Xueba Fengyun

How popular is the Titan Tablet?USA Today, which has the largest circulation in the United States, published a reporter's investigation topic 48 hours after the launch of Titan Tablet, "How long does it take to go from obscurity to world fame?" ".According to the survey conducted by USA TODAY, among young users, Titan Tablet has successfully left PS2 and Barbie dolls behind, and has become the most anticipated Christmas gift among users aged 14 to 17 in the United States.Among the user groups aged 18 to 25, the popularity of the Titan tablet is only comparable to that of the Apple mobile phone.Only in the two days of sales on December 12 and 23, the sales volume of Titan Tablet broke tens of millions in the United States and Canada.

尤其是最受欢迎的售价499美元的3g版泰坦平板更是多达600万部，等于是两天之间为威讯无线公司赚下600万活跃用户。当初力促公司为配合泰坦平板推出优惠3g套餐的销售总监已经被董事会任命为分管国际市场营销的副总裁了。不过随着泰坦平板在圣诞假期的热销，越来越多的用户开始在网络上分享泰坦平板的用后感。

According to the sample survey conducted by Boston Consulting Group, ninety percent of the positive comments on the Titan Tablet are as high as 9%, and about 1% of the neutral comments; while less than 85% of the negative comments.In view of the fact that these users are diehard users of the Titan Tablet, Boston Consulting Group estimates that the final reputation of the Titan Tablet should be around [-]%, which is completely a cross-generational electronic product.

For this marketing campaign, Liu Miao specially asked the school for two weeks' leave to supervise the battle in the United States.He has read a lot of comments on the Titan tablet on the Internet. Most of the professional technology bloggers praised this product from the multi-touch screen control and gesture operation. Some bloggers even joked that this may be a A product from the future, we just happened to bump into it.

The feelings of ordinary users are more direct. Jennifer, who loves reality shows, praised unsparingly on her blog: "God knows that missing an issue of "American Idol" is like being driven back from New York City to Arizona for a month. So-so! I won a $50 voucher when I bought the Titan tablet, and I immediately subscribed to the Fox TV show. God! It turns out that "American Idol" has so many exclusive content besides the normal broadcast content The tidbits and interactive content are exclusively available on the play store! Hey, sisters, I didn't want to provoke you. But, I was actually selected to participate in the finals party! Remember to watch me!"

Jennifer's blog naturally aroused the envy and hatred of her friends.This is the effort of Titan Electronics Entertainment!

Titan Electronics Entertainment has three major departments. In addition to the well-known marketing department, there are also two departments, the copyright cooperation department and the copyright business marketing department that customers don't know.The copyright cooperation department mainly negotiates copyright cooperation with copyright owners, so that their electronic copyrights can be sold in the Play Store; while the cooperation of the copyright business marketing department is much deeper, such as the "American Idol" cooperation with Fox Broadcasting Company this time .The program team provided a lot of exclusive tidbits to the Play Store, after all, these tidbits did not increase their production costs.But beyond the expectations of the program group, these tidbits brought more attention and comments to the program in just a few days.Therefore, it is even more enjoyable when giving the so-called cooperation prize-the final ticket.With the cooperation case of Fox Broadcasting Company, the negotiations of other TV companies have also become smooth.

In addition to users who love games, there are also a small number of users who have discovered games in the Play Store.Murphys is a college boy who loves games, and he also won a $10 voucher.He didn't have much love for the girls' favorite TV shows, and although he watched the movie, he soon found that there was nothing left to do with the remaining vouchers.Murphys was researching the play mall, and found that there was actually a game section in the mall. Although there were not many games, Murphys still studied the game descriptions.Although each game costs only $0.99, Morpheus the otaku decided to research before buying.

Fortunately, the introduction of the play store is very complete, not only there are text descriptions, but also a picture introduction, and even a short video.Although the video needs to be slightly buffered to watch, Murphys still quickly understood the gameplay of these small games.As Murphys who loves games, he naturally bought all the games immediately. Although he bleeds a little in his wallet in the end, he still enjoys it.

"Angry Birds" looks very simple, nothing more than using the parabolic principle to calculate the trajectory.However, the original boring calculation game has become a lot of fun after being mastered by game developers.Especially with the emergence of golden eggs and other various birds, how to obtain golden eggs and how to use them together has become a place that everyone needs to study.

Compared with "Angry Birds", the gameplay of "Tomb Escape" is simpler.Slide your fingers up, down, left, and right to make the running villain jump, slide, turn left, and turn right in the secret passage of the ancient tomb.At first, Murphys thought that this game was meant to bluff children, but as the game progressed, he soon discovered that it was a great test for the player's ability to respond.When the game character he operated finally fell down, Murphys remembered that the phrase "this is definitely not a simple game" in the game introduction was indeed worthy of the name.

Compared with the previous two games, the entry threshold of "Plants vs. Zombies" is relatively high.Murphys also decided to try it after reading the game introduction, although the game introduction did not describe the abilities of each plant in such detail.But Murphys still saw the trick, how to use the plants at hand to combine and match to block the attack of zombies in a limited time is the trick to win.

In addition to being a college student, Murphys is actually one of the editors of the overseas game website ign. ign is a comprehensive game website that combines editors' recommendations with player ratings. Their division of games is recognized as the most authoritative.For example, they divide games into computer games, online games, and platform games according to the operating platform; and then divide them into role-playing, action, adventure, fighting, etc. according to the type of game.

In the eyes of some experienced players, the three games of role-playing, adventure and strategy are the real "big games", and other types of games are "small games" used to pass the time.During the trial, Murphys classified "Angry Birds" as a casual game, "Tomb Escape" as an action game, but this "Plants vs. Zombies" was classified as a large game by Murphys. The most brain-burning strategy game in the game.When Murphys submitted these game classifications, and also proposed to set up a separate category of "mobile games", it immediately aroused widespread controversy among European and American players.

The biggest difference between European and American players and Chinese players is that Chinese players have a serious herd mentality, and the games that others say are good games are often good for themselves.But European and American players generally only feel good if they really feel good.So on ign, editors and players cherish their right to score, which also causes ign's score to often determine the future life or death of a certain game.Once a Sony game was scored low by the editor of ign, which aroused the displeasure of Sony's marketing department.After opening the door of ign with a large number of advertisements, the score of the game was "tampered with".So the two editors who were in charge of scoring resigned angrily in protest, and other editors also refused to rate other Sony games to express their dissatisfaction.After the news spread, countless players rushed to ign to help this Sony game get the lowest score in history.In the end, the whole incident ended with an apology from Sony and ign management. Even a certain Sony marketing executive who suggested that ign should strictly control editors had to resign sadly.

Although Murphys' proposal was controversial, it was also agreed by many players.Soon, ign opened up a mobile game area, although only games on the Titan tablet.And after the relevant scoring and review program was opened, the three ace games on the Titan tablet all scored extremely terrible scores. ign's game uses a ten-point system, the lowest score is 0.1 points, and the highest score is 10 points.

In addition to the score, the system will also give the game a simple evaluation based on the score.For example, games with a score of less than 1 are all called "disastrous works"; a score of less than 2 is "unbearable"; a score of less than 3 is "painful"; a score of less than 4 is "bad work"; A score of 5 is a "bad game"... Liu Miao doesn't know where these otaku editors are coming from. Only when the score is above 5 can the evaluation be slightly better, but it is only such as: mediocre, passable, and good game. kind.Only with more than 8 points, the editors will use: great work, amazing and masterpiece.Of course, the masterpieces on ign require full marks, so the number is extremely rare.

But when players see that "Angry Birds" is a "great work"; "Plants vs. Zombies" is "amazing"; It prompted many players to enter the play store to buy games with Titan tablets, and soon various comments and ratings appeared on ign.Similar to Murphys' evaluation, "Escape from the Tomb" basically maintains the evaluation of "good game", and "Plant Rush Zombie" is indeed worthy of the title of "Amazing", but players are not satisfied with "Angry Birds". "But there is controversy. Some players think that this game is rightly classified as a casual game, so the evaluation of "great work" is already overestimated; but some players think that this game should be classified as a strategy game, so The word "great work" is underestimated.

After the fresh experience of users came out one after another, the sales of Titan Tablet suddenly became tight.On the one hand, it is because of the level of craftsmanship that Liu Miao had to adopt hunger marketing to maintain the popularity of the product; on the other hand, it is also because the domestic Spring Festival schedule is coming, and Liu Miao, who is a Chinese, of course cannot favor one over the other.

The best-selling of Titan Tablet in the US and Canada naturally attracted the attention of the Chinese media, and after relevant reports appeared in the newspapers, many Chinese users asked Titan Electronics when Titan Tablet would start selling in China.With the needs of users, the wpp group immediately shifted the focus of advertising to the domestic market.With the appearance of a large number of Titan Tablet advertisements, users speculate that the Titan Tablet will be launched soon.

Finally, at the end of January, the latest version of the Titan advertisement was replaced with beaming red and gold, and the final freeze-frame screen was also displayed, "On February 2, we have a date for Valentine's Day..."

Immediately, whether as a Spring Festival gift or as a Valentine's Day gift, expectations for the Titan Tablet skyrocketed.

Liu Miao did not make the price of the tablet unattainable. The 3G version is priced at 2999 yuan, and the non-3g version is priced at 2599 yuan.