The life of cute cubs with small traffic [entertainment circle]

Du's building, Du Shengyao's own exclusive office.

One side is simple yet noble floor-to-ceiling windows, and the other side is a semi-enclosed decorative wall. The interior space is large, with a glass partition in the middle. The reception sofa and coffee table are selected from top high-end brands. The colors are bright and bright, and the overall It is also very comfortably furnished.

Compared with many translucent personal offices, Du Shengyao prefers to keep some privacy properly.

On the 65-inch 4K ultra-high smart screen, a 15-second commercial of Shengtang makeup's first flagship product, men's lipstick, is played in a loop.

Circular images, cyclical advertising words, cyclical product spokespersons.

The man who was sitting upright at the desk looked up occasionally when he was dealing with official business, the corners of his lips curled up and down.

The intercom phone rang in due course.

"Boss, Director Wang is here."

"Let him in."

Du Shengyao suppressed his smile, hung up the intercom call, picked up the remote control and turned off the TV.

"Boss!" Wang Xiye knocked on the door and came in, with a smug look on his face, "How is it, did you fight the battle beautifully?"

Thanks to Liu Chunxi's own hot search attribute, Du's first flagship cosmetics launched across the industry, the lipstick specially made for men, aroused strong repercussions as soon as it was launched on the market.

The benefits brought by high topicality and high attention are also huge. The first batch of two lipsticks that were launched simultaneously online and offline have been sold out of stock, and even the pre-sale amount posted on the official website and official blog is also growing at an alarming rate. .

"Has the follow-up promotion kept up?" Du Shengyao's tone was calm. Although it was a question, he wanted an affirmative answer.

"Of course, don't you worry about my work? Everything is well arranged." Wang Xiye was in a great mood.

He withstood a lot of pressure for this product advertisement, put in a lot of hard work, got such a good response, and made such a beautiful result, which was enough to make him stand out among the conservative directors who were not optimistic about cross-industry cosmetics at the beginning. proud in front of them.

"You said on the phone that you plan to continue working with Liu Chunxi?" Du Shengyao looked up at him.

"Yes, boss, you have also seen how popular Liu Chunxi is, how popular he is, and how good he is at delivering goods. Since we have the priority right to cooperate now, I think we can sign a few more endorsements with him."

"Yes." Du Shengyao agreed with him, "But you still have to do this first."

"Of course. Hey, boss, why do you think I have such a good eye? I can tell at a glance that this is a gifted potential stock. Do you think I should buy lottery tickets? I think my chances of winning are very high."

Du Shengyao glanced at him, "You may consider developing the African market."

Wang Xiye, who was overjoyed, said, "..."

The popularity of the new product has caused Dushi Group's top management to tilt their resources. The directors, who were unwilling to approve the advertising fee before, swiped their pens and added another [-]% to the product promotion budget sent by the subsidiary.

Shengtang Dazhuang, who was originally short of funds for activities, has transformed into a rich and powerful man, and his work efficiency has also improved to a higher level.

The advertisement endorsed by Liu Chunxi was quickly rolled out on all major platforms, online and offline, Weibo, WeChat, Taobao, Jingdong, etc. have done advertisement placement and promotion, subway advertising windows, bus videos, the most conspicuous billboards in shopping malls, major shopping malls, etc. Literature City app... Just click on it to see various promotional pictures and advertisements.

People of all ages and genders are drawn to this lipstick ad every day.

"What ad is this?"

"You don't know yet? This is a new lipstick launched by Du's. It's specially customized for men, and it's already sold like crazy."

"Are you kidding, men's lipstick? Still selling crazy? Impossible."

"Really, I got one for my boyfriend. It's super easy to use. I want to buy one for myself too. The first batch is out of stock, so I made an appointment on the official website!"

"Oh my god, are the lipstick advertisements for boys so beautiful?"

"I don't know if the lipstick is good or not, but I know this little brother looks good!"

……

Regardless of how Shengtang Dazhuang maintains the popularity of its products, Liu Chunxi is already busy.

The advertisement he collaborated with Du Shi was an instant hit. The brand owner who was still hesitant to fulfill the contract immediately called and agreed to continue the cooperation, and the script owner who had negotiated a good deal also came to him on his own initiative.

"Mr. Liu, I'm really sorry. Because of a temporary situation in the previous drama, you really can't keep your role. But look, we have a new drama here, and the investment is better than that. I've already left it for you. If you agree, we can continue to cooperate. I hope you can understand our difficulties."

"Brother Zhao, you are too polite. When everyone is in trouble, you can think of me when you have a new drama. I will accept it. I just don't know when the new drama in Brother Zhao's hands will be filmed? It's not a coincidence. I just accepted a play, that's right, "God-Level City Counterattack Master", I'm afraid I don't have time for a while."

"Don't be in a hurry, our play will take a few months soon, if it is slow, it may not open until next year."

"Then thank you Brother Zhao."

……

It didn't take Liu Chunxi much time to shoot the advertisement.

This is an advertisement for a popular chocolate brand. Liu Chunxi made an appointment with the other party, and it only took half a day to shoot it.

……

Liu Chunxi was packing his things, and a new message came to his mobile phone WeChat.

Click it to see that it was sent by Du Shengyao.

Yao: [Are you interested in Du Shi’s other product spokespersons]

Uncle of the current dynasty: [! ! ! 】

Yao: [How to say it]

Uncle Dangchao: [It feels like a pie is falling from the sky...]

Yao:【Do you want to eat】

Uncle of the dynasty: [Eat]

Yao:【When will you be free】

Uncle of the current dynasty: [Are you in a hurry?]

Yao: 【You have joined the group】

Dang Chaoguo's uncle: [Not yet, I'm packing up and leaving in the afternoon.The director asked everyone to join the group ahead of time, saying that they would attend a group training class]

Yao: [There is no rush]

Uncle of the current dynasty: [Don't you need to sign the contract now?]

Yao: [No, it’s all yours]

Uncle of the current dynasty: [Justice, enough buddies]

Yao: 【…】

The uncle of the dynasty: [? 】

Yao: 【Be careful, call me if you need anything】

The Uncle of the Dynasty: [Hmm. GIF]

……

Because the crew of "God-Level Urban Counterattack Master" is a modern urban drama, the set was first set in the modern film and television city of S City.

There are many hotels and restaurants near the film and television city, ranging from three-star to five-star, homestays, and chain hotels, which can be selected according to the conditions or requirements of each crew or actor.

Their crew only booked a three-star hotel because they used young rookies for several main roles.

The biggest names are the male and female protagonists. The male protagonist is the newly promoted Xiaosheng Xie Yunzheng, who has acted in three online dramas and one TV series, and won the best actor award in the online drama; the female protagonist is the newly promoted Xiaohua Li Shiru, who has acted in The two web dramas have also won the Best Newcomer Award in web dramas. Both of them are from majors, and their acting skills are remarkable.

The other male and female supporting roles are basically selected through auditions.

Although Liu Chunxi is not a big name among these newcomers, he is a well-deserved traffic leader.

Before starting the film, director Chu Yao spent a few days reading the script with the main actors, explaining the relationship between the characters and the direction of the plot, analyzing the personality characteristics of each character, and encouraging everyone to discuss the plot together.

Every actor is taking notes and looks very serious.

In the past few years, the entertainment industry has become much more organized than in the past few years, and the average quality of film and television dramas has gradually increased, gradually gaining praise.

After Chu Yao finished speaking a scene and watched the young actors discuss, he glanced at Liu Chunxi, slightly lost in thought.

He is a little confused now.

Liu Chunxi was the only one present who was selected by him without formal acting experience and audition.

And he did his homework on Liu Chunxi only after he settled on Liu Chunxi. After watching some online reviews and videos, he was very impressed with Liu Chunxi's poor acting skills when he was on Mangmangtai and the aura acting skills he showed during the audition with Chen Ninghui. Also very confusing.

Why is there such a big difference in acting performance by the same person in such a short period of time?

But the entire crew had waited too long for him to pick a role. After all, this was just an online drama, and no one could afford it if it really took a lot of time.

In other words, compared to Liu Chunxi, it's not that no one is suitable.

The main reason is that several dramas have turned over this year. Whether it is a TV series or a movie, there is nothing to say about the quality of the production, nor the actors, but they all have word of mouth but no box office.

The reason for the overturn is also ironic, it turned out to be because there was no traffic, but the ratings and box office could not be driven.

One of the most realistic problems in the circle is that not every drama character can gain both fame and fortune.

There are very, very few actors who can really stand alone in ratings and box office.

So Chu Yao didn't replace Liu Chunxi immediately after knowing Liu Chunxi's dark history of bad acting skills.

He also had to make a little compromise.

To put it aside, with his temper, he really directly replaced this uncertain factor.

Well, anyway, this is the end of the matter, he thought, he might as well take a gamble.

He is not demanding, as long as Liu Chunxi can finish the role in a satisfactory manner.

He has also seen the effect of Du Shi's lipstick advertisement. After all, this is a free topic and traffic.

A few days later, the crew started up.

The start-up ceremony of the small crew is relatively simple. They set up an incense table for incense, praying for auspiciousness, and hoping that everything will go smoothly.

The publicity team invited some media, took a few family portrait photos, a few photos of the protagonist, wrapped red envelopes, and issued a press release.

The first scene of the boot is the Shura scene between Liu Chunxi's scheming male lead and the female lead.