Xueba Fengyun

Of course, Liu Miao is well aware of the piss of domestic mobile phone manufacturers. He had learned their skills when he was still operating PHS, and now he is naturally not worried about what new tricks they can play.As the world's leading smartphone manufacturer, Titan Group is indeed out of the status of "seeking defeat alone".As a child who can be hanged and beaten all the time, naturally no domestic manufacturer dares to make friends with Titan Group.

However, Liu Miao is not without allies in China. After Tan Yaohua went to Guangdong Province to make mobile phone accessories, he became interested in the production of mobile phones.So under the lead of Liu Miao, Tan Yaohua, Huang Mei and Lei Mi jointly formed the Odin Mobile Phone Group, and then chose Thor's Hammer as the mobile phone trademark.Huang Mei is good at making mobile phones but not good at marketing, so she serves as co-president and chief technology officer in the new company; Remy is good at marketing, so she serves as co-president and CEO; Tan Yaohua serves as chairman of the board of directors and co-president as an investor.

Under Liu Miao's suggestion, Raytheon mobile phones did not follow the route of Meizu mobile phones in the past, but went directly to the camp of Android mobile phones.Google naturally welcomes allies from China. Not only did it give Raytheon mobile phones quite good treatment, but they also endorsed this mobile phone on various occasions.But soon Google discovered that this ally from China didn't seem to be so honest. Although the first generation of Raytheon mobile phones used the Android system, the entire system was completely modified by Raytheon so that even the Google Group could not come out.This is completely an Android system covered with Apple skin. Even Jobs was annoyed when he saw this phone.However, because Raytheon mobile phones have always been positioned as low-end models, Google and Apple did not pay special attention to this mobile phone.

Liu Miao felt that Google and Apple underestimated the enemy. With Remy as the god, do you think the second generation of Thor is not good-looking?What's more, Remy hasn't come up with a "pre-order marketing" strategy yet. By that time, let alone Google and Apple, even Samsung of the Aircraft Fleet will find it troublesome.But this difficult opponent happened to be Liu Miao's ally.However, Liu Miao's sudden sale of the 1999 yuan Titan mobile phone second-generation student version also made the Odin Group feel pressured. God knows, is Liu Miao planning to use this mobile phone to test the waters of the low-end mobile phone market?

"Don't worry, Titan Group's target consumer groups are mid-to-high-end users and luxury brand users. We won't launch this student version phone very often." Liu Miao didn't expect that this unintentional move would shock so many people. People, "If my Titan phone is launched one generation a year, then the student version will be released in two years at the earliest. I guarantee that the student version will shrink by at least one-third compared with the same generation of mobile phones; and insist that a student ID is required Buy it, is that all right?"

Could it be that Tan Yaohua, who was promised by Liu Miao, finally breathed a sigh of relief, "Brother, you scared us to death! You must know that the price of our first-generation Raytheon mobile phone is only 1999 yuan. Our next-generation mobile phone will launch regular classes and enhanced versions. The normal version still sticks to 1999 yuan, but the enhanced version plans to raise it to 2999 yuan, so as to feel the pulse of the mid-to-high-end mobile phone market.”

After listening to Tan Yaohua's business strategy, Liu Miao pondered for a while, and then asked: "It's a good thing that you have the confidence to attack the mid-to-high-end market, but have you understood your opponent? If you want to attack the mid-to-high-end market , The old overlords include Nokia, Motorola and Ericsson. Their brands are more credible than yours, and their prices are more competitive than yours. What should you do? The new overlords include Apple, Samsung and me. Our technology is stronger than yours. Our design is higher than yours, so what should you do? What's more, if your Android system is modified to this appearance, not only Apple will be disgusted, but even Google's support for you will be reduced in the future. How will you deal with yourself? These problems, you Have you thought about it?"

When Tan Yaohua made this call, Lei Mi and Huang Mei were actually at the side. After hearing Liu Miao's questioning, they had nothing to refute.Tan Yaohua said unwillingly: "Are we only worthy of drinking soup after you?"

"If you want to eat meat, you must have your own skills." Liu Miao taught Tan Yaohua a cold lesson, "First of all, don't show me your infringing designs in the next generation of mobile phones. Even if Apple doesn't really sue you , do you really think it’s really good to be ridiculed by Apple every now and then? Do you know the two dead spots in the luxury industry? No taste and plagiarism. Especially plagiarism. When it comes to the high-end market, let alone plagiarism, any suspicion can make you So why do Apple and Google spend so much money filling their design centers every year? It’s to make sure their branding is unique. If your Raytheon phones only copy and copy, then you’ll all be the same for the rest of your life. The high-end market has no chance!"

What Liu Miao said is like a blow to the head. To be honest, how many teams who are sincere in starting a business don’t want their brand to become a century-old store and become a classic for future generations?But Liu Miao directly exposed the root of Thor's mobile phone's survival, that is, the cottage.Raytheon mobile phone users are actually the group of low-end users who envy Apple mobile phones but cannot afford them, and Raytheon mobile phones that imitate Apple naturally become their first choice.To be honest, if the hammer logo is not too eye-catching, this phone is simply Apple's younger brother - the little Apple!It’s just that the three of them chose this route because they had no choice. As Liu Miao said, in terms of popularity, Raytheon mobile phones can’t compare with Nokia, Motorola and Ericsson; in terms of technical content, Samsung, Apple and Titan are completely pinched to death Raytheon mobile phone.

"Without a marketing point, don't you know how to make a marketing point?" Liu Miao hated iron and steel, "Now I dare to launch the 1999 yuan Titan II mobile phone, why don't you launch a 1999 yuan mobile phone with better configuration than mine? What? Who wouldn’t know how to burn the configuration? What’s the technical content? This is much more cost-effective than your copycat Apple? You just double the configuration of my Titan II phone, and then only sell it for 1999 yuan, you say yes No one has come to try your brand? As for the design plan, I have a set here that I don’t use, and it has been sent to your email, so try to figure it out yourself.”

The ui design that Liu Miao gave to Tan Yaohua is actually the flat design that Future 5 borrowed from Google.Now Liu Miao's design team is very strong, so Liu Miao has no interest in plagiarism.So I gave this set of designs to Tan Yaohua's team. In this time and space, this set of designs is still very amazing.Although this set of designs looks like Google's style, but Google has never used it, so others will only think that there is a designer who is very good at Google's style to create a UI style for Raytheon mobile phones.In this way, everyone will only laugh at Google for being intercepted by others, but they will not say how Tan Yaohua's team is doing.And here Tan Yaohua saw the style sent by Liu Miao, he could only bite his handkerchief silently. Such a classic and amazing design is actually a solution that Titan mobile phones can't use. How many treasures are beyond the reach of others?Of course, Liu Miao did not expect that the plan he threw out at random would make the Raytheon team have an unfathomable idea within the Titan Group. This idea made the three founders of Raytheon respect the Titan Group every time they were interviewed by reporters.

"Brother, you are really my dear brother! Is this plan just for free?" Tan Yaohua immediately set the plan as a "free gift" under the hint of his friends.

Tan Yaohua's careful thinking made Liu Miao dumbfounded, but he still agreed.

So Tan Yaohua continued to ask, "Of course it's okay to burn the configuration. Anyway, our cash flow is abundant, and the hardware is not expensive now. But the problem is that once we burn the configuration, others will follow suit. What should we do? Cost control It's very troublesome!"

"You're stupid!" Liu Miao felt like facing a pig teammate, "Just wave the contract over, even if the other party's production capacity can't be reached, let's make a batch of hardware futures first! Then you can talk about the supplier when facing consumers The production capacity is insufficient, so we can only make an appointment for production. Remember, the number of appointments released each time must be limited, and an appointment is released once a month. Whether it is true or false, your appointment must be given to me within five seconds Grab it clean! Then tell the user after making an appointment for the mobile phone that it will take about half a year to a year for the production cycle. If you accept it, then we will place an order for production; Anyway, there will be no refunds, and consumers will either wait for the high-end version, or obediently choose the standard or low-end version. In this way, your cash flow will never be interrupted, how about it? Don’t tell me that you can’t play it like this!”

When Remy heard this, he immediately understood what Liu Miao was thinking.Liu Miao's approach was very vicious, directly solving the cash flow problem that the manufacturer was most worried about.How many Raytheon mobile phones are produced, and the shipments are completely based on the order quantity of consumers. Are you still worried about the inventory problem?The most important thing is that you pay for the Raytheon mobile phone before producing it, which means that Odin Enterprises has almost inexhaustible cash flow.In the future, even if Odin Enterprise does not make mobile phones, it can live well as an inter-enterprise secured loan.

However, Lei Mi would not be so stupid as to give up the smartphone industry. Of course, he knew that Liu Miao's burning configuration plan was to bring out the Raytheon phone's brand.The rest is up to you.But now that there is a design solution provided by Liu Miao, presumably Huang Mei should be able to make a better and smoother interface.Liu Miao is very much in favor of Raytheon Mobile's adherence to the route of Android localization and customization. After all, this is the sign that distinguishes Raytheon Mobile from other Android phones, so Raytheon Mobile will continue to stick to it in the next step.

"Is there any news from you?" After hanging up Tan Yaohua's phone, Liu Miao immediately contacted the group's internal intelligence center, "Is there any news about your public opinion monitoring recently? After all, they want to plan to discredit Titan Enterprises, absolutely not They would rush to the door and smash it. Our position is already detached, and if they want to mess around, they will be the ones to look at."

"In fact, there are not many changes in our comments, but recently there have been a lot of news suggesting that the market share of Titan mobile phones continues to rise, but the market share of domestic mobile phones is declining, so they are discussing whether we are the leader in domestic mobile phones Is the sheep or the culprit?" The assistant replied, "This discussion is currently limited to a few professional forums, but it has gradually spread. There are also some discussions that are not good for us. For example, we deliberately blackmail domestic Consumers, as well as our evaluation of "we are rich and not benevolent"..."