I open a bookstore in the human world

It was an accident, seeing the Nantian branch of Shadow Bookstore growing day by day, and it seemed to be a new online celebrity store in Nantian City. The matter of opening a new store was put on the agenda again, Song Lan thought, this time it will not go outside the province development development?

After two promotions by "Nanhai Life Monthly" and the sharing of citizens and friends on various social platforms, at least Shadow Bookstore has gained a lot of fame in the three cities of Xingzhou, Bishan and Nantian. People in the city have more or less heard of such a bookstore, and the Shadow Bookstore can be regarded as a firm foothold in Nanhai Province——

First, it swept through the circle of friends of Xingzhou citizens and became a well-known place to check in and take pictures. Because of the good looks of the shop assistants, it became popular on the Internet. It also cooperated with the city government to cooperate with the book rafting kiosk project, and then entered Bishan City and Nantian City one after another. City, and finally became popular in Nantian City through a very creative children's reading area.It can be said that Shadow Bookstore is the number one bookstore in Nanhai Province.

At this time, it is time to prepare for outward development. After some consideration, Song Lan decided to open the first branch outside the province in San'an City, the capital of Sanyang Province.

There are three main reasons for choosing this place.First, Sanyang Province is not far from Nanhai Province. It is located in the northwest of Nanhai Province. It takes about four or five hours to drive from Nantian City to San’an City by high-speed highway, but it takes two hours to get there by high-speed rail, which is convenient for Song Lan to go back and forth run around.

Second, Sanyang Province is an inland province, and its economic level is not as good as that of the coastal areas, but because it is close to the southeast coastal economic zone, it is not bad among the inland provinces in China.Although the living standard of the local citizens is not as good as that of Nanhai Province, it is not low, so there is no need to worry about insufficient spending power.

Third, as the provincial capital, San'an City has a large population base, which means that more people will come to the bookstore.

Of course, Song Lan is not satisfied with being confined to Nanhai Province, his goal is to make the shadow bookstore popular all over the country, and even go abroad!And San'an City, Sanyang Province will be the starting point for his "conquest of the world".

How can it be an instant hit?It is not difficult to say: it must have an area, creativity, and good looks.

The first step is to find the right pavement.

It must have enough area, the geographical location should not be too remote, and it should be cheaper.Such a shop is really hard to find. Song Lan inspected several shops in a row and was not very satisfied. Either he felt that the space was too small or that the rent exceeded his psychological price, so he couldn't make a decision for a long time.

According to Song Lan, the most ideal storefront is like the storefront in Nantian City. The landlord has to lower the rent for some reason... However, this is just a random talk. How can there be so many haunted houses in the world?

He said that there is no possibility of a haunted house, but Song Lan still asked the real estate agent if there was any haunted house for rent?

The intermediary brother immediately became confused: Most businessmen are superstitious. They like to find a place with better Feng Shui when they open a shop, thinking that they can prosper their business.It's a good thing that my guest is actually in a hurry to find the haunted house...

But when it comes to haunted houses, there really is a place.

Although he crazily complained about Song Lan's strange request in his heart, the intermediary brother still said to Song Lan enthusiastically: "I remember it after you said that. There is one place that is more suitable for your request..."

The place the intermediary brother said is in a villa near the city center of Shan'an City.There was a massacre in this villa once, and a family of three died tragically at home in the middle of the night.It is said that the murderer is the landlord's rival in the business field. The landlord annexed the murderer's company, and the murderer lost his fortune because of this, his wife and children were separated, and he was also pursued by the creditor. When he had nowhere to go, he had evil thoughts and broke into the house with a murder weapon at night. The hostess and hostess killed their 15-year-old son together.

At the beginning, this incident can be said to have caused a sensation in the entire Shan'an City, and even made headlines in the social news. After the victim's death, the property under his name was divided among relatives, including this villa.Not long after, the villa was sold at a super low price, probably because the owner disliked that someone had died in the house, which was unlucky.

"Are you sure you really want to rent that villa?" The intermediary brother looked a little tangled, his teeth clenched on his lips, and seemed to want to say something, but he didn't say anything.

Song Lan waved her hand nonchalantly: "It's interesting, please help me to ask the owner if he is willing to sell it."

***

The location of this villa is really good, it is close to the city center, you can walk to the business district in 10 minutes, and the subway and bus are also very convenient.The villa is quiet amidst the hustle and bustle, and is built on a path full of ginkgo trees.

This road is very short, and there was no name at first, because the roadside is full of ginkgo, so the locals call it Ginkgo Road.It was originally unknown, but since a well-known photographer took a group of photos here, many literary and artistic youths will come here to take pictures when the ginkgo turns yellow in autumn, and there have also been TV drama crews here.

Originally, this small road was very quiet, and there were not many shops in the tens of meters before and after. Except for the days when the ginkgo turns golden yellow, there are not many people passing by. Now this villa has such a thing. , There are even fewer people who dare to come this way.

Perhaps it was because the villa had a bad reputation, although it was sold at a super low price, no one has been interested in it.Rich people naturally wouldn't buy a haunted house, and other people couldn't afford it even if they were a little tempted—even if it was a low price, the price was not affordable for ordinary wage earners.

Villa?While digesting this piece of information, Song Lan's brain was running fast.

His previous idea was to rent a shop, but he never thought about renting out a villa.First, most of the villas are private residences, which are difficult to rent. Second, many villas are located in relatively quiet villa areas with little traffic.

But this villa is not in the villa area. It is said that the small bungalow is a bit old, and it was passed down from the owner’s grandfather’s generation, so it is a single family. Because of this, no one noticed when the murderer committed the crime. Anomalies in the villa.

Song Lan calculated that the selling price of this villa is about the same as the ten-year rent of a villa of the same level.In other words, as long as the shadow bookstore can be opened here for more than ten years, it is equivalent to getting a villa for nothing.

But then again, even if someone died in this villa, it's not very clean, but which house hasn't died?Such a low selling price is a bit suspicious... Song Lan was walking slowly on Ginkgo Road while thinking.

It was autumn at this time, and the ginkgo leaves on the side of the road began to turn golden, and the leaves like small umbrellas hung densely on the branches. When the wind blew, they made a rustling sound.A leaf was blown off, fluttering and falling on Song Lan's shoulder. He raised his hand and picked up a complete ginkgo leaf. He suddenly had a feeling: Xie Daonian should like this place.

Song Lan didn't let Xie Daonian follow him when he came to Shan'an City this time, he was busy opening Ying Cha's second store in Nantian City.Ying·Tea has been very popular since its opening, and there are always people waiting in line to buy tea in the store.

These queuing scenes were photographed and posted on the Internet, which immediately attracted the attention of netizens. Some netizens thought it was a hype of the business, but they were immediately refuted that the flower and fruit tea in this store was indeed delicious, even if they were halfway in line. The hours are worth it too.

Gradually, many comments appeared on the Internet, all of which were praising Ying Cha.At the beginning, Song Lan wondered whether to hire a sailor, but afterward, she realized that there was no need for a sailor at all, and the netizens just wanted tap water!

Is Ying Cha's flower fruit tea really delicious?

In the face of these comments, some netizens who insisted on marketing theory still thought that Ying Tea bought the navy, but they were stunned: "If you don't believe me, you can try their flower tea yourself. They are sold in online stores. You won't Can't even bear this little money?"

Flower and fruit tea gift boxes are not cheap, but not long ago, Shadow Bookstore's online store launched a trial pack of flower and fruit tea, which is sold in small packets, which is not too expensive.Someone really bought this trial kit and tried it, and the result——

"It's delicious." Instantly became a "really fragrant" monster.

Similar things are still happening in many places across the country. People who previously dismissed this flower fruit tea that suddenly became popular by relying on "marketing" have become "water troops" and recommend this company on various social platforms. Flower and fruit tea, and some even took the opportunity to follow suit and drink the flower and fruit tea of ​​Yingying's house live.All of a sudden, the shadow brand flower and fruit tea became popular all over the Internet. As long as there is a post to check out delicious drinks, you can see the figure of the shadow brand flower and fruit tea.

Shadow brand flower and fruit tea has also become popular in the emoji world. Some netizens have teased the tea on various photos to play tricks, and invisibly increased the popularity of flower and fruit tea.

In fact, it is absolutely impossible to say that the shadow brand flower and fruit tea tastes as good as Qiongye Yuye. It tastes good, but it is only better and healthier than those flower and fruit teas sold in the market. It's a bit nonsense if you can't stop drinking it like taking | drugs as it is said on the Internet-if this is the case, it may be that you have really put contraband.

But this is the way it is in this era. Once something becomes popular, many people will immediately follow suit. Just like the stereos all over the street were full of "little apples", now the mobile phones of the old people on the street are always sending out "meow meow" "Meow" is the cat's meow, it is true of popular songs, and of course the same is true of popular drinks.Even if some people don't feel much about these things at first, but seeing people around them doing these things, they will be affected involuntarily and follow suit.

Friends from other places can only buy flower and fruit tea online to satisfy their cravings, but flower tea is okay, and fruit tea is not as good as fresh.Friends in Nantian City are more fortunate, because the offline physical store of Shadow Tea is opened in Nantian City. Although every time they want to buy a cup of tea, they have to wait in line for half an hour or even longer, but everyone still enjoys queuing up to sell tea.

Because there were too many people queuing, Ying Tea had to withdraw from the purchase restriction. Each person can only buy three cups a day at most. If you want to buy more, I'm sorry, but I have to invite you to come back tomorrow.

This move is also to prevent scalpers. Since Yingcha became popular, a brand new profession has been born: flower and fruit tea scalpers.Some people don’t do anything, just here to help people line up to buy tea, and then sell it at several times the price to those who don’t want to wait in line but want to drink tea, so that they can earn a lot of money from it after a day. less money.

Now that the "purchasing restriction" regulations come out, these scalpers can be restricted to a certain extent, but they have come up with a new way: don't buy, just help people line up, and give up seats to customers when the line is about to arrive, let them themselves Come to buy, although the money will be charged a little less, but it is not without profit.

This phenomenon of scalpers queuing up to sell at high prices has also aroused a lot of discussion on the Internet. Some people condemned it, while others were curious.Song Lan and the others had no choice but to drive those people away, right?It can only be said that this phenomenon can be eliminated after the small program is implemented: If everyone can order in advance through the small program, why spend more money on scalpers?

But because no satisfactory technical staff has been found for a long time, Song Lan doesn't want to develop the small program so hastily, so this matter has to be shelved for the time being.Fortunately, the other two branches of Ying Tea will open in Nantian City in the near future. After diverting customers, the queuing situation will improve.

After Ying·Tea became popular, the shadow bookstores in Xingzhou, Bishan and Nantian City followed suit, because someone revealed that in addition to buying freshly made flower and fruit tea at Ying·Tea, there are also shadow bookstores. You can drink it, and for a while, there are not a few people who line up to buy tea at the bookstore.

This was unexpected by Song Lan and the others. In the beginning, one of the reasons why they sold flower and fruit tea in the flower fruit tea shop was to divert customers. Fortunately, the number of customers has not decreased, but more... Really It's a sweet trouble, I can only consider opening a few more branches of Ying Cha.

Of course, Xie Daonian is mainly in charge of the Huaguo tea shop. Currently, Song Lan's most important task is to visit the "Haunted House" villa.