My favorite big treasure

The batch of goods from the 'Dental Defense Group' was placed in supermarkets and shopping malls in several first-tier cities as scheduled on NO.

In addition to the help of the "Dental Prevention Group" and some authoritative dental institutions, this "World Love Teeth Day" activity has invested in some celebrities to start publicity activities as early as half a year ago, but there was no meeting at that time. Later, due to the strict product requirements of the "World Dental Defense Group", no brand products were highlighted in the publicity, just some public service advertisements, which were broadcast on national and provincial TV stations in turn, and did a period of time on the radio and on the street. The promotional video let the public have a preliminary understanding of caring for teeth, and know that September NO.20 is "World Love Teeth Day".

In order to make this event a success, the members of the 'Yafang Group' paid a lot of money this time, and invited several of the most popular traffic-level fresh meat and Xiaohua to go to the platform in different cities to promote it.

On the day of the promotion, Xiaoxianrou and Xiaohua's respective social platforms aroused enthusiastic attention as soon as the news was released on their respective social platforms. By the time of the official platform promotion, those star fans who had received the news in advance had already been waiting at the scene for a long time.The scene was very popular. There are not many people who spend such a large amount of publicity for a brand. Usually, one or two celebrity platforms are enough for a product. Now, seven celebrities are doing promotion together in different cities at the same time. , At first, people thought it was a well-known product of an international brand, but after a closer look, they were a little confused.

--Such a big deal is just to promote toothpaste?

Which country's big brand toothpaste?Taking a closer look at the packaging, I became more and more suspicious of a domestic product?

Ancient Tooth? ?Have not heard.

Which daily chemical company's new high-end brand, right?

Lijie daily chemical "?? I have never heard of it.

However, looking at the packaging, it is quite textured and antique, and there is some charm of the word "Gu" in the name.

For the idol platform you like, you have to pay to support it no matter what.

Ask about the price, it is not very expensive, the price of 29 yuan is in today's toothpaste market.The price can only be considered medium. In recent years, the newly released toothpastes with medicinal effects are all 51 pieces. The imported ones are more expensive, and 120 pieces are still cheap.

Look at the introduction of pure natural, without any additives, the general public is not interested at first.However, the people from the 'Dental Defense Team' made the authoritative test results into large posters and pasted them up. After seeing them, some interested people were still really interested in this thing in their hands.

Xu Weiran didn't take care of these things, it was because of the propaganda of the 'Dental Defense Group' he was not good at participating, their cooperation with the 'Dental Defense Group' was still a purely commercial cooperation, they ordered their products, and the cost price for the other party was low , but the other party is responsible for other aspects of publicity and does not require them to pay any publicity fees.

After this cooperation is over, 'Ancient Tooth Spirit' will still be their own brand, but they can permanently add the recommended logo of "Dental Defense Group" on the packaging.

Overall, it's a good deal.

Xu Weiran is now looking for an image spokesperson for his own toothpaste, and after the wave of publicity from the dental defense team passes, they will have to rely on them to promote it themselves.If you want to publicize, you still have to find a spokesperson and shoot an advertisement.

So in line with the idea of ​​not letting the fat and water flow to outsiders, he called Yue Langshan specifically and asked him to recommend two celebrities. Yue Langshan recommended Guan Xiaofeng and another male star--Han Xiao.

Guan Xiaofeng can be regarded as an evergreen figure. Han Xiao is a young fresh meat who has only become popular in the past few years. bad news.

Xu Weiran decided on the spot that these two be the image spokespersons.

Guan Xiaofeng is a person who understands these interpersonal relationships very well.Knowing that Xu Weiran had chosen him as his contemporary spokesperson, he reciprocated. On Love Teeth Day, he also posted a small post to promote the latest developments of Love Teeth Day, and adjusted the itinerary.

Prior to all other itineraries, the itinerary of filming commercials for "Ancient Tooth Spirit" should be prioritized.

The commercial shooting went very smoothly, Xu Weiran and the others did not show up, and hired a gold-medal advertising production company in the industry to design, create, and produce it. Only a week later, the sample of the 'Ancient Tooth Spirit' commercial came out.At the same time, the first batch of purchasers of the 'Guchiling' toothpaste after it was sold on the Love Tooth Day received some user feedback one after another.

Xu Weiran came up with the idea to set up a 'User Feedback Experience Report' on the "Official Publicity Platform" of the Fangfang Group, and randomly select a user who carefully recorded the user feedback report every day and give it to the other party as a 1 yuan cash red envelope. Reward, if you can record the use of the whole week in the form of a diary, the bonus will be doubled, and the record will be doubled on the basis of the original nearly one more week, until you can record the use feedback information of the whole month in detail Yes, you can finally participate in the draw for a cash prize worth [-] yuan.

Not to mention, this method really attracted many users to fill in, record, and shoot their own feedback diaries with authentication.

'One week after Love Teeth Day, the first batch of users who recorded their usage for the next week posted their respective usage comparison charts on the Internet. got some attention

The messages of these users are as follows:

--User nickname xxx: At the beginning, it was just for the bonus, but when I insisted on using it until the third day, I decided to push this toothpaste. It is really as strong as its advertising slogan is.Cleaning, protection, anti-inflammatory, anti-allergic... After using it, I have already abandoned the J brand toothpaste I bought for 180 yuan. Please see my seven-day comparison chart. No teeth cleaning, no PS, the teeth are whiter Spend.I will keep on keeping the record.Go....Add another sentence: Who is entrusting the death of the whole family!

Below the text is a comparison of six photos taken by the user himself at the same angle. It can be clearly seen that the whitening effect of the teeth is the most obvious. At a glance, it is a shallow chromatographic transition.

A user nicknamed xXXX: I finally saw the rise of real domestic products.This toothpaste is the first to attract bows | I like its outer packaging, so elegant and refined, like an ancient beauty standing on the side of the water, it gently aroused my desire to buy it, and opened it when I went home To be honest, there was a moment when I felt cheated.Let’s take a look at the one I squeezed on the toothbrush in the picture below—the lump, that lump, so cute, warm yellow and warm yellow, you can make it attractive, cute, or even sinful, but it’s not at all elegant and graceful How does she look like an ancient beauty?With the feeling of being cheated, add.I was attracted by the lump and wanted to taste it. I tasted it and it was delicious. However, it is a toothpaste after all. So, I used it with the principle of not wasting it, and I will record it by the way. In order to use it as evidence for me to complain about it in the future...A miraculous thing happened. Please look at the comparison of picture [-] and picture [-]. I swear that there is absolutely no retouching. The same angle and the same lighting, is my mouth sore? Significantly shrunk?If you still don't believe me, please continue to look at the comparison chart in the next few days. Without any medicine, my aphthous sores are now healed.sorry!I don't dislike its duplicity at all now, this is its personality, I will continue to use and record its efficacy, this time not for a lottery, just because, I love it, my life can't without it!

The accompanying picture is mainly a close-up of the user's mouth sores. You can clearly see the corners of the mouth that are gradually shrinking and eventually scabs fall off, leaving a small scar.

--User XX: Has bad breath for a long time, and is always disliked when talking to people. He has talked with five girlfriends because he was pushed away when he finally asked for a relative's house, and he has been blocked since then.I used this toothpaste recommended by Aidou. Yesterday, my sixth girlfriend succeeded in chasing her. After a night of booing, I finally gave her the same toothpaste.

Accompanying picture: A beautiful picture of a handsome man and a beautiful woman holding an ancient tooth spirit smiling so hard that their teeth can't be seen.

The bottom forty floors are full of messages accusing the two of them of shamelessly "forcing dog food".

...

Xu Weiran looked at the feedback information left by those serious and lovely users with great interest, and one of the ten was not good, but he only said it was not good and did not provide photos, so this kind of information was not believed. Instead, many people diss: no picture to say JB! ?

In any case, this wave of publicity is well done.

At this time, the renovation of Jihuai Pharmacy had been completed a few days ago, and the shelves were brought back into the pharmacy, and the ordered medicines, health care products, medicinal materials, etc. were all ready in place one after another.

Xiao Yu specially called to ask Xu Weiran: "When will it open.

Xu Weiran was also thinking about this.

Next to Jihuai Pharmacy is "Jishi Pharmacy... The source of customers has been shunted away by others. It is not easy to win customers back from others.

However, the arrow is ready to go, Xu Weiran still plans to reopen the three pharmacies first, even if they are losing money at the beginning, they can't put them there for the Qiu family to laugh at him.What's more, he will also find a way to make them profitable again.

Xiao Yu used the name of "Jihuai Company" to snatch the prime-time advertising time of several famous TV stations just in place.

The finalized Gutooth advertisement officially began to be played in several golden advertising spots of David TV, and purchased the most prominent advertising spots on video sites. This advertisement for domestic toothpaste that came out of nowhere soon seemed like brainwashing Wave after wave bombarded the audience's eyeballs and brains.

In just two or three days, this old-fashioned and even somewhat middle school time travel ad was remembered by everyone.

The idea of ​​the ad is to reward the heroine with the ability to travel through time and space. Once she traveled to the era of Warcraft and was caught by a group of tribal orcs. Fortunately, she cleverly used a piece of ancient tooth toothpaste to solve the long-term dental disease of the tribal orcs. Not only The story of being named the high priest of the tribe because of his life without worry...

In just over ten seconds, frames of beautiful and vivid pictures present a well-organized, reasonable and humorous story, and the words "to be continued" at the end of the story give this story Sexual advertisements add more scalability and room for imagination. Many "Warcraft" game players expressed their desire to know the follow-up after watching it, and some people posted YY on the Internet about the specific plot content of this story, popularity and discussion On par with a hit movie.....

(End of this chapter)