that moonlight and you

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"Lan Sen is also in New York?" Lu Jianghan asked.

"Yeah." Gu Yang put his phone aside, "He seems to be planning to open a roast leg of lamb shop here, and he mentioned a few things about the proliferation of counterfeit Z88 co-branded models."

"The domestic environment is like this." Lu Jianghan said, "Although more and more young people have realized the importance of copyright, it is still very difficult to completely eradicate fakes."

"Will it have a big impact on profits?" Gu Yang asked.

"Compared to the impact on profits, it is more of an impact on brand reputation." Lu Jianghan said, "Although our own pricing is not expensive, knockoffs can always be cheaper and have more diversified sales channels. Including your Nightingale, there have always been so-called 'original orders', but if the clothing is too cheap, there is still a difference in quality after all, so it is not as aggressive as this time."

"We have to find a way." Gu Yang said, "With the efforts of so many original designers and the support of customers for genuine products, they should not be made to pay for fake products."

"The legal affairs are already in action, but this kind of thing, the real ring keeps going." Lu Jianghan asked again, "Or, what do you think?"

"Why buy fakes?" Gu Yang propped his head with one hand.

"In the final analysis, saving money and vanity." Lu Jianghan said, "Of course, there are still some customers who may not know what brand they are buying, but they just saw it online and thought it looked good, so they placed an order. , can be ignored.”

Gu Yang nodded: "Lan Sen said just now that Hermes and LV can't do anything about it, but we can at least try our best. After all, we haven't sold a six-figure bag for our merchandise, and most customers can still afford it."

"Then I'll leave it to you." Lu Jianghan patted him on the head, "If you do well, you will be rewarded."

……

In order to be able to spend more time with his little artist, Lu Jianghan stayed in New York until after the Lantern Festival. During this time, the rock youth was not interviewed even once, so that after he finally met his soulmate, his expression It can be compared to the bitter daughter-in-law in the mother-in-law and daughter-in-law drama, why don't you get a tattoo on your chest, similar to the rural realistic style of "emphasizing sex over friends".

"I asked you out twice, but you were busy." Gu Yang lay on the hotel bed, "Tired."

Lan Sen expressed his understanding: "It's normal to be tired, after all, you have indulged too much."

"I'm tired from class." Gu Yang sat up and threw a pillow in the air, "Our school is full of energetic lunatics, by the way, how about your store selection?"

"The contract will be signed almost this month." Lan Sen crossed Erlang's legs, "I plan to take you to see it, but since I'm so tired, let's talk about it later."

"How about the next season's joint name with Huandong?" Gu Yang asked again.

"Don't mention it." Lan Sen said, "Yesterday my assistant was still calling me, saying that we just released the preview image on the official website, and the small workshop has already started pre-sale, and the sales volume can easily reach thousands.

"Do you think this is feasible?" Gu Yang suggested, "Like last time, in order to cooperate with the government's public welfare call, we donated 15.00% of the profits to the western water cellar."

"It's okay to do public welfare, but can we put an end to copycats?" Lan Sen frowned.

"No." Gu Yang hugged the pillow, "We still have to tell customers the meaning contained in the brand."

Lan Sen Heng heard the words and was discouraged, lying on the sofa, he said with a lack of interest: "You are not going to write a manuscript, are you?" Hearing it was very boring.

Gu Yang said, "I'm going to record a video."

Lan Sen: "..."

Lan Sen turned over and sat up straight: "Are you taking advantage of your beauty?"

"It's also because I don't have time to write essays." Gu Yang threw the phone to him, "You come and record."

"Just record like this?" Lan Sen flatly refused, "That won't work, you need professional equipment."

Gu Yang nodded: "Okay, then I'll look for it." As a photographer, Lu Yuxi needs professional equipment the most.

"And your image, that won't work." Lan Sen patted the sofa, "Since you want to sell your beauty, then sell it thoroughly. Just wait, I'll contact the stylist right away."

He quickly dialed the number, it was said that it was a styling team serving Hollywood stars, Gu Yang had to remind him: "I am a designer myself."

"Designer, student." Lan Sen corrected, "and this is a necessary sense of ritual for the business, to show that we attach great importance to it."

Gu Yang asked: "As the saying goes, sincerity leads to success?"

"Prepare your speech carefully." Lan Sen put one hand on his shoulder, "Although I don't know what you plan to say yet, please be sensational. It's best to make people cry."

Gu Yang took a bite of the apple: "Oh."

Lu Yuxi was very straightforward and delivered the equipment to Lan Sen's hotel within three days.Gu Yang sat on the high stool, raised his head and said, "To be honest, this is the first time I have my own styling team."

The hair stylist worked like a fly, helping him make his homeless hair exquisite and handsome, like a prince.Lan Sen was sitting on the sofa, watching a bunch of people busy around him, and suddenly thought, have you ever watched idol dramas, the heroine usually dresses up like this to meet her domineering president, and she will definitely There is a stunning transformation.

"So you want to buy me a return ticket?" Gu Yang asked.

"Then I don't want it anymore." Lan Sen said seriously, "It's important to make money, let your domineering president go first."

The next batch of accessories will be on the market soon, and he doesn't want to be robbed of the market by copycats again.

The equipment sent by Russian literature lovers also included lighting. Gu Yang sat on a chair and straightened his shirt collar: "It's a pity not to shoot an [-]-episode TV series in this battle."

"If you want to enter the film and television industry in the future, I will definitely book the show to support you." Lan Sen said, "But now we have to shoot this video first, where's the script?"

"There is no manuscript." Gu Yang said, "What manuscript do you want for chatting?"

He doesn't intend to give a long lecture, nor does he intend to be sensational, he just intends to share his views on the brand and life.

Thanks to this era of extremely developed Internet, everyone's views can be spread quickly.Gu Yang greeted the camera with a beautiful light in his eyes.

The reason why luxury goods become luxury goods is that apart from the design and quality of the product itself, as well as the cultural accumulation contained in the brand, another important meaning happens to be the so-called "luxury". Not everyone can afford it, and this gap has created a huge fake market.

But what's the point of buying a fake bag?In the whole process, in addition to the huge profits that fake manufacturers can make, it is a setback and blow to the brand and the consumers who like the brand.As a result, the brand will suffer loss of profits and image, and for those customers who like the brand but cannot afford to choose replicas instead, they will also lose the happiness and enjoyment they should have in the consumption process.

"The beautiful luxury goods in the specialty store are designed to make you walk in the crowd proudly, generously and confidently, instead of being cautious and always worrying about whether people will find out." Gu Yang said, "The reason why Hermès is The price is expensive because it can make your life better. In order to get the first Kelly bag, countless girls are working hard until one day they can have enough confidence to walk into a specialty store and put that big orange bag Take the box home, and at this time, what you get is not just a bag, but more wealth, self-confidence, and a better future, this is the meaning of luxury.”

The same is true for cosmetics. You can like LAMER, Larairie, or high-cost products, but the reason why you like any brand should be that it suits you, not because it is a cheap version of an expensive brand. If you like Larairie, you should work hard to make money to bring it home. It is unique and nothing can replace it.

"Including the joint products of Z88 and Huandong in these years, from the beginning designed by me and Lan Sen, to the gradual addition of more and more local artists, each time I have to go through countless revisions and proofs, I also want to pass on A more romantic and refined attitude towards life." Gu Yang continued.

No one wants their life to become Fake, full of vanity and lies, that is not happy.

At the end of the video, Gu Yang said, I hope we can all have a better life.

Lan Sen turned off the camera: "I helped you find your third career besides retail and designer."

"What is it?" Gu Yang asked.

Lan Sen replied: "The master of success."

Gu Yang said, "Get lost."

"Of course, it's not the kind of marketing master who is so bloody and pulls offline on WeChat every day." Lan Sen said, "It's the kind that really inspires people, LifeCoach, a life mentor."

"I need a mentor myself." Gu Yang checked the replay, "Do you want to edit it?"

"No, you speak quite fluently." Lan Sen said, "But why didn't you mention doing charity work?"

"It needs to be announced by the official account after you discuss it with Mr. Yang." Gu Yang stroked his stiff hair, "Looking at my appearance and efforts today, are you considering treating me to a grand dinner?" meal?"

"No problem." Lan Sen said, "I will send an email to Mr. Yang tomorrow, and, do you mind being on the hot search again?"

"Even if you don't look for a marketing account, I will be on the hot search." Gu Yang patted him on the shoulder, "Why don't you make a bet?"

"No." Lan Sen refused straight away. How could he forget that this person has countless girl fans, the kind who are lively and enthusiastic, and can't be provoked.

……

After going to work, Lu Jianghan also received the video, and he asked dissatisfiedly, "Why did you forward it to me?"

Yang Yi twitched the corner of his mouth: "I don't know, or you can ask sister-in-law yourself?"

Lu Jianghan said, "Then go and book a plane ticket."

Yang Yi burst into tears, it's better not to, you just came back, do you want to be the domineering president?

"Go and discuss with Mr. Lan. Regarding public welfare matters, we can make long-term activities." Lu Jianghan said, "Try to send this video together."

"No problem." Yang Yi nodded, as long as you don't run around, everything is fine.

Lanyu also had no objection to this proposal, and after only three days, the two reached an agreement to share part of the profits for long-term public welfare assistance.The business support department has also designed a small program, and if you buy any genuine product, you can get a public welfare medal.

At eight o'clock on Friday, domestic time, Gu Yang posted that video on his personal page. The cover was intercepted by Lan Sen specially. It was a noble and delicate little prince with a gentle smile and stars and moon shadows in his eyes.

"In the era of beauty, you sacrifice a bit." The rock youth comforted his soulmate.

"I don't think it's a sacrifice." Gu Yang slid the mouse, "I'm good-looking, I know it." And things like "good-looking" should be appreciated by the public.

Lan Sen: "..."

Lan Sen said, "You are really more narcissistic than my brother."

But he is so narcissistic and confident that people can't find a place to fight back, and they are very discouraged.

After only an hour, that video was indeed turned into a trending search. It didn't need trolls, and the rankings also rose all the way.

"How is it?" Lan Sen asked, "Are you planning to switch careers as a life coach?"

"The video can be recognized because everyone wants to make their lives better." Gu Yang said, "If someone's life is really changed because of this video in a few years, then I will definitely suffer from insomnia." Late." Although it sounds very old-fashioned, it is true, and being able to leave a positive effect in the lives of strangers is something worthy of showing off and sighing.

So even at nine o'clock in the morning, he still asked the room service for champagne, and had a drink with Lan Sen.

For better sales and a better future.

And this event is also the inspiration for Gu Yang's next group assignment, which he named FAKELIFE.

Vanity is a vine that confines life. It grows along the body and grows beautiful but fragile leaves, wrapping the real heart tightly without leaving a gap. Hidden, the truest character, they are either naive girls, or tired OLs.

In another group of works, the models were put on a uniform tight top made of metal, so that the arms and neck became stiff and heavy, but the lower body was free and elegant. Beautiful dresses for different age groups.

Lu Jianghan asked: "Will you get No.1?"

"I don't know, I just handed it in, and I still have to wait for the professor's email." Gu Yang said, "But now netizens are spontaneously calling for support for the genuine version, and the performance of the joint product has also picked up. Do you want to fulfill your promise and reward me? ?”

"What do you want?" Lu Jianghan smiled.

"I want you." Gu Yang lay on the bed, "but you are in a meeting in Tokyo."

"Then what should I do," Lu Jianghan said, "how about coaxing you to sleep?"

Gu Yang changed his posture: "Yes."

The domineering president's voice of counting lambs is very sexy, probably because he thinks of his little Yang, one with two or three, cute and soft, and he will press his forehead against himself.

"Stop!" Gu Yang said, "It's a foul for you to do this!"

"Why did I foul?" Lu Jianghan leaned back on the chair.

Gu Yang buried his face in the pillow, and said sullenly, "You don't need to count."

"Miss me?" Lu Jianghan asked.

The deep and magnetic voice has an irresistible penetrating power—at least for Gu Yang, it is irresistible.He clutched the quilt and said "hmm" in a low voice.

"Good boy." Lu Jianghan said, "Let me hear your voice."

Gu Yang protested: "It's very perverted."

Lu Jianghan laughed out loud, very lightly and fondly, like a feather scratching in his heart.

Gu Yang gave up resisting, he raised his chin slightly, his eyelashes trembling under the light.

This night, there are moist eyes and voices.

……