Rebirth of the Hidden

After breakfast, the three of them took the subway to the gymnasium together.Because Xia Ying still had an interview task today, she broke up with them at the entrance of the gymnasium.

In this way, Gu Xinxin became the only woman among the two handsome men.

The game hadn't started when they found a seat in the front of the stands.

Gu Xinxin is an ADHD patient. She stood on the side of the aisle within 3 minutes, grabbed the handrail and leaned over to look at the athletes warming up on the field. It was as if she had seen the lively competition scene last night, and she was spinning around excitedly.

She is tall and beautiful, and she looks very youthful in the short sports skirt she wears.Most of the spectators who came to watch the game were single dogs who love basketball. When they saw such beauties, they almost drool. After another observation, they found that the goddess brought two accompanying guests. And Lin Minming shot into a sieve.

Lin Minming: ...

Fortunately, He Jun has become accustomed to being noticed by others, and keeping his cold face paralyzed gave them a little more momentum.

Of course, apart from the single dogs, the most people who came to watch the competition were the cute girls of the handsome guy.Any girl who walks past their location will be instantly attracted by the two handsome guys who are tall, handsome and delicate and shy. Although they are not as crazy as monkeys who have been hungry for three days when they see bananas, they whisper together and then pretend to glance at them casually. There are many who turn their heads with a smile.

Lin Minming: ...

He Junyi turned a blind eye, calmly unscrewed the mineral water bottle and took a sip.His thin lips moistened by tiny drops of water lightly smacked a group of face control fans in an instant, and in the next three seconds, Lin Minming heard at least a dozen camera clicks in succession .

He Junyi: ...

"Brother, do you still have water?" Gu Xinxin was tired from standing, and turned to lean on the armrest to act coquettishly, "Hurry up and give me a bottle! Why hasn't the competition started yet?"

He Junyi threw the mineral water in the bag towards her, unscrewed a bottle and handed it to Lin Minming who was sitting in a daze.

"It's so hard to open..." Gu Xinxin twisted it hard but couldn't open it. She raised her head and was about to ask He Junyi for help when she saw this scene. Even if she was too nervous, she could see that her brother was treating him differently this time. up.

One is my sister, and the other is my sister's classmate.

How can there be any reason to unscrew the water bottle for others and hand it over to feed it with your own hands, and just throw a bottle over when it's your sister's turn?

If Lin Minming was a woman, she could almost confirm her brother's intentions without hesitation, and he definitely wanted to pick someone up and not run away.But the truth is...he is a man!

What is this called!

Gu Xinxin thought of all the yays he had heard in the past two days, and unconsciously added several levels of credibility in his heart, feeling as if a door to an amazing new world had opened.Do you really have to face such a heavy-tasting thing in the future?She drank the mineral water in her hand, and suddenly felt that her mouth was so pale.

Fortunately, Lin Minming didn't know about her messy thoughts.

Although it is not the first time for him to watch a football match, he has never been to the Chinese League.In the past, when I was with Gu Xinxin, I used to comment more on the handsome guys who played. Like in the anime, gossip and passion are their main courses.

However, now he has really practiced shooting with He Junyi for a summer vacation. As soon as he arrived at the scene, he immediately felt the tense atmosphere of the game.

Not only is everything extraordinarily novel, but he also discovered a strange thing...

The number of people in the stands gradually increased, and as the game time approached, cameras had been set up in the infield.Among the busy figures of the journalists, Xia Ying also appeared in a suit jacket.

Today she is the live anchor, so she is too busy to take care of other things for the time being.

Lin Minming checked the basic information of the two teams that will be playing in the morning. They were No. 5 in the semi-finals, and they were only one place behind, and they were very tight.And it is said that the coaches of both sides are all retired professionals, and one of them had led the provincial team a few years ago.Everyone predicts that this game will be very exciting.

Lin Minming still didn't know what type of talent He Junyi was looking for. It really tested his eyesight to pick a suitable one from so many people.

But this is obviously not what he needs to worry about, on the contrary...

When approaching nine o'clock, a long whistle suddenly rang through the audience, followed by a rhythmic and dynamic prelude.The audience on their side of the stands immediately swarmed to the front row and took out their cameras to shoot wildly.

Lin Minming was shocked when he recovered: "???"

He Junyi next to him said, "It's about to start."

Sure enough, the announcement of the entry of the competition team came out quickly on the radio, and the auditorium instantly boiled up.

Because the background music was too loud, Lin Minming had no choice but to approach He Junyi's ear and asked, "Have you noticed that there are no placement advertisements planned for sponsors throughout the arena?"

As he exhaled as he spoke, He Junyi's ears twitched, but what shocked him even more was what he heard.He's talking about... ad placement?

Where did this kid know the word?

But Lin Minming didn't feel his surprise at all.

Ever since He Junyi dried his hair with his own shirt last night, the two have inexplicably gotten closer.I can't say why, but when Lin Minming had a problem today, his first reaction was not to lower his head and think for himself, but to ask him out of his mouth.

When he was a designer, he was exposed to many advertising promotion methods. Lin Minming also watched a lot of football games in his previous life. Now that he returned to the scene ten years ago, he immediately noticed the difference.

In the future, with the vigorous development and continuous deepening of sports marketing, more and more companies choose to use sports events to spread their brands, and highly integrate and extend the connotation and appeal of the brand with the spirit and concept of sports events.

There are many ways of successful brand sports marketing, such as event title (or sponsorship), studio packaging, clothing supply and cooperative promotional videos, etc. Various advertising forms add to the communication of the entire brand.

The brand image and brand concept are imperceptibly implanted in the hearts of the audience watching the event. This is the product placement in future sports events.

But the current sponsors only put up banners outside the stadium, and there is even a simple logo background inside the stadium, and even the broadcast rarely mentions the sponsor's name in a large space.

In the eyes of a reborn person like Lin Minming, it was a bit unbelievable.

He thought about it and said this by the way, seeing that He Junyi didn't have any special reaction (facial paralysis), and guessed that he wasn't too shocking, so he continued to complain: "Originally, the brands of these sponsors should be used in events or programs. The background, props, clothing, team name, at the very least, the advertising slogan should be played on the electronic screen, so that the audience will naturally accept the influence of the product or brand while enjoying the game. The current situation...is really shabby , I don’t know how much it costs to sponsor a Chinese League match?”

In fact, no matter how much it is, using this method to promote the brand is not very cost-effective, and it is no different from burning money.

"Oh!" Lin Minming frowned and sighed.

He Junyi was still in the midst of the huge earthquake, staring at his face for several seconds before turning away.

In fact, what he thought was, maybe this kid is an advertising genius?

All the events he has participated in or watched have been equipped with very similar promotional methods to this one, of course, the higher-level ads are also more advanced.But according to what Lin Minming said, these seem to be too traditional and flimsy.

The spirit of aggressiveness, hard work, and surpassing dreams and the concepts of fairness, justice, and cooperation promoted by sports events are matched with the audience's passion and happiness when watching the game, as well as the kind of love, admiration, and expectation for the game and its athletes. If such emotions are used well, sponsors can maximize the reputation and favorability of brand communication.

And the reason why he wants to form his own team is not just for Lala to sponsor and play basketball.His fundamental starting point is to assist the business and open up the customer base.

If it can make a breakthrough in the way of implantation, it will definitely help the company expand a lot of resources.It's even okay...

Lin Minming never thought that he was just a simple complaint, and others thought of a huge game of chess in minutes.

After some planning, He Junyi quickly regained his thoughts, but his mood was extremely excited.But he couldn't help but feel more and more confused about the always quiet young man beside him.

This guy is startling from time to time, he looks shy and shy, but actually thinks a lot outrageously.Yesterday in the supermarket, I was babbling about a lot of wonderful ideas...

He seems to have mentioned that he wants to be a specialized imported fruit supermarket?It does not sell vegetables or snacks, and there are no various instant noodles and snacks. It is simply beautiful imported fruits.

Will someone spread the fruit into a high-end supermarket?Or should I ask whether there will be a market for such expensive imported fruits?At least He Junyi felt that the current consumer group might not be able to accept it.

But in business, you have to take a long-term view.

He Junyi is a person who is very tolerant of fresh ideas and has a keen sense of business.Although what Lin Minming said was complicated and messy, he thought of almost everything he saw, and most of his suggestions were fanciful.But after being filtered by his high IQ, almost all of them are brilliant and good proposals.

It's not that he couldn't think of it, but he didn't think of it at all!

If these ideas are properly packaged and added to rational considerations, he will definitely be able to make at least three investment proposals that are enough to attract large clients.

It seems that the talents that should be tapped the most right now are not those galloping in the arena, but this seemingly ordinary boy beside him.

Lin Minming.

This year should be the same age as Gu Xinxin. He Junyi quietly went through his information: 15 years old, son of a cadre, excellent grades, introverted, ingenious and loves to think about things...well, he is also good at cooking.

He Junyi suddenly realized that he knew a lot about this child, so there was basically no need to investigate in detail.But... when did you get so close to a kid?

The pair of straight and slender legs in the bathroom last night flashed before his eyes, the white flowers almost reflected the light, and his heart was pounding.