If the movable type printing technique can be successfully researched, then the daily printing problem can naturally be solved.
However, things are far from as simple as Gu Yanshu thought.
Because after a while, Qin Lu raised the second problem of the daily issue:
"It is a good idea that the princess wants to publish a daily newspaper, but the princess is not ignoring a problem."
"What?" Gu Yanshu looked at Qin Lu, signaling that he could speak directly if he had something to say.
"Among the common people, there are actually not many people who can read and write. Even in the capital, the illiterate people account for more than half. Even if this daily newspaper can be published in large quantities, there may not be many people who can understand it."
When Qin Lu said this, he actually felt uncomfortable.
The people in Tianqi have a low level of education, and few people can read and write. The reason for this is that Tianqi has been raging with wars all year round.
A few years ago, when the war was at its worst, the common people couldn't even afford food and clothing, so how could they learn to read?
In the final analysis, it is because the royal family is useless and unable to bring a stable life to the people, allowing them to learn characters, read and practice martial arts while eating and drinking.
Originally, Qin Lu thought that Gu Yanshu would have a headache for a while because of this problem, but who knew that Gu Yanshu just waved his hand and didn't take it to heart at all:
"Don't worry, my lord, I have naturally considered this point, so in addition to text information, I am going to publish some comic strips on this daily."
Although Gu Yanshu is not very clear about the education level of the common people in Qi today.
But when Qin Lu said that Tian Qi was still using engraving and printing, he already had a rough guess in his mind.
After all, woodblock printing was relatively backward, and it was difficult to print books. Under such circumstances, books and other items would naturally not be cheap.
Books are expensive, which naturally raises the threshold for learning invisibly.
So when he explained movable type printing to Qin Lu, Gu Yanshu had already thought of a solution in his heart.
After undergoing public opinion and movable type printing, Qin Lu is already used to hearing these strange words from his princess:
"A comic strip? What is this?"
"To put it simply, it is a method of using continuous pictures to narrate stories and portray characters. Even illiterate people can understand the stories they want to express in this comic strip by looking at pictures. "
for comic strips
Gu Yanshu is quite familiar with this matter.
Aside from other things, in the study of the Gu family, there is a complete set of comic strips of the four great classics.
These comic strips can be said to be the enlightenment reading materials for Gu Yanshu to study the four great classics, adding a lot of fun to Gu Yanshu's somewhat boring childhood life.
The threshold for reading comics is not high, and even illiterate people can understand them.
At that time, the common people bought newspapers back for the comic strips. In order not to waste them, they would always try to find out other contents in the newspapers.
In this way, the spread rate of the daily newspaper will naturally expand.
Hearing Gu Yanshu's description, Qin Lu nodded slightly, but soon, he thought of a new question:
"But the comic book should not be printed with movable type?"
From Gu Yanshu's description just now, it is not difficult to hear that movable type printing can only be used to print characters and symbols.
But the comic strips are mainly paintings, and movable type printing should not be used.
But if movable type printing is not used, the problem they encountered at the beginning will appear again:
The engraving time is too late.
Gu Yanshu can naturally understand the meaning of Qin Luwen's words:
"That's right, so I don't plan to publish the comics in the daily newspaper every day, but I plan to select one day of the month and put new content on it."
As for which day to choose, it is natural to see which day is more needed.
"In this case, it may well be a method."
After thinking for a while, Qin Lu knew that Gu Yanshu's method was feasible.
In a month's time, if there is not much content to engrave, it is not difficult for a few workers to rush to work:
"What about the other times of the month when comic strips can't be published? What does the princess plan to do?"
Even the method of publishing comics can be thought of, Qin Lu doesn't think that Gu Yanshu will let go of the free time when he can't publish comics because of the speed of engraving.
Sure enough, after hearing this, Gu Yanshu immediately gave Qin Lu a "you understand me" look:
"Well, naturally we need to find some storytellers."
"Mr. Storyteller?" Qin Lu frowned slightly, not quite understanding why Gu Yanshu's topic jumped from daily newspapers and comics to Mr. Storyteller.
"People are illiterate, so they can always hear voices, right? In their free time, they always go to teahouses and taverns, and listen to one or two short stories from storytelling, right?"
Gu Yanshu didn't even think about it, so he threw a
A series of questions.
"That's right." Qin Lu nodded, not to mention ordinary people, even the palace would invite a troupe or two to entertain the concubines from time to time.
"So, as long as we control the storyteller's mouth, we can naturally control public opinion."
Even if the storyteller is not allowed to openly stand in line, just adding some private goods to what the storyteller wants to say is enough to change the minds of the people.
Let's just talk about a character that almost everyone is familiar with before the end of the world, Pan Jinlian.
Because of the "Water Margin", one of the four great classics, as long as Pan Jinlian is mentioned, the poisonous woman who killed her husband Wu Dalang because of having an affair with an adulterer comes to people's minds.
But few people know that in real history, Pan Jinlian is not as unbearable as written in "Water Margin".
She is even a well-known lady from a famous family.
Her husband, Wu Dalang, was not under five feet tall and had an ugly face as described in "Water Margin". Instead, he was a seven-foot-tall man who admired literature and martial arts, and even served as a magistrate of a county.
And the reason why these two people's images in "Water Margin" are so unbearable is because friends from the same hometown go to Wu Dalang after undergoing great changes, and mistakenly think that Wu Dalang is unwilling to help, so they made up this episode out of anger. Rumors spread wildly.
Later, when this person found out that Wu Dalang had already solved his difficulties, he had misunderstood and wanted to refute the rumors.
This rumor has long been known to everyone, and it was written into this great book by the author of "Water Margin".
Even though the descendants of the author of "Water Margin" later built statues for Pan Jinlian and Wu Dalang and wrote apology poems specifically for the plot of Pan Jinlian and Wu Dalang, there are still a small number of people who know the truth.
From this incident alone, we can know the consequences and impacts that literati can cause if they want to include a piece or two of private goods in their works.
So the second method that Gu Yanshu thought of was to find some storytellers and take it for his own use.
"This method was also thought of by the Fifth Emperor before, but in the end he gave up."
Qin Lu didn't want to pour cold water on Gu Yanshu, but the reality is like this:
"Now the famous storytellers in Beijing are all from the eldest prince, and there is no way to take them for their own use."
If those gentlemen could be recruited, Qin Hao and Qin Lu would have already taken action.
Qin Sheng can control
Isn't the direction of public opinion in Beijing because most of the storytellers in the capital are under his command?
"When did I say I was going to find a famous gentleman?" Gu Yanshu gave Qin Lu an inexplicable look.
"Mr. Unknown, I'm afraid he won't be able to achieve the desired effect of the princess."
Those little-known gentlemen can only work in some small teahouses with few customers, and few people go to listen to books on weekdays. How can they control the speech of everyone?
"Just because they are not famous now doesn't mean they won't be famous in the future."
It can be said that Gu Yanshu is not worried at all:
"As long as they can say something that attracts people, won't it be a matter of time before they become famous?"
Before the end of the world, there were one or two entertainment companies in the Gu family's business, and Gu Yanshu knew more about the twists and turns in it than others.
In this entertainment circle, there are not a few stars who are latecomers because of their moving works.
This storyteller is no different from this star, as long as he can come up with works that everyone loves, who cares whether he was famous or not?
"But it is not an easy task to create a story that the common people love to hear."
The people in Tianqi had a low level of education, and those who could read and write put all their efforts into studying the Four Books and Five Classics in order to gain fame.
Only those old scholars who have no hope of official career would want to create scripts to survive.
But these old scholars have long been bound by the Four Books and Five Classics, and most of the scriptures they write are very literary and difficult to pronounce, and the common people don't like to listen to them at all.
As far as Qin Lu knows, the most popular scripts among listeners are still old stories created three years ago.
Who knew that after Gu Yanshu heard this, he didn't care even more:
"The prince doesn't need to worry about the story, just find a few storytellers and give it to me."
It's no wonder that Gu Yanshu is conceited. In terms of entertainment, no one can compare to people before the end of the world.
Leaving aside the four great classics, let’s talk about the major genres in postmortem novels.
What brainless and refreshing novels, what lingering love stories, what mother-in-law and daughter-in-law theater, what thrilling detectives solve crimes, horror and suspense stories...
Although Gu Yanshu couldn't write by himself, he still said that there is a specialization in art.
Gu Yanshu believes that he only needs to solve these many enduring problems
Among the materials, pick out one or two key contents at random, and let the storytellers freely write the manuscript.
It is enough to catch the attention of those Tianqi people who have not been baptized by the entertainment era where a hundred flowers bloom.
"Since the concubine has said so, it just so happens that the fifth emperor has a few storytellers under his command. After a while, the king will ask the fifth emperor to send them over."
Although Qin Lu didn't know what Gu Yanshu was thinking, he also knew that Gu Yanshu was never a random person, so he immediately gave an answer.
Speaking of which, these storytellers were the ones Qin Hao had brought back to fight Qin Sheng in the ring.
As a result, not to mention the little effect, these gentlemen are also idle.
It's simply that people are idle now, so it's better to hand it over to Gu Yanshu and let him deal with it.
However, things are far from as simple as Gu Yanshu thought.
Because after a while, Qin Lu raised the second problem of the daily issue:
"It is a good idea that the princess wants to publish a daily newspaper, but the princess is not ignoring a problem."
"What?" Gu Yanshu looked at Qin Lu, signaling that he could speak directly if he had something to say.
"Among the common people, there are actually not many people who can read and write. Even in the capital, the illiterate people account for more than half. Even if this daily newspaper can be published in large quantities, there may not be many people who can understand it."
When Qin Lu said this, he actually felt uncomfortable.
The people in Tianqi have a low level of education, and few people can read and write. The reason for this is that Tianqi has been raging with wars all year round.
A few years ago, when the war was at its worst, the common people couldn't even afford food and clothing, so how could they learn to read?
In the final analysis, it is because the royal family is useless and unable to bring a stable life to the people, allowing them to learn characters, read and practice martial arts while eating and drinking.
Originally, Qin Lu thought that Gu Yanshu would have a headache for a while because of this problem, but who knew that Gu Yanshu just waved his hand and didn't take it to heart at all:
"Don't worry, my lord, I have naturally considered this point, so in addition to text information, I am going to publish some comic strips on this daily."
Although Gu Yanshu is not very clear about the education level of the common people in Qi today.
But when Qin Lu said that Tian Qi was still using engraving and printing, he already had a rough guess in his mind.
After all, woodblock printing was relatively backward, and it was difficult to print books. Under such circumstances, books and other items would naturally not be cheap.
Books are expensive, which naturally raises the threshold for learning invisibly.
So when he explained movable type printing to Qin Lu, Gu Yanshu had already thought of a solution in his heart.
After undergoing public opinion and movable type printing, Qin Lu is already used to hearing these strange words from his princess:
"A comic strip? What is this?"
"To put it simply, it is a method of using continuous pictures to narrate stories and portray characters. Even illiterate people can understand the stories they want to express in this comic strip by looking at pictures. "
for comic strips
Gu Yanshu is quite familiar with this matter.
Aside from other things, in the study of the Gu family, there is a complete set of comic strips of the four great classics.
These comic strips can be said to be the enlightenment reading materials for Gu Yanshu to study the four great classics, adding a lot of fun to Gu Yanshu's somewhat boring childhood life.
The threshold for reading comics is not high, and even illiterate people can understand them.
At that time, the common people bought newspapers back for the comic strips. In order not to waste them, they would always try to find out other contents in the newspapers.
In this way, the spread rate of the daily newspaper will naturally expand.
Hearing Gu Yanshu's description, Qin Lu nodded slightly, but soon, he thought of a new question:
"But the comic book should not be printed with movable type?"
From Gu Yanshu's description just now, it is not difficult to hear that movable type printing can only be used to print characters and symbols.
But the comic strips are mainly paintings, and movable type printing should not be used.
But if movable type printing is not used, the problem they encountered at the beginning will appear again:
The engraving time is too late.
Gu Yanshu can naturally understand the meaning of Qin Luwen's words:
"That's right, so I don't plan to publish the comics in the daily newspaper every day, but I plan to select one day of the month and put new content on it."
As for which day to choose, it is natural to see which day is more needed.
"In this case, it may well be a method."
After thinking for a while, Qin Lu knew that Gu Yanshu's method was feasible.
In a month's time, if there is not much content to engrave, it is not difficult for a few workers to rush to work:
"What about the other times of the month when comic strips can't be published? What does the princess plan to do?"
Even the method of publishing comics can be thought of, Qin Lu doesn't think that Gu Yanshu will let go of the free time when he can't publish comics because of the speed of engraving.
Sure enough, after hearing this, Gu Yanshu immediately gave Qin Lu a "you understand me" look:
"Well, naturally we need to find some storytellers."
"Mr. Storyteller?" Qin Lu frowned slightly, not quite understanding why Gu Yanshu's topic jumped from daily newspapers and comics to Mr. Storyteller.
"People are illiterate, so they can always hear voices, right? In their free time, they always go to teahouses and taverns, and listen to one or two short stories from storytelling, right?"
Gu Yanshu didn't even think about it, so he threw a
A series of questions.
"That's right." Qin Lu nodded, not to mention ordinary people, even the palace would invite a troupe or two to entertain the concubines from time to time.
"So, as long as we control the storyteller's mouth, we can naturally control public opinion."
Even if the storyteller is not allowed to openly stand in line, just adding some private goods to what the storyteller wants to say is enough to change the minds of the people.
Let's just talk about a character that almost everyone is familiar with before the end of the world, Pan Jinlian.
Because of the "Water Margin", one of the four great classics, as long as Pan Jinlian is mentioned, the poisonous woman who killed her husband Wu Dalang because of having an affair with an adulterer comes to people's minds.
But few people know that in real history, Pan Jinlian is not as unbearable as written in "Water Margin".
She is even a well-known lady from a famous family.
Her husband, Wu Dalang, was not under five feet tall and had an ugly face as described in "Water Margin". Instead, he was a seven-foot-tall man who admired literature and martial arts, and even served as a magistrate of a county.
And the reason why these two people's images in "Water Margin" are so unbearable is because friends from the same hometown go to Wu Dalang after undergoing great changes, and mistakenly think that Wu Dalang is unwilling to help, so they made up this episode out of anger. Rumors spread wildly.
Later, when this person found out that Wu Dalang had already solved his difficulties, he had misunderstood and wanted to refute the rumors.
This rumor has long been known to everyone, and it was written into this great book by the author of "Water Margin".
Even though the descendants of the author of "Water Margin" later built statues for Pan Jinlian and Wu Dalang and wrote apology poems specifically for the plot of Pan Jinlian and Wu Dalang, there are still a small number of people who know the truth.
From this incident alone, we can know the consequences and impacts that literati can cause if they want to include a piece or two of private goods in their works.
So the second method that Gu Yanshu thought of was to find some storytellers and take it for his own use.
"This method was also thought of by the Fifth Emperor before, but in the end he gave up."
Qin Lu didn't want to pour cold water on Gu Yanshu, but the reality is like this:
"Now the famous storytellers in Beijing are all from the eldest prince, and there is no way to take them for their own use."
If those gentlemen could be recruited, Qin Hao and Qin Lu would have already taken action.
Qin Sheng can control
Isn't the direction of public opinion in Beijing because most of the storytellers in the capital are under his command?
"When did I say I was going to find a famous gentleman?" Gu Yanshu gave Qin Lu an inexplicable look.
"Mr. Unknown, I'm afraid he won't be able to achieve the desired effect of the princess."
Those little-known gentlemen can only work in some small teahouses with few customers, and few people go to listen to books on weekdays. How can they control the speech of everyone?
"Just because they are not famous now doesn't mean they won't be famous in the future."
It can be said that Gu Yanshu is not worried at all:
"As long as they can say something that attracts people, won't it be a matter of time before they become famous?"
Before the end of the world, there were one or two entertainment companies in the Gu family's business, and Gu Yanshu knew more about the twists and turns in it than others.
In this entertainment circle, there are not a few stars who are latecomers because of their moving works.
This storyteller is no different from this star, as long as he can come up with works that everyone loves, who cares whether he was famous or not?
"But it is not an easy task to create a story that the common people love to hear."
The people in Tianqi had a low level of education, and those who could read and write put all their efforts into studying the Four Books and Five Classics in order to gain fame.
Only those old scholars who have no hope of official career would want to create scripts to survive.
But these old scholars have long been bound by the Four Books and Five Classics, and most of the scriptures they write are very literary and difficult to pronounce, and the common people don't like to listen to them at all.
As far as Qin Lu knows, the most popular scripts among listeners are still old stories created three years ago.
Who knew that after Gu Yanshu heard this, he didn't care even more:
"The prince doesn't need to worry about the story, just find a few storytellers and give it to me."
It's no wonder that Gu Yanshu is conceited. In terms of entertainment, no one can compare to people before the end of the world.
Leaving aside the four great classics, let’s talk about the major genres in postmortem novels.
What brainless and refreshing novels, what lingering love stories, what mother-in-law and daughter-in-law theater, what thrilling detectives solve crimes, horror and suspense stories...
Although Gu Yanshu couldn't write by himself, he still said that there is a specialization in art.
Gu Yanshu believes that he only needs to solve these many enduring problems
Among the materials, pick out one or two key contents at random, and let the storytellers freely write the manuscript.
It is enough to catch the attention of those Tianqi people who have not been baptized by the entertainment era where a hundred flowers bloom.
"Since the concubine has said so, it just so happens that the fifth emperor has a few storytellers under his command. After a while, the king will ask the fifth emperor to send them over."
Although Qin Lu didn't know what Gu Yanshu was thinking, he also knew that Gu Yanshu was never a random person, so he immediately gave an answer.
Speaking of which, these storytellers were the ones Qin Hao had brought back to fight Qin Sheng in the ring.
As a result, not to mention the little effect, these gentlemen are also idle.
It's simply that people are idle now, so it's better to hand it over to Gu Yanshu and let him deal with it.
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