coexist and prosper, so that it becomes our service instead of resisting and competing with each other?

"Actually, major banks and many supermarket chains have their own websites, which serve as publicity for their daily business and activities, and are accepted by more people because of their convenient online business and services.

"So, there is today's Presentation──We can create a large-scale multifunctional complex shopping plaza that extends from the virtual world to real life, and from real life to the Internet, so that more people can know about Lulemall. Let more people come to Lulemall."

Lu Pengcheng finished his words smoothly in one breath.

There was a moment of silence in the conference hall, and then, whoever got up and seemed to be in unanimous agreement, there was a burst of warm applause, and the senior executives of Lulemall stood up one after another and walked towards Lu Pengcheng to shake hands with him.

"Mr. Lu, it can be seen that you have rich experience in this industry. This presentation is very good. I am looking forward to our future cooperation."

Lu Pengcheng smiled politely and elegantly, "Providing customers with the most innovative and influential event planning is the principle that our company has always adhered to."

"These activity plans you proposed are very thoughtful, from which you can clearly feel the enthusiasm and energy of your company, which is exactly what we need."

"thanks."

Some people were still discussing around the slideshow, nodding their heads in agreement from time to time. From the high emotions of those people, one could tell that this was a perfect victory. Everyone present, even Lu Pengcheng himself, felt that he was moved by this presentation. Infected by the ideas conveyed.

He turned around, and what was being displayed on the projection was the website of a comprehensive entertainment mall.

Calm main color, bright and bright auxiliary color, the top navigation area is a disc-shaped theme recommendation, with flash rolling effect in the middle to display large photos in turn, and the activities of the whole year are listed below, and the two sides are respectively It is a guide for service items, public welfare themed activities, and shopping mall functions. Below is a guide for popular categories and special planning areas...

This is a website with great sense of design, grand style and looks very fashionable and avant-garde, and it is in line with the age positioning of Lulemall's consumer group. Both the color and layout are very eye-catching, which is what Fang Bining said in the email " Labeled apples".

Lu Pengcheng didn't understand what this meant at first, but felt that Fang Bining's behavior of setting up a website without saying a word was quite provocative in it.

However, after staring at the website for a long time, combined with Fang Bining’s words in the email “It’s up to you whether you want to hang it on the ceiling or not”, Lu Pengcheng decided to think about it in a different way. , clicking each link on the site.

Basically, as long as it is the activity plan mentioned in the proposal, there will be an activity promotion page matching the Slogan (note: slogan) on the website.

The promotional page of the Mother’s Day event uses a very warm pink tone. The picture used as the material is a description of the children accompanying their mother to create a new young image for their mother under the advice of the stylist. The theme of the event is "Mom, let I perpetuate the beauty of life for you."

On Father’s Day, under a vast blue sky, the promotional picture of a father hugging his son to the sky. The clouds above the blue sky are made into the shape of a heart, and in the middle are blessings written in artistic fonts.

The Christmas event is a simple map with the event area and event pictures circled directly next to the location...

There are nearly dozens of activities in total. The style of each activity promotion page inherits the overall style and has its own characteristics. It fits the theme of the activity and expresses the proposals that were originally just text and pictures in a richer and more intuitive form. After reading it, many event details don't even need explanations, you can just read the promotional page to understand.

The original linear browsing method has thus become a three-dimensional tree structure, which is not only more organized in the explanation, but also very rhythmic.

Fang Bining put a label on an apple and handed it to Lu Pengcheng, but Lu Pengcheng hung it on the ceiling at the last moment.

Lu Pengcheng always seeks stability and does not seek danger in his work. If he thinks it is not safe enough, he will think twice before adopting it. It is not his style to temporarily modify the proposal at such a critical moment.

Looking back now, Lu Pengcheng himself can't help but feel incredible. He didn't even think about whether such a proposal method would be acceptable to the client, nor did he think about it. The situation that Guangyan will face.

At that time, I felt like I was possessed by a demon. I felt that this method was feasible, and then I used it.

Sitting back in the car, Lu Pengcheng took out his cell phone, hesitated for a while, and dialed Fang Bining's office number.

Xunyang's office is in the software development park in the east of the city, while Guangyan is in the financial and trade building in the city center.Lu Pengcheng wanted to meet Fang Bining.

The case of Lulemall is already a matter of victory, and the other party is very interested in this online mall. Of course, the long paragraph of Lu Pengcheng's nonsense in his conclusion also played a lot of role in promoting it.In short, if the contract is officially signed, this online shopping mall is one of the links that must be realized.

Lu Pengcheng felt like he had jumped into the trap that Fang Bining had dug.

Originally, he didn't have much confidence in Fang Bining's ability, but as a result, he used his creativity and expression when making proposals; originally, he didn't have a good impression of online shopping, but in the end, the biggest case of this year actually required combined with the network.

Lu Pengcheng just wants to know one thing now, how long did it take Fang Bining and the others to make this website?He hasn't responded to any comments for two weeks after the proposal was given to him, but the site doesn't look like it can be done in a few days.

After the joy of being able to take over the Lulemall project, Lu Pengcheng felt that he was underestimated, and that person was Fang Bining!

The phone rang for a long time, but no one answered it. Lu Pengcheng repeated the call twice and then hung up the phone irritably. The driver changed lanes and was about to drive the car onto the elevated with the traffic flow.

"Don't go back, send me here."

Lu Pengcheng reported an address, and the driver skillfully drove the car away from the driveway back to the city center on the elevated road, and then turned in another direction.

When we arrived at Xunyang, it was almost evening, and the software park under the twilight was shrouded in an extremely clean and quiet atmosphere. There were only private cars and taxis on the road, and two or three pedestrians were carrying computer bags. Do scientific research or write programs.A bullet-shaped tram drove past, with a touch of science fiction.

Lu Pengcheng didn't like this place. The single white buildings were square and arranged like building blocks. There was no sense of design, let alone any aesthetic feeling.

The glass door opened by itself, the receptionist looked up at him, and Lu Pengcheng showed his work ID and business card.Because it was under a group, the lady at the front desk let him in without asking any further questions.

Walking inside, there is an unspeakable peculiar smell coming oncoming.

This is a large communication room. Looking to the bottom, the innermost wall is marked with a safety exit sign, which should be connected to the entire floor.White walls, gray-blue carpets, and desks with partitions divide the huge office into areas that look like dry tofu.

The place near the door can still be seen as an office space, but the more messy it gets inside, cardboard boxes, chassis, and monitors are piled up in the aisle, and at first glance it looks like a warehouse.

Lu Pengcheng didn't know who Fang Bining was, and he didn't plan to go back to the front desk to ask. He went in and asked someone to ask, but no one saw many.

After walking a few steps, there was a "snap" under my feet, and I looked down, and several stacked empty bowls fell down, and there were several white plastic disposable lunch boxes beside them. is from here.

Someone raised his head when he heard the sound, a face that had obviously stayed up all night, with tangled hair like a bird's nest, looked at Lu Pengcheng blindfolded, then noticed the empty bowl on the ground, and waved his hand , "It's okay, Auntie will come to clean up..."

Before he finished speaking, a cushion flew from behind him and hit the back of his head.

"Damn, be quiet!" An annoyed voice came from an unknown cubicle.

The smashed bird's nest head seemed to wake up a little bit, and put the cushion on the empty seat aside, "Sorry, I just fought for three nights, and my colleague is a little nervous..."

Before he finished speaking, something flew over, and the bird's nest head avoided it skillfully. The thing hit the partition and made a loud noise.

"Didn't I tell you to be quiet?"

Lu Pengcheng saw clearly that it was a sneaker that hit him this time.

The bird's nest head looked like nothing happened, picked up the shoes and threw them back, "Xiaomi, drag Kui Kui to the utility room, let him sleep there!"

"Oh……"

A tall and thin young man stood up in the other cubicle, and he also looked tired. He walked to another cubicle, then lowered his waist, and there were murmurs of complaints.

For a moment, the young man named Xiaomi dragged the man named Kui Kui out like a dead body, opened the door of a certain office, threw Kui Kui in with a flick of his arm, leaving a pair of feet outside the door, and one foot She was wearing a shoe on one foot, and the sock on the other foot had a hole showing the toe.Xiaomi threw a pillow into the utility room, and after Kui Kui kicked the remaining shoe out, he seemed to turn over, and there was no more movement.

Lu Pengcheng had reached the extreme black line, Xiaomi looked at Lu Pengcheng, nodded his head, presumably as a greeting, and then sat down by himself without making a sound.

Lu Pengcheng almost thought he was on another planet. Is this a company?How does this look like a company?

"This gentleman... may I ask who are you looking for?"

The voice of Niaowotou brought Lu Pengcheng back to his senses.

"I want to find your creative director Fang Bining."

"Look for Ah Ning..." The bird's nest head scratched his own bird's nest, his reaction was a little slow.

"I'm Lu Pengcheng from Guangyan, you have created a website for my proposal..."

As soon as Lu Pengcheng finished speaking, Kui Kui, who was lying in the utility room, turned around at some point, lying on the ground, and a face with panda eye circles poked out from behind the door, like a curse As in the movie, grinning, with a ferocious expression.

"Damn! So it's you guys... The achievements of the three days and three nights of the brothers' hard work didn't make you lose face, did they?"

"Snapped!"

The shoe he kicked out just now was thrown back by Xiaomi, and it happened to hit Kui Kui on the head. This time, Kui Kui pressed his face directly to the carpet, and there was no sound.

"Actually, it's not as serious as what he said, it's just a temporary decision, just in time." Niao Wotou said with a smile, and then suddenly remembered, "Ah, yes, you are here to find Ning’s, but Aning and our technical director went to S City to assist a project, and the plane at noon today will not come back until three to four months later.”

Lu Pengcheng was taken aback for a moment, because there were too many things in front of him, which made his reaction slow for a while. He turned around and left when Bird Wotou said that Fang Bining was not there, but he remembered something and said, " I have some things here with Fang Bining, he didn’t have time to give it to me, he said it was in the office, can I go and find it on his desk?”

Probably because they are more or less colleagues, Niaowotou nodded without thinking too much, and pointed to the small office room separated by a row of floor-to-ceiling glass.

"Aning's office is in the second one."

Lu Pengcheng thanked Niaowotou with a smile, and then walked over. Out of the corner of his eye, he caught a glimpse of some people in the office, but most of them fell asleep on the table.

There are papers and pens piled up in a mess on the table, leftover disposable lunch boxes, toothbrushes, cups and towels, and even a pair of underwear hanging on the partition of a certain desk.Is it okay to mess around like this without a woman's office?

It was hard for Lu Pengcheng to imagine that Fang Bining, who sounded clear and sexy on the phone, interpreted the word creativity with an apple and a simple sentence, could it be that he was as messy as these people?

Before pushing open the glass door of Fang Bining's office, Lu Pengcheng took a deep breath.

Although his understanding of the world has been broken by those people since just now, since Fang Bining is the creative director, if a boss can cover his subordinates, he might be a little more out of line, just like the boss in the game. The presence……

With this in mind, Lu Pengcheng pushed the glass door completely open.