The wind lives in this life policy

The commercial came out faster than Ye Xiaofeng imagined. Half a month later, the latest D&D commercial was broadcast globally.

An Yan has great ambitions. Relying on her reputation and skills accumulated in this industry for many years, she rushed to push the advertisement to the public after the spring and summer presentation of the new season with lightning speed.

Not only that, An Yan spared no expense to buy all the prime time slots of a total of 28 satellite channels, including the advertising copyrights of many film and television platforms on the Internet. Immediately, overwhelming advertisements appeared overnight, and countless people only felt that , but just fell asleep, how could he wake up surrounded by a star.

In addition, not only the TV advertisements, but also the mobile advertisements in the subway stations, the still photos on the covers of fashion magazines, and even the large vertical screen closure banners on the entire floor of the D&D flagship store have all been replaced by Feng Ce.

At the same time that An Yan was acting aggressively, Lou Qinglan also greeted YLF's advertising department, marketing department, and public relations department, and asked the entire company to fully cooperate with D&D's publicity methods. The large LCD display on the upper floor of YLF headquarters The global advertisement is broadcast on the screen 24 hours a day, so as to completely open up the popularity of Fengce.

Lou Qinglan hopes that within a month, Feng Ce's popularity will skyrocket.

Under the strategy of the two companies' massive publicity at the same time, the effect is indeed remarkable. Feng Ce has transformed from a popular starlet to a household name, and it seems that no matter which channel he switches to, he can see this person Even if you don't know this person anymore, and you don't have any contact with the entertainment industry, you can probably know that there is a person who is very popular recently, so popular that you can see it everywhere in the streets and alleys.

This commercial was filmed very well, and the time was controlled within [-] seconds, that is, less than one and a half minutes, because only within seventy seconds, it is not easy to arouse people's boredom. If an advertisement is longer than one and a half minutes , people will be anxious.

The camera replaces the viewer's sight. This method is very substitutable. You will feel that the camera is your eyes. You are in this advertisement, and then you see a person sitting casually on the busy street. side.

That must be a very beautiful person, because he just sits there quietly, you will feel beautiful.

People are curious. When you meet such a person, you will naturally pay attention, linger, and want to see more of him.

So in about 1 minute, you experienced a torrential rain, experienced a secret follow-up, your state of mind kept changing with the camera, and you became more and more looking forward to what he would look like when he turned around, even What kind of look.

Finally, he got up, and when he turned around, he rubbed shoulders with you, getting further and further away.

You can't wait to follow and wait willingly. Fortunately, all your painstaking efforts are not in vain. In the last 30 seconds, the advertisement gives people a shocking experience. Dozens of huge LCD screens simultaneously play hundreds of still photos. A photo is wearing different clothes, different collocations, different styles, and even different feelings...

But even though it has been so ever-changing, you still want to take a look. You have to feel the most real person through your own eyes.

In the five seconds to the end, the camera zooms in at an unimaginable speed, so fast that you subconsciously hold your breath, but at the moment of holding your breath, the man looks back at you, his eyes are all quiet.

It was the calm silence under the eyes of all the people.

So far, less than a minute and a half of the advertisement has come to an end.

You suddenly want to know what this advertisement is about, because from the beginning to the end, you are just looking at one person, and you can’t care about anything else, which leads to a large number of people who watched the advertisement in a daze. Go to the D&D official website to search for it.

But when you watch it a second time, the feeling changes.

Because you no longer just pay attention to his appearance, but start to pay attention to details.

You find that his hands are very beautiful, so clean and slender, with rounded arcs, soft and flat nails, and they rest gently on the white round table.

In his hand is a cup of steaming coffee, and you suddenly realize that this is a coffee shop.

The name of this cafe is familiar, you seem to have seen it before.

That's right, that's a nationwide chain of cafes, and the shooting location is the commercial street along the river beach, the one in the central square.

Immediately afterwards, you discovered many details.

You never know that an ordinary white shirt can look so good-looking on a person, refreshing and pleasant, neat and steady.

I don't know that the simple combination of black casual suit pants and a bright black crocodile belt can be so eye-catching, and all the bright colors are gathered on his body.

I don't know, it turns out that rolling up the sleeves of the shirt will have such an amazing effect. Amidst the rigor, there is a burst of ease.

You want more from this person, but the orderly cuts catch you off guard, and you start being forced to watch an ad back and forth until you've got everything hidden in the ad with this person. Everything related to it has been dug out thoroughly, and finally, you close the video contentedly.

The D&D flagship store located in the center of the commercial street began to receive a surge in traffic on the third day after the advertisement was released.

The flow of people included people who were fans of Fengce, those who came here because of the advertisement, and those who were attracted by the upper body effect of the clothes. But more, there were countless curious people who wanted to come to the flagship store in the advertisement. have a look.

What to look at?

See if the dozens of LCD screens are still there.

What An Yan wanted was this kind of effect, so naturally it wouldn't disappoint.

From the bottom to the top of the flagship store, there are six floors with display screens hanging beside the escalator. As the escalator slowly ascends, customers slowly approach.

But instead of the countless still photos in the advertisements, these displays are looping a video.

This video is a bit like those popular variety shows at the moment. It was filmed on-site and recorded on-site. It is the most authentic and zero-distance appearance of a star, but there is a difference.

This video is silent.

In the silence, you can clearly see the person who is so blurred in the advertisement, and in a blink of an eye, he is so close that you can reach out.

He was changing clothes one by one just like ordinary people.

Beside him was a good-looking big boy, probably his assistant, who helped him choose clothes and then arranged them for him in due course.

He is very easy-going, not at all like the silent alienation in the advertisement, he will wear whatever the assistant gives him, and occasionally the two will talk softly, and then he will laugh while talking.

In his smile, you can't help but wonder why someone looks so good when they smile.

Like a picture scroll with splashed ink, a touch of color is suddenly added to the black and white, which is amazing in an instant.

You suddenly realize that he also smiles so kindly and gently.He will have emotions and expressions, and will tremble with laughter because of what the assistant said, and cover his face in his palm with a little shyness.

This is clearly different from the silent person in the advertisement.

Everyone who saw this video wanted to know what he was happy about, and wanted to hear what the assistant was talking about, which made everyone on the set so happy.

An Yan firmly grasped these curiosities, and through this, slowly evolved a state of ignorance about Feng Ce into a state of being the way it is.

It turned out to be the case.

It turns out that those advertisements all over the sky are nothing more than to attract people here... because only standing here can you get in touch with the changes of a person so closely.

It seems to be a process of changing your mentality. As for what you pursue and what you gain in the process, I believe you will balance yourself.