[US Entertainment] Best Director

The final file of "Green Lantern" is set in October this year, and the grading results are accompanied by the date of the file. As expected by Prairie, "Green Lantern" was successfully assigned to PG13, which also means that the box office It has been improved in a large part, but similarly, the grading of PG13 has also attracted doubts from many DC fans.

What kind of movie is this? Does the PG-13 rating mean that "Green Lantern" is going to Marvel?

In this regard, Prairis replied in his speech at the University of Southern California, "DC style means bloody violence? Wrong, too wrong - deep thinking and self-reflection are DC-style heroes."

As soon as this remark was made, it was immediately stirred up in places where DC fans often gather. Some people thought she was right, while others said she was wrong. Waiting for the premiere, they want to see what the so-called DC movie with no bloody violence and deep thought and self-reflection looks like.

At the same time, Prairis is also discussing the screening mode with Warner.

IMAX-3D and Dolby Atmos are highly demanding technologies for theaters. As of the beginning of this year, there were only 400 movie theaters equipped with these two technologies in the world.

Warners and Priest were at loggerheads over the ratio of full 3D to IMAX-3D screenings.

What Warner meant was to release a small number of 2D versions and IMAX-3D versions, and to release 3D in most theaters according to the old method, but as the director, Pryris disagreed. I asked Garfield about what she meant, and it was with Garfield’s secret promise that she spent a high price on the full IMAX-3D plus Dolby Atmos shooting. Both labor costs and early preparation costs were spent on non-IMAX Double with non-Dolby, but now Warner wants to delete the part she is most proud of for the ridiculous reason that the theater can't keep up with technology, which she can't bear.

For this reason, Preris specially published an article on Twitter, to popularize the difference between ordinary dual-channel mono and Dolby Atmos, as well as ordinary polarized 3D, liquid crystal shutter 3D and IMAX-3D. s difference.

普莱瑞思在文中提到的4种3D放映模式在第二天被BBC转载到了官方推特上,事实上自《阿凡达》以来,观众便对3D怀着很大的热情,但是他们往往具体什么叫3D,3D都有哪些中有点概念模糊。他们不明白20美元的电影票究竟和10美元的有什么区别,而在这里，普莱瑞思都给了答案。

The development of 3D technology has formed a total of three 3D modes, including TCL3D projection, passive projection and spectrum projection.

普莱瑞思在文中提到的液晶快门式3D与偏振光3D分别隶属与TCL3D和被动放映旗下，因价格低廉、采用普通高增益银幕不影响2D电影放映而颇受那些10美元一张电影票影院的欢迎。

The IMAX-3D technology is an emerging film production technology that does not belong to any of the three imaging methods mentioned above. Its imaging effect and imaging ratio are countless times that of the ordinary 3D mode. What you can see in the IMAX-3D cinema is almost the same as what you can see in the IMAX-3D cinema. It not only has a larger imaging range but also has a higher accuracy rate and resolution. It is the best 3D technology so far, but its popularity has not been limited. High, except that the pre-production cost is twice or even three times that of normal 3D movies (unlike other 3D single-reel films, IMAX-3D must use two reels of 15/70 film dedicated to IMAX, one reel of film corresponds to one eye, through Polarization filter glasses or infrared synchronization system with electronic glasses to provide two separate images), and because IMAX-3D projection theaters cannot use ordinary high-gain screen projections, only special IMAX-3D giant screens can be used, and all chairs in the theater The tilting arc is also different from ordinary 3D and 2D.

An IMAX screening theater basically costs 150w-300w US dollars.This high cost of film production and the cost of screening have made many capitalists discouraged.

IMAX technology is no longer a new technology. It was exhibited at the World Expo in 1974, but as of 2009, there are only 400 IMAX theaters in the world. Some experts and scholars even pointed out that if there is no James Cameron ("Avatar") Then IMAX is still a work of art locked in a cabinet.

The BBC's reposting of Prairie's tweet undoubtedly fueled the enthusiasm for "Avatar". Within two days, the number of reposts reached more than 100 million.

华纳见此也渐渐松了口，同意将2D、3D与IMAX-3D以1:6:3的比例发行，这相比于当年《阿凡达》的2：7:1已经是很大的让步。

But Warner made this decision on the premise that all IMAX screening theaters will be contacted by Prairius himself, and the share ratio should not be lower than 600w in the first week.

The box office of "Green Lantern" in North America in the previous life was only 500 million in its first week.Prairie knew it was Warner who was waiting for her to back down.But she can't let it go, because more important than these is the responsibility of being a filmmaker-promoting new technologies and initiating new changes.

40 years. IMAX has waited too long.

Someone has to stand up.

Two years ago, James stood up, and a group of filmmakers with professional ideals stood up, and today, she is no longer silent.

Major Hollywood directors have reposted Prairie's tweet one after another.

James even stated in the repost that advocating new technology and promoting it at a cost-this is the duty of every filmmaker.

After reaching an agreement with Warner, Prairius began to find an IMAX distributor.

Unlike ordinary distributors, IMAX distributors are fixed, because there are only a few IMAX movies shown each year, and the cost of IMAX theaters is extremely high, so movie theater investors often negotiate or pre-sign with IMAX movie distributors. IMAX film screening contracts for a certain period of time in the future, and then investment and construction of IMAX theaters will start.

Prairius has made rapid progress in negotiating with IMAX distributors to distribute the film to these 400 theaters, but Prairius has stalled in the promotion of new theaters.

The explosion of "Avatar" in 08 only added 100 IMAX theaters, let alone "Green Lantern" which has not yet been released?

Capitalists are wondering whether to spend a high cost to build new theaters for "Green Lantern".

Prairis set up a speech in New York to explain why IMAX theaters should be established.

Inviting thousands of capitalists from all over the world, Prairius began to give a speech around "IMAX is the future".

It's a long time, five hours.

Many capitalists who came here for their reputation left first at halftime. After the speech was over, less than half of the people in the hall were left.

And more than half of the remaining half of them are fans of Prairie, and they left without interest after signing the autograph.

At the end of the speech, Prairis packed up his things by himself and was about to leave the speech venue. At this moment, a short Asian man walked over, with a little silver in his black hair, about 40 years old.

The translator beside him said, "This is Mr. Wang from China. He wants to talk to you about the technical issues you just mentioned in your speech."

Prairie had heard of this Mr. Wang.

In his previous life, this Mr. Wang was also quite famous in Hollywood. He once spent a lot of dollars trying to acquire a long-established TV station in the United States. Ambitious. .

What's more, in Prairis's impression, this Mr. Wang is also a fanatical supporter of IMAX technology. With a thick pocket, he even uses IMAX technology in all the theaters in his malls all over the country. He is the world's largest chain Investor of IMAX Studios.

If Prairis remembers correctly, in a few years this gentleman will introduce IMAX technology and become the largest IMAX exhibitor in Asia, and China will also become one of the largest sources of box office revenue in the future.

Thinking of this, Prairis looked at his watch, "Perhaps, we can find a place to have a good talk? It's eleven o'clock at noon. I wonder if we are lucky enough to have lunch together?"

The translator translated Prairis' words to that Mr. Wang, and Mr. Wang nodded under Prairis' gaze.

Then he said "Baiweili?" in slightly jerky English.

The Parkway is the most expensive hotel in New York.

Prairie nodded.

**

During one lunch, Prairis talked about the screenings in 200 theaters.

That Mr. Wang was surprisingly easy-going, and with a swipe of a pen, he directly selected 200 theaters under his name for remodeling, and said that if "Green Lantern" performs well by then, we can continue to cooperate.

At the same time, Prairis also introduced Dolby Atmos technology to Mr. Wang.

Mr. Wang is not very interested in Dolby sound effects. He explained to Prairie, "In fact, many theaters in China already have this technology. I don't think spending a lot of money to buy another batch will get the same rich return as IMAX."

Prairie frowned upon hearing this.

Mr. Wang said that most of the theaters in his country have already installed this technology?

But as a shareholder of Dolby Audio Studios, she can swear that she didn't sell everything about Dolby Atmos to any company in their country.

Then, why did Mr. Wang say that his country already has this technology?

Prairis asked carefully.

Mr. Wang quickly gave a reply.

"Of course they don't have this technology. They just claim to have this technology. Just like IMAX, many of their so-called IMAX theater projection rooms and even film are not 7/15 of IMAX characteristics, but it doesn't hinder their publicity, because The audience doesn't know, the audience only knows that this 'noun' is very advanced, they haven't seen it before, so they believe it is true."

Prairie was a little surprised.

What Mr. Wang said is almost unimaginable to her, because in the United States, as long as you use their things without authorization, you can wait to receive a sea of ​​lawyer letters.

"Aren't they afraid of legal action?"

Mr. Wang smiled.

"They didn't actually use this technology, they just gave it a title, and those people don't care about it."

"Then they'll take care of it."

"Why?" Mr. Wang raised his eyebrows.

"Because I am a shareholder of Dolby Audio Studio. I will protect my rights legally."

Under the lights, Prairis said.

Mr. Wang looked at Prairis, and finally raised his glass with a smile.

"wish you success."

"Thank you."

**

Mr. Wang eventually bought Dolby Atmos from 100 more cinemas.

Prairie spoke to Dolby about it when he returned to Hollywood.

Dolby was very angry when he heard that such a country had all pirated his "technology", and immediately contacted the legal department to deal with the situation.

Pryris counted the current IMAX screening theaters in his hands, 100 in North America, 200 in China, and 300 in other countries.

Probably enough for the ratio of 1:6:3 given by Warner.

But from nowhere, an agreement between Warner and Prairius was quietly posted on the Internet. The next day, movie fans all over the world knew that Prairius had signed such an agreement with Warner in order to promote new technologies. agreement.

600 million in the first week, the theaters asked for it themselves, if they lose Preris, they will pay Warner all the losses.

It is simply Warner's unilateral slavery agreement!

There was a lot of grievances for a while, and many Hollywood people stood up to speak out for Prairie, reprimanding Warner for squeezing the director.

The Hollywood Directors Guild's twitter was also tweeted.

Everyone is asking why the director will be notified by the acting union if he asks the actors to work for an extra minute, but Warner is so oppressive that the directors association doesn't care.

Soon, the directors' union united with the media to suppress this matter.

But this matter can no longer be suppressed with a news blockade.

USC students even wrote a letter and sent it to President Obama.

The letter wrote that this is an inherently unfair profession. We stand up to ourselves in the muddy environment with the greatest malice in the world, and now we don’t even have the right to cry?

Obama posted the letter he had received online and retweeted Pryreth's previous tweet about technological change with the caption, "David Griffith of today, let's not repeat the tragedy."

All filmmakers cheered for Obama's move.

Followed by.

Simon, vice chairman of the Directors Guild, came forward to personally apologize.

Warner's president, Garfried Reed, also said that he would revise the agreement.Give the director a favorable creative environment.

And these are not important anymore.The most important thing is the lawyer letter between Prairis and Dolby, suing 9643 theaters in country C for stealing "Dolby technology" without authorization.

The entire movie circle was shocked again.

9643 theaters?

It's just -- crazy!

Newspapers, media, web pages.Crazy push!

A wave of copyright protection is coming!

The scene of a month.Nearly 3 theaters were found to have pirated copyrights, including 12 emerging film technologies such as IMAX technology and Dolby technology.

"This is the revolution of the century - the song of the age of legal rights protection and film technology development!" - The New York Times.