Xueba Fengyun

Liu Miao's words naturally attracted the attention of the Hua family. The Hua family had been paying attention to Liu Miao for a long time, and they still attached great importance to this gifted boy's proposal.Because of this, several senior cadres of the Hua family who are in charge of promoting the media are accompanying Hua Jinlong this time.Obviously, they needed Liu Miao's help to deal with the Xia family very much.In fact, it is no wonder that the Hua family is so anxious. In terms of newspapers and magazines, the Hua family’s Pioneer Publishing Company and Xia’s Harvest Publishing Company are in the same boat; PTV is also a media that tends to be Xia's family. As for PTV, because it is a public media, it has always been neutral.Therefore, the Hua family had almost no say in the radio and television industry. Later, when cable channels and satellite channels were on the rise, the Xia family took the lead in establishing Huaxia Cable Company and Oriental Satellite Company, occupying two-thirds of the cable and satellite market. .Therefore, the major cable channels and satellite channels do not dare to offend the Xia family casually. Although the Hua family also established the Northern Cable Company and the Beidou Satellite Company, unless it is a media that really rips their faces, basically everyone tends to stand on the side of the Xia family. side.Now that Liu Miao said that there is a way to split the Xia family's camp in the TV broadcasting area, the Hua family is naturally very concerned.

Liu Miao and Hua Jinlong met at the An Mansion in Yanjing. Behind the An Mansion was An Jia, one of the first-class families in China.It's just that the An family is obsessed with economics and has no interest in politics, so the Xia family doesn't care about his close relationship with the Hua family.As for the An Mansion, it is the most famous private club in Yanjing and even in northern China. It was transformed from a royal garden in the previous dynasty.Only Anjia in China has the qualifications and capital to build such a club, and there are only 100 membership cards in the club.Unless someone dies or withdraws from the membership, no additional issuance will be made. Among the 100 membership cards, there are 20 so-called emerald cards and 5 diamond cards.The rest of the cards can only bring two entourages in, and the emerald card can bring ten entourages; as for the diamond card, one of the small buildings can be booked to hold an independent private party.And Hua Jinlong is holding his father's diamond card in the Ziling Island of the An Mansion. This is a relatively small independent courtyard in the An Mansion, but the advantage is that it is surrounded by mountains and rivers, and there are Linghua koi. It is also a resort.

When Liu Miao arrived at Zilingzhou, many snacks and tea had already been placed in the room.When Hua Jinlong saw Liu Miao, he smiled and said, "It took a lot of face for our family to set up such a table of afternoon tea here, if you can't tell me how ugly you are, I can't forgive you Yes!" After Hua Jinlong also introduced a few people on his side, Liu Miao greeted with a smile.

After exchanging pleasantries for a while, Liu Miao suddenly said: "You also work on the Internet. Since we have a video website that can provide video-on-demand services, why can't we do live video broadcasting? To put it bluntly, cable TV also uses data networks to transmit TV signals; and We also use the data network for transmission, and we have no technical difficulties at all. Especially, the frequency band of the TV signal does not overlap with the frequency band of our Internet at all. We can realize the transmission of both TV signals and Internet data in a network. This is equivalent to helping users save a lot of money. This kind of technology, I call it Interactive Personalized TV Service, referred to as iptv. I can not only realize live TV, but also realize video on demand, and even transmit various content in real time. Such important information. The important thing is that I can increase the clarity of TV from the current 360p to 480p dvd level. As for the future, 720p high-definition and 1080p ultra-clear level are not impossible. To be honest, as long as digital TV If the layout is good, the spring of the TV industry will come again in the future. But the TV of the future will belong to high-definition digital TV, and we can even make 4k TV, which can achieve the viewing effect similar to that of a movie theater at home.”

"Technically, there is no difficulty." Hua Jinlong nodded, "But we are just an operator, and we must get the double satisfaction of content providers and users. You just said that we can achieve a price that is cheaper than cable TV. Users provide higher-definition video services. I think this should be enough to attract some users. In addition, I can cooperate with Yanhuang Telecom to do bundled promotions. Basically, users are very satisfied. But how do we attract content providers? Since both cable TV and digital TV are the same, why should I choose your digital TV? Especially your digital TV will definitely increase the entry threshold of definition in the future, and our TV station has to eliminate a lot of equipment. Who will pay for this part of the cost? burden?"

"Television has changed from ordinary definition to standard definition and then to high definition. This is a trend that TV stations cannot stop." Liu Miao snorted coldly, "Think about how VCDs died back then. A VCD used to sell for 3000 yuan, but now No one wants 30 yuan, why? Because DVDs that have been playing VCDs all over the floor have fallen below 1000 yuan, who will buy VCDs? After DVDs are fully popularized, if TV stations do not improve the quality of their programs, they will How does it compare with dvd and the Internet? Don’t forget, although the war between hd-dvd and bd is not over yet, the clear standard of 720p has been accepted by major film companies. If major film companies release 720p What about high-definition video discs and TV stations? It’s not that we force them, it’s that they themselves have reached the point where they have to evolve. Therefore, they are willing to bear this cost. Besides, we can serve them on TV terminals, and we can also Serve them on computers and mobile devices. If your program is good enough, we can watch you on TV when we are eating; we can watch you on the computer when we are alone; What a wealth this is for TV stations? Moreover, I also want to tell you that my set of digital TV technology also comes with a 'sub-channel' technology as a bonus." Liu Miao was in the Layout of technical force reserves for mobile TV and digital TV, but as Liu's mother said.Smartphones and tablet computers are for eating by oneself, no matter how fat one eats, that is also one's own ability.Others are jealous, but they will not be cruel.However, digital TV and mobile TV compete with cable TV and satellite TV service providers for food. If you are full, someone will be hungry.Liu Miao didn't think that others would take pity on her handsome guy and let her go, so Liu Miao decided to give this piece to a thick leg like Hua Jinlong. "You should know that in terms of making full use of data lines, although we do not say that we have achieved the ultimate, we are definitely in the lead. When I planned the frequency band for the TV station, I found that it was actually too much, so each TV channel is actually It can occupy two frequency bands. Therefore, as long as the TV station itself supports it, we can help them create a sub-channel under the main channel. This sub-channel can be a collection of highlights or early-on-demand programs, as they like."

The people sitting behind Hua Jinlong began to feel uneasy. In fact, when Liu Miao said that digital TV can achieve seamless coverage of the whole family, they had already estimated the value of this technology.The standard ratings of TV stations are based on a family of three, and there must be more than three members to be counted as a standard ratings family.What kind of single men and women, two people's world, are all excluded from the scope of ratings.In the past, a standard viewing family could only contribute one viewing (or two viewings) through the TV. After all, it is already the limit for a family to have one or two TVs.But if computers and mobile phones can watch TV, it is entirely possible for a family to contribute more than three TV ratings.This is tantamount to doing nothing, and the national ratings share suddenly doubles. This is an extremely delicious tiramisu cake for advertisers and TV stations.Unexpectedly, Liu Miao, in addition to serving this plate of tiramisu cake, also included a plate of macarons called "sub-channel" technology.Why does over-the-air TV cost more than cable and satellite TV?Because channel resources are very valuable.While the cost of channels on cable and satellite TV is cheaper than over-the-air, it's not zero.But Liu Miao's technology is completely free for the channel, and even buy one get one free.With such generous conditions, not to mention the wireless TV networks will go crazy, and those cable and satellite stations that aim to dominate the country will also salivate.But if the other party gave up such a generous condition, wouldn't it be completely desireless?Unless our young master uses his own charm to conquer the handsome genius boy opposite, it's almost the same!Well, in fact, our young master is quite a match for a genius boy.

"Actually, I don't want to enter this market, because this market is bound to set off bloody storms, and I, a small businessman, can't stand it." Liu Miao squinted at Hua Jinlong, "In the new company you formed, I Phoenix Capital here invests in technology, and I only need [-]% of the shares. I only get dividends for this part of the stock, and do not participate in operations and board voting, how about it?"

When they came out of Zilingzhou, everything was settled.The Hua family contributed to the establishment of the Yanhuang Digital TV Group, and Liu Miao's overseas Phoenix Capital owns [-]% of the group's non-voting shares.The public television network, which has always had no position, and several other cable and satellite stations closely related to the Hua family became the first batch of digital TV users.At first everyone was not optimistic about this technology, but within a quarter, Univision, Southern Television and other neutral TV stations have joined the Yanhuang digital TV camp.In less than half a year, even Xia Family's basic DongTV and ATV have joined the camp of Yanhuang Digital TV.Compared with the actions of Yanhuang Digital TV, Phoenix TV Holdings Co., Ltd. is really too quiet.This holding company funded by New Star Entertainment Group and Phoenix Capital put its headquarters in the most international Pearl City, and then Phoenix TV Holding Co., Ltd. soon established Phoenix TV Group.Its subsidiary Phoenix Broadcasting Company is responsible for the broadcasting of Phoenix TV, while Phoenix Satellite TV Company is responsible for the broadcasting of Phoenix Satellite TV's Finance Channel, Variety Show Channel and Humanities Channel.In addition, there are several subsidiaries responsible for the operation of Phoenix Film and Television City and other capitals, so a TV company later known as "the fourth largest mainstream commercial TV network" was established in this way.

However, although the team of the TV station has been set up, there is no problem in the operation of the comprehensive channel, variety show channel and humanities channel.However, the financial channel established by the original team of the original Pearl TV News Center has been unsuccessfully integrated, and Liu's mother lacks experience in operating news media, which has caused constant turmoil for the financial channel.After tossing and tossing for more than a month, Liu's mother finally left the mess to Liu Miao.So Liu Miao had no choice but to fly from Yanjing to the Phoenix News Center again, and began to tune in.These self-important fellows of the Jiaojing TV station!