super actress

Although professional film critics such as Irving Gilberman and Roger Ebert gave "Lolita" favorable reviews, the film's premiere box office figures still did not improve much.

"50?"

When Rhea learned the figure, she repeated it in surprise, "Are you sure it's $50, Matthew?"

"Yeah, it looks like those moral guards still played their part." Malloy was still aggrieved, "could have gotten more—"

Malloy didn't finish his sentence, but Rhea's reaction interrupted him: "So many!"

"Excuse me, what are you talking about?" Malloy thought he was calling a strange girl, but she just had a voice very similar to Rhea Nolen, "The box office of the premiere is only 50. Miss! Do you still remember the investment of this movie, 6000 million!"

"That's not counting the money that Fox invested in the early publicity." Malloy said worriedly.

For the first time, her agent taught her severely, "Don't tell me that you are only satisfied with 50 box office revenue, or I will wake you up severely."

"No, of course I didn't mean that, it's just..." Rhea didn't know how to explain, this number is really not enough.Even if the major theaters are forced to lower their schedules due to pressure from public opinion, with the coordination of Fox Films, the distribution of the film is not low, but Julie Anchar has even greater ambitions.

It's just that she knew that the box office of this version of "Lolita" was only 100 million to [-] thousand, so the movie earned half of the original box office on the first day, which surprised Rhea a bit.

But of course she herself had more expectations.

No actor is willing to be contaminated with the label of box office poison.

Julie Anchar, who was in charge of the release promotion of "Lolita", couldn't believe it, "How is it possible!"

Burrard, who was in her camp, reassured: "It's only the first day—"

"Because this is the first day, the audience will be attracted into the cinema by those controversies. It is impossible for us to invest more in publicity. As long as the publicity offensive slows down, then the audience will even more "Lolita" "I don't know if it's still in theaters or not."

Anxiety makes Anchar, who is no longer young, look a little older, but she doesn't care about those things anymore. She is in torment now, and the next plan is about to go online. The 50

The box office figure hit her hard like a fist.

Anchar felt that the pressure was getting bigger and bigger, and she could even imagine her competitor's smug smile.

Can this really work?

A young and unknown new actress, and the agent who doesn't know how much she has, plus a publicist who knows her——

Julie Anchar knew that she was too aggressive, but she had seen the movie in person, and she had seen Rhea Nolen's performance in person. Even if she excluded the professional status of a Fox executive, Anchar felt that "Lawrence Rita is a great movie, and she wants to make Lolita her ladder.

But at this point, she has no turning back.

After all, after experiencing countless storms, Julie Anchar quickly recovered her mood. She nodded to Bollard who brought back "Lolita" for her, "Just proceed as planned."

The other party accepted it without any objection. After all, they must be in the same boat now.

The box office numbers disappointed some and delighted others.

Natalie Portman can breathe a sigh of relief, after all, she just published a negative evaluation of "Lolita" in the media, and then Roger Ebert refuted her in the past day , this does not seem like a coincidence, and it is difficult for her to ignore the praise of these film critics.

But in any case, no matter how good the movie score is, it means failure at the box office.

"The Los Angeles Times asked us if we should publish some more responses, what do you think?" Natalie's mother is also the manager of the young and famous child actor. Think about the problem to master the means of survival in Hollywood a little bit.

"No, we don't need to confront the film critics." Natalie shook her head after thinking for a while, "Rhea Noren is just a newcomer in Hollywood, and the box office failure of the first starring movie is enough to hinder her development Now, we don't need to spend any more effort on her."

And after playing "Lolita", this role can affect Rhea Noren for a long time.

She herself was deeply influenced by the role of Matilda, and no one knows better than Natalie how serious the influence of being stereotyped by a young and famous character is. After the movie "This Killer Is Not So Cold", come to find Many of her movies are precocious girl characters like "Lolita" and "Fargo".

"And what about your own propaganda?"

this question na

Tully needed to think a little longer, but it didn't take long, "I've already put forward my own opinion, and the readers' reactions are all in support of me. Saying too much will have the opposite effect."

Whether it is from the perspective of mother or agent, Mrs. Hirschler is very satisfied with Natalie. She does not think that there will be better seedlings than her daughter in the generation born in the 80s.

But to be precise, Rhea Noren is not an actress of the post-80s generation in Hollywood at all. Her soul comes from the far side of the Pacific Ocean.

In the era of Internet explosion in the future, there will be more tricks for hype.

And Rhea has a lot of experience in how to completely pick herself out, and it would be too silly to respond directly, not to mention that now there are famous film critics standing in front of her.

Now that Natalie Portman has come out to say that the role of Lolita was originally hers, then of course Rhea has to follow her words——

You can make positive hype for yourself, and of course you can also make reverse hype for others.

The current Internet has entered a period of rapid development. Although it is not as developed as in the 21st century, it has also gathered a lot of young people.

"Natalie Portman refused to play Lolita. Men all over the world are very disappointed. She is the Lolita in people's minds!"

"Why did you change this role to Rhea Nolen, Natalie Portman is more suitable!"

"Who is Rhea Noren? How could her Lolita have won Matilda?"

These similar and different news posts quickly spread on the Internet, all of which quoted Natalie's original interview words, but misinterpreted the meaning, so as to achieve a more realistic effect. Future netizens People will no longer believe this kind of posts that are deliberately tempting to take the bait at first glance, but they are not used to seeing these things yet.

Rhea couldn't help but admire Ken Sanshan's efficiency and comprehension, "You are such a genius!"

"No, you are the one who suggested it, and I think genius is a better word for you."

It would be a waste of money to launch a response in the media. Rhea doesn't have the capital to compete with Natalie Portman's network resources now, but she knows the rules better than anyone else on the Internet that hasn't yet worked.

"We are the best prepared and should be banned soon."

Natalie's team wasn't going to let them associate her with Rhea, or even Lolita.

"It's okay, it won't be found on us." Although doing it online

This is the first time for this kind of thing, but Ken grasped it quickly, "As long as we can lead from the Internet to paper media, it will be our victory."

It would be too provocative to directly make it "Lolita VS Matilda", and it will cause trouble, but the situation is different now.

No matter whether Natalie's team can see who is doing this kind of thing, they can't involve Rhea. These posts are all praising Natalie and slandering Rhea, an unknown newcomer, although This is the most contradictory description on Natalie's side, but what does it have to do with poor Rhea Noren being compared?

If Natalie is willing to say anything more in the media, Rhea wins because she also helped promote the film.

Thinking that Matilda is actually one year younger than her, Rhea felt a little emotional, but this was not a war she initiated on her own initiative, and she could only blame the other party for picking the wrong opponent. She is not a soft persimmon that is easy to handle.

While promoting Rhea himself, Ken Sanshan did not forget the most important thing - to promote the movie. They can say that "The Killer Is Not So Cold" uses the elements of "Lolita". Rita" is the originator, and there are even many other movies that can be used for promotion.

Malloy is more cautious in this regard, "Is this going too far?"

"No, this is the Internet." Rhea was very sure. After all, she is the one who has to pay the money now, so she can also lead the decision. "If you don't go too far, how can you attract others' attention?"

Natalie Portman's comeback came very quickly, and this time her team wisely picked her out.

"I'm amazed at the recent comparisons being made to Lolita with The Killer.

Leaving aside the differences between European and American films, there is a huge difference between the original film and the adaptation, and Adrian Lane ruined "Lolita".

He was even more of a thug than Kubrick, tearing a piece of classic literature to shreds and writing his own name and thoughts all over it, Humbert is no longer Humbert, Lolita is no longer Loli Tower, it's just a story about a criminal and a victim!

This movie is simply to force the audience into anti-pedophile ideas directly according to their brains. When Ryan put the whole movie on teaching in order to please public opinion, it completely became a moralizing movie!

The new version of Lolita is indeed closer to the image of the original work in appearance, and the new faces of the new actors and actresses may make people's eyes shine

, but in order to earn sympathy points from the audience, Ryan bluntly injected a completely different thought and soul into his Lolita, so that this 'sexy girl' became nondescript.

Rather than saying that Matilda is imitating Lolita, it is better to say that Ryan wants to create a Matilda-like Lolita. This shaping method is too ridiculous.

And the final conviction ending is too superfluous, superfluous. "

Natalie Portman would never believe that Rhea was the happiest person after seeing the content published in "TV Guide".

"Damn it!" She couldn't wait to share the good news with Malloy, "How could things go so smoothly toward our ideas?"

Yes, the debate about who is the more attractive girl between Lolita and Matilda is not important at all. The conflict between Rhea and Natalie in public relations can also be put aside for the time being. The reason why Rhea is so preoccupied is to fight back , just to pull Natalie's Jewish resources into the promotion of the movie.

And they could have channeled this into a critics' debate!

"Julie has already met Joe Morgenston, he has also seen the movie, and he doesn't hate Lolita." Her agent laughed on the phone. At this time, he can How cunning, "I don't think he'll publish too bad a movie review."

At the same time, Jessica took a breath while watching the movie column of "TV Guide", "This film critic is really mean, did the director offend him!"

"At least this one isn't that bad." Jessica's brother Joe Lee pulled out another magazine. "Look, he also called Lolita one of the greatest movie adaptations!"

"This is simply a quarrel." Jessica murmured, she tried her best to collect all the information as comprehensively as possible, "Owen Gilberman said the ending was a failure, and Roger Ebert praised the screenwriter's whimsy. Wonderful idea, immediately after "TV Guide" scolded that this is a random adaptation of the original work, and then Joe Morgenston praised the film adaptation..."

"Am I thinking too much, or did "Lolita" really make film critics fight each other?"

Joe Lee looked cautious, and his face similar to Jessica showed a bit of thought: "Is there any more successful way to make a movie more topical than the original work?"

He glanced at Jessica who was still looking for "Lolita" in various movie reviews, "Are you sure you want someone to enter all this information into your broken website?"

It's not that Joe looks down on his sister, it's just that in this respect, he is much better at computer science than Jessica, and he helped to enter the URL authentication page.

"Then what else?" Jessica glared at him impatiently, why couldn't her brother go to a farther place to study in college, so that he wouldn't have to meet so many times.

Recalling the girl in "Lolita" who amazed countless people and withered quickly, Joe made a decision: "I can help you, if you really want to build a website that others are willing to click on, just these The content is far from enough…”

Not only did Joe Lee change his mind, but many more people had completely opposite perceptions after watching "Lolita" than when they entered the movie.

However, it is not only the ratings and the number of movie viewings that are rising, but what is even more frightening is the increasing media publicity, and Fox has never thrown money on it.

As Jessica said, the film critics in the major media columns seem to be arguing. Even if there are indeed some controversial movies, it is rare to see such a gunpowder-smelling mutual choke. "Lolita" What kind of adaptation was made so that the film critics could not convince each other, which completely aroused the curiosity of the film critics.

When Fox gave away free movie tickets, not many people went, but now they buy a movie ticket out of their own pockets to see "Lolita", which is really weird.

How long has it been since the preview of "Lolita" received a cold reception from the film critics, to the time when the film critics have expressed their voices in the major media!

"Lolita" has not been released for a full week, and the major theaters have proactively increased the screening rate. No one has money to live with, and the promotion of this movie is absolutely amazing!

It seemed that all the newspapers, media and entertainment magazines were talking about this new adaptation of "Lolita" all of a sudden, as if they were just trying to get a good one or a bad one.

If only the tabloids publish information related to "Lolita", people can ignore them and treat them as insignificant remarks, but when professional media people start to speak out for "Lolita", the public can no longer ignore this. A new movie that caused a storm before it was released.

Film critics argue in their columns about the merits of film adaptations and the success or failure of films. This in itself is an example of extremely successful publicity. Is there any better film publicity than film critics who keep mentioning "Lolita" way?

This is not just the film critics

When it comes to the impact, even Hollywood's PR team can't ignore this movie. No matter whether those film critics are reprimanding or praising the adaptation of the movie, they have put forward the most critical message to the public——

"Lolita" is anti-pedophile!

Whether it is out of curiosity or wanting to verify the evaluation, the audience is willing to go into the cinema and watch this extremely controversial movie in person.

Even the representatives of the associations who protested the most, don't they have to watch the movie to refute the whitewashing of the film critics?

As long as people can be drawn into the cinema, there will be box office!

"Those protests are completely nonsense!" A man dressed in a weird way accepted the interview, and he moved closer to the microphone excitedly: "What large-scale shots, what pornographic movies, "Lolita" obviously doesn't have those messy things If you ask me, those pedophiles should sit in a movie theater and watch what kind of effect they have on a poor little girl!"

A conservative middle-aged woman also expressed her opinion: "I think mothers with children should go and see "Lolita", at least we have to know how to recognize the tendency to notice threats, believe me, see In the end, no one can ignore the powerful effects of that evil."

"I wanted to say it a long time ago, but the people in the movie were worried that I would reveal the plot and didn't let me say anything before the movie was released." Friends went to see the test screening, ha, there is no over-the-top picture at all, it would be strange if this movie didn't pass the censors."

Not long ago, the variety entertainment program "Tonight Show" that did "What do you think of "Lolita"" continued this street interview segment. They obviously divided this into the upper and lower phases, conservatively adopting the first suppression and then the upswing. s method.

If "Lolita" can't counterattack, then the program group will not release this second half at all, but now that the film's reputation is gradually catching up, NBC TV has released those voices defending "Lolita", which is undoubtedly a smart move approach, because no matter what the movie is, it will not affect the show itself.

And now, they are taking the heat of "Lolita" one step ahead of other variety shows.

Yes, that's the heat of the movie.

Who would have thought that an R-rated movie could trigger such a frenzy of heated discussions, and entertainers who foresee this business opportunity will never let go of such a focal point.

Print media, TV

The media are arguing quite fiercely, so the Internet with loose management restrictions will only become more exaggerated.

The messengers of justice who follow the mainstream media to criticize and criticize without even watching the movie, the audience who refute it after watching the movie, and even the audience themselves have their own opinions. Whether the movie is good or not, and whether the adaptation is good or not, Is the movie good enough to watch...all of which can spark a debate.

However, "Lolita"'s premiere box office revenue was only US$50. Even considering the limited distribution theaters and the low number of film screenings that day, this figure is still bad.

Compared with the cost investment of 6000 million yuan, this premiere box office box office simply indicates that this movie will be box office poison.

But the trend of the box office has completely exceeded people's expectations. The movie theaters were pressured by public opinion before and signed a contract with Fox, so they had to lower the screening rate to the greatest extent to make things perfunctory. Now, they However, being driven by the popularity of movies, they have increased their film schedule and distribution.

What's even more shocking is that the attendance rate has increased faster than the theater line's increase in the screening rate. On the first day, the audience in a movie of "Lolita" can only fill up 60% of all seats, but now, The number of 100% filled shows is increasing day by day, even though the cinema has added more films!

The battle has evolved from a PTA protest against Fox Films to a debate among film critics, and finally to the general public, and even the most indifferent to movies can no longer remain indifferent.

And those closest to the film were more eager.

Malloy was just pacing around in his own office. He was still inexperienced and had no background. He was assigned a very remote office, and even had to share it with another agent who was at the same time.

But the people in the ICM brokerage company knew that he would not stay in this broken office for too long.

He found the most talented girl among a group of models, and got her the leading actress in the movie. Even now, this movie has become the hottest topic in October. Whether it is praise or scolding, everyone Knowing that after the movie was over, the Rhea Noren in Malloy's hands would never be unknown again.

"This is crazy." Malloy was also a little shocked, even though he knew it would cause controversy, but this grand event was beyond his expectations, "Julie Anchar actually invested so much money? There's no way Lolita could have given her more in return!"

Ken Sanshan repeatedly confirmed the names of these film critics in amazement, and only after confirming that they were really the characters in his impression, rather than his blind eye, Ken answered Malloy cautiously: " Come on, Metus, we all know she wouldn't do something like that."

After careful research and discussion, they and Julie confirmed every detail, but the development of the matter was far beyond their expectations, and they did not expect that the addition of Roger Ebert would achieve such a good effect.

No, it wasn't Roger who started the critics debate, it was just a coincidence, Owen Gilberman and Roger Ebert's opposing views, plus an interview with Natalie Portman The responses, the colliding opinions, and all come from extraordinary figures, all of which directly detonated a wider range of controversies.

They did use some tricks, but if the movie itself is not good enough, no matter how good the publicity team is, it won't be able to do more on it.

Now even if Fox doesn't do anything, those big-name and difficult film critics will rush to see "Lolita", and they will eagerly publish fresh film reviews, just to join this inexplicable in time. Spread the debate.

The idea of ​​Julie Anchar taking the controversy to a TV show is as good as it gets, even more so than Jeremy Irons, the movie's biggest star, doing an interview on The Tonight Show himself.

The housewives who dominate the remote control are not necessarily willing to stop and watch actors brag about their work, but they are definitely willing to watch interviews that look like they are quarreling with each other. Compared with film reviews from professional media, they are more willing to believe that often Watch talk show TV shows.

Fox lit a fire, and Rhea and Malloy just wanted to fan the wind, but neither side thought that things would turn out to be so crazy.

This is not promoting the movie at all, but the transition from the movie itself to the carnival of the entire entertainment circle.

At this point, things can no longer be easily manipulated and reversed by them, so they have to be more careful, and be careful not to fall back to the bottom if they are not careful.

In this sense, Rhea's team even needs to thank Natalie Portman, because her voice can just expand her popularity, and everything is perfect.

Before making the next call, Ken Sanshan and Malloy exchanged meaningful glances, "It is God who will

Years to celebrate Rhea Noren's! "

"So the Jews are not qualified to say no." Malloy responded quickly.

He himself has Jewish blood, and he also has Jewish nature, he is good at calculating and calculating, he doesn't care whether Natalie Portman is his ethnicity, they are enemies at this stage.

As soon as the office phone rang, Malloy rushed over to answer his call, his eagerness could not be concealed, "How much is the box office?"

So what if the movie became an annual hot spot? Only after it is converted into real benefits, "Lolita" will be really valued by Fox Film Company. Of course, it is impossible for Fox now to ignore that it was bought by them for 850 million US dollars. distribution rights for the film.

"Say it again, how much is the box office?"

Fox executives are also constantly checking the film's box office trend. They are not just investing in distribution rights fees, because of Julie Anchar's insistence, they have increased their investment in this film .

John Neyron is one of the executives who are most concerned, and unlike Anchar's faction, he hopes that "Lolita" will be thrown away. Although the failure of this movie will cause Fox to suffer a little loss, but that point is regrettable. Compared to such a big event as being able to kill his competitors, it was completely insignificant.

However, upon hearing that amount, John Nyron inquired again in disbelief. He knew that it was not a big deal!

The assistant who updated the number to him all the time also answered with a gasp. Although he had said it once, when he repeated it again, he was still shocked by this amazing reversal.

"4000 million." Seeing John Nellen's expression, the assistant wisely omitted the number after the million.

John had tried his best to control himself, but he still took a breath unconsciously, "You must be kidding me, the movie's premiere box office is only 50!"

Indeed, the box office of "Lolita" was only 50 on the first day, but it rose to 800 million on the second day due to the publication of high-scoring film reviews and the impact of negative publicity in the early stage. At the peak, the box office reached the gate of tens of millions that day.

Even though he knew that the assistant would not lie to him, John still let out a vent: "This can't be done!"

"This is a niche R-rated movie!"

Then he immediately thought of something even more terrifying: "What about the media's reaction?"

"Variety Publishes Review of 'Lolita'

, "Hollywood Reporter" published an analysis of "Lolita" public opinion changes today. "

As soon as these two professional media that symbolize the benchmark of the Hollywood industry come out, it means that "Lolita" has indeed caused a sensation-is this still a movie promotion?

John Karen couldn't believe it, he didn't believe that "Lolita" could really play an excellent reversal scene, and what he didn't want to believe was that Julie Anchar was capable of planning a It is a grand ceremony that can set off a carnival for the entire industry.

What's even more frightening is that public opinion is still arguing, which also means that everything about "Lolita" will not end immediately.

Of course, the current controversy about this movie can easily bring tens of thousands of views and hits to a website, and it can even affect the sales of a magazine or newspaper, and even increase the ratings of a TV program. Rate, a movie can bring so many related benefits, who wants to let it end early.

"This movie is a blasphemy of the original. If Nabokov knew that "Lolita" would be made like this, he would die with no peace of mind!"

"Adrian Lane messed up the movie, and I gotta say, it's pretty darn good!"

"Why not delete those scenes with serious sexual implications? If it is 'cleaner', I would take my daughter to see this movie, so as to save her from thinking about it all day long."

"Please, this is completely false propaganda, there is not even a large-scale shot in it, are the censors crazy? They rated the movie as R, even the shooting scene was not directly shot, isn't it just bleeding all over the place! "

There are too many topics like this, and as long as people are willing to watch, the Hollywood media can find a thousand controversial points for them without repetition, and this will only further promote the movie.

The phone in John Neyron's office rang, and he answered it with a heavy heart, and Rupert Murdoch, the head of Fox, told him to come to the office.

Of course, at this stage, even Murdoch has to ask about this "Lolita". Apart from Julie Anchar's personal management, Fox's investment in this film will not exceed 2000 million. , and they enjoy 30% of the box office share!

Maybe when "Lolita" just took off, Fox began to use the power of the company to participate in Julie Anchar's publicity plan. John couldn't believe that she could plan the film promotion to this situation by herself.

Prior to this, few executives wanted to care about going to Cannes

How much box office share did Burrard win when he bought back an American film, and now everyone is glad that he got 30% of the share with the guarantee of passing the censorship system and film scheduling.

Judging from the current trend, it is absolutely impossible for "Lolita" to make Fox lose money.

Even if the box office does not earn back, this massive battle can bring Fox invisible benefits that cannot be underestimated, and that is not a benefit that can be calculated with money.

After tidying himself up, John walked into Rupert Murdoch's office. He was not surprised to see Julie Anchar was there early, but this did not affect his mood becoming bad .

The grievances between him and this old woman cannot be explained clearly in one or two sentences. In the final analysis, it is because they are in a competitive relationship, and the leaders of the company are happy to see two capable generals fight.

"John, Julie recommended that you be responsible for the promotion of "Lolita" in Europe."

John Nellen was startled.

That's right, because this kind of movie is in line with the perverted tastes of Europeans. At that time, they also decided to resell "Lolita" to Europe, so they finally decided to show the movie, and they agreed to let the movie also be released in Europe!So the box office of the movie——

He didn't dare to think about it anymore, John knew that Julie's move not only hit him, but also showed his tolerance and leadership ability in front of Murdoch, damn it!

However, the well-dressed woman just glanced at John Karen lightly, as if she didn't care about him at all. This is also the case. From this moment on, the position of senior executive vice president of Fox will definitely be Julie. Anchar's gone.

He can only curse in his heart, it's just that Anchar is lucky, starting with the pedophilia issue that Americans care about most, and detonating public opinion, the movie has become the correct direction that the audience likes most, and if it is replaced by those Europeans, he How to make such a big publicity battle?

This damn woman is so scheming, if the European market that John is responsible for fails, then Murdoch will definitely think that it is his problem, not the film's problem, and if it succeeds by fluke, the credit is still always responsible People Julie Anchar's!

Although he could see it clearly, at this moment, he still hoped that "Lolita" would receive a cold reception in Europe.

The author has something to say:

_(:з」∠)_I'm sorry, I have something to do today. I said qaq in the copywriting. I originally thought that if I had time, I would post it tomorrow, but I finally caught up with ORZ and sat for 4 and a half hours. car, exhausted, lying down.

I prefer instant hit 233, of course there are many problems, but it is better to be famous than to be unknown...