dancer on the knife
Chapter 23 Infringement of Right to Reputation
After finishing the first professional lecture on stage, I have greater confidence in starting the class. In order to better carry out the auto broker training class, I often hold meetings with my colleagues to discuss how to provide high-quality training services and how to recruit more students.As the core project of the department, everyone is working hard, after all, the more recruits, the more commissions.By absorbing the experience of the previous two training courses, we decided to adopt the method of assisting employment to recruit students, and added a course of job interview to the course setting. Of course, this course is still taught by me.As a professional talent market, the company is originally intended to solve the employment problem, so adding this course is well-matched and convincing.
Although we are training car brokers, what we do is not necessarily car salesmen, but most of them are car enthusiasts. They have never been in contact with the car industry. It is more reliable for a sales company to do sales, and then to be a broker after having working experience, so we decided to take employment as the goal of training.We started to contact a number of car sales companies we had contacted before to discuss talent training. After a round of running, some companies still like our customized talents very much.In order to increase persuasiveness, we specially made a plaque of "Auto Broker Training Base" and sent it to the car sales company one by one. Of course, there will be a brief awarding ceremony when sending it, which will be used as our later enrollment promotion picture.
From the third training course, our learning has increased from the previous 7 days to 9 days. The courses we take are very practical and practical, including the history of automobile development and automobile culture, basic knowledge of automobiles, overview of the automobile market, and reviews of new cars. , auto marketing, used car evaluation, and auto insurance claims, in addition to courses on job hunting skills, on-site learning and practice links are also added.After all, what is achieved on paper is always superficial, and I know that this matter must be done.At this time, our training bases can come in handy. Generally, two bases are selected for each training session as places for practical learning.In fact, we also have our own considerations in doing this. First of all, students will learn more intuitively, and it also saves the cost of hiring teachers. Generally, the managers of automobile 2S shops will explain.If someone comes to buy a car, the students can experience it on the spot.After this arrangement, the students' satisfaction with the course is very high, and it also indirectly creates an opportunity for the car sales company to have face-to-face contact with the students, which paves the way for future employment.People with a good image and temperament, who are willing to learn and ask questions, are all favored by car sales companies.
After the entire course is over, we will arrange an examination session, and the test scores of the students will be entered into the study file.In order to provide better employment services, we have adopted the form of individual recommendation and special job fairs.Every time a special job fair is held, people from several car sales companies will be contacted for interviews. After all, there are not many students, and there are only more than 30 people in each session. Therefore, in order to improve the efficiency of recruitment, we will arrange more than 30 people one by one. Go on stage and introduce yourself for 3 minutes.After the self-introduction, there will be a free choice interview.After a job fair, about 80% of the people will be selected by the company, and the outstanding ones will be selected by several companies at the same time.
After having a successful experience, we started classes more smoothly.In order to promote the enrollment of the fourth training course, we have prepared a new advertising promotion plan as before.These advertisements include hard advertisements and soft advertisements. Since our unit and the media belong to strategic cooperation, we can get very low discounts on the advertisement space.It can be said that 90% of our enrollment still depends on advertising.Sometimes a soft article of more than 200 characters can bring hundreds of telephone consultations. We just need to sit in the office and answer the phone non-stop.Every time after advertising, we will receive a lot of calls on the first day, much less on the second day, and even fewer on the third day. But when there is no advertisement, we will return all business consultation calls, Invite consultants to come to the company for an interview.Of course, the consultation calls received by each business person will be summarized every day, one is to facilitate customer management, and the other is to facilitate the definition of subsequent business commissions.
But in this context, there were still some small episodes, that is, after the end of the third class, a student was not successful in employment.After tossing and going back and forth several times, the student finally asked for a refund. Of course, in the agreement, we also clearly stated that if the student does not want to work in the recommended company due to his own problems, we can recommend again for free, but the subsequent recommendation is value-added outside the agreement. The training fee is non-refundable.At the time of drafting, it also passed the review of the company's legal counsel, and I paid special attention to some details, because I was worried that some students would not go to work after applying for the job.Later, the students brought their family members to our office. All kinds of threats made people feel unreasonable. In the end, they had to see the person in charge of the company. It was only because I was too young at the time that I was afraid that I would not be able to handle these things properly. It's not good to give others a handle.Later, the vice president came forward to calm down the matter, but the opinions were basically the same as mine.In the end, the students may also feel that they were wronged, and there was no mention of a refund later.
If the advertisement is done well, the business will be good. This is the sales law at that time.The soft text is generally drawn up by myself, while the content of the hard advertisement is decided by me, and the design is handed over to the company's designers.During one of the advertisements, I made an employment list with the names and employment units of all the students, and printed a quarter of the page in the newspaper in the form of congratulations.At that time, the vice president of the company was very affirmative of the work of our department, so basically I decided on the affairs of the department alone.Originally, I thought such a list of congratulations on employment was very simple and there was nothing wrong with it, so I went on it.When the newspaper came out the next day, something went wrong, and this problem completely baffled me.
The trainees did not call our office, but directly called the company, the general manager's office, and complained that we violated their rights.At that time, I really didn’t know that there was such a right. I was severely criticized when called by the boss. I remember the most impressive thing is that the general manager said: When it comes to using other people’s names for commercial advertisements, why not Ask the company for instructions, why not greet the students in advance.This was the first time I encountered such a crisis, and I apologized to the practitioners who reported it one by one.The mistakes I made still need to be settled by myself. Of course, only a few of them complained. After dealing with them, I realized that some students are not very satisfied with their current jobs, and some are unwilling to let others know what they are doing. With a heart-to-heart attitude and a very sincere apology, and after all, we have seriously provided them with training and employment services, and finally this matter has been resolved satisfactorily.
After the infringement incident, our department held a special meeting in a timely manner, summed up the experience and lessons in it, and strengthened the study of the advertising law, which also prompted us to further improve and enhance the relationship and satisfaction of the students.Any small mistake will cause others to deny our work. As the saying goes, good things don't go out, and bad things spread thousands of miles.In the future training, it is especially necessary to pay attention to the thoughts of the trainees in order to communicate and resolve conflicts in a timely manner.Combined with some problems that have arisen before, we have learned from the pain and improved our entire work, including advertising, consultation and answering, class management, employment arrangements and other aspects.The source is advertising, use less exaggerated and unreliable propaganda language, and avoid risks in the law; when consulting and answering, don’t speak hard, but speak flexibly; class management is to communicate with students more and collect more information. Students information, become friends with students; when making employment arrangements, do a good job of multi-channel employment recommendation, and also make a written record of employment recommendation.This kind of refined teaching and training management is also forced us to do it by various lessons, and it must be done.It’s like growing up on the road of life. Sometimes you don’t want to grow, but reality forces you to grow. This is the power of the environment.Some crisis events seem to be troublesome things, but they are also opportunities if they are handled well, and the process of handling them can better exercise a person's growth.
Although we are training car brokers, what we do is not necessarily car salesmen, but most of them are car enthusiasts. They have never been in contact with the car industry. It is more reliable for a sales company to do sales, and then to be a broker after having working experience, so we decided to take employment as the goal of training.We started to contact a number of car sales companies we had contacted before to discuss talent training. After a round of running, some companies still like our customized talents very much.In order to increase persuasiveness, we specially made a plaque of "Auto Broker Training Base" and sent it to the car sales company one by one. Of course, there will be a brief awarding ceremony when sending it, which will be used as our later enrollment promotion picture.
From the third training course, our learning has increased from the previous 7 days to 9 days. The courses we take are very practical and practical, including the history of automobile development and automobile culture, basic knowledge of automobiles, overview of the automobile market, and reviews of new cars. , auto marketing, used car evaluation, and auto insurance claims, in addition to courses on job hunting skills, on-site learning and practice links are also added.After all, what is achieved on paper is always superficial, and I know that this matter must be done.At this time, our training bases can come in handy. Generally, two bases are selected for each training session as places for practical learning.In fact, we also have our own considerations in doing this. First of all, students will learn more intuitively, and it also saves the cost of hiring teachers. Generally, the managers of automobile 2S shops will explain.If someone comes to buy a car, the students can experience it on the spot.After this arrangement, the students' satisfaction with the course is very high, and it also indirectly creates an opportunity for the car sales company to have face-to-face contact with the students, which paves the way for future employment.People with a good image and temperament, who are willing to learn and ask questions, are all favored by car sales companies.
After the entire course is over, we will arrange an examination session, and the test scores of the students will be entered into the study file.In order to provide better employment services, we have adopted the form of individual recommendation and special job fairs.Every time a special job fair is held, people from several car sales companies will be contacted for interviews. After all, there are not many students, and there are only more than 30 people in each session. Therefore, in order to improve the efficiency of recruitment, we will arrange more than 30 people one by one. Go on stage and introduce yourself for 3 minutes.After the self-introduction, there will be a free choice interview.After a job fair, about 80% of the people will be selected by the company, and the outstanding ones will be selected by several companies at the same time.
After having a successful experience, we started classes more smoothly.In order to promote the enrollment of the fourth training course, we have prepared a new advertising promotion plan as before.These advertisements include hard advertisements and soft advertisements. Since our unit and the media belong to strategic cooperation, we can get very low discounts on the advertisement space.It can be said that 90% of our enrollment still depends on advertising.Sometimes a soft article of more than 200 characters can bring hundreds of telephone consultations. We just need to sit in the office and answer the phone non-stop.Every time after advertising, we will receive a lot of calls on the first day, much less on the second day, and even fewer on the third day. But when there is no advertisement, we will return all business consultation calls, Invite consultants to come to the company for an interview.Of course, the consultation calls received by each business person will be summarized every day, one is to facilitate customer management, and the other is to facilitate the definition of subsequent business commissions.
But in this context, there were still some small episodes, that is, after the end of the third class, a student was not successful in employment.After tossing and going back and forth several times, the student finally asked for a refund. Of course, in the agreement, we also clearly stated that if the student does not want to work in the recommended company due to his own problems, we can recommend again for free, but the subsequent recommendation is value-added outside the agreement. The training fee is non-refundable.At the time of drafting, it also passed the review of the company's legal counsel, and I paid special attention to some details, because I was worried that some students would not go to work after applying for the job.Later, the students brought their family members to our office. All kinds of threats made people feel unreasonable. In the end, they had to see the person in charge of the company. It was only because I was too young at the time that I was afraid that I would not be able to handle these things properly. It's not good to give others a handle.Later, the vice president came forward to calm down the matter, but the opinions were basically the same as mine.In the end, the students may also feel that they were wronged, and there was no mention of a refund later.
If the advertisement is done well, the business will be good. This is the sales law at that time.The soft text is generally drawn up by myself, while the content of the hard advertisement is decided by me, and the design is handed over to the company's designers.During one of the advertisements, I made an employment list with the names and employment units of all the students, and printed a quarter of the page in the newspaper in the form of congratulations.At that time, the vice president of the company was very affirmative of the work of our department, so basically I decided on the affairs of the department alone.Originally, I thought such a list of congratulations on employment was very simple and there was nothing wrong with it, so I went on it.When the newspaper came out the next day, something went wrong, and this problem completely baffled me.
The trainees did not call our office, but directly called the company, the general manager's office, and complained that we violated their rights.At that time, I really didn’t know that there was such a right. I was severely criticized when called by the boss. I remember the most impressive thing is that the general manager said: When it comes to using other people’s names for commercial advertisements, why not Ask the company for instructions, why not greet the students in advance.This was the first time I encountered such a crisis, and I apologized to the practitioners who reported it one by one.The mistakes I made still need to be settled by myself. Of course, only a few of them complained. After dealing with them, I realized that some students are not very satisfied with their current jobs, and some are unwilling to let others know what they are doing. With a heart-to-heart attitude and a very sincere apology, and after all, we have seriously provided them with training and employment services, and finally this matter has been resolved satisfactorily.
After the infringement incident, our department held a special meeting in a timely manner, summed up the experience and lessons in it, and strengthened the study of the advertising law, which also prompted us to further improve and enhance the relationship and satisfaction of the students.Any small mistake will cause others to deny our work. As the saying goes, good things don't go out, and bad things spread thousands of miles.In the future training, it is especially necessary to pay attention to the thoughts of the trainees in order to communicate and resolve conflicts in a timely manner.Combined with some problems that have arisen before, we have learned from the pain and improved our entire work, including advertising, consultation and answering, class management, employment arrangements and other aspects.The source is advertising, use less exaggerated and unreliable propaganda language, and avoid risks in the law; when consulting and answering, don’t speak hard, but speak flexibly; class management is to communicate with students more and collect more information. Students information, become friends with students; when making employment arrangements, do a good job of multi-channel employment recommendation, and also make a written record of employment recommendation.This kind of refined teaching and training management is also forced us to do it by various lessons, and it must be done.It’s like growing up on the road of life. Sometimes you don’t want to grow, but reality forces you to grow. This is the power of the environment.Some crisis events seem to be troublesome things, but they are also opportunities if they are handled well, and the process of handling them can better exercise a person's growth.
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