North to Hanchuan

Spring begins in March, and a new semester begins.

Everything is revived, the grass grows and the warblers fly, and the campus is full of vitality.

"The First MiniWeb Cup National School Flower Selection Contest", Li Chu read out the title on the paper word by word, and then looked confused, "What does this mean?"

The weather was unbelievably fine that afternoon, and all the members of NorMou and the specially invited consultant Gu Hengbei held the first internal meeting on the Valentine's Island of Kyoto University.

The white clouds fluttered and the green grass was like a rug. The teenagers sat on the grass on the small island and felt the spring breeze, which barely cooled everyone's urgency.

The original theme of the meeting was how to quickly increase the number of website users under the current severe situation, but Chief CEO Ji Hanchuan threw a stack of A4 papers to everyone after he was the last one to arrive at the meeting place.

The person with the fastest thinking is of course Gu Hengbei. He knew what Ji Hanchuan was trying to do almost as soon as he saw the title. Already have a plan in mind!

"I rely on Ji Hanchuan!" Gu Hengbei punched Ji Hanchuan hard, "You are so fucking talented!"

Ji Hanchuan smiled and grabbed Gu Hengbei's wrist: "What do you think?"

"It's great!" Gu Hengbei blushed with excitement, "How did you think of this?"

MiniWeb is a website aimed at young people who are socially active. Young people use Weibo to communicate with their friends and interact with the things they are most interested in. Who can be more active than students?Who could be more passionate about communicating than students?

A national school flower school grass voting contest will undoubtedly be a carnival for college students across the country, but how many college students are there in the country?What a huge user base this will bring!

With such an event endorsement, why worry about users not being as good as the tide, why worry about no investors entering the venue!

Xu Jin and Li Chu finally came to their senses. They rushed over to hold Ji Hanchuan down, rubbing and rubbing:

"Fuck! Fuck! Ji Hanchuan, you are a fucking genius!"

Ji Hanchuan has been standing still, in fact, waiting for the school to start:

"Our products must have a core user group. College students are our first target users. They like to cluster and love to accept new things. Taking the student group as a point of view and diverging to the whole society will get twice the result with half the effort. And we will do publicity among students. , and the cost is low.”

Ji Hanchuan explained his plan slowly:

"The event is expected to be three months from registration to the finals, and every user can vote for their favorite school girl every day-this is enough to ensure the daily activity and stickiness of all users during these three months."

"You can sign up for the competition by yourself or be nominated by others. Whether you are nominated by yourself or someone else, you must provide a brief introduction on MiniWeb. The introduction text should not exceed 140 words. You can use ID photos for life photos, but not artistic photos. Add a 3-minute talent show video -- to the fullest of our short blog's functional strengths."

"The number of votes in the audition is the number of likes on this Weibo. People who post Weibo can set this Weibo to the top to join the competition channel. A certain number of display spaces will be set up on the homepage of the website to show the star contestants with the highest number of votes on the day. Contestants who enter the finals after the deadline will receive corresponding bonuses and gifts—the more formal the competition system, the more authority the website will be established."

"Currently, there are 2469 ordinary colleges and universities and adult colleges and universities across the country. I ask everyone to share 100% and put the poster notice on every college!"

"This is just a preliminary idea of ​​mine, and you can also give me some advice..."

The other three are going crazy.

Xu Jin patted his thigh: "Do you remember the talent show two years ago? Those fans voted for their favorite singers, and the three major telecom companies voted for one yuan, and many people could vote tens of thousands of yuan by themselves! And we only need them to register an account to vote for the school flower school grass!"

Li Chu rolled up the A4 paper and shouted like a trumpet: "Dear college students, are you confident in your own demeanor? Come and participate in the MiniWeb cup! Do you have a male god or goddess in your mind? Send him/her into MiniWeb Cup finals!"

Gu Hengbei rolled his eyes, and came up with an icing on the cake: "The final final can be held in Kyoto, and the company will reimburse the expenses. We will find a TV station to broadcast live, and then invite some people to be judges. High-level rewards, such as giving them a commercial endorsement, yogurt, learning machine, it's not difficult, I'll do it!"

"Hey—Long live Gu Hengbei!"

Ji Hanchuan, Xu Jin, and Li Chu simultaneously lifted Gu Hengbei up and threw them high into the air!

After the grand plan is designated, the next step is to implement it step by step.

The three programmers updated overnight, joined the competition module, opened consultation channels and increased investment channels in one go.

Ji Hanchuan is extremely frugal in life, but he is relentless when it comes to spending money. He rented a large-capacity server from the beginning, as if he had predicted that his website would definitely receive a lot of visitors.

With insufficient funds, they used the most naive and clumsy way only hot-blooded teenagers can do to make massive announcements.

College students have nothing, but they have classmates all over the world.

A single spark can start a prairie fire.

No matter where you are at the end of the world and I am at the end of the world, as long as you say hello, I will do anything.

Posters of the "First MiniWeb Cup National School Flowers Competition" were posted all over the bulletin boards of universities across the country.

Gu Hengbei took over the entire capital plus the two adjacent provinces: "Leave the 298 universities in the two provinces and one city to me!"

"Hey, Lin Zi, I'm Li Chu, the one I told you last time that I opened a website, yes yes, the one that asked you to register a while ago... No, no, no, you don't have to pull people for me, that's too tiring I can’t get a few. I have a few posters here. You can print them out and paste them in your school. I’ll treat you to dinner after the holidays... Hey, how many people are there in Nanjiang University... I’m worse than our school many!"

"Squad leader, how are you lately? I'm Xu Jin, it's like this, I have something to ask you... Yes, I'll send you the scanned copy, and you can print it out, and I'll pay the printing fee... It should be... It should be... ...Squad leader, I think you will definitely be in the top three if you sign up, I really don't lie to you, you are the dream goddess of all the boys in our No. [-] Middle School..."

"Are you Lin Jingjing from Wuhe University? I saw the job hunting information you posted on your school forum. I have a part-time job here. Are you interested? Just put up a poster in the school, posting a ** yuan, The printing fee will be calculated separately... If you do it in other schools, I will reimburse all travel expenses and food expenses, and I will add * yuan for each poster... Then the entire Wuhe City colleges and universities will be handed over to you... My surname is Ji , My name is Ji Hanchuan, hehe, no deposit is required, and I'm not worried about you lying to me."

……

Later, some people took stock of MiniWeb's early promotion and called it a "miracle".

With Ji Hanchuan's unrestrained creativity and his partner Ant's execution like a foolish old man moving a mountain, the youngsters staged the most exciting online and offline joint marketing drama on the Internet that year with their passion.

This plan has even been introduced into many business school textbooks as a classic case.

In addition to spreading the net and posting posters, Ji Hanchuan also adopted the model of recruiting campus agents, and developed down the line layer by layer.

The aforementioned Lin Jingjing was the first campus ambassador recruited by Ji Hanchuan. After graduation, she also joined NorMou as the manager of the marketing department. She and Ji Hanchuan recruited people from Thousands of campus ambassadors from all over the world, each of them has their own invitation code, and they speak and promote in major BBS post bars and social media.

Ji Hanchuan himself knows this best. However, MiniWeb is almost popular in colleges and universities in a way that seems to spread like a virus.

Gu Hengbei deeply felt the word-of-mouth changes brought by this competition to MiniWeb.

He had taken the trouble to recommend this website to everyone close to him. Those flashy but flashy Amway made his friends wonder. After a like, few people have used this website, let alone take the initiative to spread Amway.

But after Gu Hengbei spent three days arranging for good people to post the posters of the school flower selection contest to every university in Kyoto, one night he was ready to go to bed. Lou Fengtang, a freshman in college, sent him a message, and Lou Fengtang asked Gu Hengbei to vote for him.

Gu Hengbei: "..."

Gu Hengbei: [You are still participating in the school grass competition, you are more like a school stick, a stick of stick! 】

At that time, Gu Hengbei was so busy that he didn't log in to MiniWeb for many days, and when he logged in, he couldn't see the end in his private message column at a glance.

It was @he who asked him to help vote.

It's a pity that a person can only vote for each of the ten contestants once a day, Gu Hengbei really had a hard time choosing ten people.

Lou Fengtang assigned him a hard task: [You must get 500 votes for me! 】

Gu Hengbei's eyes rolled straightly: [I'll fucking go to Qianmen Street to pull it for you!Why are you joining in the fun?Are you going to endorse yogurt? 】

Lou Fengtang: [Then who do you know?So who do you know?And that so-and-so fucking mobilized the entire compound security company to vote for him!Fuck them, I must not be overwhelmed by them! 】

Those who were Gu Hengbei and his group's enemies since childhood, Gu Hengbei was also excited: 【So shameless?To show how many people there are in their compound?I'll go home tomorrow too, damn it, I'll fight them!They pull a company, we pull a regiment! 】

It was only later that Gu Hengbei discovered that even a genius like him was fooled by Lou Fengtang at that time.

The MiniWeb Cup is an online competition. It’s useless to have a guard company. Not everyone in the guard company can access the Internet, and not every day. At that time, the website registration required neither a mobile phone number nor a real name, as long as it was bound to an email address. The mailbox can also be registered unlimitedly. As soon as the MiniWeb Cup is released, countless students have multiple numbers, and they frantically give their school flowers and grass likes.

MiniWeb grows wildly in an almost barbaric posture.

Two weeks later, the registered number of MiniWeb users exceeded 20.

One month later, the registered number of MiniWeb users exceeded 100 million.

Star contestants began to appear among those who participated in the School Flowers Competition, and Ji Hanchuan and Gu Hengbei were both voted to be in the top positions.

Later, Ji Hanchuan dismissed both him and Gu Hengbei because internal personnel were not allowed to participate in the competition, but Ji Hanchuan still became popular among college students.

A talented young man from grassroots, with a face that is more handsome than a star, he founded NorMou from scratch. He wants to be legendary and inspirational.

The creation of this personal image later ran through Ji Hanchuan's entire entrepreneurial career, and no matter what field he set foot in, the advertising effect of his own was beyond the reach of a star—this is a later story.

At the end of March, the registered number of MiniWeb users exceeded 500 million.

There was a big uproar in the industry.

NorMou became famous.

On the day when the number of MiniWeb users exceeded 500 million, Ji Hanchuan received a notice from Rongda Technology that Rongda Technology intended to acquire MiniWeb.

Rongda Technology is the parent company of MiniWeb's biggest competitor, TechWeb.

The other party offered a price of 1000 million, and stated that if NorMou did not sell MiniWeb, Rongda would invest all the money in the promotion of TechWeb.

The total investment of NorMou is only 50 yuan.

If MiniWeb is sold at this time, this small company that has only been established for four months can realize [-] times the net profit, and all the founders are enough to share a lot of money.

The three stooges had a meeting.

None of them had ever seen so much money.

"I think the prospect of our MiniWeb is definitely more than the 1000 million. I don't want to sell it." The first one to speak was Li Chu, who has never expressed much opinion.

"Me too. You can invest in shares, but you can't sell them." Xu Jin also said.

The great success of MiniWeb has given them great confidence. More importantly, this product has condensed a lot of their hard work. The hard work is no less than that of October pregnancy. The teenagers regard MiniWeb as their own. first child.

In fact, Ji Hanchuan had already made up his mind. He even thought about how he would persuade his partners if they disagreed with him. Unexpectedly, the three of them were so united, which made Ji Hanchuan very pleased.

Ji Hanchuan stood up, propped his hands on the table, his eyes glowed, his fighting spirit was high, and he said every word firmly and loudly:

"Not for sale! If they want to invest the 1000 million in TechWeb, then let them go, and we will let them know who is the boss in the short blog!"

Xu Jin and Li Chu knocked the table to make a magnificent sound:

"NorMou~NorMou~No. 1!!!"

Rongda Technology was very angry after receiving the reply. Just when they decided to invest more in TechWeb, MiniWeb intervened in a new investor - Mingyao Venture Capital.

MiniWeb is not short of money to burn.

With a large number of users and capital endorsement, MinWeb is booming. With the first advertiser stationed in MiniWeb, the company NorMou finally started to generate revenue.

There will naturally be voices of doubt behind the colorful flowers, but the network environment in those years was relatively simple, and the creature of the keyboard warrior had not yet emerged from the mother's womb, and MiniWeb was happily moving forward amidst the prosperity.

The young man was fledgling, shocked the world with a single sword, and the spring breeze was proud of the horseshoe disease.

The author has something to say: You have been waiting for Xiao Chuan to get enlightened, but after he really enlightened, there is no comment...

Then don't engage in love and engage in business.

感谢在2020-11-2022:17:56~2020-11-2119:33:57期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel who threw the mines: Lin Xin 3;

Thanks to the little angel of irrigation nutrient solution: 7 bottles of elk getting lost; 4 bottles of drawing a circle;

Thank you very much for your support, I will continue to work hard!