After the family was reborn, I went to the peak of my life

The registered address of Zhu Junlan's clothing company is the house they are renting now, and the front hall on the first floor that has been vacant has finally come in handy.

"Hey, put this cabinet here!" Zhu Junmei came out to greet the workers, saw Xie Yunshu smiling and patted him, "Xiaoshu is out of school?"

Xie Yunshu called out, "Fourth Aunt."

"When I first rented this house, I thought your mother was too wasteful. There was no need for this floor. Who knew she was going to register a company." Zhu Junmei said with a smile, slightly sighing, both surprised and admired.

Zhu Junlan also came over when she heard Xie Yunshu's voice. She was wearing a loose cotton shirt, her hair was tied up, her forehead was covered with sweat, and she said, "Baby, are you hungry?"

Yi Lingling burst out laughing, standing behind Zhu Junlan and silently shouting at Xie Yunshu with her mouth: Bao, Bao.

Xie Yunshu glared at the funny little girl with a trace of helplessness on his face, his mother always called him regardless of the occasion.

Treasure, little Treasure, my family Treasure, Xie Yunshu is always embarrassed to be called.

Zhu Junlan touched her son's face: "Take Lingling upstairs first, it's too hot down here, and we have dinner in 10 minutes."

Xie Yunshu walked into the hall on the first floor: "I'm visiting my mother's new company."

He had only been away for a morning, and the empty room had taken on a new look.

There are two pleasingly growing iron trees at the entrance. They were originally raised on the balcony of Zhu Junmei's house. At first, Zhu Junmei was worried that the two trees would grow bigger and take up too much space. Now it is the most suitable place to move here.

Xie Yunshu saw at a glance that the company's name was pasted on the snow-white wall directly opposite the door with blue stickers, "Hainan Yunjia Clothing Co., Ltd.", and the logo looked like an upside-down "S" with a curved hook added to form a A simple auspicious cloud pattern.

"Look, this is your mother's business card." Zhu Junmei took a box of business cards from the front desk, pinched one and handed it to Xie Yunshu, smiling a little narrowly, "From now on, your mother will be the general manager!"

Xie Yunshu took a look, and saw that the business card said——

General Manager of Yunjia Clothing Co., Ltd.

Zhu Junlan

Tel: 4137****

PHS: 2603****

"Don't tell me," Zhu Junlan fanned the wind with her hands, and said with a hearty smile, "When I went to the printing shop to get this business card, I was so nervous that I felt like a thief, and my palms were sweating when I got the business card!"

Zhu Junlan was born in a rural area and didn't even finish junior high school. The "Yun Family" was built by her alone.

From the beginning with the design draft to Yushan to find a cooperative manufacturer, and then with the samples to the major clothing cities on the seashore to sell from store to store, from the registration of the company's trademark and brand to tidying up the office to look like it In this way, she has put in a lot of hard work and painstaking efforts.

Even she herself didn't think that she actually did it.

Xie Yunshu was also very happy to see her mother's radiant expression. He took a folder from the front desk and fanned his mother.

Zhu Junmei works in a public institution. With her help, the company's office hall is organized in an orderly manner. The entire space is divided into reception area, office area, and sample display area. A simple warehouse is also built on the open space in front of the door. Although small, it has all internal organs.

"Put a few plates here at the front desk, decorate with candy and watermelon seeds, there must be a water dispenser here, prepare some tea, and people need clothes. The appearance of the company is the most important. Some people will look down upon you when they see that you are not regular. you……"

Several people were walking around in the hall, Zhu Junmei carefully gave Zhu Junlan advice, and she said the same, Zhu Junlan wrote it down in a notebook.

"I'll add a few more computers when the license is issued and the registered capital can be used," Zhu Junlan counted on her fingers. "Facsimile machines, printers, money counters, copiers..."

"It's better to install an air conditioner first, or at least install a few electric fans on the roof!" Zhu Junmei was a little unbearably hot, pointing to the ceiling.

"Yes! Air conditioner!" Zhu Junlan clapped her hands and wrote it down in the notebook again.

Zhu Junlan lowered her head, her side bangs slid down to cover her eyes, Xie Yunshu reached out to help his mother smooth out the broken hair, and didn't stop until Zhu Junlan finished writing and raised her head, then he found it among the pile of office supplies at the front desk A small light-yellow plastic folder pinned to Zhu Junlan's forehead hair, which turned out to be surprisingly good-looking.

Zhu Junmei stared at him hotly. After Xie Yunshu walked away, she said to Zhu Junlan enviously, "Xiaoshu is really gentle to the bottom of his bones."

"My son," Zhu Junlan was extremely proud, a hundred times more proud than the Yun family she founded alone, "he is the best son in the world!"

……

Xie Yunshu walked to the northeast corner, which is the display area for samples, and a piece of colorful and fashionable women's clothing was hung on the clothes rail.

His slender fingertips brushed over the clothes.

The market positioning of "Yunjia" is very clear. It is aimed at young women. The clothes are very design and recognizable. The fabric materials are various and soft to the touch. The colors are mostly bright and warm natural colors. The dresses are dotted with fresh floral checks. People who wear it are comfortable, and people who look at them are eye-catching. From a little girl of twelve or thirteen years old to a young mature woman in her 30s or [-]s, no one is not suitable for this style.

only……

Not far away, Zhu Junmei and Zhu Junlan were talking.

Zhu Junmei: "Sister, your clothes are good-looking, but the price is still a bit high. Many of my colleagues say that clothes at this price can be bought in specialty stores."

Zhu Junlan: "My clothes are made of the best materials, and the styles are better than those in specialty stores..."

Zhu Junmei: "But your brand is not well-known. People nowadays like to use branded products! Like Yichun, Baixianduoge, Sandio or something..."

"Where is the new brand famous?" Zhu Junlan didn't care, "It will become famous after selling it for a long time."

What about this specialty store and that specialty store? In a few years, everyone will be too happy to search for treasures. The first batch of people who eat crabs sell linen bags and are sought after by people. What's more, her Yunjia quality hangs at the specialty store, and the Yunjia will sell it sooner or later. Go all over the country!Sell ​​to Five Star Crown!Tmall sales crown!

Zhu Junlan didn't care, but Xie Yunshu was interested. An idea popped up in his mind, but he couldn't grasp it for a while.

"Xiao Shu is gone," Zhu Junlan called him, "Go upstairs for dinner!"

"Here we come." Xie Yunshu responded.

Yi Lingling has been sticking to Xie Yunshu for a long time, and when she heard the little girl going to eat, she bounced up and walked in front of her brother. The emerald green skirt swayed like waves, like a sea of ​​forest blown by the wind.

Xie Yunshu's mind suddenly had a flash of inspiration, isn't this the highly respected "mori girl style" that has become popular among thousands of women in later generations?

He remembers that this concept was introduced from Japan, and it will not become popular until at least 2010.

"Mori girl style?" At the dinner table, Zhu Junmei heard it very freshly, "What does this mean?"

Xie Yunshu put down the chopsticks in his hand, and patiently explained:

"There are several styles of women's clothing that are popular now. Ai Lian's ladylike style, Meibang's fashion style, and pure youth style, in fact, it comes down to the Japanese version of the sweet style and the Korean style of all-match style. Each of them can be sold in the market. A solid brand of clothing must have its unique positioning and style, and what our Yun family has created is the 'mori girl style'," Xie Yunshu explained this concept with a smile, "Girls born in the forest are fresh and natural, innocent and bright .”

"Okay!" Zhu Junmei clapped her hands suddenly, "Xiao Shu said it well!"

Zhu Junlan didn't pay much attention at first, because she knew that the biggest sales of her clothes would be on the Internet in the future, but she was gradually attracted by what her son said.

Although the Zhu family sisters do not have any theoretical knowledge of marketing, as women, they have a natural sense of the market and know what women will be moved by.

"Diamonds are forever, and one piece will last forever", turning ordinary carbon minerals into rigid needs that all human beings have to prepare for marriage.

"If you love her, take her to eat Haagen-Dazs", stir up a small ice cream ball and make dozens of times the profit.

Women naturally like things with beautiful names and meanings, which can express their feelings and represent their hearts.

"The core of the Mori girl style is to be free, to do whatever I want, to release women's freedom, self, and nature."

"Style and positioning determine that Yunjia is different from ordinary shoddy street stalls. Its unique series can create an export reputation and brand at the fastest speed."

"Even if a product is of good quality, it takes a long time to form word of mouth and brand, but there is a way to greatly shorten this time, make the product an instant hit, and quickly occupy the market—"

For a moment, Xie Yunshu seemed to be back at the front desk where everyone was looking at, facing his boss and clients doing business pre-days, the young man talked eloquently, and his clear voice fell like gravel: "In modern marketing, packaging is king! "

Create a good product concept, shape the product into a unique "label", and establish differentiation from other similar products. This wave is called dimensionality reduction strike.

----

There are also three classes in the afternoon, from two o'clock to five o'clock, and the last one is a quiz on the knowledge points of the day, and those who finish writing can leave after handing in the paper.

The electric fan above the classroom blew the test paper loudly. Xie Yunshu pressed the two corners of the test paper with stationery, and his sweaty forearm stuck to the test paper. Move it and stick it.

Who says exams can't be hard work.

"Hush, shush." ​​Xia Ke next to him whispered Xie Yunshu.

Xie Yunshu rested his elbow on the paper and turned his head to look at Xia Ke.

Covering his mouth with one hand, Xia Ke squeezed out a few letters from between his lips, "AABC, CCBA", and Xie Yunshu's answers to the eight multiple-choice questions.

Xie Yunshu looked down at his paper, and took correction fluid to change the answers to five multiple-choice questions.

...he did his best.

"What about yours?" Xia Ke said in a breathy voice.

"Same as you." Xie Yunshu replied shamelessly.

Originally, an in-class quiz didn't have to be so grand, but the teacher in front of the podium was Zhang Ruzhi, "Ghost Seeing Sorrow".

Zhang Ruzhi had taken Xie Yunshu's class with him since the first year of high school. This old guy who was obsessed with scores really cast a psychological shadow on his students.

The morning self-study of senior one is 10 minutes earlier than that of other classes. Other classes in the sports meeting are in full swing on the playground, but they are locked in the classroom to do problems. The physical education teacher is always sick, and the class meeting is used to make up physical.

Everyone in Haizhong High School knew that entering Zhang Ruzhi's class was equivalent to being sentenced to fixed-term imprisonment.

Because Xie Yunshu, Xia Ke and Guo Zihuan were taken by Zhang Ruzhi in their freshman year of high school, they received special treatment that others did not have when they handed in their papers. Lao Zhang approved their papers directly in front of them, and approved them again after the papers were approved. , One by one after approval.

Xie Yunshu was the last one to submit.

One operation is as fierce as a tiger, and the score is 55 in batches.

It's a little embarrassing.